Presentatie Ggz-delfland april '13 over E-health & GGZVincent Everts
Wat staat de GGZ te wachten de komende jaren behalve bezuinigen? Hoe gaan ze om met mobiel, big data, zelfwerkzaamheid etc. Hierbij laat ik een aantal voorbeelden zien.
Presentatie Ggz-delfland april '13 over E-health & GGZVincent Everts
Wat staat de GGZ te wachten de komende jaren behalve bezuinigen? Hoe gaan ze om met mobiel, big data, zelfwerkzaamheid etc. Hierbij laat ik een aantal voorbeelden zien.
This is the presentation given during The Sales Summit 2017 by Michael Humblet of Chaomatic.com on how to build a sales team and how to accelerate it.
First part gives you a view in the life of Head of Sales and then I take you through how you can bring Focus, Acceleration and measurement to a sales team in order to accelerate your revenues.
For more information: www.chaomatic.com
So a while back I did a presentation to the office on how to do presentations.
This isn’t because I think I am very good at them, but because having done so many in my life – I know what simple things can make someone so much more effective when they do them.
That said, I’m a bit of a hypocrite given I don’t follow every rule to the letter … but as someone said, those who can’t do, teach.
Ahem.
I should also point out that the title of this post is misleading.
I don’t actually want to turn people into Freddie Mercury.
Not only do I have doubts he’d be that good in the boardroom, the fact is his leotards would be a bitch to wear.
That said, on the stage he was a beast.
It didn’t matter if he was performing to 200 people or 200,000, all eyes were on him and he made sure his audience always went away getting exactly what they wanted and hoped for.
And that’s what I mean by the title of the post.
Promise.
Anyway, as some of the slides are in my usual ‘picture, no words’ format … I thought I should give a brief breakdown of what they mean and then after that, it should all be fairly obvious.
I hope.
Unless you’re a thicko.
Remember, this is not a blueprint for how to present, it’s simply 8 ‘tips’ that can make you – whatever your style – better.
That’s not just because I don’t think anyone has the right to dictate presentation standards, but because the last thing the World needs is a bunch of people all adopting the same robotic approach to what they have to say.
Anyway, to see the meaning of each slide, simply go here: http://wp.me/pSDH-4gd
I hope it’s useful, even if you end up using it as tips of what NOT to do.
Ta-ra.
This details the lengths 2 of The Kennedys Shanghai guys went to, to make an 'anti-love' card that made being single feel good. It documents their attempt to make a card that turned into a bath-salt bomb when dropped in water, a candle card that let you have a romantic evening by yourself and some other thing that is even more mental. None of them worked. We love they tried.
Presented at UXIstanbul 2016.
When designing new services / products / experience, designers often start with the user needs or technical feasibilities. When designers ask “why are we doing this”, we often shy away from the business reasons. If we try to design with a holistic view of everything, shouldn’t we understand the business needs as well?
Taking a step away from the traditional design thinking, this session will dive into business design and stretch our design thinking muscle to business thinking. Business design brings in the commercial prospect to form a more complete approach to solving complex problems.
In this session, we will look at examples of hands-on case study of how to integrate commercial thinking into design projects. How to balance the different requirements and needs from all angles? What are the different toolkits that can be used for designers to start thinking about business more? And maybe most importantly, how can designers stop being scared of numbers.
Why Presentation Matter. PowerPoint is installed on at least 1 billion computers but 95% of presentations still miss the mark. One great presentation can change the world, win hearts and minds, and convince people of your ideas.
In this SlideShare presentation, we've put together some helpful tips to improve your presentation designs and how to make your presentations more engaging.
Every presentation should understand its audience and convey your message clearly. Tell people why it matters to them, not only the what and how.
Because we truly believe presentations matter and every slide counts.
We hope you enjoy this SlideShare and if you need help with your presentation designs you know where you can find us.
