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Introduction to Media
Introduce yourself! 
Introduce yourself saying: 
- Your name 
- Why you want to study Media 
- What your favourite film is
The work 
This year: 
- Film opening coursework – 50% 
- Exam: The film industry and analysing TV drama – 
50%
Film Opening Conventions 
LO: TO IDENTIFY AND EXPLORE 
FORMS AND CONVENTIONS OF 
FILM OPENINGS
Production Logo’s 
 A production logo is used to promote the business 
behind the making of the movie. The production 
logos are usually shown at the start of a movie which 
may help to entice the audience if it is a popular 
movie making business such as a companies like:
Titles 
 At the beginning of almost every single film there are a 
few titles. Titles can also be used to get the audience 
interested. They do this by using key names of 
individuals that may have helped produce this film such 
as, Steven Spielberg. Many films also include key actors 
names in there films to entice the audience and make 
them want to watch it for example a key popular actor 
such as John Travolta. Titles also help present the genre 
of the film such as if it was a horror film the titles are 
stereotypically going to be red and dark colours as these 
conventions help the audience establish the genre as red 
and dark lighting is usually associated with the horror 
genre.
Examples Of Opening Film Titles
Establishing Genre 
 Within the opening scenes of a film the audience should be 
able to establish what kind of type and genre the film is. 
The producers help the audience to do this by giving key 
conventions of the type of genre for example in an action 
movie there could be tense music to set the scene and 
maybe a big explosion or a blocked font for the title. Mis-en- 
scene is used in the opening scene to help the audience 
establish the type of film genre the film is going to be. 
For example the blocked capitals and the 
costumes (mis-en-scene) help to 
establish that the film Band Of Brothers 
is a war based film.
Establishing Key Characters. 
 In the opening scene of The Transporter Jason Statham’s 
name comes up in the titles to show the name of the key 
actors. He also helps the audience to establish the genre by 
firstly, holding a gun and having a smart uniform. The 
audience will all suspect or already know that this film is 
going to be an action based film mainly because of the 
props, costumes, titles and the actors involved in the film. 
This all helps to establish the key character as the main 
character is involved from the very opening scenes of the 
film.
Establishing Locations 
 The location of the film in the opening scenes also gives the 
audience an understanding of what the film is about. For 
example the setting of Alien Vs Predator: Requim in the 
opening scene is on a far away planet with nothing humane 
in the scene. It is all aliens and futuristic technology. These 
are all conventions used to help give the audience an 
understanding of what to expect in the film for example in 
this film they will expect science fiction, action and partly 
horror.
Themes 
 The themes are a big part in the opening scenes. It is crucial that the 
producers help get across what the film is going to be about and 
what to expect and at least hint at what the main storyline is going 
to be. If the theme is not made clear in the opening scene then the 
audience may lose interest quickly and may not be able to follow the 
storyline later on in the film. For example in the film Black Hawk 
Down the producers make it clear in the opening scene what to 
expect and what the film is going to be about through the use of text 
and titles.
Sound 
 In opening scenes of films there is usually sound. Non-diegetic and diegetic 
sound. Non-diegetic is the most common as it helps set the scene for the 
audience and conveys the type of genre and what to expect in the film. For 
example slow and tense music will be used in a horror. However, some opening 
films use diegetic music to help set the scene were the actors can hear the 
sound. This is usually used in film genres such as comedy where the actor may 
be dancing too a funny type of music to help the audience establish the genre. 
For example in Cheaper By The Dozen’s opening scene where all the actors can 
hear the radio playing and are all cheery in the kitchen.
Enigma 
A person or thing that is mysterious, puzzling, or difficult to understand. A riddle 
or paradox. 
 Producers use enigma during the opening scene of a film to help create 
questions and tension right from the very start to entice the audience. 
Enigma keeps the audience interested in the film and wanting to find 
out the questions that are going through there heads. Therefore it keeps 
the audience intrigued and wanting to watch the rest of the film. It is a 
key factor in keeping the audience hooked from the start. A good 
example of enigma being created would be at the start of the film 
Woman In Black where the 3 little innocent girls jump from the 
window ledge. This leaves the audience in shock and creates enigma 
and many questions the audience may ask such as; ‘why did they jump 
from the window?’ 
 Link to movie opening scene of Woman In Black: 
http://www.moviefanatic.com/videos/the-woman-in-black-opening-scene/
 They main conventions of an opening sequence are: 
 Credits (of main people i.e protagonist, director, writer etc.) 
 Title of film 
 Company that the film is made by. (possible logo) 
 Hint to genre of film/theme 
 Sound 
 Encoded signifiers (i.e a axe will mean it possibly has killing) 
 Possible introduction of character/s 
 Narrative enigma 
 linear/non-linear narrative 
 possible mise-en-scene and location
Film Openings 
 http://www.totalfilm.com/features/20-awesome-movie- 
openings 
 http://www.smashingmagazine.com/2008/12/19/3 
0-unforgettable-movie-title-sequences/ 
 http://www.youtube.com/watch?v=BBRQ8XUJOeI
Lesson 2
Your task 
 Over the next few lessons, you will be writing an 
essay with the title: 
“Discuss the ways film openings draw in their 
audiences” (1000 words)
Rest of this lesson 
 You will now need to go and complete research in 212/on 
a computer/laptop, on: 
- Film openings 
- Student openings 
- Media theory 
This will be used in your essay. I’m not going to tell you 
what to write about/research specifically, but I can guide 
you on your choices. (Theories written on your handout). 
Please ensure you make notes on these theories.
Reflections 
 Please remember to complete your reflection sheet 
before tomorrow’s lesson!
Research on film openings and theories 
 You are advised to spend the next 30-40 minutes of 
the lesson researching and making notes. You can 
use a computer in 212 or the library. 
 Remember to focus on: 
- Film openings (from different genres) 
- Student film openings 
- Media theory
Next 20 minutes 
 You will need to plan/start drafting your essay. 
 I will be here to support/assist with structuring your 
work.
Reflections 
 Please remember to complete your reflection sheet 
before tomorrow’s lesson!
Lesson 3
 You will be continuing to research/write up your 
essay.
Lesson 4
 Your essay needs to be finished during this lesson. 
Ext: 
- Start researching into films that inspire you. You will 
create a mood board of your ideas.
Storyboarding 
 https://www.youtube.com/watch?v=LgDwNxGIuCQ 
Basics of storyboarding 
 https://www.youtube.com/watch?v=9Zcmw5WdhH 
0 
Nightmare Before Christmas storyboard
 Over summer, you will be expected to come up with a 
concept for a film opening. 
 You will need to storyboard your most important 
opening shots, for 10-12 individual shots/scenes.
Analysing a still image 
LO: TO BE ABLE TO ANALYSE A STILL IMAGE 
TO APPLY CORRECT MEDIA TERMINOLOGY
What to analyse? 
 Camera 
 Mise-en-scene (costume, colour, lighting) 
 Characters 
 Genre 
 Setting
Analyse the next two examples… 
 Camera 
 Mise-en-scene (costume, colour, lighting) 
 Characters 
 Genre 
 Setting 
1) How do these aspects clearly indicate the 
genre/narrative? 
2) How do we know what the character(s) are 
thinking/feeling? Is it just through their facial 
expressions? Why/why not?
Genres 
 Action-adventure 
 Sci-fi 
 Horror 
 Thriller 
 Rom-com 
 Crime 
 Western 
Find out the genre conventions for the genre you are given. 
You will then go out and create your own still image for 
that genre. Try to take multiple shots and we will analyse 
your best shots as a class when you return.
 http://www.slideshare.net/zlorhenley/uses-and-gratifications- 
theory-6933502 
 http://www.slideshare.net/KleanthisSotiriou/hypod 
ermic-needle-theory-11056271#
Uses and gratification theory 
 Personal identification 
 Information 
 Entertainment 
 Social interaction

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Yr 11 into 12 media introduction lessons

  • 2. Introduce yourself! Introduce yourself saying: - Your name - Why you want to study Media - What your favourite film is
  • 3. The work This year: - Film opening coursework – 50% - Exam: The film industry and analysing TV drama – 50%
  • 4. Film Opening Conventions LO: TO IDENTIFY AND EXPLORE FORMS AND CONVENTIONS OF FILM OPENINGS
  • 5. Production Logo’s  A production logo is used to promote the business behind the making of the movie. The production logos are usually shown at the start of a movie which may help to entice the audience if it is a popular movie making business such as a companies like:
  • 6. Titles  At the beginning of almost every single film there are a few titles. Titles can also be used to get the audience interested. They do this by using key names of individuals that may have helped produce this film such as, Steven Spielberg. Many films also include key actors names in there films to entice the audience and make them want to watch it for example a key popular actor such as John Travolta. Titles also help present the genre of the film such as if it was a horror film the titles are stereotypically going to be red and dark colours as these conventions help the audience establish the genre as red and dark lighting is usually associated with the horror genre.
  • 7. Examples Of Opening Film Titles
  • 8. Establishing Genre  Within the opening scenes of a film the audience should be able to establish what kind of type and genre the film is. The producers help the audience to do this by giving key conventions of the type of genre for example in an action movie there could be tense music to set the scene and maybe a big explosion or a blocked font for the title. Mis-en- scene is used in the opening scene to help the audience establish the type of film genre the film is going to be. For example the blocked capitals and the costumes (mis-en-scene) help to establish that the film Band Of Brothers is a war based film.
  • 9. Establishing Key Characters.  In the opening scene of The Transporter Jason Statham’s name comes up in the titles to show the name of the key actors. He also helps the audience to establish the genre by firstly, holding a gun and having a smart uniform. The audience will all suspect or already know that this film is going to be an action based film mainly because of the props, costumes, titles and the actors involved in the film. This all helps to establish the key character as the main character is involved from the very opening scenes of the film.
  • 10. Establishing Locations  The location of the film in the opening scenes also gives the audience an understanding of what the film is about. For example the setting of Alien Vs Predator: Requim in the opening scene is on a far away planet with nothing humane in the scene. It is all aliens and futuristic technology. These are all conventions used to help give the audience an understanding of what to expect in the film for example in this film they will expect science fiction, action and partly horror.
  • 11. Themes  The themes are a big part in the opening scenes. It is crucial that the producers help get across what the film is going to be about and what to expect and at least hint at what the main storyline is going to be. If the theme is not made clear in the opening scene then the audience may lose interest quickly and may not be able to follow the storyline later on in the film. For example in the film Black Hawk Down the producers make it clear in the opening scene what to expect and what the film is going to be about through the use of text and titles.
  • 12. Sound  In opening scenes of films there is usually sound. Non-diegetic and diegetic sound. Non-diegetic is the most common as it helps set the scene for the audience and conveys the type of genre and what to expect in the film. For example slow and tense music will be used in a horror. However, some opening films use diegetic music to help set the scene were the actors can hear the sound. This is usually used in film genres such as comedy where the actor may be dancing too a funny type of music to help the audience establish the genre. For example in Cheaper By The Dozen’s opening scene where all the actors can hear the radio playing and are all cheery in the kitchen.
  • 13. Enigma A person or thing that is mysterious, puzzling, or difficult to understand. A riddle or paradox.  Producers use enigma during the opening scene of a film to help create questions and tension right from the very start to entice the audience. Enigma keeps the audience interested in the film and wanting to find out the questions that are going through there heads. Therefore it keeps the audience intrigued and wanting to watch the rest of the film. It is a key factor in keeping the audience hooked from the start. A good example of enigma being created would be at the start of the film Woman In Black where the 3 little innocent girls jump from the window ledge. This leaves the audience in shock and creates enigma and many questions the audience may ask such as; ‘why did they jump from the window?’  Link to movie opening scene of Woman In Black: http://www.moviefanatic.com/videos/the-woman-in-black-opening-scene/
  • 14.  They main conventions of an opening sequence are:  Credits (of main people i.e protagonist, director, writer etc.)  Title of film  Company that the film is made by. (possible logo)  Hint to genre of film/theme  Sound  Encoded signifiers (i.e a axe will mean it possibly has killing)  Possible introduction of character/s  Narrative enigma  linear/non-linear narrative  possible mise-en-scene and location
  • 15. Film Openings  http://www.totalfilm.com/features/20-awesome-movie- openings  http://www.smashingmagazine.com/2008/12/19/3 0-unforgettable-movie-title-sequences/  http://www.youtube.com/watch?v=BBRQ8XUJOeI
  • 17. Your task  Over the next few lessons, you will be writing an essay with the title: “Discuss the ways film openings draw in their audiences” (1000 words)
  • 18. Rest of this lesson  You will now need to go and complete research in 212/on a computer/laptop, on: - Film openings - Student openings - Media theory This will be used in your essay. I’m not going to tell you what to write about/research specifically, but I can guide you on your choices. (Theories written on your handout). Please ensure you make notes on these theories.
  • 19. Reflections  Please remember to complete your reflection sheet before tomorrow’s lesson!
  • 20. Research on film openings and theories  You are advised to spend the next 30-40 minutes of the lesson researching and making notes. You can use a computer in 212 or the library.  Remember to focus on: - Film openings (from different genres) - Student film openings - Media theory
  • 21. Next 20 minutes  You will need to plan/start drafting your essay.  I will be here to support/assist with structuring your work.
  • 22. Reflections  Please remember to complete your reflection sheet before tomorrow’s lesson!
  • 24.  You will be continuing to research/write up your essay.
  • 26.  Your essay needs to be finished during this lesson. Ext: - Start researching into films that inspire you. You will create a mood board of your ideas.
  • 27. Storyboarding  https://www.youtube.com/watch?v=LgDwNxGIuCQ Basics of storyboarding  https://www.youtube.com/watch?v=9Zcmw5WdhH 0 Nightmare Before Christmas storyboard
  • 28.  Over summer, you will be expected to come up with a concept for a film opening.  You will need to storyboard your most important opening shots, for 10-12 individual shots/scenes.
  • 29. Analysing a still image LO: TO BE ABLE TO ANALYSE A STILL IMAGE TO APPLY CORRECT MEDIA TERMINOLOGY
  • 30. What to analyse?  Camera  Mise-en-scene (costume, colour, lighting)  Characters  Genre  Setting
  • 31.
  • 32.
  • 33. Analyse the next two examples…  Camera  Mise-en-scene (costume, colour, lighting)  Characters  Genre  Setting 1) How do these aspects clearly indicate the genre/narrative? 2) How do we know what the character(s) are thinking/feeling? Is it just through their facial expressions? Why/why not?
  • 34.
  • 35.
  • 36. Genres  Action-adventure  Sci-fi  Horror  Thriller  Rom-com  Crime  Western Find out the genre conventions for the genre you are given. You will then go out and create your own still image for that genre. Try to take multiple shots and we will analyse your best shots as a class when you return.
  • 37.  http://www.slideshare.net/zlorhenley/uses-and-gratifications- theory-6933502  http://www.slideshare.net/KleanthisSotiriou/hypod ermic-needle-theory-11056271#
  • 38. Uses and gratification theory  Personal identification  Information  Entertainment  Social interaction