(Originally presented at a DNN webinar, "The 7 Traits of Highly Effective Community Managers" - http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/423799)
Behind every successful online community is a highly effective community manager.
While community members "make" the community, it takes an effective community manager to establish the ground rules, steer conversations, introduce members to one another and encourage activity and contributions.
The seven traits you need to effectively manage your own online community:
1) MacGyver-like
2) Omniscient
3) Parental
4) Unconventional
5) Unflappable
6) Proactive
7) Generous
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
5 Examples of Brilliant Web Copy Tone of VoiceJoseph Gelman
Examples of the best Tone of Voice from across the web. This is how you inject your web copy with pure personality that makes an indelible brand impression.
How to create Social Media Calendar. Here you will find how to create an effective social media content calendar to help you plan and manage your posts. You'll also be given recommendations for great tools to assist you in creating and managing that content.
As part of my Executive MBA program at St Mary's College of California, I worked on a Capstone project in which I helped Indonesian Cosmetic manufacturer to help export their Purbasari body scrub product into the North American Market. This presentation is a draft outline to my export strategy plan for PT Gloria Origita Cosmetic.
If you have any questions or comments for improvements please feel free to reach out to me or comment below.
The famous design deck from Arnell for the 2009 Pepsi redesign. This is an amazing work of linkage and inference that is highly polarizing... And a fascinating read.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Pacific Seafood Bounty Company Analysis. Fish is an important source, and Pacific Seafood is one of the biggest producers in the USA market. We have analyzed pacific seafood competitive analysis, pestle analysis, porter's five analysis, and SWOT analysis in this PPT. Resources and Capabilities, This shows how the company is differential and competitive analysis.
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Discover more about using Celebrities in Advertising.
About Dennis Toh
Dennis Toh is a Bi-lingual Model Actor who has been featured frequently on Singapore's Media; Print, Radio and Broadcast.
Being a Mass Communications Master Graduate with the Nanyang Technological University, Wee Kim Wee School of Communications & Information, Dennis has a strong passion in the areas of acting, modeling, hosting & producing.
Dennis was one of the Top 12 Singapore Finalists of Singapore Star Search 2001.
As a model, he has represented brand campaigns for Manulife, Dester Beer, Zendic Plus, Singtel, Starhub, Eu Yang Sang, KFC, Redmart, Vitagen, Philips, Wheelock Place and Guinness Stout.
He has recently acted for two mediacorp programmes: A Lonely Fish by Toggle and Babies on Board for Channel 8.
Dennis Toh is also an entrepreneur (Feet Haven Reflexology LLP and The Influencer Network Communications Pte Ltd), a University Lecturer with Curtin Singapore and MDIS, and a Financial Consultant.
He is planning his new book '101 ways to get publicity' and a play titled '我的爱OT’
Building the Ultimate Online Community in 10 StepsDNN
(Originally presented at a DNN webinar, "Buliding the Ultimate Online Community in 10 Steps" - http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/423998)
94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other.
The ten steps to building the ultimate online community are:
1) Develop a 90-day plan
2) Build a lean community team
3) Select an easy-to-use technology provider
4) Build the community
5) Recruit your initial community members
6) Seed activity in your community
7) Engage your initial members
8) Collect feedback from members
9) Review your results
10 Promote the community
5 Key Skills For Successful Community ManagementGet Satisfaction
http://bit.ly/1clmLDG, Successful community manager wear many hats and need a wide variety of skills and talents. Join this session to learn the top 5 skills that will ensure your community's success!
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
5 Examples of Brilliant Web Copy Tone of VoiceJoseph Gelman
Examples of the best Tone of Voice from across the web. This is how you inject your web copy with pure personality that makes an indelible brand impression.
How to create Social Media Calendar. Here you will find how to create an effective social media content calendar to help you plan and manage your posts. You'll also be given recommendations for great tools to assist you in creating and managing that content.
As part of my Executive MBA program at St Mary's College of California, I worked on a Capstone project in which I helped Indonesian Cosmetic manufacturer to help export their Purbasari body scrub product into the North American Market. This presentation is a draft outline to my export strategy plan for PT Gloria Origita Cosmetic.
