The trailer for the film A Nightmare on Elm Street is analyzed. It begins by showing the title of the film 10 seconds before ending to build anticipation. Producers are not named to avoid association with previous work, but Michael Bay is named to signal high production value expected from his horror films. The trailer shows glimpses of the killer and his victims in moments of fear and violence. It maintains a faster pace than a film clip to provide a synopsis and generate excitement for the film. The date is shown at the very end to leave a lasting impression and associate the trailer with when the film can be seen. The trailer would be expected before horror films and during breaks in horror-themed TV shows after 9pm

1. Analysing a Trailer

6. How does the speed of what we see compare to watching a clip from a film? Why is this? Does the speed of the trailer alter through the trailer or stay the same? The speed when watching the trailer differs from watching a clip from a film simply because the tailer acts as a visual synopsis of the entire film, only choosing the best parts and uses many conventions such as showcasing the stars of the film and allowing the visual images to remain on screen for a few second. In this case they have also used the tool of showing the trailer in narrative order. Whereas watching a clip from the film it would consist of a scene that doesn't inform the audience what happened previously. During the beginning, the trailer is re telling the story because “A Nightmare on elm street” 2010 film is a remake of the original 1984 film. Freddy Kruger has become a well recognised franchise and they have brought him back in a somewhat more sinister form and the development of technology and the existence of more high concept films has allowed for the visual effects of the new film to be much more astonishing. Image showing the visual images used in order to re introduce the original story