The document discusses Ariat's spring 2015 European marketing guide. It outlines Ariat's values of innovation, dedication, and balance. It then discusses two product lines - tall boots, which are designed for performance in the show ring and field, and will be supported by national advertising, PR, in-store materials, and social media. It also discusses outerwear that combines classic styling with technical features for comfort and breathability, and will also be marketed through national advertising, PR, online, social media, and events.

1. SPRING 2015
SPRING 2015 | EUROPEAN MARKETING GUIDE

2. SPRING 2015
WE BELIEVE IN
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INNOVATION
Ariat was founded with the goal of making the highest-quality footwear and apparel for the world’s top equestrian athletes.
DEDICATION
We are a community of people committed to those who ride, ranch, and work outdoors. We make products we’re proud to use.
BALANCE
We play as hard as we work. And playing includes, family, friends, and living outdoors.
RIDERS AS ATHLETES
As athletes, riders put their bodies to the test every day. We create high performance boots and apparel that keep up.
POSSIBILITIES
We strive to redesign, reimagine, and reshape our world, while staying true to the values and traditions that keep us authentic.

3. SPRING 2015
SPRING 2015 | EUROPEAN MARKETING GUIDE
FOOTWEAR

4. SPRING 2015
TALL BOOTS
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Ariat’s collection of tall boots is the cornerstone of classic tradition
designed for advanced performance both in the show ring and in
the field. Features include quality craftsmanship, premium leathers,
sophisticated styling, advanced technology, and elegant detailing
for the uncompromising equestrian athlete.
Marketing Support
National print advertising
Targeted public relations outreach
Dedicated in-store materials
ariat-europe.com feature
Social media engagement
Event and trade show feature
FALL 2014

5. SPRING 2015
FALL 2014
OUTTERWEAR

6. SPRING 2015
OUTERWEAR
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Ariat Outerwear combines classic styling, trendsetting
features and high-performance fabrics for superior
comfort in the ring and around the barn.
Ariat’s exclusive, elasticized mesh panels,
built into the lining, accommodate a full range of motion
and maximum breathability in the shoulder and upper torso.”
FALL 2014
Marketing Support
National print advertising
Targeted public relations outreach
Dedicated in-store materials
ariat-europe.com home page feature
Social media engagement
Event presence

7. SPRING 2015
FALL 2014