If you have any questions or comments for improvements please feel free to reach out to me or comment below.
The famous design deck from Arnell for the 2009 Pepsi redesign. This is an amazing work of linkage and inference that is highly polarizing... And a fascinating read.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Pacific Seafood Bounty Company Analysis. Fish is an important source, and Pacific Seafood is one of the biggest producers in the USA market. We have analyzed pacific seafood competitive analysis, pestle analysis, porter's five analysis, and SWOT analysis in this PPT. Resources and Capabilities, This shows how the company is differential and competitive analysis.
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Discover more about using Celebrities in Advertising.
About Dennis Toh
Dennis Toh is a Bi-lingual Model Actor who has been featured frequently on Singapore's Media; Print, Radio and Broadcast.
Being a Mass Communications Master Graduate with the Nanyang Technological University, Wee Kim Wee School of Communications & Information, Dennis has a strong passion in the areas of acting, modeling, hosting & producing.
Dennis was one of the Top 12 Singapore Finalists of Singapore Star Search 2001.
As a model, he has represented brand campaigns for Manulife, Dester Beer, Zendic Plus, Singtel, Starhub, Eu Yang Sang, KFC, Redmart, Vitagen, Philips, Wheelock Place and Guinness Stout.
He has recently acted for two mediacorp programmes: A Lonely Fish by Toggle and Babies on Board for Channel 8.
Dennis Toh is also an entrepreneur (Feet Haven Reflexology LLP and The Influencer Network Communications Pte Ltd), a University Lecturer with Curtin Singapore and MDIS, and a Financial Consultant.
He is planning his new book '101 ways to get publicity' and a play titled '我的爱OT’
Building the Ultimate Online Community in 10 StepsDNN
(Originally presented at a DNN webinar, "Buliding the Ultimate Online Community in 10 Steps" - http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/423998)
94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other.
The ten steps to building the ultimate online community are:
1) Develop a 90-day plan
2) Build a lean community team
3) Select an easy-to-use technology provider
4) Build the community
5) Recruit your initial community members
6) Seed activity in your community
7) Engage your initial members
8) Collect feedback from members
9) Review your results
10 Promote the community
5 Key Skills For Successful Community ManagementGet Satisfaction
http://bit.ly/1clmLDG, Successful community manager wear many hats and need a wide variety of skills and talents. Join this session to learn the top 5 skills that will ensure your community's success!
How We Manage It: A Q&A Interview With a Wildly Successful Community ManagerGet Satisfaction
A conversation with Yola's Community Support Manager, Monique Viljoen-Platts. Learn about her secret sauce for creating and growing a vibrant and successful customer support community on Get Satisfaction.
I cet feng an clean truck program in china 2011 baltimoreCALSTART
Presentation by iCET's Feng An on China's Clean Truck Program.
The US-China Clean Truck Forum (China Clean Truck) aims to facilitate advanced truck technology cooperation and exports by providing market and policy information, targeted assistance, and partnership development. CALSTART – together with partners GTSAC (Green Truck Strategic Alliance of China) and iCET (Innovation Center for Energy and Transportation) – created the cooperative program to meet these goals, in a program partnership with the US Department of Commerce and its International Trade Administration. Among other things, China Clean Truck will include a China Clean Truck Markets and Business Guide for US companies as well as face-to-face symposiums in China with leading companies and agencies.
I will discuss the formation and subsequent growth of IRDiRC into an organization with nearly 40 public and private funder members who have collectively pledged over 1 billion euros for rare disease research. I will also present the goals of IRDiRC, the plan that has been developed to achieve them, and the progress that has been made thus far. Finally, I will explore how additional organizations can take part in this international collaborative effort
Cut Off Vampire Appliances' Phantom Loads with Tripp LiteTripp Lite
Phantom power is costing you up to $200 per year! Cut power to electronics that are sucking you dry. Items like computers, media players, cell phone chargers and lamps may be in the off position, but they're still using electricity while plugged in. With Tripp Lite's ECO-Surge Protectors and ECO-UPS Systems, you can banish phantom loads with power save outlets.
What other pieces in your house are vampires?
