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Make Your Social Media Career Take Off with Teresa Maly

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Are you tired of being told your job is “just playing around on Facebook all day”? Have you wondered how you can move your career forward in the final frontier of digital advertising? Teresa will present on intangible, unique skill sets that will propel your career forward. You'll learn:

How to build a cutting-edge technology skillset that puts you ahead of other candidates, Navigating the politics and challenges of a career in social media, Translating and using your social media skills in other digital media careers.

Teresa Maly is the advertising operations manager at Intouch Solutions, where she grows the healthcare marketing agency’s ad ops capabilities in display, along with paid social and paid search QA. Before joining Intouch, she had campaign management roles at Smart Reach Digital and Sandlot Strategic, where she led the viral #endlessfries and McDonald’s of the Future campaign for a franchise in St. Joseph, MO. In addition to being a freelance consultant, Teresa’s favorite side gig is social media management for Planet Comicon, which fits perfectly with her love of cats and cosplay.

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Make Your Social Media Career Take Off with Teresa Maly

  1. 1. Make Your Social Media Career Take Offw it h T eresa Maly
  2. 2. 3 Who am I? Digital media professional Fashion + Beauty + Lifestyle blogger / photographer Cosplayer B.A. – Iowa State University M.S. – St. Cloud State University 3 Teresa M A L Y @ teresamaly
  3. 3. 4 Who I ’ V E W O R K E D W I T H 4
  4. 4. 5 A F E W Digital PR A D V E N T U R E S 5
  5. 5. 6 Place your screenshot here 6 #EndlessFries Two weeks in, I worked on the viral campaign about the McDonald’s of the Future at Sandlot Strategic. Then, it went viral again in August 2016.
  6. 6. #EndlessFries AGAIN B e c a u s e o n e o r d e r o f f r i e s i s n e v e r e n o u g h . 7 1
  7. 7. 8 ▰ L e a d i n g A d O p s ▰ T r a f f i c ! ▰ P a i d S o c i a l Q A ▰ P a i d S e a r c h Q A ▰ P r o c e s s d e v e l o p m e n t ▰ B a n n e r b e s t p r a c t i c e s W H A T ’ S M Y day job A N D S T U F F ? 8
  8. 8. 9 Think G R O W T H What are you doing today to maximize your opportunities? 9
  9. 9. 10 You know what you know & do. 10 What ar e you good at? Photography, copywriting, content curation, technology, engagement, customer service, multi-channel management, attribution, leading teams, analytics + report building, building paid campaigns– and so much more!
  10. 10. 11 T e c h n i c a l : Maximizing technical skills surrounding social media. Possibly other digital media skills. S t r a t e g y : Developing strategic skills around brand management. C o m m u n i t y B u i l d i n g : Cultivating best practices – with measurable wins – in managing online communities. The Buckets of Growth 11
  11. 11. 12 Technical Skills 12 Social Media: Retargeting Troubleshooting Multi-channel campaigns Pixel use + implementation Digital Media: Floodlight integration Attribution Customer journey Analytics Graphic Design HTML/CSS
  12. 12. 13 Strategic Skills 13 Always ref ine your st rat eg y: The best way to tell a brand’s story is to be consistent in that you are consistently pivoting to the customer’s needs.
  13. 13. 14 Wh at makes a g reat co mmu n it y man ag er? • Always addresses reasonable concerns • Identifies areas of consistent concern or comment. • Uses automation to answer basic questions Community Building Skills
  14. 14. 15 Moving U P & O N When do you know you’re ready for a new position? 15
  15. 15. 16 T H E Raccoonon a Gator T H E O R Y : 16 You are always going somewhere, whether or not you like it. Are you taking your career in the direction you want?
  16. 16. 17 The ThreeWills 17 Will you have management / promotion opportunities? Will I learn any new skills or will it be a continuation? Will I have different opportunities to contribute new ideas?
  17. 17. 18 The Social Media Trap 18 What’s that? The double-edged sword that since we’re “just play on Facebook all day” that we can pitch in everywhere, since we often have the professional skills to do so.
  18. 18. 19 The Social Media Trap 19 “There’s a limit to what you can do in a small organization in this role,” says Shields—one reason why she doesn’t see herself in it for the long haul. When she started to excel at her job, she was given new editorial duties like homepage editing, but was still expected to do all the old social media tasks. That’s not really a promotion or a job change—“it’s a recipe for burning out.” -The Pink Ghetto of Social Media, Alana Hope Evenson
  19. 19. 20 Escaping the Trap 20 Asserting Role Look for new position P i v o t
  20. 20. 21 “ Learn how to be a mercenary for yourself.” 2121
  21. 21. 22 New F R O N T I E R S Social media management gives you lots of options– which roads will you take? 22
  22. 22. 23 Now, if you know what you're worth, then go out and get what you're worth. But you gotta be willing to take the hits, and not pointing fingers saying you ain't where you wanna be because of him, or her, or anybody. Cowards do that and that ain't you. You're better than that! -Rocky Balboa 23 Teresa’s Ad Ops Story
  23. 23. 24 Teresa’s Ad Ops Story 24 TechnologyStrategy Community Building
  24. 24. 25 Teresa’s Ad Ops Story 25 Technology Strategy Community Building
  25. 25. 26 Takeaways 26 ▰ Know when you’ve taken your position as far as you can ▰ Be aware of social media’s position in your organization ▰ Stay mindful of what lights up your brain ▰ Keep an eye on what your next job will be
  26. 26. 27 Skills Continue to build your confidence in your technical, strategic, and community building skills. L e t ’ s Review Moving On Recognize when you’re approaching burnout or when the position is no longer a fit for you– and know that those feelings are okay. Challenge Always hone your focus and skill set to the next job. Pivot. 27
  27. 27. 28 “ An y q u est io n s? e m a i l m e d i r e c t l y a t teresa@teresamaly.com 28 Thanks

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