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Are you #RaisedRoyal? Daniela Duron of the Kansas City Royals shares about our hometown baseball team's strategy on social, including what a typical day entails during the season. The presentation includes the various social media platforms they manage, their strategy for each and how they measure social analytics. In addition, you'll see various examples of the types of content theyfocus on, including player access, club interaction and live video and photography that gives fans exclusive access to the team while representing the Royals brand.