To gain access to the full video recording, register for free access at:
http://pixvid.tv/VWUMDo
We know more than a few things about YouTube Advertising. In fact, we’ve put together some powerful and effective campaigns that delivered results 500% higher than our closest competition. We also know that most marketers and agencies just aren’t doing it right. Good thing we can help.
In this hard-hitting, no-fluff webinar, we’ll show you how to:
-Incorporate organic optimization to accelerate paid search
-Execute effective advertising and seeding strategies
-Determine which ad formats work best
-Move from broadcast mentality to hyper-targeting
-Avoid ad-buying scams and black hat techniques
So, what’s the ½? Sign up and you’ll learn more about the critical piece that ties it all together.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
PixTV 21 Want More Views and Action? Do YouTube Right.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/WgdOoQ
YouTube is the #1 video platform – by a mile. And it keeps getting better. It’s also an extremely powerful marketing platform. Together, you and YouTube become a marketing machine where regular and increasing views drive more business. Skeptical? We’re not. Not only have we analyzed more business YouTube channels than any other company on the planet, but we’ve also created and reengineered many more. We know what works.
For this webinar, we’ll share our research and distill effective YouTube strategy. We’re going to teach you how to do YouTube right, combining platform best practices with YouTube marketing essentials. It's a winning combo that's guaranteed to get both your views and business up.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
If on a CPM basis TV ads cost about the same as online video ads ($30 vs $15 CPM), wouldn’t it be better to use the one where you KNOW the user saw the ad (video ad plays) and there are further metrics (click-through) to measure impact.
A user-centered approach to display advertising—one that is sensitive to how today’s users actually engage with traditional and multimedia ads—can lead to significantly higher recall.
PixTV 23: YouTube for Marketers. From Killer Content to Astonishing Adwords.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy0zfi
YouTube has been around for years now, but many marketers skip it when developing their marketing strategy. That's too bad because YouTube can be a powerful tool for businesses to get seen. Theresa Moore and Rob Ciampa will be tackling the questions every YouTube marketer faces when developing a video strategy (hint: it's not all about production). From social marketing to AdWords, they will show you how to build a real audience and keep it.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
PixTV 21 Want More Views and Action? Do YouTube Right.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/WgdOoQ
YouTube is the #1 video platform – by a mile. And it keeps getting better. It’s also an extremely powerful marketing platform. Together, you and YouTube become a marketing machine where regular and increasing views drive more business. Skeptical? We’re not. Not only have we analyzed more business YouTube channels than any other company on the planet, but we’ve also created and reengineered many more. We know what works.
For this webinar, we’ll share our research and distill effective YouTube strategy. We’re going to teach you how to do YouTube right, combining platform best practices with YouTube marketing essentials. It's a winning combo that's guaranteed to get both your views and business up.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
If on a CPM basis TV ads cost about the same as online video ads ($30 vs $15 CPM), wouldn’t it be better to use the one where you KNOW the user saw the ad (video ad plays) and there are further metrics (click-through) to measure impact.
A user-centered approach to display advertising—one that is sensitive to how today’s users actually engage with traditional and multimedia ads—can lead to significantly higher recall.
PixTV 23: YouTube for Marketers. From Killer Content to Astonishing Adwords.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy0zfi
YouTube has been around for years now, but many marketers skip it when developing their marketing strategy. That's too bad because YouTube can be a powerful tool for businesses to get seen. Theresa Moore and Rob Ciampa will be tackling the questions every YouTube marketer faces when developing a video strategy (hint: it's not all about production). From social marketing to AdWords, they will show you how to build a real audience and keep it.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Sponzu cause related marketing and video advertising Sponzu
Cause-related marketing has exploded over the past few years, especially in times of corporate mistrust and heightened public awareness of the negative effect that big businesses have on the environment. Brands are increasingly looking to provide public awareness of its values and willingness to support good causes. To facilitate this demand Sponzu offers two sponsorship packages described in this presentation.
Estudio de Mediamind Buenas prácticas para crear un anuncio online inteligentemediosyempresas.com
El nuevo estudio de MediaMind muestra cómo mejorar significativamente los resultados de un anuncio online e identifica las mejores prácticas para ayudar a los anunciantes a crear campañas de publicidad digital más eficaces
This was SplashCast's last pitch deck for M&A in the spring of 2009. SplashCast partnered with Hulu and other premium video distributors to create social TV experiences within Facebook and MySpace.
Social advertising youtube facebook and twitterIshai Ankri
Hey!
