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New Zealand

              Using EPC to cut costs at
              NZ’s largest kiwifruit
              packhouse


              Dr Peter Stevens
              Chief Executive, GS1 NZ
First, a Word About
 New Zealand   Terminology…
               T     i l




kiwis                 kiwis                   kiwis
                                             kiwifruit



                                                         2
                    © 2009 GS1 New Zealand
Contents
New Zealand




   Introduction
   Eastpack’s Supply Chain
   Solution Overview
   Project Timeline
      j
   Results After 1st Season




                                           3
                  © 2009 GS1 New Zealand
Where (and with whom) it all
New Zealand   started …
               t t d




                                             4
                   © 2009 GS1 New Zealand
New Zealand’s Bay of Plenty
                  Zealand s
New Zealand




                                           80% o New Zealand’s
                                                 of e     ea a d s
                                           kiwifruit production



                                                                 5
                  © 2009 GS1 New Zealand
EastPack Limited
     New Zealand



Established in 1983 in Edgecumbe

1983: packed 60,000 trays
2008: packed 15.7m trays

12% of industry GREEN trays
24% of industry GOLD trays

42 coolstores at 3 sites



                                                6
                       © 2009 GS1 New Zealand
Te Puke site:
New Zealand
              • purpose built
              • < 7 years old
              • packs 8m t
                    k 8 trays, of which 5 t
                                f hi h 5m trays
              are GOLD




                                                  7
                       © 2009 GS1 New Zealand
New Zealand


              Edgecumbe site:

              • 3.5m trays of
              GREEN and GOLD




                                       8
              © 2009 GS1 New Zealand
New Zealand


                Opotiki site:

                • 3.5m trays of
                GREEN and GOLD




                                       9
              © 2009 GS1 New Zealand
Contents
New Zealand




   Introduction
   Eastpack’s Supply Chain
   Solution Overview
   Project Timeline
      j
   Results After 1st Season




                                           10
                  © 2009 GS1 New Zealand
Eastpack Supply Chain (simplified)
New Zealand




                           $1b+




                                                   11
                   © 2009 GS1 New Zealand
EastPack s
                    EastPack’s Responsibilities
      New Zealand



To deliver in full on time in spec (DIFOTIS)
    • Checkpoint at the wharf
    • Replicated at coolstore door


DIFOTIS Penalties are severe
    • NZ$ 400 / pallet main season
    • NZ$ 500 / pallet kiwistart season
    • Total cost 2007: NZ$ 280k


Penalties for not loading ‘kiwistart’ product by
  the end of Week 24




                                                     12
                            © 2009 GS1 New Zealand
Bonus System as well
      New Zealand



If EastPack can be flexible to fill late order there is the ability to earn
    up to NZ$ 200 / pallet




                                                                              13
                             © 2009 GS1 New Zealand
Issues with meeting orders
   New Zealand



Orders are comm nicated 10 da s in ad ance
           communicated    days advance

Orders are changed up t 2 d
Od          h    d    to days b f
                              before close
                                      l
  load date
  • change in market requirement
  • vessel arrival dates change
  • fresh fruit deteriorates faster
      than expected



                                              14
                     © 2009 GS1 New Zealand
Issues with meeting orders
      New Zealand

6,600 different SKU’s
   • often pallets need reworking to meet
     orders
S o t oad g
Short loading window
                 do
   • GOLD = 20 weeks
   • GREEN = 40 weeks


The bottleneck was finding pallets in
  the coolstore




                                                   15
                          © 2009 GS1 New Zealand
Large Seasonal Workforce
      New Zealand


1,300 seasonal staff employed
 ,                     p y

31 different nationalities

Relatively short picking season, 83
  days.
  days

Packing main pack & Controlled
  Atmosphere product: 140 days.



                                                  16
                         © 2009 GS1 New Zealand
Solution needed…
     New Zealand




To quickly find product in the
  coolstores

A system that requires no
  human intervention.




                                                17
                       © 2009 GS1 New Zealand
Contents
New Zealand




   Introduction
   Eastpack’s Supply Chain
   Solution Overview
   Project Timeline
      j
   Results After 1st Season




                                           18
                  © 2009 GS1 New Zealand
Solution Overview
New Zealand




                                           19
                  © 2009 GS1 New Zealand
Solution: EPC-enabled Pallet
New Zealand   Cards
              C d




                                             20
                  © 2009 GS1 New Zealand
Solution: EPC-enabled
New Zealand   Forklifts
              F klift




                                           21
                  © 2009 GS1 New Zealand
Solution: Location
New Zealand




                                            22
                   © 2009 GS1 New Zealand
Solution: Putting It All
New Zealand   Together
              T    th