This SlideShare was designed by The Presentation Designer, a presentation design agency based in the UK.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
OCMT2011 - Revisioning the future of music therapy educationJohn Lawrence
This presentation was given during the 1st Online Conference for Music Therapy (OCMT2011). It describes the challenges and rewards of incorporating technology and Web 2.0 tools into the education process for music therapy students.
Wave 4 - Power to the People | UM | Social Media TrackerUM Wave
Wave 4 - Power to the People (2009), examined the reasons behind the huge growth in social media by understanding the motivations to use different social media
platforms. Showing that consumers engage with a platform because it meets specific consumer needs and all platforms meet these needs differently.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social Media in business Ism award-2013 presentatie VincentVincent Everts
Ik gaf een presentatie over social media in een b2b environment. Ik ga een gepassioneerd betoog om te bloggen met video en dat te delen op alle sociale netwerken.
This is the presentation given during The Sales Summit 2017 by Michael Humblet of Chaomatic.com on how to build a sales team and how to accelerate it.
First part gives you a view in the life of Head of Sales and then I take you through how you can bring Focus, Acceleration and measurement to a sales team in order to accelerate your revenues.
For more information: www.chaomatic.com
So a while back I did a presentation to the office on how to do presentations.
This isn’t because I think I am very good at them, but because having done so many in my life – I know what simple things can make someone so much more effective when they do them.
That said, I’m a bit of a hypocrite given I don’t follow every rule to the letter … but as someone said, those who can’t do, teach.
Ahem.
I should also point out that the title of this post is misleading.
I don’t actually want to turn people into Freddie Mercury.
Not only do I have doubts he’d be that good in the boardroom, the fact is his leotards would be a bitch to wear.
That said, on the stage he was a beast.
It didn’t matter if he was performing to 200 people or 200,000, all eyes were on him and he made sure his audience always went away getting exactly what they wanted and hoped for.
And that’s what I mean by the title of the post.
Promise.
Anyway, as some of the slides are in my usual ‘picture, no words’ format … I thought I should give a brief breakdown of what they mean and then after that, it should all be fairly obvious.
I hope.
Unless you’re a thicko.
Remember, this is not a blueprint for how to present, it’s simply 8 ‘tips’ that can make you – whatever your style – better.
That’s not just because I don’t think anyone has the right to dictate presentation standards, but because the last thing the World needs is a bunch of people all adopting the same robotic approach to what they have to say.
Anyway, to see the meaning of each slide, simply go here: http://wp.me/pSDH-4gd
I hope it’s useful, even if you end up using it as tips of what NOT to do.
Ta-ra.
This details the lengths 2 of The Kennedys Shanghai guys went to, to make an 'anti-love' card that made being single feel good. It documents their attempt to make a card that turned into a bath-salt bomb when dropped in water, a candle card that let you have a romantic evening by yourself and some other thing that is even more mental. None of them worked. We love they tried.
Presented at UXIstanbul 2016.
When designing new services / products / experience, designers often start with the user needs or technical feasibilities. When designers ask “why are we doing this”, we often shy away from the business reasons. If we try to design with a holistic view of everything, shouldn’t we understand the business needs as well?
Taking a step away from the traditional design thinking, this session will dive into business design and stretch our design thinking muscle to business thinking. Business design brings in the commercial prospect to form a more complete approach to solving complex problems.
In this session, we will look at examples of hands-on case study of how to integrate commercial thinking into design projects. How to balance the different requirements and needs from all angles? What are the different toolkits that can be used for designers to start thinking about business more? And maybe most importantly, how can designers stop being scared of numbers.
Why Presentation Matter. PowerPoint is installed on at least 1 billion computers but 95% of presentations still miss the mark. One great presentation can change the world, win hearts and minds, and convince people of your ideas.
In this SlideShare presentation, we've put together some helpful tips to improve your presentation designs and how to make your presentations more engaging.
Every presentation should understand its audience and convey your message clearly. Tell people why it matters to them, not only the what and how.
Because we truly believe presentations matter and every slide counts.
