This document discusses a survey conducted by Burst Media in March 2013 that examined how consumers use social media to interact with brands. Some key findings include:
- Two-thirds of respondents have at least one social media account that they use daily, with Facebook being the most popular platform. Smartphones and tablets are increasingly how people access social media.
- Respondents notice brands promoting their social media accounts in online ads (27%), television ads (24%), and print ads (21%).
- Three-fifths of respondents feel that digital ads and television ads encouraging social media engagement are effective at prompting them to interact with brands on social platforms. Younger consumers especially find online ads more effective at driving social interaction than television
Burson Marsteller 2010 Global Social Media Check Up White PaperSumit Roy
The study found that most Fortune Global 100 companies have begun engaging on social media platforms like Twitter, Facebook, YouTube, and blogs. Specifically, 65% have Twitter accounts, 54% have Facebook pages, 50% have YouTube channels, and 33% maintain corporate blogs. While Asian companies lag behind in Twitter and Facebook use, they have higher rates of blogging. The study concludes that simple, responsible engagement in social media can help companies build relationships with stakeholders online but must ensure consistent branding across platforms.
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers follow page views.
- Influencers prefer opportunities to review new products while brands often pitch irrelevant campaigns lacking audience relevance. Increased alignment is needed.
M/A/R/C's latest InView report focuses on Social Networking, which is a hot topic in many of today's communities. This quick overview report offers great insights and conversations on Social Networking sites such as LinkedIn, Twitter, Facebook, MySpace, and Flickster. The report examines social networking statistics and how it is being used in business applications.
Visit http://marcresearch.com/inview.php to see more InView Reports!
Healthcare New Media Marketing Conference KeynoteShahid Shah
Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.
We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.
UAL-LCC-MA Public Relations-Dissertation-FinalEmma Tushinski
This document is a thesis submitted by Emma Tushinski exploring whether social influencers are digitally disrupting the communication strategies of luxury fashion brands. It begins with acknowledgements and introduces the research topic. The methodology section details a qualitative approach using semi-structured interviews with influencers and industry professionals. Key findings suggest digital disruption is occurring in the luxury sector both positively and negatively, with each brand's strategy being impacted differently. The conclusion states that the future relationship between brands and influencers is uncertain, but both sides currently rely on each other and must choose partnerships wisely to authentically connect with audiences.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Show me the sales! How social media impacts the bottom lineVisible
This presentation provides ten proof points to try and definitively answer the question of how social media marketing impacts sales.
It also questions whether sales are useful to look at in isolation, showing a number of other metrics.
Links and sources for the presentation can be found at http:// liesdamnedliesstatistics.com/showmethesales.html
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
Burson Marsteller 2010 Global Social Media Check Up White PaperSumit Roy
The study found that most Fortune Global 100 companies have begun engaging on social media platforms like Twitter, Facebook, YouTube, and blogs. Specifically, 65% have Twitter accounts, 54% have Facebook pages, 50% have YouTube channels, and 33% maintain corporate blogs. While Asian companies lag behind in Twitter and Facebook use, they have higher rates of blogging. The study concludes that simple, responsible engagement in social media can help companies build relationships with stakeholders online but must ensure consistent branding across platforms.
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers follow page views.
- Influencers prefer opportunities to review new products while brands often pitch irrelevant campaigns lacking audience relevance. Increased alignment is needed.
M/A/R/C's latest InView report focuses on Social Networking, which is a hot topic in many of today's communities. This quick overview report offers great insights and conversations on Social Networking sites such as LinkedIn, Twitter, Facebook, MySpace, and Flickster. The report examines social networking statistics and how it is being used in business applications.
Visit http://marcresearch.com/inview.php to see more InView Reports!
Healthcare New Media Marketing Conference KeynoteShahid Shah
Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.
We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.
UAL-LCC-MA Public Relations-Dissertation-FinalEmma Tushinski
This document is a thesis submitted by Emma Tushinski exploring whether social influencers are digitally disrupting the communication strategies of luxury fashion brands. It begins with acknowledgements and introduces the research topic. The methodology section details a qualitative approach using semi-structured interviews with influencers and industry professionals. Key findings suggest digital disruption is occurring in the luxury sector both positively and negatively, with each brand's strategy being impacted differently. The conclusion states that the future relationship between brands and influencers is uncertain, but both sides currently rely on each other and must choose partnerships wisely to authentically connect with audiences.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Show me the sales! How social media impacts the bottom lineVisible
This presentation provides ten proof points to try and definitively answer the question of how social media marketing impacts sales.
It also questions whether sales are useful to look at in isolation, showing a number of other metrics.