                                            23
                   © 2009 GS1 New Zealand
Contents
New Zealand




   Introduction
   Eastpack’s Supply Chain
   Solution Overview
   Project Timeline
      j
   Results After 1st Season




                                           24
                  © 2009 GS1 New Zealand
Project Overview
     New Zealand
Initial Meeting:
    • 18th Jan 2007
    • General information about the benefits of RFID, EPC

Scoping to RFP (Request for Proposal):
    • March - May 2007

Proof of Concept to Pilot:
    • July to October 2007
         y

Full Roll-Out
    • December 2007 to April 2008
      Target: 100% of pallets t k d b start of season (20th M h
    • T     t       f ll t tracked by t t f                  March
      2008)
    • 42 coolstore @ 3 sites, ±30 forklifts, 12,000 SkyMarkers, etc…




                                                                       25
                          © 2009 GS1 New Zealand
Contents
New Zealand




   Introduction
   Eastpack’s Supply Chain
   Solution Overview
   Project Timeline
      j
   Results After 1st Season




                                           26
                  © 2009 GS1 New Zealand
Results
   New Zealand


                        2007          2008
DIFOTIS penalties       $280k         $90k

‘Kiwistart’ penalties   $250k         Nil

Coolstore managers      1             Nil
‘burnt out’
Forklifts               24            16

Gold Fruit Loss         8%            4%

Volume (T
V l    (Trays)
             )          1.8m
                        18            2m (+10%)
                                      2 ( 10%)

 *Investment: USD300,000. ROI= 1 season



                                                  27
                        © 2009 GS1 New Zealand
Coolstore Map: Pallet
New Zealand   Locations
              L   ti




                                            28
                   © 2009 GS1 New Zealand
Coolstore Map: Forklift
New Zealand   Locations
              L   ti




                                            29
                   © 2009 GS1 New Zealand
Underway now…
    New Zealand


1. Further mining the data
2. We are out of our 24 months ‘non-compete’
   clause
3. Targeting Eastpack’s competitors & single-desk
3 T     ti E t       k’       tit      i l d k
   exporter (Zespri)




                                                    30
                     © 2009 GS1 New Zealand
New Zealand




                                       31
              © 2009 GS1 New Zealand
Overall
     New Zealand



We have taken the chaos out of the coolstore

Staff feel like they are part of a winning team again
                                                again.

We met the KPI’s and capex requirements of Eastpack’s
 board.

Eastpack increased shareholder value.
E t    ki        d h h ld        l




                                                         32
                        © 2009 GS1 New Zealand
The Team That Pulled It Off…
New Zealand




                                             33
                  © 2009 GS1 New Zealand
New Zealand




                                       34
              © 2009 GS1 New Zealand

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Using EPC to cut costs at NZ's largest kiwifruit packhouse