We hope you enjoy this SlideShare and if you need help with your presentation designs you know where you can find us.
This SlideShare was designed by The Presentation Designer, a presentation design agency based in the UK.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
OCMT2011 - Revisioning the future of music therapy educationJohn Lawrence
This presentation was given during the 1st Online Conference for Music Therapy (OCMT2011). It describes the challenges and rewards of incorporating technology and Web 2.0 tools into the education process for music therapy students.
Wave 4 - Power to the People | UM | Social Media TrackerUM Wave
Wave 4 - Power to the People (2009), examined the reasons behind the huge growth in social media by understanding the motivations to use different social media
platforms. Showing that consumers engage with a platform because it meets specific consumer needs and all platforms meet these needs differently.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social Media in business Ism award-2013 presentatie VincentVincent Everts
Ik gaf een presentatie over social media in een b2b environment. Ik ga een gepassioneerd betoog om te bloggen met video en dat te delen op alle sociale netwerken.
GDC15 BREAKAWAY: A Narrative Game's Success at Addressing Gender-based ViolenceAnn DeMarle
As recent events in the game industry, as well as in professional sports and international affairs have shown, gender-based violence and bullying are deep-seated issues. But can games offer a solution to bring about significant change? BREAKAWAY, a game funded by the United Nations Population Fund and produced by students at Champlain College, proves that they can. Four years after the game's global release, project director and professor Ann DeMarle discusses the results of a research study, and explains how the game's unique narrative methodology (reinforced by its tactical gameplay system) was key to its success.
Takeaway: Learn how games can be successful in addressing profound social issues by examining a case study in action. BREAKAWAY is a game funded by the UN and created by college students, which effectively combined narrative goals with reinforcing game mechanics to change how young men and women view gender-based violence.
"Innovations in Accessibility: Improving Communication for Digital Outcasts" was presented at the Center for Health Literacy Conference 2011: Plain Talk in Complex Times by Kel Smith, Digital Practice Lead of Euro RSCG Life Catapult/Havas Drive and Principal, Anikto LLC.
Description: Participants of this session will explore emerging technologies (mobile apps, video games, virtual worlds, etc) as they apply to the creation of barrier-free digital products that can be used by people with disabilities. Practical examples will include case studies involving blindness/low vision, long-term rehabilitation, oncology, physical therapy, cognitive disorders (such as autism) and opioid-free pain management.
mLearning: Mobile Devices as Research and Teaching ToolsChad Gesser
Mobile Devices as Research and Teaching Tools (May 2010)
The full presentation with links can be accessed, viewed, and is available for download as a Google Presentation at:
http://bit.ly/bwnbn9
This presentation is designed to examine the current role of mobile devices in the world, trends, and case examples of using mobile devices with students and the college classroom.
Slides accompanying the "If I Googled You, What Would I Find? Managing your digital footprint" session at the CILIPS Conference 2017: Strategies for Success, presented at the Apex Hotel, Dundee, on Tuesday 6th June 2017 by Nicola Osborne, EDINA Digital Education Manager.
Presentation to the Cornwall Charity Club meeting on 19th May 2010 at Truro College - looking at how organisations improve their use of digital marketing and media.
Presentation I gave during the Youth Marketing conference in Singapore in April 2009. It's a mix of Jeffre Cole's findings, the Young asians study from Synovate and some examples and best case from Microsoft Advertising in terms of advertising for young adults (in Xbox, Messenger, etc)
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
5. Thursday, April 1, 2010 http://www.retrevo.com/content/blog/2010/03/social-media-new-addiction%3F
6. Thursday, April 1, 2010 http://www.retrevo.com/content/blog/2010/03/social-media-new-addiction%3F
7. Thursday, April 1, 2010 http://www.retrevo.com/content/blog/2010/03/social-media-new-addiction%3F
8.
