This document discusses competitive intelligence and Molekule's approach. It defines competitive intelligence as collecting and analyzing information from various sources to understand the competitive landscape. Molekule leverages a rigorous methodology to derive accurate and actionable intelligence from primary and secondary research. They empower clients to surpass competition by transforming raw data into actionable intelligence. What sets Molekule apart is developing personalized relationships, delivering practical and actionable intelligence, and leveraging a strong methodology.

1. Presentation Subtitle
Presentation Title

2. Competitive Intelligence is “the detailed and iterative process of collecting
and analyzing information from a variety of sources in order to build an inclusive depiction of the
competitive landscape”
Conventional competitive intelligence
2
In-Depth Interviews
Modalities
for developing
Competitive
Intelligence
include:
Primary Competitive
Intelligence develops
intelligence directly from
targets with access to the
information. Typically,
it involves in-depth
interviews with:
Competitor
Clients
Competitor
Vendors
Competitor
Customers
Key Opinion
Leaders (KOLS)
Former
Employees
Competitor
Employees
Competitor
Suppliers

3. This approach forms the basis of Molekule’s value proposition; providing our partners measurable
competitive advantages
Our approach to competitive intelligence
3
Molekule lets our partners see a holistic picture of the competitive landscape;
answering the “whys and wherefores” of competitor’s strategic and tactical implementation

4. Molekule leverages a rigorous and iterative methodology to derive accurate
and actionable Competitive Intelligence
Our process
4
By collecting the information that matters to you, refining it through our rigorous analysis process and
transforming raw information and data into actionable intelligence, Molekule empowers our clients to surpass
the competition!
Primary Research
with Multiple Sources
Secondary
Research Validation
Interpretation
Analytics
1° CI Output

5. One of our guiding principles is to always think beyond the ordinary. This ethos
to be extraordinary differentiates Molekule from other consultancies and Competitive Intelligence
firms and is easily evidenced throughout our organization including:
What sets us apart
5
Excels in developing personalized
relationships with corporate executives
providing ongoing communication and timely
feedback that fosters exceptional client
satisfaction and repeat business
Deliverables are practical, sophisticated and
actionable, not requiring repurposing
Leverages a strong clinical/commercial
orientation, proven and in-depth interviewing
methodology and unique analytical frame of
reference