Presentation I gave during the Youth Marketing conference in Singapore in April 2009. It's a mix of Jeffre Cole's findings, the Young asians study from Synovate and some examples and best case from Microsoft Advertising in terms of advertising for young adults (in Xbox, Messenger, etc)
Thank you for downloading our Shift Happened presentation: our biased selection of events that took place in December 2011.
We hope you’ll enjoy the content and will be able to make use of it.
Happy sharing and looking fwd to hearing from you in January 2012!
Corporate profile of the Silicon Straits group, an innovation tribe in Asia Pacific that is building a better platform for designers, engineers & entrepreneurs to get together, be inspired, make things and start or grow companies.
Silicon Straits has offices in Singapore, Ho Chi Minh City and Yangon, and oversees investments in the United States, United Kingdom, Hong Kong and Singapore.
Thank you for downloading our Shift Happened presentation: our biased selection of events that took place in December 2011.
We hope you’ll enjoy the content and will be able to make use of it.
Happy sharing and looking fwd to hearing from you in January 2012!
Corporate profile of the Silicon Straits group, an innovation tribe in Asia Pacific that is building a better platform for designers, engineers & entrepreneurs to get together, be inspired, make things and start or grow companies.
Silicon Straits has offices in Singapore, Ho Chi Minh City and Yangon, and oversees investments in the United States, United Kingdom, Hong Kong and Singapore.
Are you looking for an agent that is extraordinary to sell your home? Look at the attached listing presentation to learn why RealtorBahr is the person for the job. Selling your home becomes my number one priority and negotiating the highest price for you.
We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand, provide value, and if possible, evoke an emotional response. By combining hard data with beautiful visuals, you have a fighting chance to stand out. As my good friend Joe Chernov likes to say: "The secret to breaking through a noisy landscape isn't more noise. It is sounding different."
What's more, there is a high likelihood that you will have a lot of fun in the process. Heck, I would even argue you will feel actual JOY. Why? By returning to the basics of storytelling, you are tapping into the origins of how you learned to communicate as a child -- from using colors and shapes, to employing mixed media. Just because you are a grown up doesn't mean you shouldn't still draw about these early stage arts.
Education at a Glance 2015 - Global LaunchEduSkills OECD
Education at a Glance: OECD Indicators is the authoritative source for information on the state of education around the world. It provides data on the structure, finances and performance of education systems in the 34 OECD countries and a number of partner countries.
With more than 100 charts, 150 tables and links to another 150 tables on line, Education at a Glance 2015 provides key information on the output of educational institutions; the impact of learning across countries; the financial and human resources invested in education; access, participation and progression in education;and the learning environment and organisation of schools.
Does a company really need a head office? The new organizational structure of the 21st century is the network, not the hierarchy. And the focus of management should be on leadership, not governance. But how can you organize this?
Happy Melly is a company built as a network of entities, connected through a Constitution, with regular gatherings on Skype. The network is led by a CEO who can be voted out any time. The only way for him to stay on top is to keep everyone’s trust. Every day.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
This presentation is a boiled down version of a workshop i do with startups.
The goal of the workshop is to start with customer interviews and improve or pivot the startup's product.
It is based on the method of customer development by steve blank but focuses mainly on how to do interviews the right way.
The Department of Environment has approved this faulty EIA submitted by the Power Development Board. The project would be implemented by the governments of Bangladesh and India.
Suggestions:
1) For best quality, download the PDF before viewing.
2) Open at least two windows: One for the Youtube video, one for the screencast (link below), and optionally one for the slides themselves.
3) The Youtube video is shown on the first page of the slide deck, for slides, just skip to page 2.
Screencast: http://youtu.be/VoL7JKJmr2I
Video recording: http://youtu.be/CJRvb8zxRdE (Thanks to Al Friedrich!)
In this talk, we take Deep Learning to task with real world data puzzles to solve.
Data:
- Higgs binary classification dataset (10M rows, 29 cols)
- MNIST 10-class dataset
- Weather categorical dataset
- eBay text classification dataset (8500 cols, 500k rows, 467 classes)
- ECG heartbeat anomaly detection
- Powered by the open source machine learning software H2O.ai. Contributors welcome at: https://github.com/h2oai
- To view videos on H2O open source machine learning software, go to: https://www.youtube.com/user/0xdata
Are you looking for an agent that is extraordinary to sell your home? Look at the attached listing presentation to learn why RealtorBahr is the person for the job. Selling your home becomes my number one priority and negotiating the highest price for you.
