Beta Cards.pdf

Google Ads betas
Important: Betas are highly confidential and intended for agencies and clients under Non-Disclosure Agreement only
Beta cards November 2022

2
Confidentiality
All content in this deck should be considered highly confidential.
Once you’ve reviewed the report, please feel free to share any relevant information with
your colleagues. You’re also welcome to pass along any helpful information to your clients.
However, we ask that you don’t forward the full report to anyone outside your organization
unless they also have a signed NDA in place.
Thank you for exploring our Google Ads betas, a benefit reserved for our Premier Partners.

3
Get ready for the future of Google Ads
Sign up for the chance to participate in the most current product betas.
We’re giving Premier Partners like you access and visibility into new Google Ads
features through monthly reports so you have greater insight into our product
roadmap. You’ll also have the chance to participate in our latest product betas.
With your product betas benefit, you’ll:
● Gain foresight to allocate resources more efficiently.
● Demonstrate your strategic partnership with Google.
● Strengthen your relationship with clients.
We hope these product betas help your company and your clients stay ahead of
what’s next for Google Ads. Please take the necessary steps to ensure you can
access this benefit, and stay tuned for our next report.

4
Product betas fall into seven key
categories, based on your
marketing objectives:
● Cross-product marketing objective
● Generate leads
● Grow online sales
● Apps & mobile growth
● Increase awareness
● Grow offline sales
● Measurement, analytics & tools
Check out this month’s top five betas to get started:
1. Conversion Lift
Measure the true impact of campaigns with advanced insights into conversions.
2. Campaign Level Broad Match and Brand Control
Improve campaign performance and expand your reach beyond exact and
phrase match.
3. Performance Max for travel goals
Expand your reach to property-specific queries on Google Search.
4. Funnel Aware Transitions Pilot
Switch from upper to lower-funnel conversion goals with ease to hit your targets.
5. Vehicle Ads
Promote your entire inventory of vehicles to drive sales and generate leads.
Explore product betas
Our top five betas
To help get you started, we’ve identified some of our most popular betas based on positive feedback from
Premier Partners like you – and the potential impact they can have on your success with Google Ads.

5
Browse betas by marketing objective (MO)
Generate leads
Drive qualified leads.
Learn more
Apps & mobile growth
Deliver a great mobile experience.
Learn more
Grow online sales
Turn traffic into sales.
Learn more
Increase awareness
Build your brand recognition.
Learn more
Grow offline sales
Grow local sales.
Learn more
Measurement,
analytics & tools
Use a value-led approach
to measurement and insights.
Learn more
Cross-product
marketing objective
Products that optimize toward
more than one marketing objective.
Learn more
Summary slides of beta
opportunities are available
within each section.
Companies can express interest
in trying any beta.
Express interest

6
Defining marketing objectives (MO) at Google
Marketing objectives can be combined
Awareness
The degree of
recognition or recall of a
brand or product by
consumers.
Lead generation
Web or app-based conversion
events (or proxies for them)
that do not result in immediate
revenue, but are associated with
potential future revenue.
Online sales
Web or app-based
conversion events
(or proxies for them)
that result in immediate
revenue transacted
online (and potentially
future revenue as well).
App install
Conversion
events where a
user downloads a
mobile application
on their phone.
Offline sales
Transactions
(visits, actions,
or sales) that take
place in a physical
location.
Measurement, analytics & tools
Drive growth using a privacy-centric and value-led approach to
conversion measurement, attribution, and insights.
Cross-product marketing objective
Products that have the capacity to optimize toward more than
one marketing objective.

November 2022
Betas

Cross-product
marketing objective
Products that optimize toward more
than one marketing objective

Important: Betas are highly confidential and intended for agencies and clients under Non-Disclosure Agreement only 9
Beta name Product affiliation Region
● Seasonal Budget Adjustments
● Vehicle Ads (f.k.a. Vehicle Listing Ads)
● Regional Availability and Pricing (RAAP)
● Business Identity Attributes
● Responsive Search Ads - Automatically Created Assets
● 3P Brand Safety Measurement on Google Video Partners (GVP)
● Customized video export from Ads Creative Studio to Campaign
Manager 360
Search, Shopping
Shopping
Shopping
Shopping
Search
YouTube
GMP, Ads Creative Studio
Global
US, CA, AU
Beta: CA | DE, ES, DK, NO, SE, NL | MX, CL,
AR, CO, PE | NZ, IN, VN, ID, PK, TH, PH, MY
Launched: US, AU, BR, FR, RU
US
US, CA, UK, EU Countries
EN, ES, FR, PT, JP (while in Beta)
Global
What’s new in this edition
Cross-product marketing objective
Drive business results across products

Status:
Open Beta
Markets/Region:
Global
Language:
All
Date Closing:
N/A (Early Access,
Full Launch ‘23)
Products:
Search, Shopping (for now)
Why use Seasonal Budget Adjustments?
Target audience:
Search & Shopping advertisers (for now) using average daily budgets in Google Ads who
want to increase budgets for a limited time events within 3 to 14 days.
Advertiser benefits:
● Simplified Management: Instead of editing campaign budgets manually or creating
new campaigns.
● Maintain Bid Strategy Stability: Allow your evergreen campaigns to also be used for
seasonal adjustments without the impact in bid strategy.
● Control & Transparency: You can set the amount you want to increase the budget and
for how long, and report all the adjustments made in one place.
How does it work?
When the adjustment period starts, your campaign’s average daily budget will increase by
the additional adjustment amount. When the adjustment period ends, your campaign’s
average daily budget will return to its pre-adjustment amount.
Next steps
Sign up now and contact your Google Representative for more information. Or, use
this form to express interest in participating in this beta.
Visual
What is Seasonal
Budget Adjustments?
Seasonal budget adjustments is a Google Ads
feature that allows you to temporarily increase
your campaign budgets for limited-time events.
It offers an easy-to-use workflow to schedule your
additional average daily budget during a limited time
event, such as a promotion or a sale.
Seasonal Budget Adjustments Express interest
Search
Shopping

Status:
Open Beta - US
Closed Beta - CA, AU
Markets/Region:
US / CA / AU
Language:
English, French (CA only)
Date Closing:
TBD
Products:
Shopping
Why use Vehicle Ads?
Target audience:
Autos advertisers looking to drive sales of vehicle inventory by generating leads from
interested shoppers and also driving visits to dealership stores in the US, CA, and AU.
Currently available for both new and used cars in the US (used cars only in CA, AU).
● Vehicle Ads enable you to get in front of auto shoppers online, at the right moment,
with the right inventory and information to move them closer to a purchase.
● Vehicle Ads help you drive sales, by optimizing for omnichannel objectives as in both
online conversions (such as leads) as well as offline conversions (store visits).
● Vehicle ads are complementary to your Search text ads. Advertisers who
complemented their existing Search campaigns with the vehicle ads beta saw a +25%
average increase in conversions.*
How does it work?
Upload your vehicle feed on to Google Merchant Center and run Smart Shopping campaigns
on Google Ads to serve Vehicle Ads. Visit the Vehicle Ads Help Center for more information.
* Google Data, US, Automobile, Aug 2021 vs. Jan 2022. Results are based on lead form submission conversions, estimated off the Aug,Sep,
Oct 2021 adopters on Vehicle Ads.
Next steps
● [US: Open Beta] To get started, create a Google Merchant Center account and submit
the form on the external Help Center.
● [CA, AU: Closed Beta] Please reach out to your Google representative
to participate in Vehicle Ads. Or, use this form to express interest in participating in
this beta.
Visual
Shopping
What are Vehicle Ads?
Vehicle Ads are a performance-focused, omnichannel
ad format which allows auto advertisers to promote
their entire inventory of vehicles to interested users
shopping for vehicles online.
We believe that showing an inventory of available
vehicles along with key inventory information will
enrich users’ purchase experience and also provide
more qualified leads for advertisers.
Vehicle Ads
(f.k.a. Vehicle Listing Ads)
Express interest

Status:
Allowlist Beta
Markets/Region:
Beta: CA | DE, ES, DK, NO, SE,
NL | MX, CL, AR, CO, PE | NZ,
IN, VN, ID, PK, TH, PH, MY
Launched: US, AU, BR, FR, RU
Language:
English
Date Closing:
TBD
Products:
Shopping
Why use Regional Availability and Pricing (RAAP)?
Target audience:
● Merchants with regionally available inventory and prices set by region, or merchants
with a mix of national and regional offers (price and/or availability).
● Merchants with national product availability but regional pricing, or vice versa.
● Show your online products to the correct audience and only pay for valid clicks from
Shopping ads, as products in your regional feed will only be shown to users in the
custom regions you define.
● Expand your online reach beyond the radius of your stores to drive brand awareness and
sales in the regions you sell in.
● Mitigate the risk of feed disapprovals and optimize the impact of your campaigns.
How does it work?
Set up RAAP in three steps:
What is Regional Availability
and Pricing (RAAP)?
RAAP lets you provide product availability and
variable pricing based on the location of your
customer base. This allows you to promote inventory
that is regionally priced, in stock, and online to the
appropriate audience in the regions you sell in via
Shopping ads on Google Search and free listings on
the Shopping tab. Depending on the country, regions
can be defined at the zip code or state levels.
Visual
Next steps
● For CA & DE: please reach out to your Account Manager to request allowlisting.
● Follow the Help Center and developer guide to implement RAAP.
● If you use Display ads, reach out to your Account Manager to request to be
allowlisted for the interim solution to enable Display for your regional offers.
Or, use this form to express interest in participating in this beta.
Regional Availability and Pricing
(RAAP)
1) Configure your regions in
Google Merchant Center.
Shopping
Express interest
2) Create your regional inventory
feed in Merchant Center.
3) Configure your landing page to
show the same price and availability
as in the regional feed.

Status:
Open Beta
Markets/Region:
US
Language:
English
Date Closing:
TBD
Products:
Shopping
Why use Business Identity Attributes?
Target audience:
Merchants eligible to show enhanced free listings on the Shopping tab that identify as
Black-owned, Latino-owned, veteran-owned, or woman-owned.*
● Help your business appear when customers conduct searches related to these
attributes, and highlight your brand identity to customers on Google.
● Be eligible to be showcased on the Featured Product Page.
How does it work?
In Merchant Center, navigate to the Tools and settings menu → Business information →
About your business → Business identity attributes. Toggle the button next to the relevant
attributes to turn on/off.
Next steps
Follow the Help Center to implement Business Identity Attributes. Or, use this form
to express interest in participating in this beta.
What are Business Identity Attributes?
We value the rich diversity of merchants on Google.
Business Identity Attributes, which can be set up in
Google Merchant Center, are designed to empower
businesses to showcase the identity-based values
that are core to their business, and to connect with
customers through their compelling brand story.
Business Identity Attributes
Shopping
Conceptual mocks
* More attributes are being considered for the Business Identity Attributes program.
Express interest

Status:
Closed Beta
Markets/Region:
US, CA, UK, EU countries
Language:
English
Date Closing:
TBD
Products:
Search
Why use Automatically created assets?
Target audience:
Advertisers who are using RSAs and looking to improve their performance and save time
creating headlines and description lines.
● Relevance: Increase RSA performance by making headlines and descriptions
more relevant.
● Freshness: Increase RSA performance by keeping headlines and descriptions fresh.
● Productivity: Reduce amount of manual work to keep creatives fresh and relevant to
user’s query and context.
How does it work?
● Automatically created assets setting will give Google the option to generate tailored
headlines/descriptions when they are predicted to perform better.
● For example, for a “Where is the best place to buy a refrigerator in San Francisco?”
query, if the advertiser provided “Shop Refrigerators Online”, Google analyzes
the landing page and query and predicts “Buy Refrigerators in San Francisco” would
be a better headline. The system then can automatically use that in the ad text.
Next steps
Reach out to your representative for more information about using Automatically created
assets. Or, use this form to express interest in participating in this beta.
What are Automatically
created assets?
The new “Automatically created assets”
campaign-level opt-in feature for Search campaigns
will give Google the option to generate tailored
headlines and descriptions which are extracted
from landing pages or from existing ads within
the account.
Automatically created assets are used in combination
with existing headlines and descriptions. RSA will
continue to create the combinations that are
predicted to perform best for each auction
considering the group of existing headlines and
descriptions and the automatically created headlines
and descriptions.
Responsive Search Ads
Automatically Created Assets
Search
Express interest

Status:
Limited Beta
Markets/Region:
Global
Language:
EN, ES, FR, PT, JP
(while in beta)
Date Closing:
TBD
Products:
GVP (YouTube)
Why use 3P Brand Safety Measurement
on Google Video Partners?
Target audience:
● New and existing GVP buyers.
● Brand-safety-conscious advertisers who want to increase reach or performance on their
YouTube campaigns.
● Provide more trust and transparency about GVP to advertisers.
● Ensure advertisers requiring 3P brand-safety solutions can leverage GVP and drive more
efficiency with their Video campaigns.
How does it work?
Advertisers simply check the GVP attachment in the YouTube buy flow, then enable 3P
measurement for the campaign (if it’s not already enabled).
Next steps
Please reach out to your Google Account team to submit your interest. Or, use this form
What is 3P Brand Safety Measurement
on Google Video Partners?
This pilot allows advertisers to leverage third-party
solutions (Integral Ad Science) to measure brand
safety on GVP inventory. We will accept beta
advertisers at the end of Q3 for IAS.
Enabling 3P measurement on GVP will allow
advertisers who require 3P measurement to extend
their YouTube campaign to GVP.
3P Brand Safety Measurement on Google Video Partners
(GVP)
YouTube
Visual
Express interest

Status:
Allowlist Beta
Markets/Region:
Global
Language:
English
Date Closing:
TBD
Products:
GMP, Ads Creative Studio
Why use customized video export from Ads Creative Studio
to CM360?
Target audience:
Existing CM360 users running video campaigns who are interested in serving more relevant
video ads to their customers.
● Relevance: Make video ads more relevant by customizing images, text, and so on based
on key targeting signals.
● Efficiency: Quickly and easily generate video variants and benefit from a streamlined
trafficking workflow in CM360.
How does it work?
● Start by creating an Ads Creative Studio account at adscreativestudio.google.com and
link your CM360 Advertiser(s).
● Start a new customized video project, and generate variants using existing video, image,
and/or text assets.
● Assign your targeting rules to your creative variants and export the project to CM360 to
assign the creatives to your campaign.
Next steps
Reach out to your account representative for next steps to be allowlisted. Or, use this form
What is Customized video
export from Ads Creative Studio to
Campaign Manager 360 (CM360)?
Ads Creative Studio enables creative customization
at scale. With this feature, marketers can create
multiple versions of a video customized for different
languages, locations, contexts, and so on. By starting
with a single video and setting elements like images,
text, and sound to be swappable, ACS makes it
possible to deliver customized video ads to users at
scale. This beta enables the export of these
customized video projects from ACS to CM360 to run
on CM360-served video campaigns.
Customized video export from Ads Creative
Studio to Campaign Manager 360
Visual
Campaign Manager 360
Express interest

Generate leads
Drive qualified leads

Generate leads
Drive qualified leads
● Funnel Aware Transitions Pilot Search Global

Status:
Limited Beta
Markets/Region:
Global
Language:
All
Date Closing:
NA
Products:
Search
Why use Funnel Aware Transitions?
Target audience:
Advertisers who are currently using Target CPA in a Search campaign and are interested in
switching from upper to lower-funnel conversion goals. Ideal for Lead Gen advertisers.
● Better performance
○ Reduce volatility when switching conversion goals.
○ Achieve better performance to lower funnel conversion goals faster.
○ Improve time to when the bid strategy hits the desired CPA goal when switching
conversion goals.
● Minimize complexity
○ Minimize the complexity for advertisers when switching conversion goals and
ultimately replace the current best practices with a simpler setup.
How does it work?
We will train Google Ads Smart Bidding on the new conversion action, before the advertiser
even starts to optimize toward it, and once we are confident that we are able to optimize
toward the new goals, we will instruct advertisers to switch their conversion action. This is
expected to significantly reduce volatility and improve the time to hitting your targets.
Next steps
Reach out to your Account Manager if you’re interested in participating in this pilot! Or, use
What is Funnel Aware Transitions?
Today, switching conversion goals may lead to
short-term volatility while using Smart Bidding. With
this pilot, our goal is to minimize the volatility
advertisers experience when switching conversion
goals, specifically for advertisers who want to move
from an upper funnel conversion goal (Page Views,
Outbound Clicks, Submit Lead Form) to a lower funnel
conversion goal (Purchases, Qualified Lead,
Converted Lead, Phone Call Lead).
Note: Initial pilot only supports campaigns
using Target CPA
Funnel Aware Transitions Pilot
Search
Visual
Express interest

Grow online sales
Turn traffic into sales

21
● Campaign Level Broad Match and Brand Control
● Pickup Later for Shopping Ads and Local Inventory Ads
● Discovery ads Target ROAS bidding
● Performance Max for travel goals
● Dynamic Promotions
● New Customer Acquisition goal in Video Action campaigns
● Retail Promotions Content API
Search
Search, Shopping
Discovery
Search, Discovery, YouTube, Display
Shopping Ads
Youtube
Shopping
All
All live LIA countries
Global
Global
US, CA, AU, IN, UK, FR, DE
Global
Grow online sales
Turn traffic into sales

Status:
Limited Beta
Markets/Region:
All
Language:
All
Date Closing:
NA
Products:
Search
Why use Campaign Level Broad Match
and/or Brand Control?
Target audience:
All customers using Broad Match, or interested in testing Broad Match would benefit from
utilizing campaign level BM. All customers that target brand terms in exact/phrase match
only would also benefit from Brand Control.
● When Broad Match is enabled without errors, the performance is better. Campaign level
broad can help guarantee this.
● Advertisers who use brand campaigns for sales can get better performance by using
broad with the brand control restriction, than only using phrase/exact match for brand
campaigns.
How does it work?
● Must be using smart bidding.
● Must be willing to upgrade entire campaign to Broad Match.
Next steps
Request access to this limited beta from your Google Representative. Or, use this form
What is Campaign Level Broad Match
and Brand Control?
The new Broad Match Campaign Setting makes it
simpler to use our best practices, and gives the
ability to enable Brand Control, which guarantees
a brand restriction in a broad match campaign.
Brand control using Campaign Level Broad Match
allows more reach than exact and phrase match on
brand terms. Utilizing Campaign Level Broad Match,
will ensure there are no errors in adding or upgrading
keywords to Broad Match, and helps to ensure the
best performance. You can only get access to Brand
Control if you use Campaign Level Broad Match.
Campaign Level Broad Match and Brand Control
Search
Visual
Express interest

Status:
Open Beta
Markets/Region:
All live LIA countries
Language:
All
Date Closing:
TBD
Products:
Search, Shopping
Why use Pickup Later?
Target audience:
Pickup Later is available to retailers that offer on their website the option to buy products
online and ship the order to one of their stores for pickup. Both LIA and PLA advertisers can
adopt this feature (no need to be already live on LIA).
Advertisers can now advertise items that are:
1. Currently out of stock.
2. For which they don’t have precise inventory (but can ship to stores within a defined SLA).
3. That are not carried in store, but that can be shipped to a store.
How does it work?
● Advertisers can enable Pickup Later by adding new attributes to their local inventory
feed (Pickup Later for Local Inventory Feeds), or to their product feed for faster
implementation (if live on PLA, not on LIA; Pickup Later for Shopping Ads).
● To be eligible, advertisers must meet certain landing page requirements (ex: ship to store
option offered during the checkout flow).
● For the first time, both LIA and PLA advertisers can join the Store Pickup program.
Next steps
Please reach out to your Account Manager to request allowlisting. Or, use this form to
express interest in participating in this beta.
What is Pickup Later for Shopping Ads
and Local Inventory Ads?
The Pickup Later feature allows advertising products
that can be bought online and picked up at a store
without requiring the items to be in store at the
time of purchase. Pickup Later is part of LIA’s Store
Pickup solutions. It triggers a local inventory ad,
telling users when they can come pick up their order.
Pickup Later for Shopping Ads and Local Inventory Ads
Search
Shopping
Visual
$ 400.00
Express interest

