The document discusses social innovation and entrepreneurship. It outlines three phases of acceptance for new ideas: initial ridicule, then opposition, and finally widespread acceptance. The author argues that social problems can be solved through innovative and entrepreneurial principles. The author shares their own journey from initial ridicule of their ideas to current self-evidence and acceptance. Key lessons from their experience include embracing change, the contagious nature of good ideas, and engaging stakeholders. They advise that to compel action, ideas must be both inspiring and relevant.