The document discusses opportunities for creativity in online advertising beyond traditional banner ads. It provides examples of using games, videos, virtual worlds and social media as ways to engage customers in new immersive experiences that integrate brands. Specific case studies from Guinness and Ford are presented where they partnered with Microsoft to leverage platforms like Windows Live Messenger and gaming channels for innovative branded campaigns.
90:10 ME Presentation @ Business Opportunities Beirut 21st Oct 201090:10 France
Why, What, How Social Media ?
Presentation done by Patrick Attallah MD 90:10 Middle East at the Buiness Opportunities Social Media conference session in Beirut Lebanon on 21st of October 2010.
RedTech Advisors, a Shanghai-based independent research and advisory firm, takes a deep look at Sina Weibo, its usage, positioning, competitive environment and valuation.
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Mobile versus online: modality considerations for data qualityMerlien Institute
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Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
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Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
90:10 ME Presentation @ Business Opportunities Beirut 21st Oct 201090:10 France
Why, What, How Social Media ?
Presentation done by Patrick Attallah MD 90:10 Middle East at the Buiness Opportunities Social Media conference session in Beirut Lebanon on 21st of October 2010.
RedTech Advisors, a Shanghai-based independent research and advisory firm, takes a deep look at Sina Weibo, its usage, positioning, competitive environment and valuation.
Preview of our study "Brands, TV & Facebook" held at Next Conference 10 in Berlin.
An overview of Facebook activities of big German brands from the Top 100 TV-spenders.
Mobile versus online: modality considerations for data qualityMerlien Institute
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Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
Email press release created for Internet Protocal Televeision network, UIN. Affilialtes www.detiptv.com. They provide exclusive content, local events, videos etc.
Obama proved in 2008 that social networking and the Internet are key to winning an election campaign. Purple Forge builds on that by allowing supporters from mobile devices to share political information, and for candidates to poll and survey the public anytime, anywhere.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top mailing list providers in the USA.pptxJeremyPeirce1
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Email press release created for Internet Protocal Televeision network, UIN. Affilialtes www.detiptv.com. They provide exclusive content, local events, videos etc.
Obama proved in 2008 that social networking and the Internet are key to winning an election campaign. Purple Forge builds on that by allowing supporters from mobile devices to share political information, and for candidates to poll and survey the public anytime, anywhere.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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8. Executive Summary - Regional
The Internet outperforms TV & print in time spent among key demographics
Aged 25-34
Top/Middle Management
Magazines
3.0 hours
Newspapers Radio Magazines
4.2 hours 10.5 hours 3.7 hours
Newspapers Radio
TV 5.9 hours 10.6 hours
Internet
16.9 hours 18.5 hours
TV Internet
15.2 hours 20.8 hours
Magazines
4.2 hours
Newspapers Radio
5.6 hours 9.3 hours
TV Internet
University degree or 14.8hours 19.9 hours
above No. of hours spent on
each medium per week
Markets: Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand
Source: Synovate AsiaBUS Survey June/July 2007
8
9. 2007 Internet Ad Spend
Source: GroupM Forecasts, Dec 2006; KR & NZ: Universal McCann Estimates Apr 2008
31. Campaign Background
Objective
• To build and reinforce awareness of pool, G9BT and Guinness
• Engage passion for pool in a fun & interactive manner
• Drive recruitment
How?
• Capitalizing on the über-popular digital platform of Windows Live Messenger, we will put Guinness
and the game of pool in the daily lives of our target audience and potential customers.
Why?
• The MSN network has 7.6 million users in Singapore, Malaysia and Indonesia alone
• 2.1 million users are on Windows Live Messenger (SG = 1M, MY = 900K, Indon = 183K).
