ZumeIn is a sales focus tool that provides key sales information online through mobile phones and other devices. It allows users to access forecasts, actual sales versus targets, sales graphs on customers, products, salespeople and regions. The presentation outlines a phased rollout plan to provide customer insight inquiries, key sales reports, stock information, and eventually online ordering to sales teams, resellers and customers. It argues that an online dashboard with up-to-date sales information can lead to better informed decisions and focus motivation by providing a "fast feedback loop" of results, recognition and motivation to achieve goals.