Tesco is the third largest retailer worldwide operating over 6,900 stores globally. Founded in 1919 in London, England, Tesco has grown to become a multi-national corporation offering retail services across grocery, clothing, electronics and other products both online and in-store. Tesco aims to earn customer loyalty through competitive pricing, a wide selection of quality products, and loyalty programs. While facing challenges from competitors and market fluctuations, Tesco's large international presence and focus on technology and customer service have allowed it to maintain strength as a major global retailer.

1. Every Little Helps
Tesco

2. About
• Third largest retailer.
• World-wide operation
• Later diversified in clothing, electronic, financial services and many more.

3. History
1919 – Founded by JACK COHEN as a group of market stalls.
1924 – Name appeared “Tesco” for the very first time;
1931 – Opened Tesco store at 54 Walting Street, Brunt Oak, Edgware.
1939 – Over 100 Tesco stores were established across the country.

4. 1956 – The first self service opened in St. Albans .
1994 – Company overtook many leading stores and got control of the Dundee-
based firm, which operated 57 stores.
2001 – Launched internet grocery retailing in USA and acquired 35% stake in
Grocery business.
2010 – Tesco started funding a small firm studio intended to produce Tesco
exclusive direct-to-DVD films.

5. Tesco PLC
Type Public limited company
Industry Retailing
Founded 1919; 98 years ago
Hackney, London,
England, UK
Founder Jack Cohen
Headquarters Tesco House
Shire Park
Kestrel Way
Welwyn Garden City
England
Number of
locations
6,902 stores (As of
September 2016)
Key people •John Allan (Chairman)
Dave Lewis (Group
CEO)
Revenue £54.433 billion (2016)
Net income £129 million (2016)
Company
profile

6. DAVE LEWIS
CEO
JOHN ALLAN
CHAIRMAN

7. Mission
To earn the lifetime loyalty of customers.

8. Strategy
 To be a creator of highly valued brands.
 To be an outstanding international retailer
 To build team to create more value.
 To be strong in everything they sell.

9. Ways of operation
• Online sales
• Tesco stores
• Pickup stores

10. Service provided for customer
• Wide range of best quality product at minimum cost.
• Offer shoppers point to loyal customers.

11.  Club cards for high value shoppers.
 Valet parking.

12. Areas of Operation

14. Other business
• Bank
• Mobile
• Fuels
• Tyres
• Film-making

15. Competitors
 ADSA
 J SAINSBURY
 WALMART
 CARREFOUR

16. Challenges
• Fluctuation in taxes
• Innovative steps by other giants
• Managing huge chain

17. Strengths
• Better technology and advancement in selling
• Third largest retailer
• Internationally known
• Good consumer relationship.

18. Weakness
 Loss of focus as markets are increasing.
 Not setting the stores as per region.
 More concentration on UK Market.

19. Summary
ABOUT
HISTORY AND
COMPANY
PROFLE
MISSION AND
STRATEGIES
WAYS AND AREAS
OF OPERATION
COMPETITORS,
CHALLENGES
OTHER BUSINESS,
STRENGTH AND
WEAKNESS

21. DISCLAIMER
Created by Mayank Lonkar, RCOEM, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow