SlideShare a Scribd company logo
Music Videos 
LO: To understand and analyse the 
main concepts/theories used in 
music videos
• http://www.bing.com/videos/search?q=the+ja 
zz+singer&view=detail&mid=DAF71282F9B3B 
8F7D585DAF71282F9B3B8F7D585&first=0 
• The Jazz Singer
70s
80s
90s
00s
• Andrew goodwin handout – what makes up a 
music video/distinguishes it as a form 
• Laura mulvey – Feminist perspective – women 
there purely for object purposes – voyeurism 
(we’ll do this next lesson)
Forms and conventions 
1) Performance 
http://www.youtube.com/watch?v=4m1EFMoR 
FvY 
A performance video focuses on showing footage of 
the artist or band. 
- Pitfalls? 
- Costs? 
- Interest?
2) Narrative 
http://www.youtube.com/watch?v=XduKcHA80 
MU 
Video has a narrative (story attached to it) that 
relates to the lyrics of the song.
3) Concept – 
http://www.youtube.com/watch?v=mqhPxDa- 
7DU 
Single concept that is usually obscure or surreal 
for the audience – usually including special 
effects
• Does the music and the video go together?
• Alfie – Pink Floyd – Another brick in the wall 
• Toby – Michael Jackson - Thriller 
• Daniella – Red hot chilli peppers - Californication 
• Syd - Madonna - Vogue 
• Claudia – The Human League – Don’t you want 
me baby 
• Faye – Buggles - Video killed the radio star 
• Ellie – Backstreet Boys – Backstreet’s Back 
• Karina – Queen – I want to break free 
• Paige – No Doubt – Don’t Speak
• You will prepare an analysis of your above given video. 
• You will need to use Goodwin’s theory to assist in your 
analysis, giving clear examples of how the video fits 
into the video ‘types’. 
• You will need to directly compare it to a modern video 
of your choice. 
• This will need to be presented in the most interesting 
way possible (prezi, voicethread etc) as it counts 
towards your research on your blogs. 
• You will also present your findings to the rest of the 
class (by this, I don’t want you to read off the screen, I 
want you to be standing up, formally presenting it)
LO: To consider theory and its place in 
Music Videos. 
To discuss the impact of theory on the 
audience
Music Videos 
LO: To analyse and make comparisons 
between texts. 
To consider theory and its place in 
Music Videos.
• http://www.youtube.com/watch?v=YZ1JiPyXw 
2w
• http://www.youtube.com/watch?v=7ABNEjPx 
WEg
http://www.bing.com/videos/search?q=jlo+on+t 
he+floor&docid=4592420170694860&mid=8F 
FA46954C6B088C43678FFA46954C6B088C436 
7&view=detail&FORM=VIRE1
Laura Mulvey 
1) In what videos can we see the ‘Male Gaze’ 
theory? Give examples with an explanation. 
2) Do you believe that women “experience the 
text’s narrative secondarily”? Why? 
3) Does this help with the continuation of sexism? 
Does this suggest that the music industry is 
corrupt and fuelled by sexism? 
4) Do you think women play on this stereotype? 
Why?
• Do you agree with Mulvey’s ‘Male Gaze 
Theory’? Why/why not? Use examples to 
support.
• Feedback from research so far: 
- Music video comparisons 
- Star analysis
LO: To understand the importance of 
websites and digi-packs in promoting 
music
Digi-packs
CD covers – image analysis
Websites

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Music video theories2

  • 1. Music Videos LO: To understand and analyse the main concepts/theories used in music videos
  • 2. • http://www.bing.com/videos/search?q=the+ja zz+singer&view=detail&mid=DAF71282F9B3B 8F7D585DAF71282F9B3B8F7D585&first=0 • The Jazz Singer
  • 3. 70s
  • 4. 80s
  • 5. 90s
  • 6. 00s
  • 7. • Andrew goodwin handout – what makes up a music video/distinguishes it as a form • Laura mulvey – Feminist perspective – women there purely for object purposes – voyeurism (we’ll do this next lesson)
  • 8. Forms and conventions 1) Performance http://www.youtube.com/watch?v=4m1EFMoR FvY A performance video focuses on showing footage of the artist or band. - Pitfalls? - Costs? - Interest?
  • 9. 2) Narrative http://www.youtube.com/watch?v=XduKcHA80 MU Video has a narrative (story attached to it) that relates to the lyrics of the song.
  • 10. 3) Concept – http://www.youtube.com/watch?v=mqhPxDa- 7DU Single concept that is usually obscure or surreal for the audience – usually including special effects
  • 11. • Does the music and the video go together?
  • 12. • Alfie – Pink Floyd – Another brick in the wall • Toby – Michael Jackson - Thriller • Daniella – Red hot chilli peppers - Californication • Syd - Madonna - Vogue • Claudia – The Human League – Don’t you want me baby • Faye – Buggles - Video killed the radio star • Ellie – Backstreet Boys – Backstreet’s Back • Karina – Queen – I want to break free • Paige – No Doubt – Don’t Speak
  • 13. • You will prepare an analysis of your above given video. • You will need to use Goodwin’s theory to assist in your analysis, giving clear examples of how the video fits into the video ‘types’. • You will need to directly compare it to a modern video of your choice. • This will need to be presented in the most interesting way possible (prezi, voicethread etc) as it counts towards your research on your blogs. • You will also present your findings to the rest of the class (by this, I don’t want you to read off the screen, I want you to be standing up, formally presenting it)
  • 14. LO: To consider theory and its place in Music Videos. To discuss the impact of theory on the audience
  • 15. Music Videos LO: To analyse and make comparisons between texts. To consider theory and its place in Music Videos.
  • 19. Laura Mulvey 1) In what videos can we see the ‘Male Gaze’ theory? Give examples with an explanation. 2) Do you believe that women “experience the text’s narrative secondarily”? Why? 3) Does this help with the continuation of sexism? Does this suggest that the music industry is corrupt and fuelled by sexism? 4) Do you think women play on this stereotype? Why?
  • 20. • Do you agree with Mulvey’s ‘Male Gaze Theory’? Why/why not? Use examples to support.
  • 21. • Feedback from research so far: - Music video comparisons - Star analysis
  • 22. LO: To understand the importance of websites and digi-packs in promoting music
  • 24. CD covers – image analysis