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
In a webinar to IEDC members, DCI president Andy Levine presented with Orlando Economic Development Commission's Jennifer Wakefield ways economic development professionals could capitalize on the changing media landscape.
LoyaltyGames 2014 - Finals Game Plan - Brian VenutiLoyaltyGames
This Social Innovation Game Plan was produced by Brian Venuti as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.
Social Media for Social Change: The Community Summit 2014, Keenan WellarLiveWorkPlay
The Community Summit
June 18, Wenatchee, Washington
Keenan Wellar
LiveWorkPlay.ca (Ottawa, Canada)
Social Media for Social Change
Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks?
As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience.
LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.
This is a presentation that Kati Driscoll, a Social Media Analyst, that works with me - we were asked to present our work on social for AAA to the New Castle County Chamber of Commerce.
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
Breaking down barriers_in_the_land_of_dinosaurs_sp_biz_hanley_june_2015Susan Hanley
You’ve heard the messages: the future of collaboration is all about enterprise social networks. It’s a future where you’d like to be, of course, but what if you work in a land of stodgy dinosaurs? Your dinosaurs might not find it so easy to let go of past paradigms and make the leap of faith to try something new and different. This presentation showcases several powerful social collaboration success stories from which you can draw insights and presents some proven approaches to break down the barriers that you might encounter.
Similar to 7 Traits of Highly Effective Community Managers (20)
How to Optimize the Performance of Your DNN WebsiteDNN
Matt Rutledge is Chief Technology Officer at Believe Group, where he and his team architect, design and develop systems to operate fundraisers. Recently, Rutledge and team performed a comprehensive performance optimization of their DNN website that resulted in a 39% increase in revenue.
In this presentation, Rutledge outlines how he uncovered bottlenecks, diagnosed trouble areas and optimized CMS settings to improve the performance of his e-commerce website. Among the areas Rutledge covers:
CMS settings
Profiling database queries
Optimizing images
Optimizing JavaScript and CSS
Useful and free performance tools
Driving Customer Success is Our #1 Priority
With a growing ecosystem, we want to provide you with more opportunities than ever: better websites, happier customers and the software and solutions providers to help you get there.
Building Sites on DNN's Liquid Content: From Content Modeling to Front-End UXDNN
BlueBolt Solutions, a Chicago-based interactive agency, has built client websites on DNN for over 10 years. BlueBolt has implemented a number of client websites on DNN’s Liquid Content, a new capability in Evoq that makes content available when and where customers need it.
In this presentation, Jason Lichon, Chief Solutions Officer, will detail how BlueBolt leverages key capabilities in Liquid Content to deliver engaging experiences for customers, while providing a content model that’s easy to manage and facilitates re-use.
Jason shows how a content model must precede wireframes and mock-ups, and demonstrates how BlueBolt’s content models facilitate content re-use and multi-channel publishing.
In addition, Jason shares a few Liquid Content tips and tricks, which you can apply to your own sites.
Active Evoq customers are always entitled to the latest version of the CMS. If you're not running Evoq 9, you’re missing out on features that may be essential to the success of your site. For example:
Form Builder, a new drag-and-drop interface for building, managing and hosting forms
In-page Analytics, which deliver key insights at the site or page level.
Re-imagined Admin Experience, which delivers a consistent UI across host users, content managers and content editors
Deep integration with MailChimp
To move to Evoq 9, you'll want to plan for the upgrade. This presentation covers five tips on how to upgrade to Evoq 9 from your current version.
How the Right CMS Makes Content Future-FriendlyDNN
With so much information being published, so many devices to display it on, and design trends in constant flux, it can be hard to keep your website in good shape.
Not only do you need to deliver content and functionality today, but also when the next disruptive technology comes along.
How to keep up, let alone get ahead? The answer lies in future-friendly content, which is stored, structured, and connected outside any user interface.
A CMS that uses a structured-content approach is necessary to re-use, re-mix, and re-style content for omnichannel publishing.
In this presentation, Carrie Hane, Principal Strategist of Tanzen, will show how subject domain modeling combined with content modeling sets the stage for a cross-discipline, content-centric implementation process.
Instead of developers guessing what content types are needed to support the content, specifications are developed collaboratively. The result is a faster build and easier content management.
The New DNN is like nothing you’ve seen before. This presentation covers:
1) The trends we’re seeing in the market
2) A glimpse of the New DNN
3) Our approach to building products
New capabilities for IT:
- A streamlined admin experience that reduces clicks and is 50% faster
- An extensibility model for the admin experience using React JS
- A new content model to support the needs of your business users
New capabilities for Marketing:
- A library of 50+ visualizers that make it easy to display press releases, webinars and more
- New analytics capabilities that quickly surface key metrics for every page on your site
- A resource library that drives more leads from your white papers and webinars
What’s the right Content Management System (CMS) for your business? As an IT leader influencing line-of-business decision-makers, how do you select a CMS that meets your organization’s needs?
In this presentation, Geoffrey Bock, a noted industry analyst, identifies the essential capabilities for managing web content and links them to business benefits. Bock highlights the shifting set of IT tasks for managing websites, and details those that rightfully belong to non-technical users.
In addition, Bock provides a roadmap for linking the IT and business requirements of your organization to the relevant capabilities of a modern CMS platform.
An intranet is a key digital platform for an organization to communicate with its workforce.
An intranet can drive a "one company culture" by keeping employees informed, helping them get their job done and contributing to a happier and more engaged workforce.
When evaluating a CMS for your intranet, you need to ensure it has the features your organization needs. In this presentation, intranet expert Steve Bynghall details the ten essential features of an intranet CMS.
Steve highlights the business value of each feature and illustrates its benefits to both end users and the organization as a whole.
How to Harden the Security of Your .NET WebsiteDNN
What keeps IT managers awake at night? Worrying whether their website is protected against security vulnerabilities and exploits.
In this presentation, Ash Prasad, Director of Engineering at DNN, gives IT managers suggestions on how to secure their .NET websites.
Ash shares the tools and techniques he employs to harden the security of websites. If you’re managing .NET websites, this presentation will arm you with tips you can apply right away.
When publishing content to your website, it’s important to have Search Engine Optimization (SEO) in mind.
Whether optimizing on-page factors such as keywords and meta descriptions, or off-page factors such as inbound links, implementing your SEO strategy starts with control of a flexible Web Content Management System (Web CMS).
In this presentation, SEO expert Bruce Clay provides 10 tips on using your Web CMS to improve SEO.
How to Build Modern Web Applications Using MicroservicesDNN
Microservice architectures are a recent development trend that enable the agile delivery of application features to end users.
In this presentation, Joe Brinkman, VP of Technology at DNN, highlights the fundamentals and benefits of building web applications using microservices.
How to Do a Performance Audit of Your .NET WebsiteDNN
The hardest part about website performance optimization is identifying the root cause.
In this presentation, Bruce Chapman, Director of Cloud and Web Operations at DNN, shows you how to perform a comprehensive performance audit of your .NET website.
You’ll learn how to uncover the causes of performance issues, and understand that improving performance is often straightforward once the root cause is identified.
Improve Your Website by Removing These 30 ThingsDNN
Some things on your website only serve to get in the way. They’re hurting, not helping your website’s potential in achieving your business goals.
In this presentation, Andy Crestodina of Orbit Media Studios and Dennis Shiao of DNN highlight the 30 things you need to remove from your site.
For each item, they explain why it hurts your website, and what to do instead. This presentation will help you identify 5+ things you can remove, to improve your website right away.
How Structured Content Increases the ROI of Your ContentDNN
Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact -- and ultimately can increase your content ROI -- no matter whether that content is part of your website, newsletter, blog, or mobile application.
In this presentation, Colleen Jones, CEO of Content Science, will detail the benefits of structured content and provide examples you can apply to your content.
She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers and users.
You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.
What’s the difference between average and extraordinary intranet homepages?
Elizabeth Marsh, Research Director at Digital Workplace Group, has worked with leading brands on their intranet strategy and design. In this presentation, Elizabeth shares the key trends and best practices from leading intranet homepages.