9. Will never read a newspaper but attracted to some magazines “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
10. Will never own a land-line phone (and maybe not a watch) “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
11. Will not watch television on someone else’s schedule much longer “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
12. Trust unknown peers more than experts “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
13. For first time willing (2005) to pay for digital content. Never before. “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
14. Little interest in the source of information and most information aggregated. “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
15. Community at the center of Internet experience “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
16. Think not interested in advertising or affected by brand, but wrong. “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
17. Everything will move to mobile “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
18. Television dominates less than any generation before “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
19. Want to move content freely from platform to platform with no restrictions “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
20. Want to be heard (user generated) “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
21. Use IM. Think e-mail is for their parents “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009
26. Thursday, April 1, 2010 The future of marketing is not about doing and saying things to people The future of marketing is about doing things with and for people
27. The future of marketing is collaborative Thursday, April 1, 2010
28. The future of marketing is generous Thursday, April 1, 2010
29. The future of marketing is generous Thursday, April 1, 2010
30. The future of marketing is experimental Thursday, April 1, 2010
31. The future of marketing is experimental Thursday, April 1, 2010
32. The future of marketing is helpful Thursday, April 1, 2010 http://www.youtube.com/watch?v=7VZoDmqcZ34
33. The future of marketing is imaginative Thursday, April 1, 2010
34. The future of marketing is immediate Thursday, April 1, 2010
35. The future of marketing is supportive Thursday, April 1, 2010
36. The future of marketing is playful Thursday, April 1, 2010
37. The future of marketing is playful Thursday, April 1, 2010
38. The future of marketing is playful Thursday, April 1, 2010
39. The future of marketing is customizable Thursday, April 1, 2010 http://www.youtube.com/watch?v=lBvtANapQwU
40. The future of marketing is informative Thursday, April 1, 2010
41. The future of marketing is honest Thursday, April 1, 2010
42. The future of marketing is honest Thursday, April 1, 2010
43. The future of marketing is honest Thursday, April 1, 2010
44. The future of marketing is redeeming Thursday, April 1, 2010
45. The future of marketing is redeeming Thursday, April 1, 2010 http://www.operationkerplonk.com.au/
46. The future of marketing is adaptable Thursday, April 1, 2010
47. The future of marketing is local Thursday, April 1, 2010
48. The future of marketing is local Thursday, April 1, 2010
49. The future of marketing is well-informed Thursday, April 1, 2010
50. The future of marketing is participatory Thursday, April 1, 2010 http://www.mustdrinkmoremilk.com/
51. The future of marketing is adventurous Thursday, April 1, 2010 http://www.youtube.com/watch?v=tEqJV1acgN4
“ Research shows that 86% of consumers no longer believe what brands say about themselves” “ Whereas 78% of consumers believe what other consumers say about brands”
German Harry Potter fans didn’t want to wait 4 months for the translation of latest edition. They translated it collaboratively online in 48 hours . www.harry-auf-deutsch.de
Twelpforce – Blurring the lines between Customer Service and Marketing Last Sunday we launched “ Twelpforce ,” a new service that enlists the passion and knowledge of Best Buy ’s vast employee base to bring assistance directly to customer computer screens via the micro blogging site, Twitter . Staffed by Best Buy employees from across all operations, including BlueShirts and Geek Squad, Twelpforce ™ will answer product questions, troubleshoot technology challenges and solve customer service issues, all from the comfort of the users’ keyboard or mobile phone. Twelpforce has gotten a fair amount of awareness as evidenced by blog posts by both TechCrunch and Twitter themselves. Twelpforce is obviously an experiment. A very public one. And with this publicity comes a certain amount of risk. In my view, it is a risk well worth taking for many reasons.