Status:
Open Beta
Markets/Region:
Global
Language:
All
Date Closing:
Q4 2022
Products:
Discovery
What is tROAS for Discovery ads?
Bid more intelligently to increase actual revenue (for
example, retail) or more valuable conversion types
(like lead generation). Not all conversions are created
equal: Target Return on Ad Spend (tROAS) takes
automated bidding one step forward – from
increasing conversion volume to increasing
conversion value.
Discovery ads Target ROAS bidding
Discovery
Visual
Why use tROAS for Discovery ads?
Target audience:
Advertisers who currently send conversion value to Google Ads.
ROAS-based bidding closes the loop, making Google aware of the value of each conversion
(such as the relative value of products purchased), and enables Google to optimize for the
highest return on ad spend across their site.
How does it work?
Google Ads predicts future conversions and associated values using your reported
conversion values, which you report through conversion tracking. Then, Google Ads will set
maximum cost-per-click (maximum CPC) bids to maximize your conversion value, while
trying to achieve an average return on ad spend (ROAS) equal to your target.
Next steps
Please reach out to your Account Manager to review eligibility and other questions.
Express interest

Search
Discovery
YouTube
Display
Status:
Allowlist Beta
Markets/Region:
Global
Language:
English
Date Closing:
Full launch Q1 2023
Products:
Search, Discovery,
YouTube, Display
Why use Performance Max for travel goals?
Target audience:
Partners who advertise hotels on Google and are comfortable with automated bidding
and targeting.
● Expand your reach and coverage beyond your Search keyword campaigns with
automated targeting of property-specific queries on Search.
● Access to pre-populated assets for your hotels (descriptions and images), property-level
reporting, enhanced performance based on travel-specific signals.
● Reduce automation ramp-up and get faster results by steering automation with your
own inputs.
● Achieve advertiser business goals with fewer campaigns to manage and unlock time to
focus on strategic performance drivers.
How does it work?
Advertisers create a Performance Max campaign for hotels, and create asset groups
for each hotel property (up to 100) to run as a complement alongside existing search
keyword campaigns.
Next steps
Reach out to your representative for more information about using Performance Max for
travel goals. Or, use this form to express interest in participating in this beta.
What is Performance Max
for travel goals?
Performance Max for travel goals simplifies ad
campaign setup with pre-populated asset groups for
each hotel property, with auto-generated images,
descriptions, and videos that you can review and edit.
It also extends your reach to property-specific
queries on Google Search, in addition to promoting
your hotel properties across Google’s advertising
channels that comes with Performance Max.
Visual
Performance Max for travel goals Express interest

Status:
Open Beta
Markets/Region:
Language:
English (all countries),
French (CA, FR), German (DE)
Date Closing:
TBC
Products:
Shopping
Why use Dynamic Promotions?
Target audience:
● Merchant that runs $ off or % off promotions with coupon codes and wants to optimize
for profitability.
● Merchant that already uses conversion reporting with cart data and/or provides cost
of good sold.
Merchant benefits:
● Optimize for gross profitability and let Google machine learning do the heavy-lifting.
● Showcase your compelling deals with annotations that:
○ Improve return on ad spend by 46% on average & boost clickthrough rate 5-10%
on average.
○ Increase conversions by 28% on average by giving shoppers a reason to buy now.
How does it work?
● Use the promotion builder in Merchant Center or promotions feed to create a range of
promotions with unique coupon codes (e.g., 5% off, 10% off, 15% off, 20% off, etc.),
following the editorial requirements for dynamic promotions.
● While checking out on your site, users will enter the code shown on the Google listing,
which must be honored. Do NOT use easily guessable coupon codes, such as “Minus10”
or “15%off.”
Next steps
Reference the dynamic promotions one-sheeter, dynamic promotions implementation
guide, and promotions implementation Help Center to implement.
If you need help, reach out to your representative. Or, use this form to express interest
in participating in this beta.
What is Dynamic Promotions?
Dynamic Promotions helps you automatically select
the optimal deal to apply to a given Shopping ad or
free listing on Google to maximize gross profit and
your opportunity to land the sale. Use Google’s
machine learning with confidence as it will respect the
minimum and maximum % off or $ off bounds that you
set. Shoppers will see badges like “15% OFF,” “$10
OFF,” or a “special offer” link along with the
associated coupon code on your Shopping ads.
Dynamic Promotions
Visual
Shopping
Express interest

Status:
Allowlist Beta
Markets/Region:
Global
Language:
All Languages with
conversion goals
Date Closing:
12/31/22
Products:
Video Action Campaigns
Why use the New Customer Acquisition goal?
Target audience:
Advertisers who care about to acquire more new customers & growing their business across
the online sales and lead generation marketing objectives.
● Goals-based so you only target the most valuable auctions for your business in youtube.
● Optimize toward your own definition of a “new customer” using business purchase value,
customer value and self reported supplementary add-ons such as 1P/CRM audience lists
and site tags.
● Measure how many new customers and the associative value Google Ads is driving
directly in the UI.
How does it work?
With this beta, the advertiser can either optimize their video action campaigns for
conversions from new customers only or for both new and existing customers based
on their marketing objective and bid strategy using Google’s new customer detection.
Next steps
Reach out to your representative for more information about using the New Customer
Acquisition goal in Video Action Campaigns. Or, use this form to express interest in
participating in this beta.
What is the New Customer Acquisition
goal?
The New Customer Acquisition (NCA) goal lets you
efficiently acquire new customers through your
Google Ads campaigns by letting you express your
acquisition objectives upfront and optimizing your
campaign toward that objective.
New Customer Acquisition goal in Video Action campaigns
Visual
YouTube
Express interest

Status:
Open Beta
Markets/Region:
Language:
English (all countries),
French (CA, FR), German (DE)
Date Closing:
TBC
Products:
Shopping
Why use Retail Promotions Content API?
Target audience:
● Merchants that run multiple promotions or promotions that change frequently
across time.
● Merchants that use promotions and use the Content API to manage their Shopping
product feed.
Merchant benefits:
● Automatically earn promotions annotations on your offers, which increase CVR
by 28% on average.
● Quickly scale the number of products you can add promotions to, especially for
seasonal sales.
● Show your promotions in a timely fashion due to reduced lag times in data
synchronization.
How does it work?
Complete a one-time technical integration following the developer guide to show your
promotions on Shopping ads and free listings.
What is Retail Promotions
Content API?
Retail Promotions Content API lets you programmatically
show your online promotions for products you sell on
Google. When you complete
a one-time technical integration to provide your
promotions, shoppers will see badges like “15% OFF”
or a “special offer” link on Shopping ads or free listings.
Next steps
Reference the promotions implementation Help Center, Content API promotions developer
guide, and Content API for Shopping developer guide to implement Retail Promotions
Content API.
If you need Content API help, contact us here or email shopping-api-support@google.com.
Alternatively, search this public forum for answers and post questions there. Or, use
Retail Promotions Content API
Visual
Shopping
Express interest

Grow offline sales
Grow local sales

Grow offline sales
Grow local sales
● Store Sales for Performance Max for store goals
● Smart Bidding for Display Store visits
Performance Max for store goals
Google Display ads
Global
All store visits in launched countries

Status:
Allowlist Beta
Markets/Region:
All store visits in
launched countries
Language:
All
Date Closing:
TBD
Products:
Performance Max
for store goals
Why use Store Sales for PMax for store goals?
Target audience:
Retail or Restaurant clients located in a store visits reporting market, who can meet our
privacy thresholds for both store visit reporting and Store Sales Improvements.
Builds on top of existing offline measurement capabilities (local actions and store visits) by
allowing you to optimize and scale to bottom-of-the-funnel performance via in-store sales.
How does it work?
Advertisers who already have Store Sales Improvements enabled and at least one Local or
PMax for store goals campaign that has been running for more than 45 days can have their
eligibility checked.
Next steps
Reach out to your Google team to learn more and have your eligibility for Store Sales for
Local campaigns checked. Or, use this form to express interest in participating
in this beta.
What is Store Sales for Performance
Max for store goals?
Local campaigns help you connect to customers
across Google and with the addition of Store Sales,
Retailers and Restaurants will get additional,
actionable insights and features:
Business insights: Calculate the true ROAS of
your PMax for store goals campaigns via Store
Sales reporting.
Smart Bidding for store sales integration: Allows
you to use Smart Bidding with Store Sales conversions
to optimize for in-store purchase conversions with
your PMax for store goals campaigns.
Store Sales for Performance Max for store goals
Visual
Search
Display
YouTube
Express interest

Status:
Open Beta
Markets/Region:
All Store visits
launched countries
Language:
All
Date Closing:
TBD
Products:
Google Display ads
Why use Smart Bidding for Display Store Visits?
Target audience:
Advertisers running Display ads campaigns with physical locations. To be eligible for
allowlisting, account must be already be reporting click-based Display store visits.
Note: If running Search/Shopping and Display in the same CID and reporting click-based
store visits on both, the CID automatically supports Display Bidding for Click-Based Store
Visits. If running Click-Based Store Visits bidding for Display-only CIDs, you’ll need to work
with your account team to submit an allowlisting request.
How does it work?
Upon allowlist, advertisers will be able to include Store sales in conversions and use with
conversion-based Smart Bidding strategies to optimize for both online conversions and
store visits.
Next steps
Reach out to your representative for more information about using Display Bidding
for Click-Based Store Visits. Or, use this form to express interest in participating
in this beta.
What is Smart Bidding for Display
Store Visits?
Following success with Smart Bidding to store visits
on Search and Shopping, we are expanding
functionality to Display Smart Bidding. Use the power
of machine learning to optimize for both online and
offline impact on Display.
Smart Bidding for Display Store Visits
Visual
Display
Express interest