This is a complete slide that will give you a full review on the abilities and advantages of each advertising platform. Including a 101 review on Facebook, Twitter, Youtube and Adwords platforms.
Linkedin me if you have any questions!
Enjoy :)
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
Sponzu cause related marketing and video advertising Sponzu
Cause-related marketing has exploded over the past few years, especially in times of corporate mistrust and heightened public awareness of the negative effect that big businesses have on the environment. Brands are increasingly looking to provide public awareness of its values and willingness to support good causes. To facilitate this demand Sponzu offers two sponsorship packages described in this presentation.
Estudio de Mediamind Buenas prácticas para crear un anuncio online inteligentemediosyempresas.com
El nuevo estudio de MediaMind muestra cómo mejorar significativamente los resultados de un anuncio online e identifica las mejores prácticas para ayudar a los anunciantes a crear campañas de publicidad digital más eficaces
This was SplashCast's last pitch deck for M&A in the spring of 2009. SplashCast partnered with Hulu and other premium video distributors to create social TV experiences within Facebook and MySpace.
Social advertising youtube facebook and twitterIshai Ankri
Hey!
This is a complete slide that will give you a full review on the abilities and advantages of each advertising platform. Including a 101 review on Facebook, Twitter, Youtube and Adwords platforms.
Linkedin me if you have any questions!
Enjoy :)
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
UNC-Chapel Hill student journalism student Kristi Uffman walks newsrooms and non-profits how to create a YouTube channel to boost conversation.
By Kristi Uffman, UNC-Chapel Hill student
School of Journalism and Mass Communication
APPLES Ueltschi Course Development Grant
You Can Create Your Own Teacher YouTube Channel 2017George Sabato
Create Your Own Teacher YouTube Channel: Discover how to utilize YouTube videos and channels created by fellow educators and learn how to create your own YouTube Channel to support your class instruction. You will find out how to guide students in creating their own YouTube Channels as class projects. YouTube Channels can contain both content you find on YT for inclusion as well video you produce. It still is true that the best means of organizing YouTube content for classroom support is by human judgement and selection! Anyone with a Google account can do this! This session was presented at the CTA Good Teaching Conferences 2017 by George Sabato.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Grow your brand with YouTube advertising agency.pdfdprandcoaus1
YouTube advertising agency is a powerful tool for businesses looking to reach their target audience on the popular platform. With over 2 billion active users, YouTube is a valuable space for advertising. The ads can be seamlessly integrated into the platform and offer a range of options for placement and pricing.
Grow your brand with YouTube advertising agency.pdfdprandcoaus1
YouTube advertising agency is a powerful tool for businesses looking to reach their target audience on the popular platform. With over 2 billion active users, YouTube is a valuable space for advertising. The ads can be seamlessly integrated into the platform and offer a range of options for placement and pricing.
500 hours of video content is uploaded to YouTube each minute. 3.25 billion hours of YouTube content is watched each month. Facebook now sees 100M hours of video watched per day by their approximately 1.79 billion users. There are over 300 other video platforms all vying for your video uploads.
Clearly, we have not seen a saturation of video content and experts’ projections continue to rise. We have an almost insatiable appetite for video partly because it’s easier to consume and because of its ability to convey messages quickly and succinctly. Video benefits the viewer and the marketer.
The future of video marketing has arrived. Many companies are producing their own videos covering topics such as product introductions, CEO messages, technical deep dives, demonstrations and various product webcasts. Marketers are also capitalizing on the wealth of videos already posted to link their sites to the most popular views on YouTube, Facebook, and other platforms. The time has come for every company to adjust their marketing programs to include a video strategy. But…
Where does a company begin to understand the complexities of this new marketing frontier where video is being combined with marketing automation?
How does a marketing team navigate this fast moving and uncharted territory of automated video marketing?
What are the platforms and who are the key vendors? What is their role in this video gold rush?
Understanding the digital video ecosystem is a start. Understanding how they fit together gets us one step closer to developing a smart and effective video marketing strategy.
This paper gives you a solid framework to move forward with greater confidence as you make plans to integrate your marketing funnel, campaigns, targeting, and competitive analysis to video.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
Social Media in a Corporate Context 2010 - Luke Aviet, GoViralCommunicate Magazine
Spread the word - How are brands and organisations using viral videos to reach and interact with audiences online? Here we look at the changes in media consumption, focusing on the growth in the online video market and highlighting the different genres of branded content video.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
Pixability Presentation FutureM 2013 Mythbusting: Engineering a Viral VideoPixability
Presentation at FutureM Boston 2013.
