1. Social Media Metrics – You are a number SudhaJamthe Social Media Strategist @paypalx @sujamthe

2. Social Media is about people

3. No! you are a number in there!

4. Follower Counts “Be floored to have each follower” @garyvee

5. Where are you talking?

6. Where are you talking from?

7. What are you talking about?

8. Tone of Voice

9. Velocity of your tweet – You are an influencer

10. Frequency of Your tweet – you are an evangelist

11. What are your social actions? Referrals, click thrus, what channels

12. What are your social actions? Referrals, click thrus, what channels

13. Do you help your online community

14. Do you help your online community

15. Helpful = high engagement metrics

16. You are the customer, make it count!