This document provides tips for creating effective videos to share online. It recommends determining your target audience and goals. Quality of content is more important than quantity. Videos should use a variety of visual elements like close-ups, establishing shots, and new perspectives to keep viewers engaged. Proper lighting, framing, and stable camera work are also emphasized. Most importantly, videos should be short, well-rehearsed, and multi-posted across platforms to reach the largest audience.
This presentation is an improved version of my "Video for Small Businesses" presentation which was originally presented at the Digital Marketing for Business conference held in Raleigh, NC. As video becomes more and more pervasive, it's important to understand how it can be used to maximum effect, especially within the context of a content marketing and inbound marketing strategy. This presentation explains why video marketing is important and provides a practical walkthrough of the steps involved in video production.
An introduction to the art & science of Data Visualisation. A whistle-stop tour, with some bad examples and some good examples. Key lessons and a case study (deep dive).
Nonprofits have been utilizing video as a communication tool for decades to tell visual stories. With the explosion of social media and advances in technology, organizations today are strengthening their online content strategies, and video seems to be everywhere. But just because you can post something instantly on YouTube, Twitter or other sites, doesn’t mean you should. Best practices and providing a quality product are even more important as your audience grows. This class will show you what can be done to present your organization in 90 seconds or less as a way to increase:
•Fundraising/Friend-Raising
•Event Attendance
•Brand Awareness
In keeping with the “shoestring” theme, you will learn about do-it-yourself approaches that will clarify what you can tackle on your own and what belongs in the hands of professionals.
This presentation is an improved version of my "Video for Small Businesses" presentation which was originally presented at the Digital Marketing for Business conference held in Raleigh, NC. As video becomes more and more pervasive, it's important to understand how it can be used to maximum effect, especially within the context of a content marketing and inbound marketing strategy. This presentation explains why video marketing is important and provides a practical walkthrough of the steps involved in video production.
An introduction to the art & science of Data Visualisation. A whistle-stop tour, with some bad examples and some good examples. Key lessons and a case study (deep dive).
Nonprofits have been utilizing video as a communication tool for decades to tell visual stories. With the explosion of social media and advances in technology, organizations today are strengthening their online content strategies, and video seems to be everywhere. But just because you can post something instantly on YouTube, Twitter or other sites, doesn’t mean you should. Best practices and providing a quality product are even more important as your audience grows. This class will show you what can be done to present your organization in 90 seconds or less as a way to increase:
•Fundraising/Friend-Raising
•Event Attendance
•Brand Awareness
In keeping with the “shoestring” theme, you will learn about do-it-yourself approaches that will clarify what you can tackle on your own and what belongs in the hands of professionals.
The use of video as a marketing tool has been utilized by museums for decades. However, due to the explosion of social media and advances in technology, video has become a much larger element in online content strategies. In this presentation, we will discuss how video for social media can be used for specific purposes across social networks including:
• Fundraising/Friend-Raising
• Exhibit and Event Promotion
• Brand Awareness
We will show examples of video produced by museums and discuss distribution options. We will also discuss do-it-yourself video production options, and how and when to work with a professional.
• CHAIR: Chair: Michael Schweisheimer, Primitive World Productions
• PANELIST: Deborah Arnold Brown, Primitive World Productions
Presented at the Mid-Atlantic Association of Museums Annual Meeting 2011 in Baltimore, Maryland.
The biggest influence of student success, especially in developmental education, is still us, the instructors. Technology can enhance the best skills we possess and multiply the impact of a single instructor. This session will demonstrate how to leverage the technology to enrich student learning.
Lights, Smartphone, Action: Telling Rotary’s Story on the Go PresentationRotary International
If an image speaks a thousand words, a video can convey a million. What better way to show Rotary’s people of action than through video? Bring your smartphone or tablet and learn how to quickly shoot and edit great videos. We’ll review the different types of video you can create, what kinds of shots to capture, how to use the iMovie app to create an edited production, and other tips, tricks, and tools you can use to help your video shine.