Drive apps
& mobile growth
Deliver a great mobile experience

● Asset Uplift for advertisers that want to test asset variation
● Audience Signals – for advertisers who want to provide 1P signals
to optimize ACi
● Ad Group Filtering for Feeds
● Ad Group Promotions
Apps
Apps
Apps
ACi, ACe
Global
Global
Global
Global
Drive apps & mobile growth
Deliver a great mobile experience

Status:
Allowlist Beta
Markets/Region:
Global
Language:
All
Date Closing:
TBD
Products:
Apps
Why use Asset Uplift?
Target audience:
Advertisers that want to test asset variations (messaging, length, color schemes, CTA)
and gain insights on what themes and variations work best.
● Test one or more asset variation in a controlled testing environment.
● Gain clear insights on what asset variations drive conversion uplift.
How does it work?
● We will allow advertisers to test uplift in campaign performance due to variation of videos.
● Require evergreen campaign and a replica campaign to run the test.
Next steps
Please reach out to your Account Manager for more information. There are limited slots
and hence inclusion is not guaranteed. Or, use this form to express interest in
What is Asset Uplift?
Asset Uplift is a solution for advertisers that want to
test asset variations (messaging, length, color
schemes, CTA) and gain insights on what themes and
variations work best. It allows advertisers to test
either individual or grouped video asset variations in
a controlled test environment.
Asset Uplift
for advertisers that want to test asset variation
Apps
Express interest

Status:
Allowlist Beta
Markets/Region:
Global
Language:
All
Date Closing:
TBD
Products:
Apps
Why use Audience Signals for ACi?
Target audience:
Advertisers who want to provide guidance about the kind of users that they believe their
campaigns or ad groups would be most successful with.
Advertisers looking to expand the performance of their existing acquisition campaigns by
sharing a list of users who are more likely to perform the desired action.
How does it work?
Requirements: In the beta we will
● Allowlist a CID and the customer would be able to self-apply the list at an ad group level
in the front-end UI.
● Supported list types: Device IDs, AAP list, Firebase list, Email IDs.
Next steps
Please reach out to your Account Manager for more information. There are limited slots and
hence inclusion is not guaranteed. Or, use this form to express interest in participating
in this beta.
What is Audience Signals?
Audience Signals is a way for our advertisers to
provide our models with additional valuable signals,
which can improve the performance of our
acquisition campaigns.
Audience Signals
for advertisers who want to provide 1P signals to optimize ACi
Apps
Visual
Express interest

Status:
Allowlist Beta
Markets/Region:
Global
Language:
All
Date Closing:
TBD
Products:
Apps
Why use Ad Group Filtering for Feeds?
Target audience:
Advertisers using Google Merchant Center feeds with themed ad groups (for example,
by product group).
● Ability to customize feeds for an ad group based on product or brand objectives.
● Build greater cohesion across creative assets and feed items for a given ad group.
How does it work?
● We will allow advertisers to filter feeds on brand or product type.
● Requirements:
○ Google Merchant Center feed.
○ Feed contains 6+ items after filters are applied.
Next steps
Please reach out to your Account Manager for more information. Or, use this form to
What is Ad Group Filtering for Feeds?
With Feeds, advertisers are able to attach a feed to
each campaign and “guide the machine” with
targeting and dynamic ad rendering using in-app
content data. With the introduction of ad group
filtering, advertisers will now be able to filter and
select a subset of items to use for each ad group. This
feature will enable advertisers to better customize ad
group themes, aligning creative with relevant feed
items to present a cohesive product story.
Ad Group Filtering for Feeds
Apps
Visual
Express interest

Status:
Allowlist Alpha
Markets/Region:
Global
Language:
English
Date Closing:
TBD
Products:
ACi, ACe
Why use Ad Group Promotions?
Target audience:
All advertisers that want to surface promo-specific content (such as promo codes,
promotional text) in their ad assets during promotional periods.
● Formats that specifically highlight and draw attention to the promotional messaging.
● Providing start & end dates ensures promo messaging only surfaces during promo window.
● Easily create promo creatives at scale without building custom creatives.
How does it work?
● Advertisers submit details via structured input based on selected promotion type:
Monetary Discount, Up to Monetary Discount, Percentage Discount, Up to Percentage
Discount, Free Discount, Reduced Price.
● Requires providing a promo code.
Next steps
express interest in participating in this alpha.
What is Ad Group Promotions?
With Ad Group Promotions, advertisers will be able to
easily surface promotional messaging in
promo-specific formats cross-channel during
time-limited periods. With this feature, advertisers
submit promo details via structured inputs at the ad
group level, which will then be used to automatically
create promo-specific formats that are surfaced
during a time-bound period.
Ad Group Promotions
ACi, ACe
Visual
(conceptual mock, subject to change)
Express interest

Increase awareness
Build your brand recognition

40
● First Position Ad Blast
● Video Reach Campaigns: Efficient completions/awareness
● Video Reach Campaigns: Reach Mix
● Instant Reserve
● Self-Service YouTube Select in Instant Reserve
● 20s Non-Skippable In-Stream Ads
● In-feed Video for Reach
YouTube
YouTube, Video
YouTube, Video
YouTube
VIdeo
YouTube
YouTube
Global
Global
Global
Global
ES, SEA, IN
EMEA*, MX, SG, IN, MY
Global
Increase awareness
Build your brand recognition

Status:
LCS/GCAS
Markets/Region:
Global
Language:
All
Date Closing:
TBD
Products:
YouTube
Why use the First Position Ad Blast?
Target audience:
● Advertisers who want to surround cultural moments (examples are holidays,
sports, music, or entertainment events) or supercharge media plans around
key brand-led initiatives.
● TV, brand, and YouTube Select and Sponsorship Buyers.
● Prominent ad-serving position similar to TV’s first ad break.
● Includes a branded title card, connecting brand to moment.
How does it work?
1. Determine the moment for brand alignment.
2. Target a viewer’s first ad watch on YouTube Select content or audience of your choice.
3. Capture the buzz with additional reach elements like the YouTube masthead.
Next steps
Please reach out to your Account Manager to brand your key moment on YouTube. Or, use
What is the First Position Ad Blast?
The First Position Ad Blast is a scaled sponsorship
opportunity that enables brands to amplify moments
that matter to them (whether it be cultural or
brand-led initiative). The blast entails running First
Position across YouTube Select and a 3s title card that
further connects the brand to a thematic moment,
plus additional reach elements (ex: YouTube Select
lineups or YouTube masthead).
First Position Ad Blast
Visual
YouTube
Express interest

Status:
Allowlist Beta
Markets/Region:
Global
Language:
All
Date Closing:
TBD
Products:
YouTube, Video
Why use VRCs with a Completions Mix?
Target audience:
● Advertisers who want Google to reach as many people as possible with their completed
message, at the lowest price possible.
● Advertisers who want to set up one campaign to maximize efficient completions instead
of splitting creatives by ad format into multiple campaigns.
● Video Reach Campaigns for Efficient Completions that mix both non-skips and skips
had significantly higher awareness brand lift than campaigns run by VRC advertisers
in all other CPM/CPV formats.
● In early testing, Video Reach Campaigns for Efficient Completions resulted in 10%-lower
CPMs vs. a manual mix.
How does it work?
● Upload your 15s/20s creative as both a non-skippable and a skippable ad in the same ad
group in the same campaign.
○ Note: 20s non-skips only allowed in certain EMEA markets, MX, SG, MY, IN.
● Allowlisting happens at the Account level.
● > 5-day flight recommended.
Next steps
Provide your Account Manager with the Google Ads Account ID you wish to be allowlisted
and expect a two-business-day turnaround. Or, use this form to express interest in
What are VRCs with
a Completions Mix?
Video Reach Campaigns (VRCs) with a
Completions Mix help advertisers achieve lower
cost-per-complete by serving the right format (either
skippable in-stream or non-skippable in-stream) to
users most likely to watch the ad in full. By using
machine learning to dynamically optimize the right
combination of skips and non-skips, advertisers can
achieve better completion rates with lower CPMs than
if they were running a manual mix.
Visual
YouTube
Video
Video Reach Campaigns
Efficient Completions/Awareness
15s / 20s Skip Ad
Express interest

6s Skip Ad
Status:
General Availability
Markets/Region:
Global
Language:
All
Date Closing:
NA
Products:
YouTube, Video
Why use VRCs with a Reach Mix?
Target audience:
● Advertisers who want Google to help them find as many people as possible in their
target audience, at the lowest price possible.
● Advertisers who want to set up one campaign to maximize efficient reach instead of
splitting creatives by ad format into multiple campaigns.
● Mixing CPM reach formats with VRCs for Unique Reach results in 16%-lower CPMs on
average than using stand-alone formats.
● Mixing CPM reach formats with VRCs for Unique Reach results in 29%–44% more unique
reach per dollar, on average, than using one or two stand-alone formats.
How does it work?
Combine at least 1x bumper ad (6s) and 1x skippable in-stream (< 20s recommended) in the
same ad group in the same campaign.
Next steps
To get started, simply create a new Video campaign in Google Ads or DV360, select Reach
& Awareness as your goal, and then Efficient Reach as your sub-goal. Or, use this form to
What are VRCs with
a Reach Mix?
Video Reach Campaigns (VRCs) with a Reach Mix help
advertisers achieve lower cost-per-unique by serving
the right format (either bumper or skippable in-stream
bought on a tCPM) to the users most likely to watch
longer or shorter ads. By using machine learning to
dynamically optimize the right combination of
bumpers and skippables, advertisers can achieve
greater unique reach with a lower cost-per-unique
than if they were running a manual mix.
Visual
YouTube
Video
Video Reach Campaigns
Reach Mix
Express interest