See screenshots of intranet homepages from the following brands:
Adidas
IKEA
Sprint
Mayo Clinic
American Express
Today, the majority of your content lives on your website. Tomorrow, it needs to go much further.
According to Sara Wachter-Boettcher, “As devices and channels multiply, we need content that can go more places, more easily.”
In this presentation, Sara, author of the book “Content Everywhere: Strategy and Structure for Future-Ready Content,” shows you how to create purposeful, modular and re-usable content.
You’ll create content once, then re-use it on websites, microsites, kiosks and even smartwatches.
Achieve Intranet Success by Avoiding These Common MistakesDNN
Sam Marshall has worked in intranet and digital workplace for 15+ years. He’s consulted on and benchmarked 60+ intranets.
Along the way, he’s seen common mistakes that can doom an intranet project. More importantly, he’s learned how to avoid those mistakes to create intranet success.
In this presentation, Sam details common intranet implementation mistakes. Learn from the mistakes of the past to create a better future. A better intranet.
Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap.
Your strategy is a plan about how to take action.
This presentation from intranet expert Steve Bynghall gives you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, you'll find this presentation valuable..
Highlights:
What is an intranet strategy and why do you need one?
The importance of being objective: the discovery phase
Research sources: data inputs, stakeholder analysis, other sources
Formalizing the strategy and action plan
Communicating and socializing the strategy
How Evoq Helps You Build Modern Web ApplicationsDNN
With a wealth of tools and frameworks available, it’s a great time to be a web developer.
From MVC to SPA, from Node.js to AngularJS, you have a rich set of toolsets and frameworks to build engaging and modern websites and web applications.
We’ve made it easier than ever to use modern development frameworks to build Evoq applications
In this presentation, Will Morgenweck highlights features in our latest Evoq release to help you build and extend Evoq applications.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. What we’re covering today:
Your owned and operated [EXTERNAL] online
community.
What we’re NOT covering today:
3. Job Description: Community Manager
MUST HAVE:
Proven ability to develop an idea, build broad, cross-organizational
consensus and sponsorship and carry it forward to implementation
and operational management.
Product
Management
Politics
Sales
Operations
Excellent communications skills with particular strength in written
communications and presentations.
Marketing
PR
Communications
4. Job Description: Community Manager
Superb understanding of trends and industry direction coupled with
the ability to identify the most important applications of these trends
for integration to the community.
Analyst
Industry
Expert
Integrator
Implementer
Proven ability to work effectively with a project team responsible for
content delivery tools such as search and other web-based support
tools to deliver unparalleled online support experiences.
Project
Management
Technologist
Customer
Support
5. Job Description: Community Manager
Photo credit: ruffin_ready on flickr
Photo credit: natalialove on flickr
6. Strategic Role of The Community Manager
Community
Manager Roles
Marketing
PR
Sales
Customer Support
Professional Services
Product Management
Operations
Organizational
Roles
CEO
CFO
CIO
Engineering
Legal
Sales
Marketing
HR
Customer Support
8. The Currency of The Community Manager
Activity
Logins
Page views
Unique visitors
New users
Repeat logins
Time on site
Satisfaction
Survey results
Sentiment
Net Promoter
Score (NPS)
Business Value
Leads
Inquiries
Pipeline
Revenue
Related SlideShare: Top Metrics to Track Online Community Health
9. Community Management Grows in Strategic Value
2013
Growth Path
Chief Content Officer
(CCO)
Content Marketer
2014
Growth Path
Community Manager
Chief Community
Officer (CCO)
12. 1) MacGyver-like
Your mission:
Find creative solutions using the tools
available to you.
Be prepared (for anything)
Identify the tools available to you
Find creative solutions using those tools
Improvise as needed
Find ways to re-use those tools
Image source: the MacGyver page at IMDb.
P.S. Be always prepared for adventure, too.
A list of problems solved by MacGyver:
http://macgyver.wikia.com/wiki/List_of_problems_solved_by_MacGyver
13. 1) MacGyver-like
MacGyver Tip for Community Management:
Lean on community “champions” to help resolve issues
“When reaching out to your army of champions, not only do you need to be empathetic to
their work load and current challenges, but you need to wholeheartedly inspire and
motivate them to want to get involved. Present the problem, ask for the support, and be
sure to celebrate and socialize their efforts internally and externally.”