Links and sources for the presentation can be found at http:// liesdamnedliesstatistics.com/showmethesales.html
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
This document summarizes the findings of a survey of over 2,700 professionals about staffing and practices related to social media. Key findings include:
1) 65% of respondents handle social media tasks in addition to other duties rather than having a dedicated social media team. Teams of 3 or fewer people handle social media exclusively for many organizations.
2) Measurement of social media efforts is an area of dissatisfaction, with 69% unhappy with their methods.
3) Budgets and salaries for social media positions show wide variation and most did not increase in 2012-2013.
4) Facebook is the dominant social media platform used, while ownership of social media efforts is spread across marketing, PR and communications departments
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
iSentia_Whitepaper_which media sets the news agendajohnnychalmers
1. The document discusses whether mass media or social media primarily sets the news agenda today. It notes that while mass media was dominant for the past century, the rise of social media is changing how news and information spreads.
2. Key findings from research included that the line between mass and social media is blurred, with many obtaining news from both sources, and that while most news still comes from mass media, social media is becoming increasingly important, especially for younger demographics.
3. Examples are given showing how social media has broken major news stories and had significant impact on public communication and events. However, mass media remains the primary source for most, though reliance on it is declining as people increasingly use online and mobile sources
State of the media. The social media report 2012Javi Sánchez
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.
2012 11 8 mindshare digital po v the adaptive electionMindshare
The document discusses how both the 2012 presidential campaigns embraced an adaptive marketing model by rapidly integrating and optimizing offline and online media based on real-time data. Specifically, it discusses how (1) both campaigns understood the importance of integrating TV advertising with online engagement; (2) they used real-time data to evaluate messages and tailor creative assets and messaging; and (3) the Obama campaign effectively used paid social media to generate fans and followers which then drove further advocacy and influencing of undecided voters. The document concludes that understanding this integrated and dynamic media ecosystem is crucial for winning elections and brands can learn from this adaptive approach.
This thesis examines differences in Twitter usage between college student season ticket buyers and non-buyers. Specifically, it investigates the role of social media and marketing in students' decisions to purchase ticket memberships and any constraints that may prevent attendance. The results show that students who purchased ticket memberships are more likely to follow the athletic organization on Twitter. However, no significant difference was found in overall Twitter usage between ticket buyers and non-buyers. The thesis contains 54 pages and examines this topic through analyzing students' social media behaviors and survey responses regarding sports ticket purchasing.
Pew Internet Director Lee Rainie was asked to present about the state of social media, in particular how non-profit groups might think about using social media to promote their missions. He cites the newest data from Pew Internet Project surveys and describes how the “messaging environment” for non-profits is changing. He also describes how digital technologies affect the operations and outreach strategies of members of organizations. More: pewinternet.org
U Mass Dartmouth Social Media Inthe 2009 Inc. 500Ann Honomichl
This document summarizes a study on social media usage among the Inc. 500, a list of the fastest growing private companies in the US. Some key findings:
- Social networking continues to be the most familiar social media among Inc. 500 companies, with 75% reporting being very familiar in 2009. Twitter was also very familiar to 62% despite only being added to the study in 2009.
- While familiarity and adoption of social networking and blogging continues to grow, usage of tools like message boards, online video and wikis has leveled off or declined. However, 52% of companies reported using Twitter, which was newly added.
- Importance of social media to companies' marketing strategies remains high
This document summarizes a study on how major European retail brands utilize Facebook for social marketing. It finds that:
1) Europeans spend a large amount of time on social networks, including all age groups, especially women.
2) Many European retailers have large Facebook pages and see high cross-visitation between their sites and Facebook.
3) When consumers like brand posts on Facebook, it can reach their friends ("Friends of Fans"), potentially amplifying the brand's message to a much larger audience than just the fan base alone. The study examines this effect for several large European retailers.
The document is a summary of the 2016 Sensis Social Media Report, which surveyed 800 Australian consumers and 1,100 Australian businesses about their social media usage. Some key findings:
- Australians now own an average of 3 internet-enabled devices, with smartphones overtaking laptops as the most commonly owned device at 76%.
- 69% of Australians have a social media profile, and half access social media daily. Nearly half check social media as one of their first daily activities.
- Facebook maintains its popularity with 95% of users, who now spend over 12.5 hours per week on the site on average.
- Smartphones are the most common way to access social media, used by over 90
Face Of Facebook - Volume 2 September 2008Matt Dickman
The document provides a marketer's guide to understanding the demographics of Facebook users. Some key points:
- Facebook's largest user group in the US is 18-21 year olds, making up 33.25% of users. However, users over 30 are the fastest growing segment.
- Women outnumber men in all age groups in the US. The top 3 countries (US, UK, Canada) make up over 57% of Facebook's global users.
- Precise targeting options allow marketers to engage specific groups, but some attributes like ethnicity, income, language cannot be targeted directly.
1) Social commerce has seen more success in Asia due to platforms integrating social and commerce activities, but Western platforms need a more practical approach that respects local consumer habits.
