This document outlines four steps for transforming an annual nonprofit report into an infographic: 1) Focus on 2-3 important data points that tell the organization's story and impact; 2) Tell a personal story to communicate impact through a case study or individual; 3) Align the infographic design with the organization's existing branding elements; 4) Hire a designer with the right skills and provide them samples, main data points, and intended delivery methods. The goal is to communicate key accomplishments and data from one year to the next in a more engaging format that donors, volunteers, and board members will actually read.

1. Case
from Year Report
to
Infographics
material for Infographics training,
Mark@Soekarjo.nl

2. case: nfp year reports
Source: http://able-altruist.softwareadvice.com/4-steps-to-creating-infographic-annual-reports-0714/

3. goals year Report NFP
• communicate
– key accomplishments
– data points
• to
– donors
– volunteers
– board members
• from one year to another

4. Problem
“Nonprofits are investing way too much
• time
• energy
• money
into long, printed reports that no one in their
right mind will read.”
Kivi Leroux Miller, president of Nonprofit Marketing Guide

5. 4 Key Steps (1)
to transform year report into infographics
Focus on 2 or 3 Important Data Points
– Who are we as an organization?
– Who’s our audience?
– What story do we want to tell our audience?

6. 4 Key Steps (2)
to transform year report into infographics
Tell a Personal Story
to Communicate Impact
– How do we make our story personal?
– Can we add a case with a face?

7. 4 Key Steps (3)
to transform year report into infographics
Align With Your Existing Design Elements
– Reinforce Brand
– Take elements from online brand
– Extend online brand

8. 4 Key Steps (4)
to transform year report into infographics
get the right designer with the right tools
– Prior Art?
– Skill set?
– Provide designers with
– samples and mock-ups
– main data elements to focus the story on
– intended delivery vectors