• 75% are above 18 in all 3 of these countries
• 30% are our bulls-eye target profile (25- 34 years); total potential reach of 630k users
Key efforts
• First time on MSN ever! A pool game allowing peer-to-peer interaction
• Widespread visibility on MDAS properties
• Banners and strategic site takeover executions to drive awareness/traffic
• eDM blast to member bases to inform about the latest Guinness-sponsored
pool game download on MSN
• Drive to www.guinness9balltour.com site via Windows Live game vehicle
31
32. Integrated User Journey
Regional Digital Media
WL Messenger Pack MSN Feature Offer eDM
On Trade
ATL PR
www.Guinness9balltour.com
WL Hotmail – Super
Banners, skyscrapers,
Link to G9BT
MSN Homepage OTP MSN Pool
Game Launch
mini-site
Regional media buy is applicable to: User Invite Friends to play on
Malaysia, Singapore and Indonesia ONLY G9BT MSN Pool Game Mini-Site MSN Messenger
32
33. MSN Mechanism for Guinness
Windows Live Messenger – Expandable Half Banner,
Today Mini Showcase, Webcam Showcase &
Conversation Window Textlink
Guinness Pool Challenge Site
Hotmail – Showcase, Super Banner & Skyscraper
Guinness Pool Challenge Site that
promotes Windows Live Messenger Game
MSN SG Home Page – Expandable showcase
33
35. THE RESULTS SO FAR!..
500,000 people have added FRANK to their buddy list
There have been over 3 million conversations and 34 million questions
Each lasting five minutes on average
The Agent is accessible 24 hours a day, seven days a week.
IM:35
talktofrankbot@hotmail.co.uk
49. Background
• The Ford Fiesta ST is the high-performance range-topping Ford Fiesta –
directly inspired by it‟s race-bred Super 1600 Fiesta
• In association with their media agency, Mindshare, Ford indentified in-game
advertising as a media key to the Fiesta ST‟s communications strategy
because:
– It delivers a young male audience in a exceptionally relevant and entertaining environment
– It enables a brand experience to be created at a time and place when the audience are highly
receptive
• Massive was selected for its:
– Strong audience profile match with the Ford Fiesta ST target market
– Ability to connect with this target through AAA/premium content game titles
– Proven advertising effectiveness
– High level of accountability
50
50. Objectives and strategy
Objectives
• Build awareness
• Inject excitement into the Ford Fiesta ST brand and reinforce the car‟s core
credentials
Target audience
• Young (predominantly male) car enthusiasts
Strategy
• Deliver high impact brand messaging in premium content racing and sports
games – „inheriting‟ the characteristics of both the medium and the selected
content
51
51. Execution
• 8 week campaign across Massive UK‟s Racing channel and Sports channels
• Customised ad creative, optimized for maximum impact and user acceptance,
specific to each game title
52
52. Results – audience delivery
• The campaign successful reached Ford‟s target audience
of young male car enthusiasts
– 86% male
– 71% aged 16-34
• 84% currently own a car and 80% are responsible for
their own car purchase decision
• Crucially, 46% plan to buy a new car in the next 12
months, making them 77% more likely to do so than the
non-exposed gamers
53
Source: Continental Research Jan 2008; Base 311 gamers – 157 exposed, 154 control
53. Results
• Significant positive impact on key metrics amongst gamers exposed to Ford Fiesta
ST campaign
Ad Recall & Rating % uplift1 In-game Impact
Those who recall seeing the Fords ads said that they:
Ad Recall (unaided) – Ford Fiesta ST +67%
Ad Recall (aided) – Ford Fiesta ST +33%
Tagline association +38%
Rate Ford as an innovative car
+42%
manufacturer
Brand Attribute Association
% uplift for those stating strongly agree or agree
+31% “Benefits from the manufacturers rally car experience”
+24% “Has best in class road handling”
• 55% of those who saw the ads said it left them with a more positive opinion of Ford
1 % uplift is defined as the percentage difference between the test and control groups
54
Source: Continental Research Jan 2008; Base 311 gamers – 157 exposed, 154 control
54. Xbox Live: Gaming, Entertainment, Social
Gaming
Community & Entertainment
Social Network
55
55. Programming: Magnify the Mania
Entertainment Game
Content Content
Community Gaming
Events Events
Original
Content
56
59. Games For the first time, millions of PC gamers can plan benefit of the
advantages of Vista AND play against Xbox 360 Gamers (10M worldwide)
for Windows
60
70. Remember
• Online media = mass media
• You can be creative in existing formats
• We can do much more if we can work closely
together from the start
76