2) Completing a purchase within a social media ecosystem offers substantial revenue, but social commerce has been difficult to implement in the West due to entrenched online consumer habits and privacy/trust concerns.
3) Fast-growing markets have had more success with social commerce because their online infrastructures and behaviors developed later, avoiding friction from established habits in mature markets.
1. The Facebook Exchange allows advertisers to programmatically buy Facebook ad inventory through real-time bidding, using the same consumer intent data they have from other exchanges.
2. This enables advertisers to expand the reach of their remarketing and behavioral targeted campaigns to Facebook's 955 million monthly active users.
3. Advertisers can leverage their existing demand side platforms and technologies to efficiently reach more people on Facebook with relevant ads.
Facebook news consumers encounter news on the social media platform in an incidental manner, while using the site for other purposes like staying connected with friends and family. Although news is a common experience for the 47% of Facebook users who get news there, it is not the primary reason people use Facebook. Younger adults, especially those ages 18-29, make up a significant portion of Facebook news consumers and are highly engaged with news on the platform. While Facebook is viewed as a supplemental news source by most, it provides exposure to news for some people who do not regularly follow other news sources.
This document provides guidelines for using Facebook assets and logos to communicate the Facebook brand. It includes image assets of Facebook's products like Timeline and Pages on different devices. It provides copy blocks to describe these products and guidelines on customizing the images, such as using approved fonts and not including personal information. The purpose is to deliver a clear and consistent message about Facebook as it grows to over 1 billion users.
95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
This document summarizes the findings of a survey of over 2,700 professionals about staffing and practices related to social media. Key findings include:
1) 65% of respondents handle social media tasks in addition to other duties rather than having a dedicated social media team. Teams of 3 or fewer people handle social media exclusively for many organizations.
2) Measurement of social media efforts is an area of dissatisfaction, with 69% unhappy with their methods.
3) Budgets and salaries for social media positions show wide variation and most did not increase in 2012-2013.
4) Facebook is the dominant social media platform used, while ownership of social media efforts is spread across marketing, PR and communications departments
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
iSentia_Whitepaper_which media sets the news agendajohnnychalmers
1. The document discusses whether mass media or social media primarily sets the news agenda today. It notes that while mass media was dominant for the past century, the rise of social media is changing how news and information spreads.
2. Key findings from research included that the line between mass and social media is blurred, with many obtaining news from both sources, and that while most news still comes from mass media, social media is becoming increasingly important, especially for younger demographics.
3. Examples are given showing how social media has broken major news stories and had significant impact on public communication and events. However, mass media remains the primary source for most, though reliance on it is declining as people increasingly use online and mobile sources
State of the media. The social media report 2012Javi Sánchez
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.
2012 11 8 mindshare digital po v the adaptive electionMindshare
The document discusses how both the 2012 presidential campaigns embraced an adaptive marketing model by rapidly integrating and optimizing offline and online media based on real-time data. Specifically, it discusses how (1) both campaigns understood the importance of integrating TV advertising with online engagement; (2) they used real-time data to evaluate messages and tailor creative assets and messaging; and (3) the Obama campaign effectively used paid social media to generate fans and followers which then drove further advocacy and influencing of undecided voters. The document concludes that understanding this integrated and dynamic media ecosystem is crucial for winning elections and brands can learn from this adaptive approach.
This thesis examines differences in Twitter usage between college student season ticket buyers and non-buyers. Specifically, it investigates the role of social media and marketing in students' decisions to purchase ticket memberships and any constraints that may prevent attendance. The results show that students who purchased ticket memberships are more likely to follow the athletic organization on Twitter. However, no significant difference was found in overall Twitter usage between ticket buyers and non-buyers. The thesis contains 54 pages and examines this topic through analyzing students' social media behaviors and survey responses regarding sports ticket purchasing.
Pew Internet Director Lee Rainie was asked to present about the state of social media, in particular how non-profit groups might think about using social media to promote their missions. He cites the newest data from Pew Internet Project surveys and describes how the “messaging environment” for non-profits is changing. He also describes how digital technologies affect the operations and outreach strategies of members of organizations. More: pewinternet.org
U Mass Dartmouth Social Media Inthe 2009 Inc. 500Ann Honomichl
This document summarizes a study on social media usage among the Inc. 500, a list of the fastest growing private companies in the US. Some key findings:
- Social networking continues to be the most familiar social media among Inc. 500 companies, with 75% reporting being very familiar in 2009. Twitter was also very familiar to 62% despite only being added to the study in 2009.
- While familiarity and adoption of social networking and blogging continues to grow, usage of tools like message boards, online video and wikis has leveled off or declined. However, 52% of companies reported using Twitter, which was newly added.
