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A Bear, A Mammoth, and A Sheep Walk Into A Bar
Museum Twitter Mascots in Small to Mid-Sized Organizations
MAX EVJEN (@CANTUS94), KELLI HUGGINS (@KELLIHUGGINS), SHELBY MERLINO (@MSUMUSEUMBEAR), SAMMY KAY SMITH (@TOMYTHESHEEP
@SAMMYKAY118)NOVEMBER 16, 2018
MCN 2018
Survey September – October 2018
02
• Through Google Form
• 12 questions, (6 quantitative, 6 qualitative)
• 22 responses
@cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep,
@SammyKay118
Size and Staff Size
MCN 201803
• Mostly Small and Mid-
Sized (3 ”Large”)
• Slight mismatch in thinking
about staff size and
museum size.
@cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep,
@SammyKay118
How Many, Type of Staff
MCN 201804
• Most Full Time Staff
• A couple not even staff in
the Museum
• @MSUMuseumBear as
Internship, student training
in Social Media for
Organizations.
@cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep,
@SammyKay118
MCN 2018
Purpose for creating account
and how it’s developed over time
05
•Engage with Visitors
•Fun/Entertainment
•Promotion
•Others:
• Mascot representation developed/changed
• Offshoot from a partnership between Museum and
University
@cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep,
@SammyKay118
What department manages the channel?
MCN 201806
• Social Media fits…where?
• Most significant number of
responses came from
Education
• Followed by PR, and Digital
Engagement/Web
@cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep,
@SammyKay118
MCN 2018
What challenges? How is it prioritized?
07
• Most common challenge:
• Competing Job Obligations/Time to do each day
“But it only takes 10-20 minutes each day.”
• Priority related to other job responsibilities:
• High: 6
• Moderate/Not Main: 8
• Low: 10
• Wish it was higher: 4
• None: 1
@cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep,
@SammyKay118
MCN 2018
Do methods differ from institutional
account?
08
•New/Different Voices
•Fun/Entertainment
•More personable
•Others:
• Promoting collections and education events
• Content calendars may not be useful
@cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep,
@SammyKay118
MCN 2018
What has been most beneficial?
09
•Connections/Conversations with other museums
•Connections with other visitors
• Offsite
• Poems
•Personalization/New Voice for Institution/Exhibition
•Promotion/Publicity
@cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep,
@SammyKay118
Mark, Tomy, and William – The Origin
Stories
MCN 201810
• Max Evjen – @cantus94
• Kelli Huggins - @kellihuggins
• Shelby Merlino - @MSUMuseumBear
• Sammy Kay Smith - @TomytheSheep,
@SammyKay118
MCN 2018
Collaborations
11
• #MuseumMascotGames
• #MuseMascArt
• #HeritageMascotExchange
• #MarkandMort
• #MascotABC
• DM Channel of Mascots
MCN 2018
Questions?
12
Max Evjen (@cantus94)
Kelli Huggins (@kellihuggins)
Shelby Merlino (@MSUMuseumBear)
Sammy Kay Smith (@TomytheSheep, @SammyKay118)

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#MCN2018 - A Bear, A Mammoth, And A Sheep Walk Into A Bar Slides

  • 1. A Bear, A Mammoth, and A Sheep Walk Into A Bar Museum Twitter Mascots in Small to Mid-Sized Organizations MAX EVJEN (@CANTUS94), KELLI HUGGINS (@KELLIHUGGINS), SHELBY MERLINO (@MSUMUSEUMBEAR), SAMMY KAY SMITH (@TOMYTHESHEEP @SAMMYKAY118)NOVEMBER 16, 2018
  • 2. MCN 2018 Survey September – October 2018 02 • Through Google Form • 12 questions, (6 quantitative, 6 qualitative) • 22 responses @cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep, @SammyKay118
  • 3. Size and Staff Size MCN 201803 • Mostly Small and Mid- Sized (3 ”Large”) • Slight mismatch in thinking about staff size and museum size. @cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep, @SammyKay118
  • 4. How Many, Type of Staff MCN 201804 • Most Full Time Staff • A couple not even staff in the Museum • @MSUMuseumBear as Internship, student training in Social Media for Organizations. @cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep, @SammyKay118
  • 5. MCN 2018 Purpose for creating account and how it’s developed over time 05 •Engage with Visitors •Fun/Entertainment •Promotion •Others: • Mascot representation developed/changed • Offshoot from a partnership between Museum and University @cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep, @SammyKay118
  • 6. What department manages the channel? MCN 201806 • Social Media fits…where? • Most significant number of responses came from Education • Followed by PR, and Digital Engagement/Web @cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep, @SammyKay118
  • 7. MCN 2018 What challenges? How is it prioritized? 07 • Most common challenge: • Competing Job Obligations/Time to do each day “But it only takes 10-20 minutes each day.” • Priority related to other job responsibilities: • High: 6 • Moderate/Not Main: 8 • Low: 10 • Wish it was higher: 4 • None: 1 @cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep, @SammyKay118
  • 8. MCN 2018 Do methods differ from institutional account? 08 •New/Different Voices •Fun/Entertainment •More personable •Others: • Promoting collections and education events • Content calendars may not be useful @cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep, @SammyKay118
  • 9. MCN 2018 What has been most beneficial? 09 •Connections/Conversations with other museums •Connections with other visitors • Offsite • Poems •Personalization/New Voice for Institution/Exhibition •Promotion/Publicity @cantus94 @kellihuggins @MSUMuseumBear @Tomythe Sheep, @SammyKay118
  • 10. Mark, Tomy, and William – The Origin Stories MCN 201810 • Max Evjen – @cantus94 • Kelli Huggins - @kellihuggins • Shelby Merlino - @MSUMuseumBear • Sammy Kay Smith - @TomytheSheep, @SammyKay118
  • 11. MCN 2018 Collaborations 11 • #MuseumMascotGames • #MuseMascArt • #HeritageMascotExchange • #MarkandMort • #MascotABC • DM Channel of Mascots
  • 12. MCN 2018 Questions? 12 Max Evjen (@cantus94) Kelli Huggins (@kellihuggins) Shelby Merlino (@MSUMuseumBear) Sammy Kay Smith (@TomytheSheep, @SammyKay118)