Status:
Open Alpha
Markets/Region:
Global
Language:
All
Date Closing:
TBD
Products:
YouTube
Why use Instant Reserve?
Target audience and advertiser benefits:
● Brand advertisers.
● Customers with reach-based campaign KPIs, such as reach and CPM.
● Customers that desire guaranteed price and delivery.
How does it work?
In Google Ads and DV360, set up any CPM campaign, indicate your buying plan as Instant
Reserve, add in your flight dates, budget, and targeting, then click to receive a quote and
then reserve your campaign.
Next steps
Let your Account Manager know if you want to get access to Instant Reserve. Or, use
this form to express interest in participating in this alpha.
What is Instant Reserve?
Instant Reserve is a reservation feature in Google Ads
and DV360 that provides an enhanced buying
experience for brand advertisers by merging the best
of TV buying with must-have digital features. With
Instant Reserve advertisers can access non-skips,
TrueView for reach, and bumpers at a set CPM and on
a reservation basis. Simply set up your campaign with
a specific flight, lock in your rate, and watch your
campaign deliver!
YouTube
Instant Reserve Express interest

Status:
Open Alpha
Markets/Region:
ES, SEA, IN
Language:
All
Date Closing:
TBD
Products:
YouTube
Why use Instant Reserve and YouTube Select?
Target audience and advertiser benefits:
● Brand advertisers.
● Customers with reach-based campaign KPIs, such as reach and CPM.
● Customers that desire guaranteed price and delivery.
● Customers that desire self-service access to YouTube Select.
How does it work?
In Google Ads, set up any CPM campaign, indicate your buying plan as Instant Reserve, add
in your flight dates, budget, and targeting, then click to receive a quote and then reserve
your campaign.
Now, for the first time, access the suite of available YouTube Select lineups directly in
Google Ads, to combine TV-like content with self-service access to Instant Reserve.
Next steps
Let your Account Manager know if you want to get access to YouTube Select in Instant
Reserve. Or, use this form to express interest in participating in this alpha.
What is self-service YouTube Select
in Instant Reserve?
Instant Reserve is a reservation feature in Google Ads
that provides an enhanced buying experience for brand
advertisers by merging the best of TV buying with
must-have digital features.
YouTube Select content lineups connect brands
with audiences engaged with our most popular
content, curated by technology to stay relevant when
it matters most.
We’re newly making YouTube Select accessible directly
in the lineup picker in Google Ads Front End.
YouTube
Self-Service YouTube Select in Instant Reserve Express interest

Status:
Allowlist Beta
Markets/Region:
EMEA, MX, SG, IN, MY
Language:
All
Date Closing:
TBD
Products:
YouTube
Why use 20s Non-Skippable In-Stream Ads?
Target audience:
An advertiser with 20s creative that’s targeting EMEA (certain markets), MX, SG, IN, or MY.
Note: All other regions, as well as these, automatically have access to 15s non-skippable
in-stream ads.
Non-skip ads drive the highest lift in brand awareness amongst all video auction formats.
Available markets
Only available via allowlist in EMEA (certain markets), MX, SG, IN, and MY.
Next steps
Reach out to your representative for more information about using 20s Non-Skippable
In-Stream Ads. Or, use this form to express interest in participating in this beta.
What are 20s Non-Skippable
In-Stream Ads?
They are a 20-second, forced-view video ad format
bought on CPM via auction within Google Ads or DV3
that continue to deliver YouTube’s industry-leading
viewability and audibility. Campaigns targeting EMEA
(certain markets), MX, SG, IN, or MY are able to be
allowlisted for 20s Non-Skippable In-Stream Ads.
Visual
YouTube
20s Non-Skippable In-Stream Ads
Up to 20s
Express interest

Status:
Allowlist Alpha
Markets/Region:
Global
Language:
All
Date Closing:
TBD
Products:
YouTube
Why use In-feed Video for Reach?
Target audience:
Efficient-reach buyers.
An efficient reach booster. For example, by adding In-feed budget to your In-Stream
Efficient Reach campaign, get more unique reach and a more efficient CPM.
How does it work?
● The alpha is available in Google Ads through allowlisting.
● NEW: Available globally.
Next steps
Reach out to your representative for more information about using In-feed Video for Reach
and to join the allowlist. Or, use this form to express interest in participating
in this alpha.
What is In-feed Video for Reach?
Efficiently reach more of your audience.
When used in combination with in-stream reach
formats, we expect the In-feed Video for Reach
alpha to deliver incremental reach and at a
more efficient CPM.
YouTube
In-feed Video for Reach
Visual
Target users as they are
scrolling through the
YouTube Home and Watch
feeds. This CPM video
format appears as a
thumbnail and text in the
feed. The user can then
click to watch the video.
The video will also run as a
muted autoplay in the
Home feed (pending user
settings).
Express interest

Measurement,
analytics & tools
Use a value-led approach to
measurement and insights

Measurement, analytics & tools
Drive growth using a value-led approach to measurement and insights
● Enhanced Conversions
● Google Ads Reach Planner
● TV in Reach Planner
● Consent Mode
● Conversion Lift
● GA4 360
● A/B Experiment to test uplift from Performance Max (non feed)
● A/B Experiment to test uplift from Performance Max (feed)
● Campaign Translator
● Multi-campaign Experiments
● Accelerated Brand Lift with Re-measurement in DV360
Search, YouTube
YouTube
YouTube
Search, YouTube, Display, Discovery
YouTube/VAC
Analytics (GA4 360)
Search, Display, YouTube, Discovery
Shopping
Search, GDA, UAC, Performance Max
Search, GDA
YouTube
Global
Global
Anyone in JP, DE, VN, FR, IN, and RU and
select clients and agencies in the US, BR, AR,
CO, CL, MX, ES, KR, ID, PH, PL, SE, TH, TW
EEA & UK Advertisers
Global
Global
Global
Global
Global
Global
Global

Status:
Markets/Region:
Global
Language:
All
Date Closing:
Ongoing
Products:
Search, YouTube
Why use Enhanced Conversions?
Target audience:
● Must have customer information on your webpage (which you’re willing to share
with Google).
● Must have correct tagging infrastructure (One Google Tag via gTag or Google
Tag Manager).
● Must use Google Ads Website Conversion Tracking with deep conversion types
(such as sign-up, purchase).
● Ensures accurate conversion tracking when cookies are not available.
● Increases observability of conversions and modeling accuracy.
How does it work?
Clients can set up Enhanced Conversions via tag or API.
Next steps
Please read the Help Center article and/or reach out to your Account Manager.
What is Enhanced Conversions?
Enhanced Conversions is a Google Ads Conversion
Tracking feature which enables accurate conversion
measurement when cookies are not available.
Advertisers can send hashed (de-identified)
customer data from their conversion page (such as
email addresses) via tag or API, which will then be
matched to Google’s signed-in data.
Enhanced Conversions
Search
YouTube
Google
signed-in user
views your ad.
The conversion tag captures a
field you determined (such as
email), hashes the data &
securely sends to Google.
The user converts on
your website.
The hashed data is matched
against Google hashed user
data and a conversion is
reported in your account.*
Visual
Express interest

Status:
Open Beta
Markets/Region:
Global
Language:
Google Ads Languages
Date Closing:
NA
Products:
YouTube
Why use Reach Planner?
Target audience:
Most relevant to agencies and clients planning reach-based media campaigns.
This powerful tool offers you the flexibility to choose audiences, ad formats, budget, and
other settings, making it easy to plan with confidence by helping you:
● Determine the budget you need.
● Estimate your campaign’s reach.
● Find the right mix of YouTube ad formats.
● For CPM, CPV, and CPA campaigns.
How does it work?
Reach Planner is Google’s media plan offering within Google Ads that uses the Unique Reach
methodology to forecast estimates of unique reach for a given campaign. New features will be
added on an ongoing basis.
Next steps
What is Reach Planner?
Reach Planner is a Google Ads campaign planning
tool designed to help agencies accurately plan for
reach-based video campaigns across YouTube and
Google Video partners across devices, in 60+ markets.
Google Ads Reach Planner
Visual
YouTube
Express interest

Status:
Open Beta
Markets/Region:
Anyone in JP, DE, VN, FR, IN,
and RU, and select clients and
agencies in the US, BR, AR,
CO, CL, MX, ES, KR, ID, PH, PL,
SE, TH, and TW
Language:
Google Ads Languages
Date Closing:
NA
Products:
YouTube
Why use TV in Reach Planner?
Target audience:
● Individuals and teams who plan across TV and online video.
● Agencies that plan digital video to consult on the overall optimal video mix for their clients.
● Typically, users will be attempting to maximize unduplicated reach between the two
platforms.
TV in Reach Planner allows users to clearly understand all of the advantages that a combined
YouTube and TV plan has compared to one with TV alone. It’s also excellent at helping to
structure a test-and-learn sales strategy when combined with tools like Nielsen TAR and
Google x-Media Reach Reporting (XMR).
How does it work?
TV in Reach Planner helps users compare the unique reach of media plans by incorporating
actual historical TV and simulated YouTube data into a single reach curve that can show the
unduplicated reach of the entire plan. The overlap is calculated using Google’s overlap
methodology.
Next steps
● In JP, DE, VN, FR, IN, and RU, start using the tool today by accessing Reach Planner in
Google Ads.
● In the US, BR, AR, CO, CL, MX, ES, KR, ID, PH, PL, SE, TH, and TW, please reach out to
your Google contact for details.
What is TV in Reach Planner?
TV is a new feature added to Reach Planner designed to
help users discover the optimal mix of TV and YouTube
to maximize the reach of a video-based media plan.
TV in Reach Planner
Visual
YouTube
Express interest

Status:
Markets/Region:
EEA & UK Advertisers
Language:
All
Date Closing:
Ongoing
Products:
Search, Display, YouTube,
Discovery
Why use Consent Mode?
Target audience:
EEA and UK advertisers using gTag/GTM and have a consent banner on their website.
● Enables Google to model for conversions and restore previous levels of conversions.
● Allows tags to respect user-consent choices.
How does it work?
Consent Mode introduces a new variable to gTag/GTM that adjusts the tag behavior based on
consent. Because we also receive conversions for each consented ad event ID, we can
calculate on-site CVR accurately and model for the missing conversions.
Next steps
Please read the Help Center article and/or reach out to your Account Manager.
What is Consent Mode?
Consent Mode offers advertisers more flexibility in how
they use Google tags alongside their user consent tools.
Consent Mode introduces two new tag settings that
manage cookies for advertising and analytics purposes
and can be used to customize how Google tags behave
before and after users make their consent decisions.
This helps advertisers better understand conversions –
while respecting user-consent choices for ads cookies
and analytics cookies.
Consent Mode
Visual
Search
Display
YouTube
Discovery
Express interest