- Importance of social media to companies' marketing strategies remains high
This document summarizes a study on how major European retail brands utilize Facebook for social marketing. It finds that:
1) Europeans spend a large amount of time on social networks, including all age groups, especially women.
2) Many European retailers have large Facebook pages and see high cross-visitation between their sites and Facebook.
3) When consumers like brand posts on Facebook, it can reach their friends ("Friends of Fans"), potentially amplifying the brand's message to a much larger audience than just the fan base alone. The study examines this effect for several large European retailers.
The document is a summary of the 2016 Sensis Social Media Report, which surveyed 800 Australian consumers and 1,100 Australian businesses about their social media usage. Some key findings:
- Australians now own an average of 3 internet-enabled devices, with smartphones overtaking laptops as the most commonly owned device at 76%.
- 69% of Australians have a social media profile, and half access social media daily. Nearly half check social media as one of their first daily activities.
- Facebook maintains its popularity with 95% of users, who now spend over 12.5 hours per week on the site on average.
- Smartphones are the most common way to access social media, used by over 90
Face Of Facebook - Volume 2 September 2008Matt Dickman
The document provides a marketer's guide to understanding the demographics of Facebook users. Some key points:
- Facebook's largest user group in the US is 18-21 year olds, making up 33.25% of users. However, users over 30 are the fastest growing segment.
- Women outnumber men in all age groups in the US. The top 3 countries (US, UK, Canada) make up over 57% of Facebook's global users.
- Precise targeting options allow marketers to engage specific groups, but some attributes like ethnicity, income, language cannot be targeted directly.
1) Social commerce has seen more success in Asia due to platforms integrating social and commerce activities, but Western platforms need a more practical approach that respects local consumer habits.
2) Completing a purchase within a social media ecosystem offers substantial revenue, but social commerce has been difficult to implement in the West due to entrenched online consumer habits and privacy/trust concerns.
3) Fast-growing markets have had more success with social commerce because their online infrastructures and behaviors developed later, avoiding friction from established habits in mature markets.
1. The Facebook Exchange allows advertisers to programmatically buy Facebook ad inventory through real-time bidding, using the same consumer intent data they have from other exchanges.
2. This enables advertisers to expand the reach of their remarketing and behavioral targeted campaigns to Facebook's 955 million monthly active users.
3. Advertisers can leverage their existing demand side platforms and technologies to efficiently reach more people on Facebook with relevant ads.
Facebook news consumers encounter news on the social media platform in an incidental manner, while using the site for other purposes like staying connected with friends and family. Although news is a common experience for the 47% of Facebook users who get news there, it is not the primary reason people use Facebook. Younger adults, especially those ages 18-29, make up a significant portion of Facebook news consumers and are highly engaged with news on the platform. While Facebook is viewed as a supplemental news source by most, it provides exposure to news for some people who do not regularly follow other news sources.
This document provides guidelines for using Facebook assets and logos to communicate the Facebook brand. It includes image assets of Facebook's products like Timeline and Pages on different devices. It provides copy blocks to describe these products and guidelines on customizing the images, such as using approved fonts and not including personal information. The purpose is to deliver a clear and consistent message about Facebook as it grows to over 1 billion users.
95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
The document summarizes key findings from a study of social media use among Fortune Global 100 companies. Some of the main findings include:
- 65% of companies have active Twitter accounts, 54% have Facebook pages, and 50% have YouTube channels. Only 33% maintain corporate blogs.
- While most companies are active on at least one major social platform, only 20% use all four platforms examined in the study.
- Companies are highly active on the platforms they use, with 82% tweeting in the past week and 59% posting to Facebook in the past week.
- Engagement is occurring across platforms as many receive likes, comments and responses from stakeholders on posts and videos.
Millennials have very different media consumption habits than older generations. They spend an average of 96 hours online per month, far exceeding older age groups. Millennials are highly mobile in their online usage, with 81% owning smartphones compared to 68% of 35-54 year olds and 40% of those 55+. While Facebook is still dominant, Millennials are more fragmented in their social media usage, being more active on sites like Instagram, Twitter and Snapchat. Millennials also watch more online video and are harder to reach with traditional television ads due to on-demand viewing and ad-skipping. Marketers need to focus on digital platforms to effectively target Millennials.
What is social media_ The impact of social media.pdfDavid Due
Information and verbal exchange generation has changed rapidly over the last two decades, with the key improvement being the emergence of social media.
The tempo of change is accelerating. For instance, the increase of cell technology has played an important function in shaping the impact of social media. Globally, cellular gadgets dominate in phrases of general mins on line. They positioned the approach of connectivity anywhere, anytime on any tool in all and sundry arms.