  • 1. New Zealand Using EPC to cut costs at NZ’s largest kiwifruit packhouse Dr Peter Stevens Chief Executive, GS1 NZ
  • 2. First, a Word About New Zealand Terminology… T i l kiwis kiwis kiwis kiwifruit 2 © 2009 GS1 New Zealand
  • 3. Contents New Zealand Introduction Eastpack’s Supply Chain Solution Overview Project Timeline j Results After 1st Season 3 © 2009 GS1 New Zealand
  • 4. Where (and with whom) it all New Zealand started … t t d 4 © 2009 GS1 New Zealand
  • 5. New Zealand’s Bay of Plenty Zealand s New Zealand 80% o New Zealand’s of e ea a d s kiwifruit production 5 © 2009 GS1 New Zealand
  • 6. EastPack Limited New Zealand Established in 1983 in Edgecumbe 1983: packed 60,000 trays 2008: packed 15.7m trays 12% of industry GREEN trays 24% of industry GOLD trays 42 coolstores at 3 sites 6 © 2009 GS1 New Zealand
  • 7. Te Puke site: New Zealand • purpose built • < 7 years old • packs 8m t k 8 trays, of which 5 t f hi h 5m trays are GOLD 7 © 2009 GS1 New Zealand
  • 8. New Zealand Edgecumbe site: • 3.5m trays of GREEN and GOLD 8 © 2009 GS1 New Zealand
  • 9. New Zealand Opotiki site: • 3.5m trays of GREEN and GOLD 9 © 2009 GS1 New Zealand
  • 10. Contents New Zealand Introduction Eastpack’s Supply Chain Solution Overview Project Timeline j Results After 1st Season 10 © 2009 GS1 New Zealand
  • 11. Eastpack Supply Chain (simplified) New Zealand $1b+ 11 © 2009 GS1 New Zealand
  • 12. EastPack s EastPack’s Responsibilities New Zealand To deliver in full on time in spec (DIFOTIS) • Checkpoint at the wharf • Replicated at coolstore door DIFOTIS Penalties are severe • NZ$ 400 / pallet main season • NZ$ 500 / pallet kiwistart season • Total cost 2007: NZ$ 280k Penalties for not loading ‘kiwistart’ product by the end of Week 24 12 © 2009 GS1 New Zealand
  • 13. Bonus System as well New Zealand If EastPack can be flexible to fill late order there is the ability to earn up to NZ$ 200 / pallet 13 © 2009 GS1 New Zealand
  • 14. Issues with meeting orders New Zealand Orders are comm nicated 10 da s in ad ance communicated days advance Orders are changed up t 2 d Od h d to days b f before close l load date • change in market requirement • vessel arrival dates change • fresh fruit deteriorates faster than expected 14 © 2009 GS1 New Zealand
  • 15. Issues with meeting orders New Zealand 6,600 different SKU’s • often pallets need reworking to meet orders S o t oad g Short loading window do • GOLD = 20 weeks • GREEN = 40 weeks The bottleneck was finding pallets in the coolstore 15 © 2009 GS1 New Zealand
  • 16. Large Seasonal Workforce New Zealand 1,300 seasonal staff employed , p y 31 different nationalities Relatively short picking season, 83 days. days Packing main pack & Controlled Atmosphere product: 140 days. 16 © 2009 GS1 New Zealand
  • 17. Solution needed… New Zealand To quickly find product in the coolstores A system that requires no human intervention. 17 © 2009 GS1 New Zealand
  • 18. Contents New Zealand Introduction Eastpack’s Supply Chain Solution Overview Project Timeline j Results After 1st Season 18 © 2009 GS1 New Zealand
  • 19. Solution Overview New Zealand 19 © 2009 GS1 New Zealand
  • 20. Solution: EPC-enabled Pallet New Zealand Cards C d 20 © 2009 GS1 New Zealand
  • 21. Solution: EPC-enabled New Zealand Forklifts F klift 21 © 2009 GS1 New Zealand
  • 22. Solution: Location New Zealand 22 © 2009 GS1 New Zealand
  • 23. Solution: Putting It All New Zealand Together T th 23 © 2009 GS1 New Zealand
  • 24. Contents New Zealand Introduction Eastpack’s Supply Chain Solution Overview Project Timeline j Results After 1st Season 24 © 2009 GS1 New Zealand
  • 25. Project Overview New Zealand Initial Meeting: • 18th Jan 2007 • General information about the benefits of RFID, EPC Scoping to RFP (Request for Proposal): • March - May 2007 Proof of Concept to Pilot: • July to October 2007 y Full Roll-Out • December 2007 to April 2008 Target: 100% of pallets t k d b start of season (20th M h • T t f ll t tracked by t t f March 2008) • 42 coolstore @ 3 sites, ±30 forklifts, 12,000 SkyMarkers, etc… 25 © 2009 GS1 New Zealand
  • 26. Contents New Zealand Introduction Eastpack’s Supply Chain Solution Overview Project Timeline j Results After 1st Season 26 © 2009 GS1 New Zealand
  • 27. Results New Zealand 2007 2008 DIFOTIS penalties $280k $90k ‘Kiwistart’ penalties $250k Nil Coolstore managers 1 Nil ‘burnt out’ Forklifts 24 16 Gold Fruit Loss 8% 4% Volume (T V l (Trays) ) 1.8m 18 2m (+10%) 2 ( 10%) *Investment: USD300,000. ROI= 1 season 27 © 2009 GS1 New Zealand
  • 28. Coolstore Map: Pallet New Zealand Locations L ti 28 © 2009 GS1 New Zealand
  • 29. Coolstore Map: Forklift New Zealand Locations L ti 29 © 2009 GS1 New Zealand
  • 30. Underway now… New Zealand 1. Further mining the data 2. We are out of our 24 months ‘non-compete’ clause 3. Targeting Eastpack’s competitors & single-desk 3 T ti E t k’ tit i l d k exporter (Zespri) 30 © 2009 GS1 New Zealand
  • 31. New Zealand 31 © 2009 GS1 New Zealand
  • 32. Overall New Zealand We have taken the chaos out of the coolstore Staff feel like they are part of a winning team again again. We met the KPI’s and capex requirements of Eastpack’s board. Eastpack increased shareholder value. E t ki d h h ld l 32 © 2009 GS1 New Zealand
  • 33. The Team That Pulled It Off… New Zealand 33 © 2009 GS1 New Zealand
  • 34. New Zealand 34 © 2009 GS1 New Zealand