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Savvy social media presentation
The document highlights the importance of social media for businesses, noting its ability to drive website traffic, enhance brand visibility, and build customer relationships. It provides statistics on various platforms including Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, emphasizing user engagement and demographics. An integrated media strategy calendar is also included to guide content distribution across these platforms.
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Savvy social media presentation
- 3. SAVVY SOCIAL MEDIAFOR NEWBIES Mercedes Diane Griffin Forbes, Owner DG Speaks * Statistics provided by Leverage New Age Media!
- 4. Why Social MediaMatters: Today’s Focus: • Increased traffic to your website • More visibility in search engines • Social proof for an increased sense of security in your brand/product • Better relationship building opportunities with potential and current customers • Shows the human side of your business
- 5. FACEBOOK • 1.5 billionmonthly active users • Mobile is Facebook’s cash cow – 1.31 monthly active mobile users • Mobile ad revenue makes up 76% of all ad revenue ($2.9 billion in Q2 of 2015) • Users share 1 million links every 20 minutes
- 6. TWITTER • 289 millionactive users • Micro blogging social site that limits posts to 140 characters • Largest penetration in the US but spreading slowly and steadily • 9,100 tweets happen every second
- 7. INSTAGRAM • 300 millionactive users • Social sharing site all around pictures and now 15 second videos • Many brands are participating through the use of hashtags and posting pictures consumers can relate to • Most followed brand Nike
- 8. PINTEREST • 70 millionusers • Social site that is all about discovery • Largest opportunities are in decor, crafts/DIY, cooking, health, and fashion • Users are 20% male and 80% female
- 9. GOOGLE + • 300million active users • Social network built by Google that allows for brands and users to build circles • Not as many brands active but the ones that are tend to be a good fit with a great following • Hangouts and Photos have been separated from Google+ but posts remain as ‘streams’
- 10. LINKEDIN • 380 millionusers worldwide • Business oriented social networking site • Brands that are participating are corporate brands giving potential and current associates a place to network and connect • 79% of users are 35 or older
- 11. Mon Tues WedThurs Fri Sat Sun 2am Instagram 10am LinkedIn 2am Instagram 12pm Twitter 12pm Twitter 12pm Twitter 9:30am Google+ 12pm Twitter 3pm Facebook 8pm Pinterest 12pm Twitter 1pm Facebook 5pm Twitter 5pm Twitter 5pm Twitter 5pm Twitter 5pm Twitter Sample Integrated Media Strategy Calendar
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- 13. • http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ • https://blog.kissmetrics.com/brand-outreach-pinterest/ •http://money.cnn.com/2015/03/02/technology/google-plus-breakup/ • http://www.statisticbrain.com/twitter-statistics/ • http://www.cision.com/us/2015/01/25-pinterest-facts-and-pr-best-practices/ • https://press.linkedin.com/about-linkedin • http://blog.iconosquare.com/top-14-brands-instagram/ • http://www.inkthemes.com/30-reasons-to-market-your-business-on-pinterest-in-2014/03/ • https://twitter.com/TwitterIR/status/431175668122935297 • https://blog.twitter.com/2013/new-tweets-per-second-record-and-how • http://www.statisticbrain.com/facebook-statistics/ • http://instagram.com/press/ • http://50.nitrogr.am • http://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.html • http://blog.linkedin.com/2014/02/06/linkedins-q4-2013-earnings/ • https://www.quantcast.com/linkedin.com • http://mashable.com/2014/04/18/linkedin-300-million-users • https://www.quantcast.com/linkedin.com SOURCES: