The document discusses how production logos and titles are used at the beginning of films to entice audiences and establish the genre. Key elements that help set the genre include the names of popular producers/actors, colors used in titles, music, special effects, costumes/props of main characters, and settings. These visual and audio cues provide audiences with conventions and expectations for the type of film they are watching based on genre. Creating questions or enigma is also important to keep audiences engaged from the start and wanting to learn more.

1. By Demi Sims

2. 
A production logo is used to promote the
business behind the making of the movie. The
production logos are usually shown at the start
of a movie which may help to entice the
audience if it is a popular movie making
business such as:

3. 
At the beginning of almost every single film there
are a few titles. Titles can also be used to get the
audience interested. They do this by using key
names of individuals that may have helped
produce this film such at, Steven Spielberg. Many
films to entice the audience and make them want
usually associated with the horror genre.
to watch it for example a key popular actor such as
John Travolta. Titles can also help present the
genre of the film such as if it was a horror film the
titles are stereotypically going to be red and dark
colours as these conventions help the audience
establish the genre as red and dark lighting is
usually associated with the horror genre.

5. 
Within the opening scenes of a film the
audience should be able to establish what kind
of type and genre the film is. The producers
help the audience to do this by giving key
conventions of the type of genre for example in
an action movie there could be tense music to
set the scene and maybe a big explosion or a
blocked font for the title. Mis-en-scene is used
in the opening scene to help the audience
establish the type of film genre the film id
going to be.

6. 
In the opening scene of The Transporter Jason Stathams name
comes up in the title to show the name of the key actors. He also
helps the audience to establish the genre by firstly, holding a gun
and having a smart uniform. The audience will all suspect or
already know that this film is going to be an action based film
mainly because of the props, costumes, titles and the actors
involved in the film. This all helps to establish the key character as
the main character is involved from the very opening scenes of the
film.

7. 
The location of the film in the opening scenes also give
the audience an understanding of what the film is
about. For example the setting of Alien Vs Predator:
Requin in the opening scene is on a far away planet
with nothing humane in the scene. It is all aliens and
futuristic technology. These are all conventions used to
help give the audience an understanding of what to
expect in the film for example in this film they will
expect science fiction, action and partly horror.

8. 
The themes are a big part in the opening scenes. It
is crucial that the producers help get across what
the film is going to be about and what to expect
and at least hint at what the main story line is
going to be. If the theme is not made clear in the
opening scene then the audience may lose interest
quickly and may not be able to follow the story
line later on in the film. For example in the film
Black Hawk Down the producers make it clear in
the opening scene what to expect and what the
film is going to be about through the use of texts
and titles.

9. 
In the opening scenes of films there is usually sound. Nondigetic and digetic sound. Non-digetic is the most common
as it helps set the scene for the audience and conveys the
type of genre and what to expect in the film. For example
slow and tense music will be used in a horror. However
some opening films use digetic music to help set the scene
where the actors can hear the sound. This is usually used in
film genres such as comedy where the actor may be dancing
too a funny type of music to help the audience establish the
genre. For example in Cheaper By The Dozens opening
scene where all the actors hear the radio playing and are all
cheery in the kitchen.

10. 
Producers use enigma during the opening scene of a
film to help create questions and tension right from the
very start to entice the audience. Enigma keeps the
audience interested in the film and wanting to find out
the questions that are going through their heads.
Therefore it keeps the audience intrigued and wanting
to watch the rest of the film. It is a key factor in keeping
the audience hooked from the start. A good example of
enigma being created would be at the start of the film
Woman In Black, where the three little innocent girls
jump from the window ledge. This leaves the audience
in shock and creates enigma and many questions the
audience may asks such as; ‘why did they jump from
the window?’