We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand, provide value, and if possible, evoke an emotional response. By combining hard data with beautiful visuals, you have a fighting chance to stand out. As my good friend Joe Chernov likes to say: "The secret to breaking through a noisy landscape isn't more noise. It is sounding different."
What's more, there is a high likelihood that you will have a lot of fun in the process. Heck, I would even argue you will feel actual JOY. Why? By returning to the basics of storytelling, you are tapping into the origins of how you learned to communicate as a child -- from using colors and shapes, to employing mixed media. Just because you are a grown up doesn't mean you shouldn't still draw about these early stage arts.
Education at a Glance 2015 - Global LaunchEduSkills OECD
Education at a Glance: OECD Indicators is the authoritative source for information on the state of education around the world. It provides data on the structure, finances and performance of education systems in the 34 OECD countries and a number of partner countries.
With more than 100 charts, 150 tables and links to another 150 tables on line, Education at a Glance 2015 provides key information on the output of educational institutions; the impact of learning across countries; the financial and human resources invested in education; access, participation and progression in education;and the learning environment and organisation of schools.
Does a company really need a head office? The new organizational structure of the 21st century is the network, not the hierarchy. And the focus of management should be on leadership, not governance. But how can you organize this?
Happy Melly is a company built as a network of entities, connected through a Constitution, with regular gatherings on Skype. The network is led by a CEO who can be voted out any time. The only way for him to stay on top is to keep everyone’s trust. Every day.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
This presentation is a boiled down version of a workshop i do with startups.
The goal of the workshop is to start with customer interviews and improve or pivot the startup's product.
It is based on the method of customer development by steve blank but focuses mainly on how to do interviews the right way.
The Department of Environment has approved this faulty EIA submitted by the Power Development Board. The project would be implemented by the governments of Bangladesh and India.
Suggestions:
1) For best quality, download the PDF before viewing.
2) Open at least two windows: One for the Youtube video, one for the screencast (link below), and optionally one for the slides themselves.
3) The Youtube video is shown on the first page of the slide deck, for slides, just skip to page 2.
Screencast: http://youtu.be/VoL7JKJmr2I
Video recording: http://youtu.be/CJRvb8zxRdE (Thanks to Al Friedrich!)
In this talk, we take Deep Learning to task with real world data puzzles to solve.
Data:
- Higgs binary classification dataset (10M rows, 29 cols)
- MNIST 10-class dataset
- Weather categorical dataset
- eBay text classification dataset (8500 cols, 500k rows, 467 classes)
- ECG heartbeat anomaly detection
- Powered by the open source machine learning software H2O.ai. Contributors welcome at: https://github.com/h2oai
- To view videos on H2O open source machine learning software, go to: https://www.youtube.com/user/0xdata
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...Cedric Giorgi
Presentation given at the Marketing 2.0 Conference in Paris.
This talks explains the good and the bad points of the Apple Appstore, why appstores are not everything and why there is a need of social in the mobile for discovering new content and new services.
Feel free to comment, this presentation is a point of view, not a lesson ;)
MOCOM 2020 - the leading open think tank for the future of mobile media worldwide.
Project Preview at Mobile Monday National Summit in Germany presented by Monty C. M. Metzger.
More Information at http://www.mocom2020.com
A Venture Capitalist's View of the Healthy Games OpportunityCognitiveHealthTrack
Session by Tim Chang, Norwest Venture Partners.
Description: The Healthy Games opportunity, as a product, destination, network and community, is growing. This opens the door to professional venture investors to partner with entrepreneurs to explore business models that can ensure the sustainability and long-term impact of healthy game developers.
Venture firms Norwest Venture Partners and FirstMark Capital invested $3m in Lumos Labs in June 2008, making it their first investment in the healthy games category. Tim will outline their business rationale and evaluation process, addressing why Norwest decided to play in the space, why they selected Lumos Labs, and the opportunities and challenges to build a sustainable healthy games company.
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science; Peter Christi...CognitiveHealthTrack
Session by Tim Chang, Norwest Venture Partners.