Spoiler: We don't recommend trying to do viral. It's not good for your brand, your marketing dollars, and your career.
Full report available at: http://pixvid.tv/1erXLtF - With our powerful video marketing software and team of YouTube experts, Pixability recently completed the marketing and media industry's most comprehensive study of the world's top 100 global brands and their use of YouTube as a marketing and advertising platform. Analyzing 1,378 channels, more than 250,000 videos, and over 9.5 billion views, we were able to distill critical lessons that are applicable to other global brands, eCommerce companies, and their agencies. The study also reveals major, striking shifts in the use of online video. Digital marketing and advertising professionals will not only find these movements important to their strategy, but they will also find the lessons immediately applicable to their execution.
Pixability TV Episode 22: The 7 Habits of Highly Effective YouTube Marketers-...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/XAgJWr
The top brands are top performers for a reason, but that doesn't mean they do everything right, and it doesn't mean you can't learn from them. We've analyzed the video marketing data from the top 100 brands; from their YouTube effectiveness to their search result performance. We've distilled the surprising results into 7 regular, actionable habits any marketer can adopt to improve their own video marketing strategy.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Pixability TV Episode 16: No More Cats on Skateboards: Effective YouTube Stra...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy1FrJ
YouTube is one of the most powerful business marketing tools available today. Unfortunately, most companies do a lousy job using it. Too many organizations simply upload videos to YouTube, do nothing to leverage the power of the platform, and then complain loudly when nothing happens. Unlike posting videos of your favorite family pet doing something whimsical, you must take a different approach when using YouTube for business. The results can be dramatic.
This webinar examines the art and science of effective online video marketing with YouTube. The results are based on our experience with hundreds of users and our industry-leading studies of 3,000 YouTube businesses.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2. YouTube Advertising - 5½ Things Brands,
Marketers, and Agencies Need to Know
The Market/Marketing Funk
Video Content Emancipation?
1. YouTube as a Marketing & Advertising Platform
2. YouTube Ad Formats
3. Hyper-target
4. Setting Up a YouTube Campaign
5. Measure What Matters
5½. Don’t Do This!
Questions
4. Pixability: About Us
Conceived at MIT, based in Cambridge, MA
Drives YouTube results for business
Marketing platform for brand content marketing
Big data keyword/audience analysis for ad buyers
Extensive YouTube experience
9,000+ brand YouTube Channels analyzed
Authors of “Video Marketing for Dummies”
Over 500 customers
5. Pixability
We solve YouTube for marketers and agencies
Advertising Content Marketing
Solutions Solutions
Drive targeted traffic quickly Build a long-term audience
On
6. Video Marketing for Dummies: The Book
Available as
paperback and
ebook
408 pages,
$16.32 paperback
$14.00 Kindle
10. Content marketing on the rise: Video is #1
Most Preferred Content
by US Brand/Agency Marketers
(Source: Outbrain, March 2012)
87%
Videos
67%
Blog Posts
44% 44%
Slideshows Articles
22%
Other
11. Doing it the Wrong Way
Big brands like Liberty Mutual produce expensive videos no one watches
Most corporations (and agencies) struggle with the management of their YouTube channel
13. 1.
YouTube as a
Marketing and Advertising Platform
14. YouTube is the dominant video platform
Dominating in monthly video views Attracting younger viewers than TV
Yahoo
Facebook 33%
Vevo
YouTube VS.
Viacom 67%
Microsoft
AOL
154M U.S. Amazon
VS. Ages 18-49 Ages 50+
viewers
Turner
18.2B U.S. video
views per month
Vimeo
Prime 24%
55% of the U.S.
