TED is a nonprofit organization founded in 1984 that spreads innovative ideas through short talks on a wide range of topics. Originally focused on technology, entertainment, and design, TED has expanded globally, offering programs such as TEDx and the Open Translation Project to engage diverse audiences. Despite early challenges, TED has evolved into a prominent online education platform supported by various corporate sponsors and multiple revenue streams.

1. TED Talks
"My idea of a perfect world really can't be designed by one person or even by a
million experts. It's going to be 7 billion pairs of hands, each following their own
passions." ~ Jay Silver at Ted Talks
"If you hire people just because they can do a job, they'll work for your money. But
if you hire people who believe what you believe, they'll work for you with blood
and sweat and tears." ~ Simon Sinek at Tedx
TED is something that will makes your life much better – A friend that you never
had, a teacher that will show you a world in a different way, and a Hope that will
give you an inspiration to do something different. TED (Technology,
Entertainment, and Design) is a nonprofit organization that spreads the innovative
Ideas, usually in short and powerful talks (18 minutes or less). It was founded by a
Graphic Designer Richard Saul Wurman in February 1984 as a conference. TED
began as a conference where they cover Technology, Entertainment and Design
Topics, and Today TED covers almost all the topics, from global issues to business
to science, in more than 100 languages. TED has its own subsidiaries projects and
events to give experience to as many people as possible. The main TED
conferences are held in Vancouver Convention Centre, Vancouver, British
Columbia, Canada. TED gives maximum 18 minutes to their speakers to present
their ideas in a most innovative way and to engage their audience. TED building a
clearinghouse of free knowledge to inspired people, they believe passionately in
the power of ideas to change the attitude of people, life, and ultimately the world.
Everything they do, they do for a reason, from their Conferences to their TED
Talks to the projects sparked by TED prize, TED-ED lesson series to global TED
community, all this is driven by this goal: How can TED best spread great ideas?
 Challenges:
TED started conferences on the belief that ideas are uniquely powerful to shape a
future. They believe that your brain contains thousands of ideas, and those ideas

2. determines how you see the world and how you act. With that belief, some people
criticize them by saying that TED talks are overrated. Disagreements have also
occurred between organizers and TED speakers.
In the first conference of TED, they featured a presentation of “Demos of compact
disc” that presentation was given by famous mathematician Benoit Mandelbrot and
IT professional community members. The event was financially unsuccessful and it
took six years to organized second conference of TED.
 Strategy:
After the failure of their first event, they came up with the idea to organise their
events separately. They had drawn the speakers from the field of expertise. The
presenters they hired are most likely; Scientists, Philosophers, musicians, religious
leaders, and many more. They started their subsidiaries in many other names. i.e.

3. 1. TEDGlobal – TEDGlobal held conferences all over the world. They have been
connecting with UK, Europe, Tanzania, Edinburg, Scotland, Brazil and India.
2.The Open Translation Project (OTP) – OTP is for those 4.5 billion people on the
earth who don’t speak English. At the time of launch, 300 Translation had done by
200 volunteer transcribers in 40 languages.
3.TEDx – TEDx can be organized by anyone who can acquire a free license from
TED. TEDx are independent like TED.
And Other Programs;
TED Fellow, TEDMED, TED Books, TedEd Clubs, TED Women, TED Salon,
TED Radio Hour.
TED Talks are freely available on websites and youtube. As of March, 2016, over
2400 TED Talks combined, viewing figure was more than 500 million.

4.  Conclusion:
In 2000, Richard met with TED enthusiast Chris Anderson to discuss future
happening. In November 2001, Anderson’s nonprofit organization acquired TED
from future value for £6m. After that TED becomes the fasted growing nonprofit
online education center. TED is currently funded by many corporates such as
Google, Golden Sachs, Coca-Cola Company etc. and it’s a combination of various
revenue streams, including conferences attendance fees, sponsorship, book sales,
and foundation support. Currently TED has about 140 people headquartered in
NYC and Vancouver.