Description: The Healthy Games opportunity, as a product, destination, network and community, is growing. This opens the door to professional venture investors to partner with entrepreneurs to explore business models that can ensure the sustainability and long-term impact of healthy game developers.
Venture firms Norwest Venture Partners and FirstMark Capital invested $3m in Lumos Labs in June 2008, making it their first investment in the healthy games category. Tim will outline their business rationale and evaluation process, addressing why Norwest decided to play in the space, why they selected Lumos Labs, and the opportunities and challenges to build a sustainable healthy games company.
What smartphones teach us about the radical future of technology, business, ...David Wood
Presentation given by David Wood at Technology Ventures Conference on 23rd June 2014, hosted by CUTEC (Cambridge University Technology Enterprise Club). See http://tvc2014.cutec.org/ for more details about TVC2104.
The latest edition of the Endava Quarterly Innovation Report.
Traditionally, businesses competed with others in the same industry, but now modern businesses
compete with new digital competitors, as well as those who work in different market sectors.
This report serves to show our customers what is going on beyond their traditional competitors.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
In a fast changing industry, it’s key to understand which trends drive future growth. In this presentation, we take a look at the forces that will shape digital marketing in the months to come. From HTML5 to Storytelling, this is how your marketing efforts will make a difference in 2016.

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. Life of 12 – 24 year olds
“Surveying the Digital Future” A
Project of Center for the Digital
Future-USC Annenberg School, 2009
3. Will never read a
newspaper but
attracted to
some magazines
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
4. Will never own a
land-line phone
(and maybe not a
watch)
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
5. Will not watch television on
someone else’s schedule much
longer
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
6. Trust unknown peers
more than experts
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
7. For first time willing (2005) to pay
for digital content. Never before.
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
8. Little interest
in the source
of
information
and most
information
aggregated.
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
9. Community at the center of Internet
experience
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
10. Think not interested in advertising
or affected by brand, but wrong.
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
11. Everything will move
to mobile
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
12. Television dominates less than any
generation before
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
13. Want to move content freely from platform
to platform with no restrictions
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
14. Want to be heard (user generated)
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
15. Use IM. Think e-mail is for their
parents
“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
24. Best Brands Asia 2008
Nike
1
Sony/Playstation
2
Adidas
3
Nokia
4
Apple / Mac / i-pod
5
Coca Cola
6
Billabong
7
Gucci
8
Louis Vuitton
9
Samsung
10
Cadbury
11
Microsoft
12
Panasonic
13
Dell
14
Puma
15
Young Adults Revealed Asian Report 2008 – Synovate / Microsoft
25. A few myths
Young Adults Revealed Asian Report 2008 – Synovate / Microsoft
26. Friends are the most important
thing in their life, right?
Young Adults Revealed Asian Report 2008 – Synovate / Microsoft
27. They live a sedentary lifestyle,
right?
Young Adults Revealed Asian Report 2008 – Synovate / Microsoft
28. Youngsters have no interest in self-
improvement and are culturally
void, right?
Young Adults Revealed Asian Report 2008 – Synovate / Microsoft
30. For the consumer, gaming is all about one thing…
Playing
“To occupy oneself in amusement, sport, or other recreation”
31. we naturally select
our favourite ways of playing…
• … it’s how we entertain ourselves
• You’ll only play something if you enjoy it!
The consumers define what a game is or isn't, not us.
32. why would a brand want to play
with consumers…or be
played with by them?
• No interruptions
• Heightened awareness of what is going
on within the game…
• …& we become immersed in all
elements of a game
33. there’s a place to play for everyone
Across a range of opportunities…
Gamer-focused Dynamic in-game Sponsorships In-game product Advergames
web sites Advertising placement
…from simple gaming interactions on-line through to more
involving advergaming solutions
Complexity & lead time
Continue to Case studies
34. gamer-focused websites
Banner served on the MyXbox section of Xbox.com - the premier
destination for Xbox gamers.
