This document provides an overview of the design firm MU/DAI. In 3 sentences: MU/DAI is a design firm that creates digital experiences to foster human connections between people and brands. They use design thinking and agile frameworks to transform ideas into reality through close collaboration. MU/DAI's expertise spans web, mobile, physical spaces, and emerging technologies, and they work with clients ranging from large corporations to startups.

1. MU/DAI
Humanizing Digital

2. ABOUT US
We’re a design firm creating human connections.
Our team delivers experiences that connect people and brands. We build
elegant and effective digital solutions that encourage exploration, foster
engagement and build loyalty.
Our expertise spans web, mobile, transactional systems, physical spaces and
emerging technologies. Our work extends human touch, delivering new ways
of connecting our clients to their customers through better experiences.
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3. FACTS & FIGURES
• Headquartered in Chicago with presence in Austin and Los Angeles
• Comprised of top talent from Sapient, Fjord, frog, Manifest and GfK
• Organized to act smaller, move faster and work smarter
• Equipped with state of the art research labs and simulation spaces
• Engaged by clients ranging from Fortune 500 to early-stage startups
• Backed via Treehouse Adventures (a connected infrastructure VC)
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4. CAPABILITIES
We transform ideas into reality through a combination of design thinking and agile
frameworks. Our teams practice co-design, a highly inclusive process involving close
collaboration across disciplines and client teams.
Innovation Strategy
• Opportunity Identification
• Assessment & Prioritization
• Roadmap & Sprint Planning
• Emerging Tech Application
• Business Case Development
Experience Design
• Design Research
• Interaction Design
• Content Strategy
• Prototyping & Testing
• Visual Design
Creative Technology
• Front-End Development
• Mobile & Wearables
• Ecommerce
• Connected Devices
• Virtual Reality
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5. WHO WE WORK FOR
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7. PROCESS
SQUIGGLE DESIGNED BY DAMIEN NEWMAN 7
We help you get the right idea, then get the idea right.

8. GET THE RIGHT IDEA
Practical Innovation

9. GET THE RIGHT IDEA
MU/DAI
Sustainability is the
likelihood that a given
innovation can be
supported long term.
Value is the benefit
provided to the
business, customers
and prospects.
Viability is measured
in cost, feasibility,
resources, and time
required to execute.
We help our clients envision
what’s possible and focus
on what’s practical.
Our approach identifies
ideas that meet three
primary criteria: value,
viability and sustainability.

10. AREAS OF EXPLORATION
MU/DAI
To reveal the most impactful opportunity areas, we assess your organizational
capability, current customer offerings and existing experiences.
Models
Organization
Structures
Processes
Behaviors
Partners
Products
Offering
Services
Brand
Design
Technology
Experience
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11. OUTCOMES
MU/DAI
Our work results in both great ideas and institutional know-how.
Over the course of an engagement, we’ll partner with you to create:
• A short list of business opportunities likely to yield the largest return
• Multiple concepts to consider for each opportunity
• Articulated benefits, next steps and dependencies for each concept
• Product recommendations for MVP and/or roadmap
• The internal capacity to repeat the process again and again
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12. GET THE IDEA RIGHT
Data-Driven Design

13. GET THE IDEA RIGHT
MU/DAI
Data informs every aspect of our design
process, up to and through launch.
We blend hard and soft inputs from user
feedback, system analytics, business metrics
and big data sources to create a holistic
understanding of efficacy and use.
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14. RAPID, ITERATIVE CYCLES
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15. HOLISTIC SOLUTIONS
MU/DAI
During the design process, we continually measure and analyze
our work to facilitate optimization and achieve incremental gains.
We equip clients with the tools and understanding to monitor
solution efficacy post-launch. This ensures the experiences we
create evolve to meet the changing needs of your business and
customers.
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16. MEANINGFUL RESULTS
MU/DAI
Our work generates real-world business impact.
• Improved customer satisfaction
• Optimized customer acquisition and conversion
• Increased brand awareness, loyalty and engagement
• Streamlined processes and reduced costs
• Penetrated new markets and increased sales
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17. Let’s talk.