online video Time
market by video
views TV 76%
15. YouTube is a major marketing channel
Audiences are shifting from TV to YouTube
#2 search engine, #1 video platform
Now serving 4 billion hours of video per
month, up from 3B earlier this year (Wall
Street Journal, 7/31/2012)
Over half of senior executives say they
watch work-related videos on YouTube
at least weekly (Forbes Insights, 2010)
Brands are following and being rewarded
Content marketing is on the rise and
video content marketing is the most
preferred by marketers
99 of 100 top global brands and 36% of
U.S. businesses over 100 employees
already use YouTube for marketing
(eMarketer, 8/2012)
4 in 10 shoppers visited a store online or
in-person as a direct result of watching a
video online (ReelSEO, 8/2012)
16. Business video on YouTube is skyrocketing
The biggest marketers in the world are already using YouTube to
reach their customers
Monthly videos published on YouTube by global Top 100 Brands
(Source: Pixability Video Radar)
17. The Traditional Ad Model
• Show a lot of ads
• Maximize Reach x Frequency
• Customer buys (maybe)
18. Online Video:
Paid, owned & earned media work together
Promoted
Video Ad
YouTube Ads YouTube Channel Social Sharing
Highly targeted, more A video channel Build a community
cost effective than that you own and around your video
traditional media control fully content
Website
Driving conversions
through highly qualified
website traffic
21. YouTube TrueView ad formats
Skippable* In-stream Display Ads Keyword Search Display Ads
(in-stream) (in-slate) (in-search) (in-display)
* Skippable after 5 seconds
Value for money: Charged per engaged video view, not per click or impression
Extremely flexible: Very different cost per view (CPV) ranges available
depending on format and targeting
22. Ad Formats (1): In-stream
Companion Banner The ad rolls right before
(permanently displayed) the video the user
In-stream Video Ad selected. There is also
space for a permanently
displayed companion
banner on the page.
Viewers can skip the ad
after 5 seconds.
Users can click right
through to the
advertiser’s website.
Charged only per view
of the entire ad or of
over 30 seconds of it,
not by the length of the
ad and not by click.
23. Ad Formats (2): In-search
Ad appears for
keywords that users are
specifically searching
for. Ads are displayed on
top or next to search
results.
Charged per click on the
ad (only if viewer
watches some of the
underlying ad).
24. Ad Formats (3): In-display
Placed right next to
a video in the same
spot where related
videos are shown.
Charged per click
on the ad (but only
if user watches
some of the
underlying ad.)
25. Ad Formats (4): In-slate
Viewer has choices
Display Ads of 3 video ads
(in-slate)
Shown before
YouTube partner
videos that are 10
minutes or longer
Charged per click
on the ad (but only
if user watches
some of the
underlying ad.)
27. Pixability Radar
• Automatically
identifies the
most successful
YouTube
channels for a
particular topic.
• Competitive
analysis
• Ad targeting
• Suggests related
keywords that
are being used
by the most
successful
videos.
28. Pixability Video Radar
“What is going on in my industry on YouTube?”
• Videos and channels
(=competitors) that deal
with a particular topic
• The number of views
these videos attract
(=size of the audience)
• Social media reactions
from viewers
• Details about each
video
29. YouTube Example: HP
Goal: Measure the
effectiveness of a video PR
campaign to encourage
people to buy original HP
ink.
Pixability Radar analyzed
hundreds of thousands of
videos for relevant
content.
Results:
HP gets views, but people
don’t believe the message
Very negative user
feedback compared to the
rest of the sector
Content can’t be found
even if people look for
information on this topic.
30. We use ‘big data’ algorithms to do it
INPUT
Data about millions of YouTube videos Big data analytics software for
Social data YouTube marketing
Provides multi-dimensional insights:
Audience analysis:
“How many people watch videos
about this topic?”
Topic identification:
“Which sub-topics are particularly popular?”
Video Social
Video Search sentiment Competitive monitoring and
Performance Analysis and sharing
Analysis benchmarking:
analysis
“Who has the most successful videos
in this space?”
SEO/Automated keyword research &
Audience, to Video SEO tracking:
pic and Ad Hyper- and social
competition Targeting “Which keywords should I optimize for?”
outreach
analytics Hyper-precise ad targeting:
“Where do I have to put my ads to reach
the relevant audience?”
Right Right Right
Patent-pending software
CONTENT AUDIENCE ACTION
36. What to Analyze?
Raw numbers like views, users, demographics
Traffic sources
Embed sites and links
Search keywords
User engagement and sharing
Click tracking
Process: Establish a rhythm for analysis, e.g.
monthly deep-dive with a quick weekly update
37. Look at conversions – not just views
Pixability Campaign Start +380% For-profit beauty school
chain with 100+ locations
Relies on online promotion
to drive enrollment
600+ YouTube videos cost
$300k + to create and but
were ineffective
Pixability increased Empire
conversions by 380% in just
3 months
June, 2011 July, 2011 August, 2011 September, 2011
38. YouTube + Pixability = lower-cost
conversions
Organic Search
$36
$37 AFTER Pixability
YouTube
$67 BEFORE Pixability
Lead Gen Sites
$132
Local Directories
$150
Social Media
$430
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500
Cost per online lead
Source: Empire Education Group traffic data, Pixability analysis
39. Conversion rates: YouTube is highly effective in
converting new prospects
Conversion Rates (Site visit to lead) by Traffic Source
8.0%
7.1% 7.2%
7.0%
6.1%
6.0%
5.0% 4.8%
4.0% 3.8%
3.0%
2.2%
2.0%
1.2%
1.0%
0.3%
0.1%
0.0%
SEO Search for brand Direct traffic Lead gen sites Local directories YouTube Social media Mobile ads Display ads
Traffic from users who already Traffic from users who just
know what they’re looking for. discovered the brand.