• Xbox.com is the center of the online Xbox community –
users send messages, view achievements, and look for
friends
• 728x90 placement across multiple points
• 2 million UUs/month
• Rich media available (not expandable)
• Age and gender targeting available
• Defined by behaviour and lifestyle
• Affinities: Major sports, Electronics, Autos
Back
http://live.xbox.com/en-GB/default.aspx
35. dynamic in-game advertising
• Powerful new immersive entertainment
medium brought to you by Massive
• New marketing opportunities
• Ads can be served (& refreshed) across
multiple titles & platforms
• Creative executions are measured and
tracked
in real-time
• Geographical and time-based targeting
Back
49. Background
• The Ford Fiesta ST is the high-performance range-
topping Ford Fiesta – directly inspired by it’s race-
bred Super 1600 Fiesta
• In association with their media agency, Mindshare,
Ford indentified in-game advertising as a media key
to the Fiesta ST’s communications strategy
because:
– It delivers a young male audience in a exceptionally relevant and entertaining environment
– It enables a brand experience to be created at a time and place when the audience are highly receptive
• Massive was selected for its:
– Strong audience profile match with the Ford Fiesta ST target market
– Ability to connect with this target through AAA/premium content game titles
– Proven advertising effectiveness
– High level of accountability
50. Objectives and strategy
Objectives
• Build awareness
• Inject excitement into the Ford Fiesta ST brand
and reinforce the car’s core credentials
Target audience
• Young (predominantly male) car enthusiasts
Strategy
• Deliver high impact brand messaging in premium
content racing and sports games – ‘inheriting’ the
characteristics of both the medium and the
selected content
51. Execution
• 8 week campaign across Massive UK’s Racing channel and Sports
channels
• Customised ad creative, optimized for maximum impact and
user acceptance, specific to each game title
52. Results – audience delivery
• The campaign successful reached Ford’s target audience of
young male car enthusiasts
– 86% male
– 71% aged 16-34
• 84% currently own a car and 80% are responsible for their
own car purchase decision
• Crucially, 46% plan to buy a new car in the next 12 months,
making them 77% more likely to do so than the non-exposed
gamers
Source: Continental Research Jan 2008; Base 311 gamers – 157 exposed, 154 control
53. Results
• Significant positive impact on key metrics amongst gamers
exposed to Ford Fiesta ST campaign
% uplift1
Ad Recall & Rating In-game Impact
Those who recall seeing the Fords ads said that they:
Ad Recall (unaided) – Ford Fiesta ST +67%
Ad Recall (aided) – Ford Fiesta ST +33%
Tagline association +38%
Rate Ford as an innovative car
+42%
manufacturer
Brand Attribute Association
% uplift for those stating strongly agree or agree
+31% “Benefits from the manufacturers rally car experience”
+24% “Has best in class road handling”
• 55% of those who saw the ads said it left them with a more
positive opinion of Ford
1 % uplift is defined as the percentage difference between the test and control groups
Source: Continental Research Jan 2008; Base 311 gamers – 157 exposed, 154 control
54. Xbox Branded Destination
Branded microsite within Xbox LIVE that hosts all of
the brands content and messaging
• All media for the campaign drives users to this
destination.
• Hosts content such as:
• Downloaded and streaming video
• Gamerpics
• Themes
• Brand messaging
• Opportunity to run pre-roll video for downloads.
• Available only with Xbox Live Banner Placements
Back
“Shark Week” Branded
Destination and Streaming Video
Detail
*Source: Average of Strategy Analytics Nov 06, Screen
Digest Dec 06, IDG Aug 07
57. in-game product placement
A leading developer of Xbox 360
Games, Microsoft Game Studios offers
advertisers opportunities through in-game
product placement and content sponsorship
Lead time 12-18 months
Back
60. Result for brands
Burger King
Custom game promotion
- 3 custom games for Xbox & Xbox 360
- Sold exclusively in-store for $3.99
- Cross promotion
Results
- 40% profit increase YOY
- 4% increase in same store sales
- Won the Grand Prix Titanium Lion at
Cannes 2007
CEO John Chidsey said the lower-priced quot;Value
Menuquot; and the promotion with Xbox 360 helped
drive sales and customer traffic. He said more
than 3.2 million Burger King-branded Xbox 360
games were sold.
61. Result for brands
Eragon
Promote DVD release
- raise awareness amongst relevant
audience
- 14-25 year olds, with a 14-18 year old
sweet spot
- Eragon themepacks download pictures
and a deleted scene from the movie
(exclusive content)
- Ran across Xbox.com, Xbox Live and
key Xbox community sites in Germany,
Italy, Netherlands, UK and France
Results
- 78,000 downloads from Xbox Live alone
“This was a key building block from a digital standpoint
that helped achieve our performance objective.” said
John Cosley, director of digital marketing, Twentieth
Century Fox Home Entertainment.
