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Why social media is important in healthcare

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Innovation Agency
Innovation Agency

NHS England New Care Models director of comms Antony Tiernan speaks at the Innovation Agency's #EngageWell event.

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Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS New care models Setting the scene – why social media is important in healthcare and top tips for using it Antony Tiernan Director of Engagement and Communications @AntonyTiernan 13 December 16
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Integrated primary and acute care systems Multispecialty community providers Enhanced health in care homes Urgent and emergency care Acute care collaboration 5 new models of care with a total of 50 vanguards: 9 14 6 8 13 50 vanguards selected 2
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Addressing the key enablers of transformation Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 3 1. Designing new care models 2. Evaluation and metrics 3. Integrated commissioning and provision 4. Governance, accountability and provider regulation 5. Empowering patients and communities 6. Harnessing technology 7. Workforce redesign 8. Local leadership and delivery 9. Communications and engagement
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 6 Why is social media important?
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 7 Some top tips 1. Plan, research, steal, beg and borrow 2. Insight – know your audience 3. It’s more than Twitter 4. Create compelling content • Pictures, videos, links, hashtags and more 5. Don’t just broadcast … and show love to others 6. Use tools to support you 7. Evaluate 8. Simple governance 9. Don’t forget other communications 10.Have fun!
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 8 My faves • @NHScommsorg • @comms2point0 • @NHS and @NHSEngland • @NHSMillion and @butNHS • @FabNHSStuff • @Ldn_Ambulance • @nhsconfed and @NHSProviders • @NHSChoices • @DGFoord • The ‘We’ team - @WeNurses @WeDocs @WeAHPs • @WePharmacists @WeFinance_ @WeMidwives • @WeMHNurses
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 9 My faves • @NHScommsorg • @comms2point0 • @NHS and @NHSEngland • @NHSMillion and @butNHS • @FabNHSStuff • @Ldn_Ambulance • @nhsconfed and @NHSProviders • @NHSChoices • @DGFoord • The ‘We’ team - @WeNurses @WeDocs @WeAHPs • @WePharmacists @WeFinance_ @WeMidwives • @WeMHNurses
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 10 Why I love social media
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 11 Why I love social media
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 12 Why I love social media
13 Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 13 More details can be found on the NHS England website: www.england.nhs.uk/vanguards Or join the conversation on Twitter using the hashtag: #futureNHS Further information…
Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS The NHS Five Year Forward View sets out a vision for the future of the NHS. It was developed by the partner organisations that deliver and oversee health and care services including: • NHS England • Care Quality Commission • Health Education England • Monitor • The National Institute for Health and Care Excellence • Public Health England Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 14

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Why social media is important in healthcare

  • 1. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS New care models Setting the scene – why social media is important in healthcare and top tips for using it Antony Tiernan Director of Engagement and Communications @AntonyTiernan 13 December 16
  • 2. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Integrated primary and acute care systems Multispecialty community providers Enhanced health in care homes Urgent and emergency care Acute care collaboration 5 new models of care with a total of 50 vanguards: 9 14 6 8 13 50 vanguards selected 2
  • 3. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Addressing the key enablers of transformation Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 3 1. Designing new care models 2. Evaluation and metrics 3. Integrated commissioning and provision 4. Governance, accountability and provider regulation 5. Empowering patients and communities 6. Harnessing technology 7. Workforce redesign 8. Local leadership and delivery 9. Communications and engagement
  • 4. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS
  • 5. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS
  • 6. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 6 Why is social media important?
  • 7. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 7 Some top tips 1. Plan, research, steal, beg and borrow 2. Insight – know your audience 3. It’s more than Twitter 4. Create compelling content • Pictures, videos, links, hashtags and more 5. Don’t just broadcast … and show love to others 6. Use tools to support you 7. Evaluate 8. Simple governance 9. Don’t forget other communications 10.Have fun!
  • 8. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 8 My faves • @NHScommsorg • @comms2point0 • @NHS and @NHSEngland • @NHSMillion and @butNHS • @FabNHSStuff • @Ldn_Ambulance • @nhsconfed and @NHSProviders • @NHSChoices • @DGFoord • The ‘We’ team - @WeNurses @WeDocs @WeAHPs • @WePharmacists @WeFinance_ @WeMidwives • @WeMHNurses
  • 9. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 9 My faves • @NHScommsorg • @comms2point0 • @NHS and @NHSEngland • @NHSMillion and @butNHS • @FabNHSStuff • @Ldn_Ambulance • @nhsconfed and @NHSProviders • @NHSChoices • @DGFoord • The ‘We’ team - @WeNurses @WeDocs @WeAHPs • @WePharmacists @WeFinance_ @WeMidwives • @WeMHNurses
  • 10. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 10 Why I love social media
  • 11. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 11 Why I love social media
  • 12. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 12 Why I love social media
  • 13. 13 Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 13 More details can be found on the NHS England website: www.england.nhs.uk/vanguards Or join the conversation on Twitter using the hashtag: #futureNHS Further information…
  • 14. Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS The NHS Five Year Forward View sets out a vision for the future of the NHS. It was developed by the partner organisations that deliver and oversee health and care services including: • NHS England • Care Quality Commission • Health Education England • Monitor • The National Institute for Health and Care Excellence • Public Health England Our values: clinical engagement, patient involvement, local ownership, national support www.england.nhs.uk/vanguards #futureNHS 14