Status:
Open Beta
Markets/Region:
Global
Language:
All
Date Closing:
TBD
Products:
YouTube/VAC
Why use Conversion Lift?
Target audience:
● Advertisers with a good understanding of incrementality and performance expectations.
● Advertisers doubting the performance of the channel or requiring proof of performance
before spending.
● Cheap: No extra cost or fee – only pay for ads that users see (no need to pay for PSA ads).
● Fast: Results available after three days (assuming min. thresholds) and tests run for
7–56 days.
● More sensitive: Impression tracking of control group users allows us to compare the
behavior of only those users who received the ad impression versus those users who would
have had the impression. This eliminates noise in the data to provide the most sensitive and
accurate measurement possible.
● Cross-device-enabled: Measures the impact of campaigns even when the impressions and
conversions or page views occur on different devices.
How does it work?
Must have at least 150 conversions (recommend 15k+) and using Google Ads conversion
tracking. Recommend implementing Enhanced Conversions to help close conversion tracking
measurement gaps.
Next steps
Please reach out to your Account Manager for more information on Conversion Lift and
to get allowlisted. Or, use this form to express interest in participating in this beta.
What is Conversion Lift?
Conversion Lift allows advertisers to measure the true,
causal impact of their campaigns, rigorously answering
the question: How many conversions occurred because
users saw the ads?
Conversion Lift in Google Ads (behind allowlist) will
allow self-service access to create Conversion Lift
studies, get feasibility guidance and recommendations
to improve experiment precision, and view experiment
results in Google Ads Lift Measurement. You can also
measure Brand, Search, and Conversion Lift metrics
together on the same study if allowlisted for all three.
Conversion Lift
Visual
YouTube
Express interest

Status:
Open Beta
Markets/Region:
Global
Language:
All
Date Closing:
End of 2023
Products:
Analytics (GA4 360)
Why use GA4 360?
Target audience:
● Available for all reseller partners.
● GA360 or GA4F clients.
● Already using GA4 properties (dual setup in progress/complete).
360 beta clients can leverage the product at scale with access to higher product limits and
performance. Clients will also have early access to additional 360 features being built.
How does it work?
Clients in the 360 beta will have access to higher limits across key features: audiences, user
properties, event parameters, logged events, custom conversions, baseview retention, default
sampling limits in analysis per query, and number of analyses.
Next steps
● View Help Center section on “Upgrading to 360.” Direct clients and partners (for their
clients) can now self-upgrade GA4 properties directly into the 360 beta.
● Learn more about the increased limits in the Help Center article.
What is GA4 360?
Having a strong enterprise offering to meet unique
client needs is critical to the long-term success of our
digital analytics solution. We are committed to making
sure customers of all shapes and sizes get what they
need from our enterprise product.
GA4 360
Visual
Analytics
Express interest

Status:
Limited Beta
Markets/Region:
Global
Language:
All
Date Closing:
Ongoing
Products:
Search, Display, YouTube,
Discovery
Why use this tool?
Target audience:
Advertisers looking to measure the incremental value of running Performance Max as a
complement to comparable campaigns.
● Internal research shows that Performance Max campaigns drive, on average, +13%
additional conversions at the same or lower cost per conversion when run alongside
comparable campaigns.
● You can use this tool to run A/B tests in your accounts to measure uplift in
conversions/conversion value from running PMax as a complement to existing campaigns.
How does it work?
Based on the Performance Max campaign being tested, the experiment will auto-select
comparable campaigns from your account (comparable campaign list can be edited).
● Control group: Existing comparable campaigns in the account at 50% traffic (PMax traffic
is suppressed/zero for users in this group).
● Trial group: Existing comparable campaigns in the account at 50% traffic and the
selected PMax campaign at 50% traffic.
Next steps
Please reach out to your Account Manager. Or, use this form to express interest
What is the A/B Experiment tool to test
uplift from Performance Max?
It’s a tool that allows you to run A/B experiments to
measure the conversion or conversion value uplift that
Performance Max campaigns provide when added as a
complement to other campaign types in your account
(Search, Display, Discovery, and so on). The tool does
not support Performance Max campaigns with a feed
at this time.
A/B Experiment to test uplift
from Performance Max (non feed)
Visual
Search
Display
YouTube
Discovery
Express interest

Status:
Limited Beta
Markets/Region:
Global
Language:
All
Date Closing:
Ongoing
Products:
Shopping
Why use this tool?
Target audience:
● Advertisers looking to measure the incremental value of running Performance Max as an
upgrade to standard Shopping campaigns.
● Advertisers who have not tested PMax campaigns yet or are looking to measure
performance uplift before scaling budgets.
Advertisers can use this tool to run A/B tests in their own accounts to measure uplift in
conversions/conversion value from running PMax as an upgrade to standard Shopping
campaigns.
How does it work?
Based on the PMax campaign being tested, the experiment will auto-select comparable
campaigns from the account.
● Control group: Existing comparable campaigns in the account at 10%, 30%, or 50% traffic
(PMax traffic is suppressed/zero for users in this group).
● Trial group: Advertisers can select a pre-existing or create a Performance Max campaign.
Traffic will be split based on the traffic split % chosen.
Next steps
Please reach out to your Account Manager. Or, use this form to express interest
What is the A/B Experiment tool to test
uplift from Performance Max?
It is an experimentation tool for advertisers who
want to test standard Shopping campaigns against
Performance Max with a product feed at the campaign
level to measure conversion or conversion value uplift.
The tool only supports the testing of standard Shopping
campaigns but not other campaign types at this time.
A/B Experiment to test uplift
from Performance Max (feed)
Visual
Shopping
Express interest

Status:
Open Beta
Markets/Region:
Global
Language:
All
Date Closing:
TBD
Products:
Search, GDA, Apps
Why use Campaign Translator?
Target audience:
Campaign Translator is a good fit for anyone committed to expanding their global footprint or
presence in international markets and who needs help securing high-quality translations into
local languages.
● Available to advertisers via their Google teams.
● No cost to you (Google covers the cost).
● 7 business days (large requests may take longer).
● Supports Google Search campaigns (RSAs and DSAs), Display campaigns (RDAs), and
Universal App campaigns (UACs), including those with ad groups.
● Now also supports text assets for Performance Max campaigns.
● Many popular language pairs available (~230 pairs).
How does it work?
Since Google covers the translation cost, we ask that you only request translations for
campaigns you plan to run soon and for which you have a committed budget.
Next steps
Reach out to your Account Manager for more information about using Campaign Translator.
What is Campaign Translator?
Campaign Translator provides professional-quality
translations of existing Google Ads campaigns at scale.
Translations are done via a combination of Google’s
state-of-the-art translation technology as well as
quality review performed by independent, professional
translators. RSA, DSA, and RDA support now available.
Campaign Translator
Visual
Search
Display
Apps
Express interest

Status:
Allowlist Beta
Markets/Region:
Global
Language:
All
Date Closing:
TBD
Products:
Search, GDA
Why use Multi-campaign Experiments?
Target audience:
Ideal for advertisers who wish to understand the impact of changes to a group of Google Ads
campaigns in aggregate, such as auto-bidding strategies, new formats or extensions, adding
audience lists, and more.
● Consistent cookie splits: For experiments in a group, users who trigger multiple
experiments will only be exposed to either the control scenario or the test scenario,
making for cleaner tests.
● Aggregated reporting: Get aggregated reporting for experiment performance, including
statistical significance, in a single report card.
How does it work?
The experiment creation process is the same as if you were creating single-campaign
experiments. To achieve the benefits of the beta, just be sure your individual experiments
share the same:
● Start and end dates (or all have no end date).
● Traffic split type (query- or cookie-based).
● Split percentage.
Next steps
Reach out to your Account Manager for more information about using Multi-campaign
Experiments. Or, use this form to express interest in participating in this beta.
What are Multi-campaign Experiments?
Campaign Experiments provide an easy way to
A/B-test all kinds of changes to your Google Ads
campaigns (Search and Display only). Multi-campaign
Experiments allow you to consolidate reporting for
multiple campaign-level experiments.
Multi-campaign Experiments
Visual
Search
Display
Express interest

Status:
Open Beta
Markets/Region:
Global
Language:
All
Date Closing:
Coming Q3 to all Partners
Products:
YouTube
Why use Accelerated Brand Lift
with Remeasurement in DV360?
Target audience:
DV360 brand advertisers or agencies who have previously used the Brand Lift Externalization
Beta in DV360 and would like to gather Brand Lift results faster, even for shorter campaigns
(1–7 days), and who want more budget flexibility (min. budget per <10 day flight instead of
daily requirements).
● Faster Brand Lift results.
● More budget flexibility, with minimum budget eligibility set across periods of up to 10 days.
● Remeasurement can be used to collect results over time, when they matter most.
How does it work?
For externally sharable implementation steps, please follow this Beta Implementation Guide.
Next steps
Reach out to your Google representative. Or, use this form to express interest in
What is Accelerated Brand
Lift
with Remeasurement?
Accelerated Brand Lift with Remeasurement combines
the best of both Brand Lift 1.0 and 2.0 into one solution:
providing faster results with the ability to gather results
over time using remeasurement.
Accelerated Brand Lift with Remeasurement in DV360
Visual
YouTube
Express interest

Google
Marketing Platform
DV360 & CM360

62
Google Marketing Platform (GMP)
● TV in DV360 Reach Planner
● Optimized Targeting for YouTube Video Action Campaigns in DV360
● Floodlight Optimization for YouTube Video action campaigns in Display & Video 360
● YouTube launch in the Connected TV & Over-the-top streaming Insertion Order
● Google Audiences on CTV inventory
● 1P audience targeting on CTV inventory
● PG with Billing on Nielsen DAR Measurement
● Data Transfer Service (DTS) BigQuery Connector for DV360
● DV360 Read/Write API v2
● Self-Service YouTube Select Buying in Instant Reserve
● Self-Service YouTube Select Buying at Instant Rates in Instant Reserve
● Self-Service CPM Masthead Buying in Instant Reserve
● YouTube Reserve with Frequency Management & Value Reporting
● Brand Controls Center
Video, YouTube
YouTube Video Action
YouTube video action
YouTube + Video via DV360
CTV in DV 360
CTV in DV 360
3P CTV in DV 360
DV360
DV360
YouTube, Instant Reserve, DV360
CM360
US, JP, VN, FR, DE
Global
Global
Global
US
US
US
Global
Global
US, CA, UK, JP
ES, ID, IN, MY, SG, TH, TW, VN
Global
Global
Global