62. Driving action
Discovery Channel
Exclusive sponsor of Gears of War
downloadable content
- objective to increase awareness of “Future
Weapons” show
Results
- almost doubled ratings
- significant web traffic increase
- 3m downloads
- 50m web impressions
- consumer impact – ecstatic!
PHD VP Director of Interactive Strategy Craig
Daitch said “It was like gamer quid pro quo, its
not just an impression but experiential. There
was a huge jump in 13-17 yr olds who watched
the show.”
63. Brand attitudes
Visa
Sponsor of Xbox Live Tournament
featuring Madden NFL ‘07
Results
- is the best product
- fits lifestyle and needs
- sponsors the best sporting events
- 50m web impressions
- 84% of sample had positive attitude
towards the brand knowing they
sponsored the Xbox event
64. In-game results
WB’s V for Vendetta
V for Vendetta in-game 2D advertising
- in 12 markets across Europe
- geo-targeted with local language
Results
65. Massive makes FCUK the
name on the street
Results:
- The campaign delivered prompted recall of 68 per
cent, well above in-game benchmarks
- Awareness of the change in FCUK logo rose by 12
percentage points following exposure to the in-game ads
(Awareness rose from 70 per cent to 82 per cent)
- Spontaneous awareness of FCUK as a men’s casual clothing
brand rose 6 percentage points following exposure to
the ads (Increase from 5 per cent to 11 per cent)
- The perception of FCUK as “at the
cutting edge of fashion” rose by 10 percentage points
following exposure to the campaign “cutting edge”
perception rose from 35 percent to 45 per cent
- All positive brand perceptions showed increases as a result
of the campaign Perception as “cool fashion brand” up 6
percentage points to 61 per cent
“We’re confident of building on this campaign
with further advertising through Massive.”
LORNA PERRIN,
Director of Marketing and PR, French Connection
66. Windows Live Messenger Game results
Guinness
Guinness launched a microsite
supporting the tour and a real-time
peer-to-peer game on Windows Live
Messenger.
Results
- 220,000 unique game players,
representing 35 percent of the total
targeted audience of Windows Live
Messenger in the Singapore, Malaysia
and Indonesia
- 78 percent of players spent more than
three minutes interacting with the
game
- Over 15,000 registrations in the
Guinness club, exceeding the campaign
target by 50 percent
67. Windows Live Messenger Game results
Royal Australian Navy
Royal Australian Navy launched an interactive online
Extreme Battleship game
Results
- It was the number one nineMSN game in Australia,
with some 9,000 visits on the first day alone.
- An average of 6500 people played the game per
day, and in the following three months there were
570,000 visits with some 97,000 clicking through to
the Intel brief.
- 800 players applied online with an average of 5
enlistments a week
We have only 20 million in our population and our
target age group (15 to 24 year olds) has 3.3 million
people. So with half a million playing our game, this
showed massive penetration and reach from the MSN
campaign,” says Lumsden.
68. Windows Live Agent
McDonalds
McDonald’s launched the Hello Kitty Agent
Results
- Over 70 million messages were exchanged in chat
sessions with users and the Hello Kitty Agent on
Windows Live Messenger.
- A total of 65,000 users added the Hello Kitty Agent
to their contact list on Windows Live Messenger.
- Enhanced Brand awareness of McDonalds and
“colors of Summer” campaign.
“Windows Live Messenger is extremely popular in
Hong Kong. The Hello Kitty Windows Live Agent
allowed us to adopt a creative and targeted
approach to interact with consumers.”
Kevin Chiu, Creative Director, DDB Hong Kong
69. Windows Live Messenger
Warner Music/Sound zero
Warner Music mixes music with chatting on Windows
Live Messenger
Results
An internet radio station built into a side tab of
Windows Live Messenger
- 50% increase in unique users in the first 3 months of
launching Soundzero
- A rich and interactive user experience, with over
7,000 listeners daily
“The partnership with Microsoft Advertising has
provided us the business and marketing tools to propel
SoundZero radio as one of the leading radio stations for
Thailand’s online community,” says Tatchaphol Srichankij,
Head of SoundZero Business Unit, Warner Music
Thailand.
70. Your place to play is out there…
We’ll find it together