Maximize fund-raising, drive event attendance, attract volunteers, and stimulate community partnerships with free advertising from Google. Thanks to Google Grants, South Florida-based 501 c3 nonprofits can now receive up to $10,000 per month in free search advertising to support their goals. Today you will learn the following four basic steps you need to take advantage of this free program: 1. Enroll in the program 2. Manage your account 3. Achieve your organizational goals 4. Track and measure the results SPEAKER: Alex Wall Alex Wall leads the digital marketing department at Roar Media, and has amassed a respectable following as a thought leader and innovative strategist in the online advertising space. Her passion points are quantitative-based marketing, programmatic media placement, conversion optimization, neuromarketing, and social media. Quadruple certified in Google's Analytics and AdWords platforms, Alex has lectured on digital communications breakthroughs at Rutgers University, Mashable’s Social Media Day, Digital Atlanta and more. SPONSORS Roar Media Roar Media is a Google Partner agency and strategic public relations & digital-communications consultancy. We combine traditional media relations with advanced Internet marketing programs, including social media and search marketing, to help clients worldwide achieve their business goals. More information is available at www.roarmedia.com. Professional Bank Professional Bank is a boutique bank located in the heart of Coral Gables, committed to creating an enriched banking experience that is both personal and efficient. A bank created by professionals for professionals. Visit www.professionalbankfl.com for more information.

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Lunch & Learn
Prepared by:
November 5, 2014

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• What is the Google Grants program, and how can my
nonprofit qualify?
• What value does Google Grants bring do my nonprofit, and
what resources do I need to dedicate to managing it?
• What happens to the grant funds, and how can I best
leverage them for my programs?
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Google Grants for Nonprofits 101

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Google Grants is an in-kind
online advertising account
for non-profit organizations.
$10,000
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• 501(c)(3) status
• Tax Status (EIN)
• Certification: nondiscrimination
• Certification: donation receipt and use
• Website
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• Only link to ONE domain
• Manage account monthly
• Ads must reflect your mission
• No commercial advertising
• No requests for property donation or financial products
• No AdSense ads or affiliate ads allowed on your website
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Google GrantsPro is program that
offers an increased spend cap of
$40,000 per month.
EXTRA AN $30,000
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• Have conversion tracking installed (at least one conversion)
• Hit your monthly budget cap (at least $9,900)
• Maintain an account-level CTR of 1%
• Submit online application
• Be in good standing
• Have a dedicated person to manage the account
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Case Studies

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• Search for new keyword and ad group ideas – Find
new keywords related to a phrase, website, or category.
• Get traffic estimates for a list of keywords - Enter or
upload keywords to research historical stats like search
volume, or group them into ad groups.
• Get search volume for a list of keywords or group
them into ad groups - Enter or upload keywords to get
click and cost estimates.
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• Quick and easy ad creation
• Minimal maintenance
• Automatic backend optimization
• Comprehensive dashboard with
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performance metrics
• Additional traffic to your website!

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Technical Logistics and Setting Up
Your AdWords Account

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Settings

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Rule the Jungle.
150 Alhambra Circle, Suite 725
Coral Gables, FL 33134
305.403.2080 Main
305.606.6839 Direct
www.RoarMedia.com
https://www.facebook.com/pages/Roar-Media
https://twitter.com/roarmedia
https://www.linkedin.com/company/roar-media
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