Status:
Markets/Region:
US, JP, VN, FR, DE
Language:
All
Date Closing:
NA
Products:
YouTube, Video
Why use TV in DV360 Reach Planner?
Target audience:
Advertisers and agencies that invest heavily in TV or plan across TV and online video in
US, JP, VN, DE, FR.
● Allows Advanced TV- and Linear TV-buying advertisers and agencies to plan and forecast
with a single view of deduplicated reach across TV, YouTube, and third-party media
campaigns (including Programmatic Guaranteed and 3P CTV).
● Helps customers discover the cross-media incremental reach opportunities for a media plan.
How does it work?
TV in DV360 Reach Planner uses data from major single-source panels in each available
country or region to understand the TV viewership and how it overlaps with digital media
consumption. By combining actual historical TV and digital ad data into a single reach curve,
TV in DV360 Reach Planner shows the unduplicated reach of the entire plan across TV,
YouTube, broadcast, and cable networks on CTV and other digital campaigns.
Next steps
Reach out to your Google team to express interest in this product. Or, use this form to
What is TV in DV360 Reach Planner?
TV in DV360 Reach Planner is a reach and frequency
planning capability designed to help customers strike
the optimal mix of TV and digital media to maximize
the reach of a media plan. TV in DV360 Reach
Planner helps customers compare the unique reach
of media plans by incorporating the actual historical
TV and digital data (including YouTube, PG deals, and
3P CTV) into a single reach curve that shows the
unduplicated reach of the entire plan.
TV in DV360 Reach Planner
Visual
YouTube
Video
Express interest

Status:
Markets/Region:
Global
Language:
All
Date Closing:
NA
Products:
YouTube Video action
Why use Optimized Targeting for VAC in DV360?
Target audience:
All advertisers using YouTube Video action campaigns in DV360.
Tap into Google’s machine learning capabilities to drive additional conversions within the
goals set for the campaign (bid, budget, and so on).
How does it work?
● Optimized Targeting uses Google’s machine learning to effectively find users most likely
to convert based on real-time campaign conversion data.
● This pattern can be identified based on behavioral data like:
○ Categories of video that users watch on YouTube.
○ Categories of host videos your ads show up on.
○ Engagement with various categories of ads on YouTube.
○ Creative elements of an ad and how they perform with different audiences.
○ Website landing page categories and how they perform with different audiences.
● Note: User-selected settings (such as campaign and brand suitability) are respected.
Next steps
Reach out to your representative for more information. Or, use this form to express
interest in participating in this beta.
What is Optimized Targeting?
Optimized Targeting helps you find new and relevant
customers likely to convert within your Video action
campaign goals. Optimized Targeting uses Google’s
machine learning to look beyond optional manually
selected audiences (signals) in order to improve a
campaign’s performance and acquire customers an
advertiser may have missed with only manual
targeting. Optimized Targeting continues to learn
throughout the duration of your campaign,
identifying new patterns as more (conversions, leads,
and so on) occur.
Optimized Targeting for YouTube Video
action campaigns in DV360
YouTube
Express interest

Status:
Allowist Beta
Markets/Region:
Global
Language:
All
Date Closing:
NA
Products:
YouTube Video action
Why use Floodlight Optimization for VAC
in Display & Video 360?
Target audience:
Advertisers who are looking to run YouTube Video action campaigns in Display & Video 360
optimizing toward conversions based on the the Floodlight attribution methodology.
● Floodlight Optimization makes cross-media measurement and optimization in Display &
Video 360 even more seamless.
● It improves implementation workflows by eliminating the need to enable YouTube
Conversion Tracking at the Floodlight activity level.
● It enables YouTube reporting and optimization to use the Floodlight attribution
methodology.
How does it work?
Advertisers can decide at the Advertiser ID level if they want to use YouTube-enabled
Floodlights or Floodlights for YouTube Video action campaigns optimization. With Floodlight
Optimization enabled, all YouTube Video action campaigns within the Advertiser ID will
optimize to the Floodlight attribution methodology using an attribution model opted into
Engaged Views.
Next steps
Reach out to your representative for more information about using Floodlight Optimization.
What is Optimized Targeting?
Optimized Targeting helps you find new and relevant
customers likely to convert within your Video action
campaign goals. Optimized Targeting uses Google's
machine learning to look beyond optional manually
selected audiences (signals) in order to improve a
campaign’s performance and acquire customers an
advertiser may have missed with only manual
targeting. Optimized Targeting continues to learn
throughout the duration of your campaign,
identifying new patterns as more (conversions, leads,
and so on) occur.
Floodlight Optimization for YouTube Video action
campaigns in Display & Video 360
YouTube
Express interest

Status:
Open Beta
Markets/Region:
All
Language:
NA
Date Closing:
NA
Products:
YouTube + Video via DV360
Why CTV and OTT Insertion Order in DV360?
Target audience:
Advertisers buying YouTube Connected TV and/or premium-publisher CTV looking to simplify
and streamline their CTV campaigns.
● Alleviate technical blockers: Remove targeting that’s incompatible entirely with CTV or
limited scale significantly.
● More coordinated ad campaigns: Making it easier to optimize for common goals or
control ad frequency across your entire CTV media mix.
● Address different user needs: Streamline the complex digital workflow for TV buyers and
cater to their specific strategies.
● Lay the foundation for future innovation: Build a “home” within the UI for
programmatic TV buying, where we are untethered from digital features/defaults to
experiment with TV-first capabilities.
How does it work?
This has rolled out to all DV360 partners and is available for use today.
Next steps
● Start using this new workflow or reach out to your Google Marketing Platform
representative for more information.
● Feel free to provide feedback via this form.
What is YouTube into the CTV and
OTT Insertion Order?
Align and simplify buying YouTube Connected TV
alongside other premium-publisher Connected TV
inventory, via the updated CTV Insertion Order, which
now includes a YouTube & Partners line item, in
addition to the Over-the-Top line item.
YouTube launch in the Connected TV and Over-the-top
streaming Insertion Order
Visual
YouTube
Video
Express interest

Status:
Open Beta
Markets/Region:
US
Language:
English
Date Closing:
NA
Products:
CTV in DV360
Why use Google audiences on CTV?
Target audience:
Advertisers buying YouTube Connected TV and/or premium-publisher CTV looking to
simplify and streamline their CTV campaigns.
● Drive awareness and consideration by targeting those audiences among affinity groups
that have strong interest in your products. This will help expand your target audience to
users more likely to convert based on their interests.
● Reach your audience who are “in-market” to purchase your particular type of good or
service. These interest category audiences help you reach consumers close to
completing a purchase.
● Target ads based on demographics such as gender, age, parental status, and
household income.
How does it work?
Utilize the CTV Eligibility Filter to see what Google Audiences are available for Connected
TV and apply them to your campaigns.
Next steps
Check the CTV Eligibility Filter to see what audiences are available today or reach out to
your Google Marketing Platform Representative for more information. Or, use this form
What is Google audiences?
Power your Connected TV campaigns with
affinity, in-market, and demographic audiences
with the same relevance used on your digital ads.
You’ll now be able to use the Google audiences you
know and love from your YouTube, Display, and Video
campaigns now extended to Connected TV inventory
in DV360.
Google audiences on CTV inventory
Video
Express interest

Status:
Open Beta
Markets/Region:
US
Language:
English
Date Closing:
NA
Products:
CTV in DV360
Why use Google Audiences on CTV?
Target audience:
Any customer running Connected TV campaigns via DV360 who wants to take advantage of
targeting their first-party audience lists.
● Reach your 1P audiences on the TV screen.
● No additional costs or contracts with data providers needed.
How does it work?
Similar to activating audiences elsewhere in DV360, there is no additional work that needs to
be done. If a customer has 1P audiences on our platform, the platform will automatically
extend those to IFA audiences to use.
Next steps
Reach out to your representative for more information about using first-party audiences on
CTV. Or, use this form to express interest in participating in this beta.
What is 1P audiences on CTV?
1P Audiences Lists in DV360 will automatically
extend to Connected TV.
Your first-party audiences in DV360 will now be
extended to work on Connected TV campaigns.
1P audience targeting on CTV inventory
Video
Express interest

Status:
Open Beta
Markets/Region:
US
Language:
English
Date Closing:
NA
Products:
3P CTV in DV360
Why use DAR Measurement on PG deals?
Target audience:
Relevant to Google teams whose advertisers invest heavily in TV and are accustomed to
purchasing TV based on Nielsen measurement. This unlocks the ability for a publisher to sell a
video PG line item with a demographic guarantee (age and gender) measured by Nielsen, and
have Ad Manager billing charge the advertiser only for in-demo impressions served.
● Allows for traditional TV measurement on Video PG deals via DV360 to align with typical TV
metrics.
● Only pay for in-demo impressions served.
How does it work?
● Buyer must have publisher initiate the deal.
● Buyer selects the Nielsen demographic (age and gender) that they want to buy and GAM
automatically appends Nielsen pixel for measurement.
● DV360/GAM will bill the advertiser and pay publisher based on Nielsen reporting on-target
impressions.
○ Example formula: 1M (delivered impressions) x 80% (Nielsen in-target) = 800k billable
impressions.
Next steps
Reach out to your Google Marketing Platform representative for more information. Or, use
What is PG + DAR Measurement?
Align your Display & Video 360 video buys to
traditional TV campaigns with the ability to buy
Programmatic Guaranteed (PG) line items with
a demographic guarantee (age and gender)
measured by Nielsen.
PG with Billing on Nielsen DAR Measurement
Visual
Video
Express interest