40. Customer Example: Private College
Private college in
Conversion rate Boston
Local search 25.4% Online conversion rate
for YouTube ads
Organic search 14.8% equally high as organic
search, clearly beating
YouTube 13.8%
social media.
Facebook 6.0%
7x better performance
Direct traffic
than social ads
6.0%
Pixability deliverables:
Twitter 4.1%
YouTube ad campaign
Social ads 2.0% Audience analysis,
content strategy
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Video SEO
YouTube channel
optimization
Conversions: defined as expressed interest in admission details
41. Video Grader: video performance
benchmarking
Measures the Effectiveness of Video Marketing based on Best Practices
Empirical database of
9000+ companies
Real-time monitoring
of competitors’
activities
No comparable
information source in
the industry
Free version at
onlinevideograder.com
42. YouTube Analytics
• Good starting point
and free.
• Optimized for content
producers, not
marketers.
• Figuring out the most
important facts for
marketers is tough.
43. Advanced Analytics
• For example in Pixability
Caffeine
• Easier and time-saving
way to get to the right
business facts.
• Where did my traffic come
from?
• What do I need to focus
on?
• How do people react?
• What are my competitors
doing?
• Automated email alerts.
44. Video Radar: Analyzing Viewer Feedback
• Monitoring what
people think is as
important as watching
pure view numbers.
• Pandering to the
audience with badly
executed humor can
go very wrong.
45. Now What? Making Analytics Actionable
Don’t stop at analysis, but define clear actions
Produce better / more / different content
Watch carefully what people like
Invest in advertising and SEO
Improve social media outreach
Improve calls-to-action
Tell people what they should do next
Make it easy to contact you
Make sure you track all clicks, e.g. with bit.ly
49. Good targeting boosts click-through rates
Click-Through Rates on Video Ads
0.7% Video Ad Networks
3.5% Video Portals
+ 10-30% Hyper Targeting
Sources: AdWeek, Emarketer, Vindico, QuickPlay Media, Pixability Client Data
50. We offer ad and content marketing solutions
Latte Cappuccino Espresso
Reach your audience with Give your video marketing Kick-start and accelerate your
hyper-targeted YouTube ads an extra boost with combined online video content with our
content marketing and ads expert help
YOUTUBE Campaign Media Optimization
ADVERTISING Planning Buying & Reporting
YOUTUBE YouTube Video SEO & Analytics &
CONTENT Channel Social Media Performance
MARKETING Optimization Outreach Audits
CAFFEINE SOFTWARE uses big data technology approaches
The pyramid can be a good summary of the Pix solution. This is more of a summary for why we are a good bet for an investmentThis should be only in investor pres and followed by the slide of comparable companies
-correct the box -YouTube is a unique ecosystemItallows for marketers to do precise targetingIt allows you to use your paid media spend to very deliberately increase the organic part of a brand’s video strategy.Promoted views fuel your earned media views by making these videos rank higher under ‘recommended videos’Those views drive more viewers to your channel, thereby increasing your views even more
-correct the box -YouTube is a unique ecosystemItallows for marketers to do precise targetingIt allows you to use your paid media spend to very deliberately increase the organic part of a brand’s video strategy.Promoted views fuel your earned media views by making these videos rank higher under ‘recommended videos’Those views drive more viewers to your channel, thereby increasing your views even more
-correct the box -YouTube is a unique ecosystemItallows for marketers to do precise targetingIt allows you to use your paid media spend to very deliberately increase the organic part of a brand’s video strategy.Promoted views fuel your earned media views by making these videos rank higher under ‘recommended videos’Those views drive more viewers to your channel, thereby increasing your views even more
http://www.adweek.com/news/advertising-branding/data-points-video-ads-greatest-hits-139981 Particularly interesting: Videos on video portals (e.g. YouTube) see the highest average click-through rate with almost 3.5% (which is pretty spectacular compared to other forms of online ads). Ad networks on the other hand only get to 0.7%. Pixability is seeing click-through rates anywhere between 9 and 22%+(!) on YT pre-roll ads for our clients. The most successful type are actually longer ads of 1 minute or more that are - surprise! - highly targeted.