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SMCKC March Breakfast - Humanize the Science: Trust-Building in Social Media

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The National Weather Service (NWS) Kansas City office has become recognized nationwide for its unique way of interacting with its users through social media. By engaging its users using humor, creativity and a sense of understanding of their interests, the NWS in Kansas City has built a solid relationship with the community it serves, including thousands of people who would be otherwise unfamiliar with the NWS and its services. This relationship building has become critical to maximizing the reach and effectiveness of potentially life-saving information when the weather takes a turn for the worse.

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SMCKC March Breakfast - Humanize the Science: Trust-Building in Social Media

  1. 1. THE HUMAN SIDE OF WEATHER: USING SOCIAL MEDIA TO BUILD TRUST WITH YOUR USERS Dan Hawblitzel National Weather Service – Kansas City, MO
  2. 2. National Weather Service what we are: • Government organizaton
  3. 3. National Weather Service what we are: • Government organizaton • 122 offices
  4. 4. National Weather Service what we are: • Government organizaton • 122 offices • Official watches and warnings
  5. 5. National Weather Service what we are: • Government organizaton • 122 offices • Official watches and warnings
  6. 6. National Weather Service what we are: • Government organizaton • 122 offices • Official watches and warnings • Forecasts
  7. 7. National Weather Service what we are: • Government organizaton • 122 offices • Official watches and warnings • Forecasts • Outreach
  8. 8. What truly matters is not which party controls our government, but whether our government is controlled by the people. Donald Trump Presidential Inauguration January 20, 2017
  9. 9. What we are not
  10. 10. What we are not
  11. 11. Who we are Members of your community. Passionate about what we do. Dedicated to serving you.
  12. 12. We love what we do. Suffered years of math and physics. Storm chasing. Geek out on weather.
  13. 13. We love what we do. Suffered years of math and physics. Storm chasing. Geek out on weather.
  14. 14. We love what we do. Suffered years of math and physics. Storm chasing. Geek out on weather.
  15. 15. We love what we do. Suffered years of math and physics. Storm chasing. Geek out on weather.
  16. 16. We make sacrifices to serve the public. Holidays, weekends. Disrupted sleep patterns, health impacts. Driving through hazardous weather.
  17. 17. We make sacrifices to serve the public. Holidays, weekends. Disrupted sleep patterns, health impacts. Driving through hazardous weather.
  18. 18. We make sacrifices to serve the public. Holidays, weekends. Disrupted sleep patterns, health impacts. Driving through hazardous weather.
  19. 19. We make sacrifices to serve the public. Holidays, weekends. Disrupted sleep patterns, health impacts. Driving through hazardous weather.
  20. 20. WE LOVE WHAT WE DO. WE ARE DEDICATED TO OUR COMMUNITIES. WE ARE PEOPLE YOU CAN TRUST.
  21. 21. The power of SOCIAL MEDIA PEOPLE you can trust.
  22. 22. Share your PASSION
  23. 23. Share your PASSION
  24. 24. Share your PASSION
  25. 25. Share your EXPERTISE
  26. 26. Share your EXPERTISE
  27. 27. Share your EXPERTISE
  28. 28. Share your EXPERTISE
  29. 29. Speak HUMAN
  30. 30. Speak HUMAN
  31. 31. Speak HUMAN
  32. 32. Speak HUMAN
  33. 33. Speak HUMAN
  34. 34. Show your HUMAN SIDE
  35. 35. We LAUGH with you
  36. 36. We LAUGH with you
  37. 37. We LAUGH with you
  38. 38. We GET CUTE with you
  39. 39. We GET CUTE with you
  40. 40. We HAVE FUN with you
  41. 41. We HAVE FUN with you
  42. 42. We HAVE FUN with you
  43. 43. We TALK SOCIAL with you
  44. 44. We LIVE with you
  45. 45. We SUFFER with you
  46. 46. We CELEBRATE with you
  47. 47. We CELEBRATE with you
  48. 48. We CELEBRATE with you
  49. 49. We’re PROUD with you
  50. 50. We’re PROUD with you
  51. 51. We CARE about you
  52. 52. We CARE about you
  53. 53. We CARE about you
  54. 54. We CARE about you
  55. 55. We CARE about you
  56. 56. We CARE about you
  57. 57. The forecast bust (or perceived bust)
  58. 58. The forecast bust (or perceived bust)
  59. 59. The forecast bust (or perceived bust)
  60. 60. Dealing with the negativity.
  61. 61. Dealing with the negativity. STORM OF NEGATIVITY
  62. 62. STORM OF NEGATIVITY Option 1 Option 2 Dealing with the negativity.
  63. 63. John, while tornadoes never materialized across our area this evening, very similar atmospheric conditions have caused deadly tornadoes in the past, including in December right here in Missouri. We are thankful tonight didn’t pan out as those other events did and that everyone in our community was able to spend a safe Christmas with their loved ones. 108 John Public You guys cry wolf yet again 1
  64. 64. When you’re TRUSTED:
  65. 65. When you’re TRUSTED:
  66. 66. When you’re TRUSTED: Facebook engagements during 2017 ice storm Facebook followers Facebook engagements during ice storm
  67. 67. Knowing You’ve Made a Difference: Facebook reviews
  68. 68. Knowing You’ve Made a Difference: Facebook reviews
  69. 69. Dan Hawblitzel National Weather Service – Kansas City, MO daniel.hawblitzel@noaa.gov @NWSKansasCity NWSKansasCity

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