Savvy social media presentation
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Are you new to the world of Social Media? Do you find yourself lost in the land mine of choices? Is it hard to decide: What to post? When to post it? And Where to post it?
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Savvy social media presentation
- 3. SAVVY SOCIAL MEDIA FOR NEWBIES Mercedes Diane Griffin Forbes, Owner DG Speaks * Statistics provided by Leverage New Age Media!
- 4. Why Social Media Matters: Today’s Focus: • Increased traffic to your website • More visibility in search engines • Social proof for an increased sense of security in your brand/product • Better relationship building opportunities with potential and current customers • Shows the human side of your business
- 5. FACEBOOK • 1.5 billion monthly active users • Mobile is Facebook’s cash cow – 1.31 monthly active mobile users • Mobile ad revenue makes up 76% of all ad revenue ($2.9 billion in Q2 of 2015) • Users share 1 million links every 20 minutes
- 6. TWITTER • 289 million active users • Micro blogging social site that limits posts to 140 characters • Largest penetration in the US but spreading slowly and steadily • 9,100 tweets happen every second
- 7. INSTAGRAM • 300 million active users • Social sharing site all around pictures and now 15 second videos • Many brands are participating through the use of hashtags and posting pictures consumers can relate to • Most followed brand Nike
- 8. PINTEREST • 70 million users • Social site that is all about discovery • Largest opportunities are in decor, crafts/DIY, cooking, health, and fashion • Users are 20% male and 80% female
- 9. GOOGLE + • 300 million active users • Social network built by Google that allows for brands and users to build circles • Not as many brands active but the ones that are tend to be a good fit with a great following • Hangouts and Photos have been separated from Google+ but posts remain as ‘streams’
- 10. LINKEDIN • 380 million users worldwide • Business oriented social networking site • Brands that are participating are corporate brands giving potential and current associates a place to network and connect • 79% of users are 35 or older
- 11. Mon Tues Wed Thurs Fri Sat Sun 2am Instagram 10am LinkedIn 2am Instagram 12pm Twitter 12pm Twitter 12pm Twitter 9:30am Google+ 12pm Twitter 3pm Facebook 8pm Pinterest 12pm Twitter 1pm Facebook 5pm Twitter 5pm Twitter 5pm Twitter 5pm Twitter 5pm Twitter Sample Integrated Media Strategy Calendar
- 12. LET’S REVIEW:
- 13. • http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ • https://blog.kissmetrics.com/brand-outreach-pinterest/ • http://money.cnn.com/2015/03/02/technology/google-plus-breakup/ • http://www.statisticbrain.com/twitter-statistics/ • http://www.cision.com/us/2015/01/25-pinterest-facts-and-pr-best-practices/ • https://press.linkedin.com/about-linkedin • http://blog.iconosquare.com/top-14-brands-instagram/ • http://www.inkthemes.com/30-reasons-to-market-your-business-on-pinterest-in-2014/03/ • https://twitter.com/TwitterIR/status/431175668122935297 • https://blog.twitter.com/2013/new-tweets-per-second-record-and-how • http://www.statisticbrain.com/facebook-statistics/ • http://instagram.com/press/ • http://50.nitrogr.am • http://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.html • http://blog.linkedin.com/2014/02/06/linkedins-q4-2013-earnings/ • https://www.quantcast.com/linkedin.com • http://mashable.com/2014/04/18/linkedin-300-million-users • https://www.quantcast.com/linkedin.com SOURCES: