TOP 12 SOCIAL MEDIA INSIGHTS FOR NONPROFITS IN 2012 Charities use Blogs, Podcasts, messagesboards, wikis, social networking, video blogging 93% of top non profits have FB and 87% in Twitter Top 25 charities have more followers than the top shops or largest companies in FTSE Nonprofits’ Facebook and Twitter communities have grown by 30% and 81% respectively. Nonprofits own an average of 2.1 Facebook Pages and 1.2 Twitter accounts. The average cost of a Facebook Like is $3.50, while a Twitter follower costs $2.05. The average value of a Facebook Like is $214.81 over the 12 months following acquisition. The most common fundraising tactic on Facebook is an ask for an individual gift. Budgets and staffing for commercial social networks continue to climb. The top 3 factors for success on social networks are strategy, prioritization, and dedicated staff. Facebook advertising is used primarily to meet non-fundraising goals. Google+ is struggling to gain momentum in the nonprofit space, while Pinterest is the top newcomer.
1. Create a Strong Theme with Clear Goals2. Seek partners who are active and have good followers3. Keep the focus on themes and everything else inbackground4. Identify and Utilize Your Best Social Assets5. Target your audience and pay attention to how eachreacts to your messages and be ready to shift focus to themost responsive.6. Energize and Motivate Your Supporters and make yoursupporters energize and motivate you.7. Do not cause social media fatigue8. Have tangible action
Have a clear goal that is measurable..else it is only experimentation