acuitycrnn is a CRM solution tailored for South African SMMEs that leverages real-time funnel analytics, data integration and mobility to provide sales teams with tools to improve performance. It accurately analyzes a company's sales funnel size and velocity to pinpoint weaknesses in the sales process and ensure accurate forecasting. This helps users reach their sales targets and increases revenue, reduces costs, and improves customer satisfaction.

1. What is lacking in your sales funnel to reach your sales
targets for the next three months in the current economic
environment?
acuitycrnn is the only CRM built for the South African SMME
market from the ground up to meet your individualised needs.
We offer an intelligent sales productivity platform leveraging data
integration, mobility and real-time funnel analytics to give your
sales team the tools they need to be successful.

2. acuitycrnn
The art of managing your sales activities like a professional
acuitycrnn is the only CRM Company with a SMME solution with real-time funnel analytics. This is derived from individual
performance, ensuring accurate forecasting, resulting in an increase in revenue, reduced costs and improvement in overall
customer satisfaction.
It accurately pinpoints what you are missing in your complete sale process to ensure that you focus on the appropriate steps to
reach your sales targets. acuitycrnn calculates the exact size of your sales funnel and the velocity at which it will close, making
forecasting more accurate than ever before .
The size of your funnel is the total amount of revenue or the number of units your sales team is currently working on. The revenue
you can use for forcasting can only be the total size of your funnel.
Velocity is the total amount of
revenue your company will generate
each month based on both the
opportunities currently in your sales
funnel and each individual sales
person’s performance. Velocity is
seldom used in budgets or cash flow
forecasts.
acuitycrnn is a web-based
solution designed to run on PC and
mobile devices. This will enable
you to access CRM on any device
without installing the application.
The benefit of this is that you
have access to your sales data and
customers in real time, anywhere at
any time when connected.
Consider the following ROI statistics
• Three out of four consumers say they spend more money with a company because of
a positive customer experience
• CRM gives an average ROI of R8,70 for every R1 spent
• Per sales person, a CRM can increase revenue by a whopping 32%
• A CRM is known to improve customer retention by as much as 27%

3. The acuitycrnn edge
Measure individual sales performance
It permits the sales professional to assess their entire sales program in one or two minutes. Not only can you see how far an
individual is from reaching sales targets, but also what needs to be done to get back on track for sales success.
Manage your sales opportunities
Understand at which stage any deal is, whether you have enough deals on the board to achieve your goals and quota, as well as
understand whether certain deals need special attention.
Forecast accurately
Keeping track of your sales
opportunities as they evolve is
critical to effectively managing your
business, but you’re more likely
to maximize your profits if you
accurately project your sales.
Accurate forecasting helps you
reduce unnecessary spending,
schedule production and/or
staffing, avoid missing potential
opportunities and manage your cash
flow.
Collaborate organisation-wide
Information is stored centrally and made available to any user from any team or department with the appropriate access and
permission. Access to quality information also leads to improved team performance.
Enforce data integrity
Data integrity refers to the correctness, completeness and consistency of data that is stored in acuitycrnn. Input fields are
forced to only accept certain data formats wherever possible to ensure that inexperienced users don’t make unnecessary data
errors.
Easy access to centralised data
There is only one place a user has to go to find customer or company information, primary addresses, opportunities and activities
within the organisation.
Training through the acuityacademy
There is an immutable law of performance psychology: ‘Elite performers spend significant time preparing for performance than
actually performing in formal competition’. In
short, peak performance is a function of training,
and training is anchored by deliberate practice.
Introducing a CRM system has been shown
to produce real results – including direct
improvements to the bottom line such as sales,
sales productivity and forecast accuracy.
The academy will train and support your staff fully
to ensure the goals set upfront are achieved.

4. The acuitycrnn roadmap
Marketing
acuitycrnnallows businesses to develop long-term relationships with established and new customers while helping streamline
corporate performance. acuitycrnn’s core strength is an ability to glean insight from customer interactions, purchase history
and feedback to create enhanced, solid and focused marketing and brand awareness.
Integration
acuitycrnn utilizes our Addup XBridge Integration HubTM
to integrate seamlessly with leading third party service providers
such as Google as well as back office applications such as Pastel. We can also integrate with less known or custom built applications
when required.
www.addup.co.za | info@addup.co.za | 011 726-3617
10th Floor | 25 Owl Street | Braamfontein Werf | Milpark | Johannesburg
A proud member of Addup Holdings