Effect of Social Media on Youngsters | Development Engineering .pdfSandesh Bandal
The document discusses the effects of social media on youngsters. It presents both positive and negative impacts of social media use by teenagers. Positively, social media enhances knowledge sharing, relationship building, and career opportunities. However, it can also lead to cyberbullying, hacking, addiction, cheating and humiliation. The document recommends technological solutions like developing a flutter-based app to manage social media use, as well as non-technological solutions such as scheduling activities and developing new hobbies to reduce negative impacts on teenagers.
Procter & Gamble successfully used Facebook to connect with consumers and promote their brands. P&G set a goal for all their brands to have a significant Facebook presence in 2010. For Secret deodorant, P&G launched a Winter Olympics campaign around family and fun that was well received. This helped link P&G brands to feelings of prestige among consumers. P&G was also the first to directly sell products via Facebook. To be successful with social media, companies must evaluate their brand strengths, be comfortable with user control, and commit motivated workers to keep platforms updated. Strategic vision requires analyzing scenarios, capabilities, and developing a vision that builds on a company's core strengths. Apple used these techniques to transition successfully.
This is report for a study about social media behaviour by Canadian advertising agency People from Cossette.
The goal of the research is to transcend trends and hype, avoid the brands and buzz of the moment, and focus on behaviour.
The research covered Canada, the US and the UK.
Brazilian journalists and social networksPR Newswire
PR Newswire conducted a survey of 305 Brazilian journalists to understand how they use social media in their work. The survey found that journalists prefer using multiple social networks, with 31.8% using three networks and 30.5% using more than three. Twitter was the most helpful for journalists' work according to 73.4% of respondents. The survey also found that journalists use social media to find sources (79.7%) and story ideas (83.3%), with 40.3% getting ideas from social media at least 2-5 times.
Brazilian journalists and social networksPR Newswire
A survey of 305 Brazilian journalists found that they use an average of 3 social media networks for work. Twitter was the most popular and helpful for finding sources, with 73.4% of journalists using it. Over 80% of journalists have found story ideas on social media, with 40.3% finding topics 2-5 times. Journalists also use social media to share their own articles.
This document discusses a study on how social media influences people's entertainment consumption habits. A survey of 50 people found that most use Facebook daily to connect with others about entertainment and search for information about entertainment products weekly. Many check what brands their friends follow and ask friends for recommendations before purchases. The results indicate that social media makes discovering, researching, and shopping for entertainment easier and more fun for many consumers.
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Buzzoole attended this year's edition of the Youth Marketing Summit 2017 in London and presented research focused on Generation Z. The research revealed some interesting insights about the post-millennials and their behaviour.
Major Reason People are Constantly Engaged In Social Media.pdfSamreen217738
Due to social media's widespread use among users of all ages, greater consideration needs to be given to how it affects each individual user. Social media has created a continuous stream of connections and communication that is altering the way we think and take in information. As things stand, people are forming social media habits that can both help and hurt their mental health.
The document discusses key marketing trends to watch in 2013, including increased media fragmentation with customers using multiple devices, smartphone adoption reaching half the US population, and content marketing remaining important. It also notes that Facebook continues to be dominant but users are seeing more branded content, while Twitter is becoming more popular despite lower usage. Marketers must adapt to reach customers across many platforms and devices with compelling content.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
Social Networks in the BRIC - challenges and BenefitsHabib Mbacke
The document summarizes the results of a study on social media usage in BRIC countries (Brazil, Russia, India, China). Some key findings include:
- Social media engagement is high, with 67.2% of internet users utilizing social media daily. Facebook and LinkedIn are the most popular.
- Users follow an average of 5 brands and do so primarily to get information. Services and travel are most followed categories.
- Social media provides opportunities for lesser known brands seeking exposure in BRIC markets. Users are open to discovering new brands.
- Interaction and word-of-mouth influence brand discovery and following decisions for BRIC social media users.
Social media usage continues to grow rapidly and is now an integral part of daily life for many people globally. Mobile access to social media, through smartphones and tablets, has been a major driver of growth. Consumers are spending more time on social networks than any other type of website. While Facebook and Twitter remain the most popular overall, Pinterest saw the largest increase in unique users and time spent of any social network over the past year. Social media is also transforming how people engage with television by enabling real-time discussions about shows. Many consumers now use social networks as their preferred channel for customer service issues rather than calling brands directly.
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
Similar to Burst media online_insights_2013_04 (20)
Social Media Infographics : keys and factsantoinedupin
The document provides information on social media including definitions of key terms, statistics on internet and mobile usage, demographics of social media users, and strategies for social media engagement. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Flickr, and YouTube. The document also touches on metrics for measuring social media performance like return on investment, key performance indicators, and approaches from McKinsey and Forrester.
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Copyright 2013
ONLINE INSIGHTS
Expanding the Conversation
Leveraging Social Media for Brand Interaction
April 2013
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Turn on the television or open up your local newspaper. Chances are you will see brands highlighting one
or more of their social media assets—if not outright promoting them—in the various ads they have placed
across “traditional” media.