How to use your Home Video Camera to Film Nonprofit Testimonials4Good.org
In this 1 hour webinar, attendees will learn to harness the untapped capabilities of today's smartphones and home video cameras. We will concentrate on one of the simplest, yet most effective forms of video communication - testimonials. By the end of this workshop, you'll know how to set up a video shoot; the three most important types of shots for web video; ways to relax an interviewee to get their best on-camera testimony; and an introduction to putting your video on YouTube and linking to it from your nonprofit website.
The use of video as a marketing tool has been utilized by museums for decades. However, due to the explosion of social media and advances in technology, video has become a much larger element in online content strategies. In this presentation, we will discuss how video for social media can be used for specific purposes across social networks including:
• Fundraising/Friend-Raising
• Exhibit and Event Promotion
• Brand Awareness
We will show examples of video produced by museums and discuss distribution options. We will also discuss do-it-yourself video production options, and how and when to work with a professional.
• CHAIR: Chair: Michael Schweisheimer, Primitive World Productions
• PANELIST: Deborah Arnold Brown, Primitive World Productions
Presented at the Mid-Atlantic Association of Museums Annual Meeting 2011 in Baltimore, Maryland.
The biggest influence of student success, especially in developmental education, is still us, the instructors. Technology can enhance the best skills we possess and multiply the impact of a single instructor. This session will demonstrate how to leverage the technology to enrich student learning.
Lights, Smartphone, Action: Telling Rotary’s Story on the Go PresentationRotary International
If an image speaks a thousand words, a video can convey a million. What better way to show Rotary’s people of action than through video? Bring your smartphone or tablet and learn how to quickly shoot and edit great videos. We’ll review the different types of video you can create, what kinds of shots to capture, how to use the iMovie app to create an edited production, and other tips, tricks, and tools you can use to help your video shine.
How to use your Home Video Camera to Film Nonprofit Testimonials4Good.org
In this 1 hour webinar, attendees will learn to harness the untapped capabilities of today's smartphones and home video cameras. We will concentrate on one of the simplest, yet most effective forms of video communication - testimonials. By the end of this workshop, you'll know how to set up a video shoot; the three most important types of shots for web video; ways to relax an interviewee to get their best on-camera testimony; and an introduction to putting your video on YouTube and linking to it from your nonprofit website.
4. Things to Consider
• WHO are you trying to reach? Target
them.
• What is your goal?
• Quality or quantity? (Either is okay.)
• Be useful…be a resource.
• Consistency, relevance and originality
5. Getting Started
• Have a computer
• Have internet access
• Have a video camera
(most Smartphones have ‘em nowadays)
• Set-up YouTube account (or Yahoo or
Brightcove or Facebook…or…)
• Do it.
9. For Best Visuals
• Maintain eye contact with camera lens
(audience)…or not…
• Position subject so more light falls on
face/less light on background
• Do not position subject in front of bright
window or brightly lit white wall
19. Camera Movement
• DON’T use excessive zooms.
• Use shots where the camera roams
sparingly.
• Be deliberate – have a reason for
movement.
• Pan and tilt in moderation.
Start and end with still image.
20. For Best Audio
• Place camera as close as possible to
audio source for best quality.
• If possible pick a quiet recording site.
• Speak slowly and clearly.
21. Extra Tips
• Keep it short and sweet.
Recommend 1 to 3 minutes.
• Rehearse (think it through -- get it right).
• Don’t wear white, black, stripes or fine
checks. (Mid-tones and medium colors are
best.)
25. Multi-posting
Get the most bang for the buck!
• Facebook
• Your website/blog
• Twitter
• YouTube
• YF&R blog
• FB.org
Editor's Notes
Video is a marketing tool that can be used to educate, entertain or engage better than most marketing tools because it compels the viewer to take action.According to Forrester Research, a keyword-tagged video is 50 times more likely to appear on the first page of a Google search result compared with a traditional Web page.