Film industry work
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The document discusses promotional strategies for The Amazing Spider Man. It targets children with toys so they can pretend to be their role model Spider Man. It also has a smartphone game targeting older audiences since games are more advanced than toys for children. The free game expands the target audience to include those who can't afford paid games.
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Script Unit 18
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- 1. THE AMAZING SPIDER MAN PROMOTIONS
- 2. Target audience The amazing spider man is a super hero therefore children will look up to him and see him as a role model as he is good, fighting evil. This is why they have made toys for children to play with because they are inclined to buy these toys as they want to pretend to be him as much as possible.
- 3. They have also made a game for any smart phones, this clearly is targeting the older audience because it is more advanced to use compared to the toys therefore small children can not use this product but older people can. This is also free game which makes it more popular for people who may not be able to afford things like this. It opens up the range of people.
- 4. This is for all ages…