This document outlines the promotion campaign for the 2013-2014 year for an organization focused on leadership development, international exchange, and talent management. It discusses building the organization's branding through various departments like marketing, PR, and talent management. It encourages communication, idea sharing, hard work, and motivation among members. It also presents data on recruitment sources and targets for different academic fields. The document emphasizes presenting a clear message about the essence of the organization and why it exists to address societal challenges through developing future responsible leaders. It describes the youth talent program for hands-on learning and outlines the progression of roles available within the organization over multiple years. The goal is to set right expectations, ensure understanding of how the organization functions, and increase

1. Promotion
Campaign 13/14

2. Is all about
building our
Branding

3. LC DEVELOPMENT
TALENT
MANAGEMENT
PR &
MARKETING

4. CAMPAIGN
LC DEVELOPMENT + MARKETING
SELECTION
TALENT MANAGEMENT

5. PUBLIC RELATIONS & MARKETING
LC DEVELOPMENT
TALENT MANAGEMENT

6. Expectations
• COMMUNICATE with one another
• Approach others for any questions, ideas, feedback.
• Work, Work, Work and more Work! Expect to work
your ASS OF!!!
• Always be on the Offensive – think ahead
• Attend the meetings
• MOTIVATE and SUPPORT each other.
• Recruitment finishes on the way home from LIC!

13. Recruitment Flow
Research
Planning
Preparation
Education
Implementation

14. Channels
TOTAL
Friends (word of mouth)
AIESEC Presentation during my class
AIESEC Info Stand
Facebook
Website (aiesec.at)
Poster
Other
Flyer
AIESEC Info Evening
AIESEC Newsletter
Professors
569
153
101
67
67
53
32
31
29
22
7
7
%
26.89
17.75
11.78
11.78
9.31
5.62
5.45
5.10
3.87
1.23
1.23

15. TARGET

16. Strategy
INFO EVENINGS

17. # of Applications Per Channel
TOTAL
Friends (word of mouth)
AIESEC Presentation during my class
AIESEC Info Stand
Facebook
Website (aiesec.at)
Poster
Other
Flyer
AIESEC Info Evening
AIESEC Newsletter
Professors
30
8
5
4
4
3
2
2
2
1
0
0
50
13
9
6
6
5
3
3
3
2
1
1
70
19
12
8
8
7
4
4
4
3
1
1
100
27
18
12
12
9
6
5
5
4
1
1

18. Psychology
Education
(Pedagogie)
BWL, iBWL
Social sciences
Communication
IT
BWL, iBWL
Economics
Political science
BWL, iBWL
Economics,
Business
Informatics,
IT
CR, iGIP
OGX, TM,
Fin, Comm
CR Projects,
iGCDP, LC
Projects

20. It is KEY that
we all know
how to present
AIESEC

21. The Message

22. Is ALL about
the AIESEC
Essence

23. We Believe...
We Believe...
We Believe...
We Believe...

24. ¿Por qué?

25. People buy your
product not because
of What you do but
because of Why you
do it!

26. Why
What
How

27. What?

28. WHAT IS
is
tool
AIESEC? AIESEC develop ayourself
designed to that you use to
both personally and professionally while you
are doing your university studies.
We are not an exchange organization, we are
a leadership development organization,
exchange is just one of the many ways we
develop ourselves and others.

29. Membership
International
Exchange
WHAT
AIESEC
ACTUALLY DOES.

30. Why?

31. Annual Report Generation Y and the
Workspace BY Johnson Controls, 2010
• Opportunities For Learning
• Work Colleagues
• Quality of Life
• Meaningful Work

32. Energy Crisis
Leadership Crisis
Post-democracy
Religious wars
Growing difference
between the Rich and
the Poor
WITH WHICH Challenges MUST
TODAY’S SOCIETY DEAL WITH?
Climate Change
Educational System
Social Security
Monetary System
Resources becoming
scarce
Weaken Moral
Values

33. Peace &
Fulfillment of
Humankind‘s
Potential.

34. THE RELEVANCE OF AIESEC IS NOT ON DIRECTLY SOLVING
THESE PROBLEMES
It is through the development
of future Responsible Leaders
who can create with their
impact, the positive changes
that our society needs.

35. How?

36. PR & Marketing
Human
Resources
Finance
Each AIESEC
Committee is modeled
as a Company
Corporate
Relations
International
Exchange Area

37. The Message
Our development is done locally through
the Youth Talent Program, for which you
can choose and area to focus and it is
divided through different vertical levels that
you can do within the organization.
Development and Develop!!!

39. Psychology
Education
(Pedagogie)
BWL, iBWL
Social sciences
Communication
IT
BWL, iBWL
Economics
Political science
BWL, iBWL
Economics,
Business
Informatics,
IT
CR, iGIP
OGX, TM,
Fin, Comm
CR Projects,
iGCDP, LC
Projects

40. Annual Report Generation Y and the
Workspace BY Johnson Controls, 2010
• Opportunities For Learning
• Work Colleagues
• Quality of Life
• Meaningful Work

41. They & Youth Talent
SALES

42. They & Youth Talent
PROJECT MANAGEMENT

43. They & Youth Talent
BUSINESS

44. We are not a 1
semester
organization

45. Just like
University
Bachelor Degree
Professional
3rd Year
2nd Year
1st Year
STEOP

46. National
Position
Executive
Board
Team
Leader
(SUBTEAM or
PROJECT)
Team
Member
(SALES,
MARKETING, CR,
etc.)
1-2 Semester
1-2 Semester
1 Year

47. National
Position
Executive
Board
1 Year
Team
Leader
(SUBTEAM o.
PROJECT)
Team
Member
(Conference,
promo campaigns)
1-2 Semester
1-2 Semester
OCP

48. AIESEC
International
National
Position
Executive
Board
Team
Leader
(SUBTEAM or
PROJECT)
Team
Member
1-2 Semester
1-2 Semester
1 Year

49. Setting right expectations
Clear understand of how
our organization
functions
Retention rate increases
All this results in
Higher engagement and
Commitment
Increase in efficiency rate
Local Committee Growth

50. Delight and Showcase

51. Let‘s go out there and
give others the
opportunity to develop
themselves

52. Muchas Gracias!