Nonprofits have been utilizing video as a communication tool for decades to tell visual stories. With the explosion of social media and advances in technology, organizations today are strengthening their online content strategies, and video seems to be everywhere. But just because you can post something instantly on YouTube, Twitter or other sites, doesn’t mean you should. Best practices and providing a quality product are even more important as your audience grows. This class will show you what can be done to present your organization in 90 seconds or less as a way to increase:
•Fundraising/Friend-Raising
•Event Attendance
•Brand Awareness
In keeping with the “shoestring” theme, you will learn about do-it-yourself approaches that will clarify what you can tackle on your own and what belongs in the hands of professionals.
Video for Social Media
Regional Foundation Center
Free Library of Philadelphia
October 2, 2012
Presented by: Michael Schweisheimer
Michael@pwpvideo.com
@pwpvideo
Copyright 2012
Slide presentation for class I presented on May 7, 2015 for the Nonprofit Center at La Salle University. It was aimed at nonprofit professionals and part of their social media certificate program.
Class was called, "Social Media Suite – YouTube"
Class description:
Every day, one out of five people visits YouTube and you need to be reaching this vast audience with visually compelling messages. Don’t be intimidated by the idea of video production because we can show you how anyone can create engaging videos that actively tell your nonprofit’s story, while recognizing the limits of the nonprofit budget. Find out how you, in 90 seconds or less, you can increase your fundraising, awareness levels, event attendance and more. An in-person 2-hour workshop, including lots of video viewing, will culminate the Social Media Series
Nonprofits have been utilizing video as a communication tool for decades to tell visual stories. With the explosion of social media and advances in technology, organizations today are strengthening their online content strategies, and video seems to be everywhere. But just because you can post something instantly on YouTube, Twitter or other sites, doesn’t mean you should. Best practices and providing a quality product are even more important as your audience grows. This class will show you what can be done to present your organization in 90 seconds or less as a way to increase:
•Fundraising/Friend-Raising
•Event Attendance
•Brand Awareness
In keeping with the “shoestring” theme, you will learn about do-it-yourself approaches that will clarify what you can tackle on your own and what belongs in the hands of professionals.
Video for Social Media
Regional Foundation Center
Free Library of Philadelphia
October 2, 2012
Presented by: Michael Schweisheimer
Michael@pwpvideo.com
@pwpvideo
Copyright 2012
Slide presentation for class I presented on May 7, 2015 for the Nonprofit Center at La Salle University. It was aimed at nonprofit professionals and part of their social media certificate program.
Class was called, "Social Media Suite – YouTube"
Class description:
Every day, one out of five people visits YouTube and you need to be reaching this vast audience with visually compelling messages. Don’t be intimidated by the idea of video production because we can show you how anyone can create engaging videos that actively tell your nonprofit’s story, while recognizing the limits of the nonprofit budget. Find out how you, in 90 seconds or less, you can increase your fundraising, awareness levels, event attendance and more. An in-person 2-hour workshop, including lots of video viewing, will culminate the Social Media Series