Mobile Media Buying: Paid Traffic Sources, Optimization Tips
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We’ve all heard that “mobile is the next big thing”, but how do you make it actually work for you as an affiliate? In this panel we will explore profitable mobile affiliate site strategies, SEO techniques, paid ads and affiliate offers to show you how to make a mobile web presence that makes money. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Mobile Dush Ramachandran, VP Sales & Business Development, ClickBank (Twitter @DushR) (Moderator) Scott Bain, Mobile Marketing Manager, Neverblue (Twitter @scottbain) Michael Martin, Owner, Mobile Martin (Twitter @googleandblog) Keith Posehn, President, Zorz LLC (Twitter @kzorz)
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Mobile Media Buying: Paid Traffic Sources, Optimization Tips
- 1. Mobile Media Buying Scott Bain Mobile Marketing Manager Neverblue
- 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
- 4. Where to Buy - Search
- 5. Where to Buy - Display
- 6. Where to Buy - Other
- 9. Creative – Short Form
- 10. Creative – Click to Call
- 11. Creative – E-mail Bridging
- 14. Mobile Media Buying Scott Bain Mobile Marketing Manager Email = scott.bain@neverblue.com IM = neverbluescott Twitter - scottbain
- 15. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
Editor's Notes
- Introduction Blah blah blah Here to talk to you today about Mobile media buying
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTI0ODQ2NTM1OQ If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
- What’s out there = go over where you can buy traffic (media networks like AdMob, search through Google, etc., others like Twitter, social sites) How to make the most = still a young market so how do you make the most of it, what you’ll need for tools How to monetize = all this trafic out there so what do you do with it Tips n Tricks = all the while will be trying to give some insight into stuff we’ve found over serving over 3 billion impressions a month
- - Google, MSN, Yahoo, etc Haven’t seen much volume from these and prices aren’t as low as other sources but Hear doing really well for local search and read an article recently that had a case study for a Chinese resteraunt and the ROI was over 800% or something ridiculous. - Cab example
- According to IDC Display Google = AdMob – Self Serve platform Apple = iAds – unless you have $1 million to drop and you’re on Madison Avenue not getting in Millenial – work with you to make it happen Yahoo – bit more strict on what gets let on MS – same as yahoo Jumptap – self serve/help - don’t already suggest setting up accounts at all these different places and get a working relationship with someone if you can
- Twitter – a lot of traffic that is through the twitter self serve places is mobile Direct Buys – sites like Mocospace and many others Facebook – not available yet but keep an eye because this will be huuuuuge
- Track Mobile display marketing is probably the hardest type of media buying out there can’t stress enough how important it is to TRACK everything so many variables in targetting (OS, carrier, device model, country, placement, etc) so, for example, how do you target a new mother in the United States? Make relationships some places you can target these and you can break them out by adding parameters to your link Analytics Invest in useragent analytics that track back to conversions Segway at the end of the day it’s still media buying and CTR and creative play a huge part
- Mobile Specific - Utter failure when you see a sight that has just been shrunk and squished down to fit into a screen (looks like shit and isn’t condusive of a conversions User Agent Switcher Add On for Firefox to see all the different sites with UserAgents (descent tool), device anywhere 300X50, 216X36, 168X28, and 120X20, other sizes for iPhone - don’t rule out the Dumbphone market Ads to target consumers best info from AdWord for Success Seminar 300 was “Know where your user is in the buying cycle” and holds true for all marketing. Good restaurants in New York likely intent on eating there in the next while, good resteraunts on the strip (now), search grab their attention with something and use it as a chance to weed out people that aren’t your users
- Short form 3 or 4 fields unless you make it fun (try to figure out how to make those fields worth more) services that will validate e-mails, gather information around the leads that you’ve received so you weed out the crappy ones and don’t waste advertisers time and money, and get higher CPA for good ones.
- Click to Call -Click to call wary on display as you get the “Oh Crap” factor dubbed as people not realizing their phone is going to ring. (sitting in a meeting under the desk and then whammo), taxi service search Better off giving more info to your user and allowing them to call
- E-mail Bridging - e- mail lists like groupon collecting e-mails
- can use SMS to get users and leads user puts in their phone number and it is sent to the call centre and using their technology is routed back to them Apps, tons of different opportunities in this space haven’t really touched on as not my area of expertise. keep an eye on new ones
- - lots and lots of traffic out there and all depend on your product service which one fits you really complicated so make sure you are tracking everything and using analytics that is detecting useragent live the affiliate marketing mantra and test test test big opportunities that are only going to continue to increase I wish everyone the best of luck
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTI0ODQ2NTM1OQ If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: