SlideShare a Scribd company logo
“Smar t Point.ppt”
Marcelo Perrone
VP, Digital Solutions
6
years

TECHNOLOG
Y
(DEVELOPER)

5
years

PROJECT
MANAGEMEN
T

6
years

STRATEGY &
INNOVATION
The Problem
•

TECHNOLOGY
We all know PowerPoint is not the
most intelligent piece of software.

•

PEOPLE & PROCESS
Imagine building a deck with
another 8 people who can’t use a
master and change their minds at
least 10 times through the course
of building that deck.

•

CONTEXT
Now imagine that you have to do
similar decks once a week with
different people.

CONSEQUENCE
Large files, hundreds of
iterations, confusion, lots
of time wasted, no
reutilization and worst of
all: client ends up
seeing wrong
version!
Help me
understand…
•

Agency credentials – adapted per client.
Changed every three to six months.

•

Cases – new ones every month.

•

Executive Profiles - long, short, with past
experience, without past experience.

•

Consumer and Market Trends – new every
quarter.

•

Strategic Frameworks
Enter
SmartPoint.ppt
REPOSITOR
Y
•

•

A web-based tool where
users from a team will
upload their “objects”,
describing and versioning
them.
Others are able to browse
the library, add “objects” to
their “cart”, organize and
download them in one
single file.

ADD
ADD
TAG & DESCRIBE
TAG & DESCRIBE
BROWSE
BROWSE
SELECT
SELECT
ORGANIZE
ORGANIZE
DOWNLOAD
DOWNLOAD
Enter
SmartPoint.ppt
COLLABORATIO
N
•
•

Users will also be able to
create projects .
Inviting others to
contribute with specific parts
of the deck.

•

Dynamic templates (forms)
can also be added for even
smarter slides.

•

Projects become available for
search.

CREATE PROJECTS
CREATE PROJECTS
INVITE
INVITE
DEFINE TEMPLATES
DEFINE TEMPLATES
SEARCH
SEARCH
SmartPoint.ppt
REPOSITORY
•

•

A web-based tool where
users from a team will upload
their “objects”, describing
and versioning them.
Others are able to browse the
library, add “objects” to their
“cart”, organize and download
them in one single file.

COLLABORATION
•

Users will also be able to
create projects .

•

Inviting others to
contribute with specific parts
of the deck.

•

Dynamic templates (forms)
can also be added for even
smarter slides.

•

Projects become available for
search.
Business Model
•

Creativity and client centricity drive the agency
business: there is very little room to long, expensive and
complicated internal projects. Flexibility is key.

•

Agencies are not the only potential users of this tool.
Think sales teams: pharma, software, media, design,
you name it.

•

A simple, inexpensive subscription (pay per user)
can usually be approved quickly and grow organically
within the organization.
@perron
e

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Y&R

  • 1. “Smar t Point.ppt” Marcelo Perrone VP, Digital Solutions
  • 3.
  • 4. The Problem • TECHNOLOGY We all know PowerPoint is not the most intelligent piece of software. • PEOPLE & PROCESS Imagine building a deck with another 8 people who can’t use a master and change their minds at least 10 times through the course of building that deck. • CONTEXT Now imagine that you have to do similar decks once a week with different people. CONSEQUENCE Large files, hundreds of iterations, confusion, lots of time wasted, no reutilization and worst of all: client ends up seeing wrong version!
  • 5. Help me understand… • Agency credentials – adapted per client. Changed every three to six months. • Cases – new ones every month. • Executive Profiles - long, short, with past experience, without past experience. • Consumer and Market Trends – new every quarter. • Strategic Frameworks
  • 6. Enter SmartPoint.ppt REPOSITOR Y • • A web-based tool where users from a team will upload their “objects”, describing and versioning them. Others are able to browse the library, add “objects” to their “cart”, organize and download them in one single file. ADD ADD TAG & DESCRIBE TAG & DESCRIBE BROWSE BROWSE SELECT SELECT ORGANIZE ORGANIZE DOWNLOAD DOWNLOAD
  • 7. Enter SmartPoint.ppt COLLABORATIO N • • Users will also be able to create projects . Inviting others to contribute with specific parts of the deck. • Dynamic templates (forms) can also be added for even smarter slides. • Projects become available for search. CREATE PROJECTS CREATE PROJECTS INVITE INVITE DEFINE TEMPLATES DEFINE TEMPLATES SEARCH SEARCH
  • 8. SmartPoint.ppt REPOSITORY • • A web-based tool where users from a team will upload their “objects”, describing and versioning them. Others are able to browse the library, add “objects” to their “cart”, organize and download them in one single file. COLLABORATION • Users will also be able to create projects . • Inviting others to contribute with specific parts of the deck. • Dynamic templates (forms) can also be added for even smarter slides. • Projects become available for search.
  • 9. Business Model • Creativity and client centricity drive the agency business: there is very little room to long, expensive and complicated internal projects. Flexibility is key. • Agencies are not the only potential users of this tool. Think sales teams: pharma, software, media, design, you name it. • A simple, inexpensive subscription (pay per user) can usually be approved quickly and grow organically within the organization.