Status:
Allowlist Beta
Markets/Region:
Global
Language:
English; Global
Date Closing:
Ongoing
Products:
DV360
Why use the BigQuery Connector?
Target audience:
Customers looking to automate their DV360 workflows and analyze their campaign data in
BigQuery.
The BigQuery connector allows advertisers to easily transfer their campaign data into
BigQuery for analysis, QA, verification, and data joining.
How does it work?
Usage of the BigQuery connector requires enablement of the DV360 API V2, which is now in
open beta.
Next steps
Reach out to your representative for more information about using the BigQuery
Connector for DV360. Or, use this form to express interest in participating in this beta.
What is the BigQuery Connector
for DV360?
The DTS BigQuery Connector for DV360 simplifies
the process of exporting large amounts of campaign
data from DV360 into BigQuery for analysis. With this
connector, the following information can be
transferred into BigQuery for analysis, campaign QA,
verification, and data joining:
● Line items
● Insertion orders
● Adgroup
● Ad data
Data Transfer Service (DTS)
BigQuery Connector for DV360
Search
Express interest

Status:
Open Beta
Markets/Region:
Global
Language:
English, Global
Date Closing:
Ongoing
Products:
DV360
Why use DV360 Read/Write API v2?
Target audience:
Customers looking to automate their DV360 workflows.
Read/Write API v2 allows advertisers to fully automate multiple DV360 workflows,
from entity creation/update and bulk edits, to more sophisticated data transfers from
external platforms.
How does it work?
Our large customers have long requested a Write API in order to streamline their
workflows. Our competitors have offered write APIs without restrictions, and many
customers have developed campaign and media management tools that hook into those
DSPs’ APIs. We are launching a public version of the DV360 Read/Write API.
Next steps
V2 is now in open beta and available to all API users. Reach out to your Google
Representative with any questions. Or, use this form to express interest in participating
in this alpha.
What is DV360 Read/Write API v2?
The DV360 Read/Write API offers create, read, update,
and delete operations for DV360 entities. The API is a
software intermediary that allows DV360 to talk to other
platforms and automate certain workflows.
With the Read/Write API, advertisers can streamline
campaign management at any stage of a campaign’s
life cycle. They can create new campaigns, insertion
orders, line items, and more based on the information
in the advertiser’s internal system. Advertisers can also
update settings of existing DV360 entities based on
changes made in their internal system or data from
third-party tools.
The v2 update introduces an improved API interface,
faster speeds for bulk changes, and read improvement.
DV360 Read/Write API v2
Search
Express interest

Status:
Allowlist Beta
Markets/Region:
US, CA, UK, JP
Language:
All
Date Closing:
Ongoing
Products:
YouTube, Instant Reserve,
DV360
Why buy YouTube Select at Fixed Rates in Instant Reserve?
Target audience:
● DV360 advertisers and agencies who currently book via YouTube Programmatic Guaranteed and
would be interested in the operational efficiencies gained from a fully self-service booking flow.
● DV360 advertisers and agencies who currently book via Instant Reserve and would be interested
in booking previously unavailable YouTube reservation products (like YouTube Select).
● DV360 advertisers and agencies not currently consolidating YouTube reservation campaigns in
DV360 (meaning standard reservations in Connect Reserve/BART only).
● Consolidate media planning, buying, trafficking, reporting, and billing across YouTube
(Reservation and Auction) campaigns and non-YouTube programmatic campaigns executed
in DV360.
● Manage cross-campaign frequency across YouTube and non-YouTube media investments.
● Full transparency and control into YouTube Reservations deal settings and self-service access.
● Leverage incremental targeting capabilities not available in Connect Reserve or Programmatic
Guaranteed workflows.
How does it work?
For more information on self-service YouTube reservation buying in Instant Reserve, please reach
out to your Google team.
Next steps
Reach out to your Google team to express interest in this product. Or, use this form to express
What is Self-Service YouTube
Select Buying at Fixed Rates in
Instant Reserve?
Instant Reserve allows brand advertisers to book and
manage YouTube reservations self-service and
leverage the full breadth of targeting options
available in Display & Video 360. In order to reduce
friction in the YouTube reservation buying flow and
facilitate overall growth, we are launching core and
custom YouTube Select lineup buying in Display &
Video 360 Instant Reserve, including those with
fixed-rate pricing.
Self-Service YouTube Select Buying at
Fixed Rates in Instant Reserve
YouTube
Visual
Express interest

Status:
Allowlist Beta
Markets/Region:
ES, ID, IN, MY, SG, TH, TW, VN
Language:
All
Date Closing:
Ongoing
Products:
DV360
Why buy YouTube Select at Instant Rates in Instant Reserve?
Target audience:
in booking previously unavailable YouTube reservation products (like YouTube Select).
● DV360 advertisers and agencies with awareness and consideration marketing objectives.
(Reservation and Auction) campaigns and non-YouTube programmatic campaigns executed in
DV360.
● Full transparency and control into YouTube Reservation deal settings with self-service access to
YouTube’s most contextually relevant and engaging content.
● Leverage incremental targeting capabilities not available in Connect Reserve or Programmatic
Guaranteed workflows.
How does it work?
For more information on self-service YouTube reservation buying in Instant Reserve, please reach
out to your Google team.
Next steps
What is Self-Service YouTube
Select Buying at Instant Rates in
Instant Reserve?
Instant Reserve allows brand advertisers to book and
manage YouTube reservations self-service and
leverage the full breadth of targeting options
facilitate overall growth, we are launching core and
custom YouTube Select lineup buying in Display &
Video 360 Instant Reserve.
Self-Service YouTube Select Buying at
Instant Rates in Instant Reserve
YouTube
Visual
Express interest

Status:
Allowlist Beta
Markets/Region:
Global
Language:
All
Date Closing:
Ongoing
Products:
DV360
Why buy Self-Service CPM Masthead in Instant Reserve?
Target audience:
● DV360 advertisers and agencies who currently book CPM Masthead via YouTube Programmatic
Guaranteed and would be interested in the operational efficiencies gained from a fully
self-service booking flow.
in booking previously unavailable YouTube reservation products (like YouTube Masthead).
● DV360 advertisers and agencies not currently consolidating YouTube reservation campaigns in
DV360 (meaning standard reservations in Connect Reserve only).
(Reservation and Auction) campaigns and non-YouTube programmatic campaigns executed
in DV360.
● Full transparency and control into YouTube Reservations deal settings and improved enterprise
customer efficiency via self-service access.
How does it work?
For more information on self-service CPM Masthead buying in Instant Reserve, please reach out to
your Google team.
Next steps
What is Self-Service CPM Masthead
Buying in Instant Reserve?
Instant Reserve allows brand advertisers to book
and manage YouTube reservations self-service
and leverage the full breadth of targeting options
facilitate overall growth, we are launching CPM
Masthead buying in Display & Video 360 Instant
Reserve.
Self-Service CPM Masthead Buying in Instant Reserve
YouTube
Visual
Express interest

Status:
Allowlist Beta
Markets/Region:
Global
Language:
All
Date Closing:
Ongoing
Products:
DV360
Why use Frequency Management & Value
Reporting with YouTube
Target audience:
DV360 advertisers and agencies who consolidate their open auction, non-guaranteed deals
and Programmatic Guaranteed deals across YouTube and non-YouTube media investments.
● Reduce media waste and ad overexposure with cross-campaign frequency.
management across consolidated guaranteed and non-guaranteed YouTube and
non-YouTube media buying.
● Monitor efficiency gains with a real-time view of the budget savings reinvested and
incremental reach gained from impressions passed.
How does it work?
YouTube Programmatic Guaranteed (PG) deals will have the ability to pass on bid requests
once the campaign frequency cap has been met. DV360 will prioritize meeting the spend
amount set in the deal terms, then optimizes to the campaign-level frequency cap based on
available inventory.
Next steps
Reach out to your Google team to express interest in this product. Or, use this form to
What is YouTube Reserve
with Frequency Management
& Value Reporting?
In 2020, DV360 introduced the ability to balance
campaign-level frequency goal and deal delivery
across consolidated deal and auction buying with
in-UI value reporting to quantify savings. For
advertisers and agencies who want to more
holistically manage cross-campaign frequency, we
are extending that functionality to YouTube deals
booked via DV360 Programmatic Guaranteed or
Instant Reserve.
YouTube Reserve with Frequency Management
& Value Reporting
Visual
YouTube
Video
For illustrative purposes only
Express interest

Status:
Allowlist Beta
Markets/Region:
Global
Language:
English; Global
Date Closing:
Feb 2023
Products:
CM360
Why use Brand Controls Center?
Target audience:
Advertisers who are active users of CM360 and do not use 3P brand-safety or verification
tools such as auto-tag wrapping.
● Ease of use: CM360 customers will be able to easily select settings within sensitive
categories, digital content labels, domain blocking, and geography blocking. By having all
brand suitability settings in one panel, customers can quickly verify that they have chosen
all the correct entities they would like to block.
● Reporting: By consolidating all reporting into Instant Reporting, customers can access the
reporting features all in one place.
How does it work?
As the rebrand is rolling out, a new UI will be introduced that modifies existing user
workflows. By selecting “Brand Controls” in the navigation bar, a page will populate to
showcase sites and the volume of ad delivery on sensitive categories, digital content labels,
domain blocking, and geography blocking settings.
Next steps
Reach out to your Google Marketing Platform sales contact to apply to beta on your behalf.
What is Brand Controls Center?
The Campaign Manager 360 Verification suite is
rebranding to the CM360 Brand Controls Center. This
update shifts the narrative from verification reporting
to improve the overall user experience and protect
advertisers from policy-violating and brand-unsuitable
content within display ads.
This update will make it easier for users to easily change
and optimize settings in the UI for a more seamless
experience. As the new UI will be introduced, users’
existing workflows will be modified.
Brand Controls Center
Display
Express interest

Beta Cards.pdf

More Related Content

What's hot

Similar to Beta Cards.pdf

Recently uploaded

Beta Cards.pdf