Jenny Berthiaume
Online Community & Engagement Strategist
Twitter: @jennycb
Our take: “An issue solved by the community is an epic win for the community manager.”
14. 2) Omniscient
You have your eyes and
ears on:
What’s going on (now).
Backward-looking trends.
The reason for those trends.
Forward-looking trends.
What users like.
What users dislike.
What features are missing.
What the future holds.
15. 2) Omniscient
Tip for Community Management:
Read community members’ online body language
“It is essential that your community manager be hypersensitive to the ‘energy in the
room,’ so to speak. A good candidate will have expert listening skills and will be able to
match his or her energy and tone to the environment in which he or she is
working, blending effortlessly and quickly becoming an asset to the community.”
Jenise Fryatt
Social Media Strategist, Content Marketing, Blogger
Icon Presentations AV/Smarter Shift
Twitter: @JeniseFryatt
16. 3) Parental
Nurture
Develop
Guide
Resolve
Comfort
Feed
Teach
Praise
Protect
Humor
Inspire
Listen
Watch
Give
Reward
Love
Encourage
Challenge
“It takes a village to raise a child. It takes a community manager to raise a village.”
17. 3) Parental
Tip for Community Management:
Make community members feel heard
“In general, most people just want to feel like they are being heard
and a simple acknowledgement can be enough to calm someone
down.”
Lauren Harper
Social Marketing Manager, Oracle Eloqua
Twitter: @LaurenEHarper
18. 3) Parental
Tip for Community Management:
Treat community members with consistency
“Like wrangling a bunch of grubby four year olds on the
playground, you must wield your power fairly and enforce the rules
equally, or you will suffer a barrage of mean spirited feedback.”
Alethe Denis
Social Media and Community Manager
iMagiclab, LLC
Twitter: @Leafies42
Alethe’s blog post at Ning.com:
3 Hallmarks of an Excellent Modern Community Manager
21. 4) Unconventional
Tip for Community Management:
Use humor
“Communities need help, but they also need some comic relief.
Take a moment everyday or week to inject some humor. Maybe
that's a joke, a funny image or anything that will make your
community smile for a moment.”
Koka Sexton
Global Sr. Social Marketing Manager
LinkedIn
Twitter: @kokasexton
22. 5) Unflappable
Realities of Community Management
Expect controversy.
Anticipate negativity and/or trolls.
A crisis can arise any day, any hour, any minute.
Users will not be happy with you.
Users will not be happy with your brand.
Expect the unexpected.
23. 5) Unflappable
Side note: when facing a
blitz, provide good
SERVICE [pun intended]
To judge quarterbacks, see how they perform when faced with a blitz.
To judge community managers, see how they perform when faced with a crisis.
Photo credit: West Point on flickr.
26. 6) Proactive
A good community manager responds to issues.
A great community manager resolves them
before they even become issues.
27. 6) Proactive
The proactive habits of highly effective community managers
“Always On”
Outreach
Analytics
Trend spotting
Encouragement
Recognition
Experimentation
Planning
Feedback to internal
stakeholders
External PR
Optimization
“Community members don’t always tell you how they feel. Use analytics to fill in
the blanks.”
29. 7) Generous
Be the concierge for your online community
Welcome them to your great city
Give them directions
Recommend venues and destinations
Make dinner or show reservations
Make sure their stay is pleasurable
30. Closing Quote
Tip for Community Management:
Simmer for best taste
“Your community is not a pot of water that you are waiting to see
boil. Instead it is a very delicate sauce, which needs constant
attention and patience. It takes time and loads of energy to develop
a truly fantastic and engaged community.”
Alethe Denis
Social Media and Community Manager
iMagiclab, LLC
Twitter: @Leafies42
31. Book Recommendation
The Art of Community
By Jono Bacon
Ubuntu Community Manager
Twitter: @jonobacon
Hat tip to Adrian Segar (@ASegar)
There’s a section on “Effective Community Management.” Available for
purchase at Amazon.