NISO Two Day Virtual Conference: Using the Web as an E-Content Distribution Platform: Challenges and Opportunities Oct 21-22, 2014 Jake Zarnegar, Chief Business Development Officer, Silverchair

1. “This Used to Be a Book…”
Next-Generation Online
References
OCTOBER 21, 2014
Jake Zarnegar, Silverchair

2. PART 1
PREFACE

3. “Happy families are all alike;
every unhappy family is
unhappy in its own way.”
- Leo Tolstoy, “Anna Karenina”

5. Journals: “Happy families are all alike”
• While journals vary greatly in subject
matter, they have tended to converge in:
 Data formats and data interchanges
 Online availability
 Online display conventions
 Use models and workflow tools

7. Books: “Each unhappy in its own way”
• Reference books vary in both subject
matter and use model.
• First-generation online reference sites
have used a unified “bookshelf” and
generic reader/download model.
 This approach fit the needs of publishers and
libraries, with users coming third in priority.

13. Note: This is a shoe
horn. And a heavy-handed
metaphor.

14. “Variety’s the very spice of life,
that gives it all its flavour.”
- William Cowper, “The Task”

19. PART 2
PREPARATION

20. Understand the economics
• Can the book’s primary use model be
enhanced by new product development?
• Does the title/brand have a sizable and loyal
audience?
• Was the book format a prior concession that
can now be re-examined?
• Does the reference content support a
subscription or repeated-transaction model?

21. Understand the use model(s)
• Why is your audience buying and reading
the title?
• What is it helping them do that they
couldn’t do otherwise?
• How does the content fit into their daily
workflow?

22. Separate content from container
• BITS standard for reference content
(http://jats.nlm.nih.gov/extensions/bits/)
• IMPORTANT: Disassemble print structures
into smallest coherent units
 You can always reconstruct print structures (such as
full chapters) if needed

23. Breakdown example
• 1 book, or rather 39,281 content
structures:
Structure Count
Chapters 468
Sections 12,532
Paragraphs 22,788
Figures 2,052
Tables 1,331
Lists 108
Blockquotes 2

24. Enrich your content at granular level
• You know more about your book content
than just what is printed on the page
• Enrich your content with metadata
(including semantics) at a granular level to
give “hooks” for automated selection:
 Target audiences (ex. grade levels, user
demographics)
 Entities and significant topics (semantic enrichment)
 Content sourcing/evidence, authorship, date, etc.

25. Display Content
(Paragraph)
Content Database
Text: Use of angiotensin-converting
enzyme inhibitors (enalapril, captopril)
during pregnancy is associated with fetal
hypocalvaria, renal defects, anuria, and
fetal and neonatal death. These agents
are contraindicated in pregnancy. With
few exceptions, diuretics (furosemide,
hydrochlorothiazide) should be avoided
during pregnancy. Fetal bradycardia,
growth retardation, and neonatal
hypoglycemia have been reported in
patients treated with blockers.
Text: Use of angiotensin-converting
enzyme inhibitors (enalapril, captopril)
during pregnancy is associated with…
Source: CURRENT Diagnosis &
Treatment: Obstetrics & Gynecology,
11e
Parent: Chapter 26: Hypertension in
Pregnancy
Author: David A. Miller, MD
Subjects: Pregnancy complications,
pregnancy contraindications, ACE
inhibitors (drug class), angiotensin-receptor
blockers (drug class), diuretics,
enalapril (drug), captopril (drug),
furosemide (drug), hydrochlorothiazide
(drug), hypocalvaria (condition)…
Last Updated: 6/7/2014
Audiences: MD, PA, NP, PharmD

26. Reassemble! (Rinse. Repeat.)
• Quick answers
• Skills/knowledge assessment
• Education (guided or self-directed)
• Mobile
• Teaching aids
• Certification

27. PART 3
CASE STUDIES

28. This Used To Be a Book:
AOTA’s NBCOT Exam Prep

35. This Used To Be Only a Book:
Bates’ Guide to Physical
Examination

41. This Used To Be Multiple Books:
AAP Point of Care Solutions

45. This Used To Be a Lot of Books:
ClinicalAccess

51. Display Content
(Paragraph)
Content Database
Text: Use of angiotensin-converting
enzyme inhibitors (enalapril, captopril)
during pregnancy is associated with fetal
hypocalvaria, renal defects, anuria, and
fetal and neonatal death. These agents
are contraindicated in pregnancy. With
few exceptions, diuretics (furosemide,
hydrochlorothiazide) should be avoided
during pregnancy. Fetal bradycardia,
growth retardation, and neonatal
hypoglycemia have been reported in
patients treated with blockers.
Text: Use of angiotensin-converting
enzyme inhibitors (enalapril, captopril)
during pregnancy is associated with…
Source: CURRENT Diagnosis &
Treatment: Obstetrics & Gynecology,
11e
Parent: Chapter 26: Hypertension in
Pregnancy
Author: David A. Miller, MD
Subjects: Pregnancy complications,
pregnancy contraindications, ACE
inhibitors (drug class), angiotensin-receptor
blockers (drug class), diuretics,
enalapril (drug), captopril (drug),
furosemide (drug), hydrochlorothiazide
(drug), hypocalvaria (condition)…
Last Updated: 6/7/2014
Audiences: MD, PA, NP, PharmD

53. CONCLUSION

54. Thank you!
Jake Zarnegar, Silverchair
jakez@silverchair.com
www.silverchair.com