Lately, marketers have become increasingly savvy in extending their social clout beyond digital borders.
For example, one-half of the 52 national television spots that ran during the 2013 Super Bowl broadcast
included a Twitter hashtag in the ad—a significant increase over the 2012 Super Bowl broadcast, where
only 1-in-5 brands included a hashtag in their ads.*
In March 2013, Burst Media surveyed 2,577 U.S. online adults aged 18 or older to understand how and
why respondents use social media to interact with a brand—and gauge the effectiveness of socially-
empowered brand messaging across digital, broadcast, print and outdoor advertising media.
The majority of web users are social. Two-thirds (65.4%) of
respondents have at least one personal social media account from
providers including Facebook, Google+ and Twitter—and 3-in-5
(58.6%) use their account(s) at least once a day.
Social media users rely on smartphones and tablets. One-third
(32.3%) of respondents say either a smartphone or tablet is the
primary way they access their social media account(s).
Brands are increasing their social visibility. Respondents say they
notice the promotion of a brand’s social account online (27.2%), on
the television (24.1%) and in print (21.2%).
Digital and TV ads prompt social interaction. Three-fifths (60.9%) of
respondents say ads appearing online, on tablets or on smartphones
are effective in encouraging brand interaction via social media—and
58.7% say TV ads are also effective.
The majority of women are socially active with brands. More than
one-half (54.2%) of women and 48.6% of men have engaged in a
brand-related social sharing activity based on something seen on
or in an ad.
Key Findings
Overview
*Twitter Advertising Blog: “The #AdScrimmage 2013 winner and the top Super Bowl ad hashtags.” February 6, 2013.
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Insight #1: The Majority of Web Users Frequently Interact with Social
Media
Two-thirds (65.4%) of survey respondents have at least one social media account set-up for personal
use, and not surprisingly Facebook—at 53.0%—is by far the leading provider. Google+ follows a distant
second, with one-quarter (25.6%) of respondents reporting they use the up-and-coming platform.
More women than men (56.0% versus 49.5%) have a Facebook account. [See chart #1.] Interestingly,
while equal percentages of men and women aged 18-34 report having a Facebook account (56.7%
and 56.1%, respectively), there is a notable difference among 35-44 year-olds: three-fifths (61.6%) of
women have a Facebook account versus one-half (52.6%) of men.
Visually-Based Social Media
According to our survey, Pinterest and Instagram—as image and photo-driven social platforms—both
skew towards a female audience. One-fifth (21.9%) of female respondents have a Pinterest account,
versus only 4.8% of men. The disparity of Pinterest use between the sexes is even greater among 18-
34 year-olds: 1-in-4 (25.5%) women in this segment have a Pinterest account, versus just 3.6% of men
this age.
Instagram’s audience also skews more female than male—10.4% versus 5.8%, respectively. Again,
the gender gap is biggest among respondents aged 18-34: 20.8% of women this age have Instagram
accounts, versus 8.4% of men in this segment.
Frequency of Social Interactions
Three-fifths (58.6%) of our respondents use their social media account(s) at least once a day, and
another one-fifth (22.3%) check in at least once per week. Nearly one-third (30.1%) of women say they
check in several times per day, as do one-quarter (26.4%) of men.
Not surprisingly, men and women aged 18-34 are the most frequent social media users. More than
2-in-3 (69.3%) men and 62.7% of women in this segment interact with their social accounts at least
once per day. The greatest divide is among respondents aged 55 or older—55.2% of women this age
sign in to social accounts at least once per day, versus two-fifths (40.2%) of men.
Where Web Users Have Personal Social Media Accounts
Men Women
Facebook
49.5%
56.0%
Google+
24.5%
26.1%
Twitter
15.5%
16.9%
LinkedIn
14.4%14.2%
Pinterest
4.8%
21.9%
Instagram
5.8%
10.4%
MySpace
5.7% 6.1%
Other
7.6% 7.4%
Chart #1: Personal Social Media Accounts
Burst Media, March 2013
n = 2,577
Margin of Error = +/- 1.9%
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Insight #2: Smartphones and Tablets are Emerging Social Platforms
Two-thirds (66.2%) of respondents use desktop computers or laptops to access their personal social media
accounts. Mobile devices—in the form of tablets and smartphones —closely follow among all respondents:
more than two-fifths (43.0%) of men and 45.3% of women access social media with a smartphone, and
one-third (32.1%) of women and 20.5% of men use tablets to access social accounts. (See chart #2.)
