This document summarizes plans for an independently organized TEDx event called TEDxZapopan to take place in March 2012 in Zapopan, Mexico. The event will follow the TEDx model of curating talks around a theme, in this case "The Power of Passion" and how to leverage talent, tolerance, and technology to increase competitiveness and sustainability in the region. A 3-phase process is outlined to form an advisory board to select expert speakers and an engaged audience that can inspire, multiply, and implement new ideas for positive change.