Social media usage continues to grow rapidly. 73% of online adults now use social media, with the highest usage rates among 18-29 year olds at 90%. The most popular sites are Facebook with over 1 billion users, Twitter with 560 million registrants, and Google+ with 400 million users. Marketers are now integrating social data with other customer data to deliver more personalized messaging. Key 2014 trends include a focus on video content, the rise of micro-videos on platforms like Vine and Instagram, and more data-driven marketing across social media and other channels.

1. Social Media Trends
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Social Media is Here to Stay
The Rise in Social Media [2013 Pew Study]:
•73% of online adults are using social networking sites.
•42% of online adults use multiple social networking sites.
•40% of cell phone owners use a social networking site on their
phone.
•73% of women online use social media sites compared to 69% of
men.
•The highest usage of social networking sites is among adults 18-
29 years old – 90%; 78% for 30 to 49 and 65% of ages 50+.

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Social Media Popularity
The most popular social networking sites (Leverage New Age Media report):
•Facebook: 1 billion users worldwide (15% of the world’s population); Users share 2.5 billion pieces of
content each day.
•Twitter: 560 million registrants and 200 million active users who produce 5,700 tweets every second.
•Google+: 400 million users with 925,000 new users daily.
•LinkedIn: 238 million users.
•Instagram: 150 million active users; Every second 8,000 users “like” a photo.
•Tumblr: 125 million active users; As of June 1, 2014, the site was hosting 188.7 million blogs (Wikipedia).
•Pinterest: 70 million active users.

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Websites Are So Yesterday
“Consumers now engage and interact with mobile apps, social networks, text messages, email and dynamically
loaded loyalty cards much more than they do branded websites.”
--Donny Flamberg, Managing Partner, Booster Rocket and TalentZoo.com contributor

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The Growing Influence of Social Media*
• 74% of consumers rely on social media to influence their purchasing decisions.
• 81% of consumers are influenced by their friend’s social media post when making purchasing decisions.
• 47% of Americans say Facebook is their number one influencer of purchases.
• 26% of mobile phone usage is in social networks.
• YouTube reaches more U.S. adults ages 18 to 34 than any cable network.
• B2B marketers use an average of six social media platforms.
• Social media budgets will double by 2018.
• More than 23% of marketers are in investing in
blogging and social media.
*(mediabistro.com report)

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Social Media for Charities and Non-Profits
• A new study from the Center of Marketing Research at the University of Massachusetts Dartmouth. The study
analyzed the social activities of the Philanthropy 400 (2013 list), excluding colleges and universities so as to
focus on the more traditional definition of charities and non-profits.
• Almost all – 97% – of the social media administrators surveyed reported using some type of social video
platform.

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Social Media for Charities and Non-Profits
•72% of the organizations examined have a written social media policy for employees.
•81% cite awareness as their main objective online.
•89% write their own original content for their platforms.
•45% use social media tools to recruit and evaluate potential employees/volunteers.
•83% monitor the Internet for buzz, posts, conversations, and news about their organization.

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2014 Social Media Trends
Clever, smart marketing is more important than ever!
•Recent trends have forced brands to compete for consumer
attention unlike ever before.
•To successfully address those changes, brands must first
understand their audience. Despite the ability to pull all kinds
of customer data, many brands fail to uncover meaningful
audience insights.
•Increasingly marketing must come from a place of helping,
rather than selling.

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2014 Social Media Trends
The next phase of social business is integration
•Social media can no longer exist as an entity separate from the rest of the business.
•Marketers must connect social data to other enterprise data sources to deliver actionable insights.

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2014 Social Media Trends
Integration will mean that measurement is key!
•Most businesses aren’t measuring their current efforts.
•Senior leaders are putting on more pressure for data beyond follows, likes and tweets.
•Integration means that social media must connect with the larger marketing strategy.

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2014 Social Media Trends
Relevant, real-time content marketing is here
•It's important to keep in mind that more content isn't the
key; it's relevant content that counts.
•Smart brands already have a handle on acting in the
moment, but the trend is only going to grow in 2014.

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2014 Social Media Trends
Video is KING!
•We’ve seen a consistent trend towards sharing through image and video, rather than text-based content. Visual
content will increasingly become a critical piece of any solid content strategy, and social networking site Pinterest
will continue to shed its reputation as a ‘women’s only’ network and become an integral part of retailers’
marketing strategies.

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2014 Social Media Trends
The Micro-Video!
•With the emergence of micro video apps like Twitter’s Vine and now Instagram’s video sharing feature, we’re
seeing even more movement toward real-time video sharing.
•It will be interesting to see if and how these bite-sized pieces of content will change the playing field when it
comes to video-based social media.

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2014 Social Media Trends
Data-Based Marketing
•"Brands are finally starting to gather lots and lots of data from different places, and trying to use it to market in a
smarter way is going to be a huge trend," says Aaron Everson, president and chief strategy officer of Shoutlet, a
Madison, Wisconsin-based company that makes social-media marketing software.
•Everson also stressed that brands will increasingly combine the data they collect through social media with data they
have from interactions with customers outside social channels. "We want brands to be able to bring the existing
customer data that they have in their systems--whether that is purchase history, demographic history, et cetera--into
the social space, where they can interact with the consumer.“

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2014 Social Media Trends

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2014 Social Media Trends

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2014 Social Media Trends

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Next Steps