Male respondents aged 18-34 use smartphones (49.5%) and desktops/laptops (38.7%) to access social
media accounts. Among women aged 18-34 there is significant multi-platform access when it comes to
personal social media accounts: 59.3% use a desktop/laptop computer, 54.9% use a smartphone, and
36.2% use a tablet device such as the iPad or Amazon Kindle. Surprisingly, only 12.0% of men in this age
segment use tablets to access social media.
Interestingly, among respondents who report a household income (HHI) of $100,000 or more, two-thirds
(65.7%) use smartphones and 45.3% use tablets to access their social accounts.
Going Mobile as a Primary Means of Access
One-half (51.7%) of all respondents say a desktop/laptop computer is the one device primarily used
to access social media accounts. However, one-third (32.3%) say a mobile device—including either a
smartphone (24.0%) or tablet (8.3%)—is the primary way they connect to social media.
Perhaps a sign of what’s to come: male respondents aged 18-34 are more likely to cite a mobile device
(smartphone or tablet) than a desktop/laptop as the primary way they access social accounts. Nearly one-
half (46.2%) primarily go mobile; 24.3% primarily use a desktop/laptop. Women aged 18-34 are also quite
mobile: 40.9% primarily use smartphones and tablets; 39.1% primarily use a desktop/laptop.
Chart #2: Devices Used to Access Social Media
Burst Media, March 2013
n = 1,715
Margin of Error = +/- 2.4%
Desktop/Laptop
Smartphone
Tablet
Gaming System
Connected TV
Other
62.4% 69.6%
45.3%43.0%
20.5% 32.1%
5.8%8.3%
6.0% 4.4%
Devices Used to Access Social Media
Men Women
10.2% 6.0%
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Insight #3: Brands Are Increasing Their Social Visibility
Over the last few years, the marketing and promotion of brand-related social media assets—including
Facebook pages and Twitter handles—has been creeping into advertising messages placed on media
outside of the digital realm. Consumers are catching on as a result.
In thinking about all the advertisements they are exposed to, respondents to our survey notice when
brands promote their own social account. More than one-quarter (27.2%) notice brand-related social
media assets in online banner ads—and interestingly a near equal number (24.1%) of respondents say
they have seen such promotion in the ads that appear on television.
Print ads are also a significant source for social visibility: one-fifth (21.2%) of respondents notice brands
promoting their social own social accounts in the likes of magazines and newspapers. Radio ads (11.4%)
and outdoor media (9.5%) including bus stop ads, billboards, etc. do not rank as high.
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Insight #4: Digital and TV Ads Prompt Social Interaction
While it is important for brands to create awareness of their social media assets in their advertising
and messaging, it is equally as important (if not more so) that those ads and messages prompt an
interaction with the brand. In the aforementioned example of the “hashtag enhanced” television spots
that aired during this year’s Super Bowl, Twitter measured more than 300,000 mentions of the hashtags
on Super Bowl Sunday alone—a 273% increase from 2012 of ad-related hashtag mentions on game day.
Three-fifths (60.9%) of respondents who recall brands promoting their social media presence in
advertisements say digital ads—whether viewed on a PC, laptop, tablet or smartphone—are either very
or somewhat effective in encouraging brand interaction on social media. [See chart #3.] Television
ads are also cited by 3-in-5 (58.7%) respondents who recall social cues in advertisements as very or
somewhat effective prompts for social interaction with brands.
An interesting finding in the results is among the “social influencer” segment—respondents aged 18-34
years old. Among this segment, online ads are cited as having a greater effectiveness than television
ads at driving social engagement—67.6% versus 60.6%, respectively. This difference is most apparent
with women aged 18-34 years, among whom three-quarters (73.9%) say digital ads that feature prompts
to social media assets are effective at spurring them to take action. This compares to 59.1% who say
television ads are effective.
Print, radio and outdoor media do not fare as well as digital and television for prompting social
interaction. Print ads are cited by one half (52.4%) of respondents as either very or somewhat effective
at prompting social action, two-fifths (41.4%) of respondents say radio ads are effective; and 39.5% say
outdoor ads are effective.
Chart #3: Media Effectiveness
Burst Media, March 2013
n = 763
Margin of Error = +/- 3.5%
Effectiveness of Advertising Media in Prompting Social Interaction with Brands
Digital Ads Television Ads Print Ads Radio Ads Outdoor Ads
Very Effective Somewhat Effective Neutral Ineffective
29.4%
31.6%
22.7%
16.4%
25.9%
32.8%
23.7%
17.6%
16.4%
36.0%
30.8%
16.8%
14.3%
27.2%
32.7%
25.9%
12.7%
26.7%
33.1%
27.4%
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More than one-half (54.2%) of women and 48.6% of men have engaged in a brand-related social sharing
activity based on something seen on or in an ad, including liking a brand’s Facebook page, using a
brand’s Twitter hashtag and/or posting a brand-related picture to Instagram.
Women aged 35-44 in particular are active in this regard: 2-in-3 (65.3%) have engaged in a brand-related
social sharing activity. Nearly three-fifths (56.9%) of all respondents aged 18-34 are also active, including
3-in-5 (59.8%) men aged 18-24 years.
Reasons Users Interact Socially with Brands
One-half (49.5%) of respondents who have been prompted to interact with a brand’s social assets by
social cues in advertising cite “to show my support for a brand that I like” as a reason for doing so.
However, there is a notable spread among men and women: 53.8% of women versus 44.1% of men cite
this as a reason. [See chart #4.]
The gender divide is even wider with the next most-cited reason, which is to access special offers,
coupons and/or promotions: more than one-half (53.2%) of women versus just over one-third (35.5%) of
men cite this as a reason. Interestingly, two-thirds (66.7%) of 35-44 year-old women cite the access to
offers/coupons as a reason to interact with a brand’s social assets. Additionally, only 45.5% of women
this in this age segment cite “to show my support” as a reason—a figure that is 8.3% below our finding
for all women (53.8%).
Other reasons users interact socially with brands include staying current with the brand’s latest offerings
(39.0% women; 33.3% men), sharing brand-related information with friends and family (28.0% women;
30.1% men), learning about brand-related online content (25.3% women; 28.9% men) and offering
opinions or comments about the brands for others to see (28.5% women; 24.8% men).
Insight #5: The Majority of Women are Socially Active with Brands
Show Support
Access Offers/
Couponds
Stay Current
Share Information
Learn About
Brand Content
Offer Opinions
or Comments
44.1% 53.8%
53.2%35.9%
33.3% 39.0%
28.0%30.1%
28.9% 25.3%
Reasons Users Interact Socially with Brands
Men Women
24.8% 28.5%
Chart #4: Reasons for Social Interaction
Burst Media, March 2013
n = 473
Margin of Error = +/- 4.5%
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How You Can Use This Information
The playing field for social media marketing has expanded beyond digital media. It now includes a host
of broadcast, print and outdoor venues. Consumers connect to their personal social accounts from a
variety of devices as well, going well beyond desktops and laptops. And this opens up a host of cross-
platform opportunities for brands.
Marketers that leverage social sharing and interaction prompts in their advertisements—especially
in digital media and on television—can create authentic interactions that drive action and further
engagement. On the digital front in particular, display, mobile and/or sponsored online content
campaigns that use social prompts can virally and exponentially extend reach through consumer status
updates, likes, tweets, pins and more.
In addition, socially enhanced advertisements that include a very specific social media call-to-action—
such as a hashtag-based coupon offer or a prompt to share brand-related content with friends—are
the ones that will reap the biggest rewards. Coincidentally, they are also the ones that are the most
measurable across both digital and “traditional” media.
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Case Study: Sponsored Blog Posts Make the Sale with Moms
BACKGROUND
A national apparel retailer of price-conscious clothing
was looking to promote its annual in-store sale of
children’s clothing to moms of kids (including babies)
aged 11 or younger.
The brand was looking to drive in-store traffic through
coupon redemptions, raise awareness of the sale among
bargain hunting moms—and have them spread the word
through social media channels.
SPONSORED BLOG POSTS SOLUTION
Burst’s campaign managers leveraged our relationships with coupon and deal-centric mom bloggers—and put
Sponsored Blog Posts into action.
Elements included:
• Sponsored Messages. Bloggers promoted the retailer’s annual in-store sale directly to their readers—and
included a store coupon in their posts.
• Social Media Extensions. The coupon element included social sharing functionality, allowing blog readers
to easily share the coupon with friends and family.
RESULTS
• 2.3+ million total social media impressions* were delivered
• 1+ million Facebook and Twitter impressions drove further value for the sponsored posts
• 86,000+ coupon images loaded for moms to print and redeem
*Total Impressions = # of participants x # of blog comments/Facebook posts/Tweets x total # of followers & friends
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About Burst Media
Founded in 1995, Burst Media represents thousands of independent web publishers. Through a select
group of vertical channels, built around areas of specific interest, Burst connects advertisers with
audiences across the web’s most dynamic communities in a social, engaging way. A wholly owned
subsidiary of blinkx PLC (LSE AIM: BLNX), Burst is headquartered in Burlington, Massachusetts, with
sales offices throughout the United States and in the UK.
Visit us at www.burstmedia.com or call +1 (781) 852 5200 for more information.
@BurstMedia
www.facebook.com/burstmedia
www.linkedin.com/company/burst-media
About Online Insights
Trends in Internet use and consumers’ online purchasing behaviors are constantly evolving, so it can be
very difficult to stay up to speed. That’s why Burst Media publishes Online Insights—our research series
that highlights emerging trends in online media and ecommerce. Findings reported in Online Insights are
based on an online survey fielded across our collection of sites.