http://www.youtube.com/watch?v=7VZoDmqcZ34
Monopoly Live
Woodcliff Lake, NJ – August 20, 2008... MINI USA announced today the introduction of a free app to MINI owners that allows access to roadside assistance with the touch of an icon. The new MINI Road Assist mobile application was developed by Allstate Roadside Services and is available for iPhone and select BlackBerry users. The app connects users to roadside assistance while automatically supplying the service provider with all relevant information about the vehicle, most importantly, its exact location
http://www.youtube.com/watch?v=0UE3CNu_rtY
he Fun Theory Volkswagen and DDB Stockholm asked the question, “Can fun change a person’s behavior?” The answer wasn’t just a resounding yes, it was a viral jackpot. Online videos were created, showcasing multiple experiments designed to determine if making things a bit more fun can improve our habits, for the good of the environment and ourselves. The videos, also showcased at thefuntheory.com, presented passersby with basic daily choices such as taking the stairs vs. the escalator, or dropping trash on the ground vs. binning it. In each, the typically harder option was turned into something a little more fun. VW’s findings on the theory of fun will be presented on the website along with the company’s range of environmental technologies and cars such as the eco-friendly Bluemotion range, plus many other fun ways to do something for the environment, some of which will be consumer generated. Results The online and offline worlds are buzzing about Volkswagen. The viral video “Piano Stairs” hit 3.3 million views on YouTube in less than two weeks and from there, according to Unruly Media diagnostics, went on to have more blog posts and Twitter mentions than any other viral video ever posted; and in answer to the question, “Does transforming subway stairs into a piano keyboard encourage more people to take the stairs than the escalator?”, some 66% of respondents answered “yes.” Some reviews: From Mashable, “The brand placement is as subtle as it could possibly be: a simple VW logo dropped in at the end. And yet the content carries that logo all around the web, as tens of thousands of people pass around the video, along with their positive associations for the VW brand. Isn’t that the definition of a perfect brand campaign?” And Social Media Marketer Examiner adds, “In this case, linking VW to innovation, fun and public benefit is spot on for a company with its unique brand equity and heritage...Volkswagen has guts.” http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded
http://demo.tribalddbparis.com/etremarin/ The French navy wasn't perceived as a real career option, which is why we created a platform to show what jobs and missions in the Navy are really like. ETRE MARIN (BE IN THE NAVY) allows you to start out as a recruit and - with enough skill --become an admiral of the French navy. Navy officers in active duty order you to complete tactical challenges based on real missions - from complex logistical tasks to engaging an enemy in a firefight. As you complete the tasks and challenges you move up through the ranks. But you also unlock extra goodies like as augmented reality and mobile content. The Navy officers that support you as you go through task and ranks were also used in engaging TV-spots and virals driving users directly to the ETRE MARIN (BE IN THE NAVY) website. Within the first two weeks we had 300 000 visitors who spent an average of 8 minutes on the website. But more importantly, the website received 60 000 registrations.
The Client Fosters - Operation Kerplonk Marketplace Challenge The wine market is a cluttered category that can being a tad too stuffy. To stand out from the crowd, Fifth Leg needed to reassert its brand personality as a quality wine that doesn't take itself too seriously. Our target audience, young couples around 30 with their lives moving steadily upwards, are warming up to wine, and Fifth Leg needed to define its role in their wine repertoire. The campaign objectives: Build a database of 5,000 via the Fifth Leg web space. Engage over 35,000 consumers via digital media. To sample over 3,000 consumers with Fifth Leg product. Reassert Fifth Leg as a quality wine that doesn't take itself too seriously. Strategy Single-minded proposition: 'Serious about wine, not about life'. The Creative Strategy was to develop a tongue-in-cheek, government style initiative asking Australian wine drinkers to rid the country of inferior wine. It became known as Fifth Leg Operation Kerplonk. The campaign accomplished two things at once. It served as a brand campaign and a promotion. Operation Kerplonk's irreverent take on stuffy government advertising conveyed the idea that Fifth Leg is a quality wine with a sense of humour. The promotion was a 'wine amnesty' or 'swap day' where consumers handed over inferior wine at their local bottle shop in return for a free bottle of Fifth Leg. Implementation The campaign launched with outdoor creating awareness and directing people to the microsite. Followed by print, radio, online banners, and social media creating more 'buzz' leading up to the swap day. Consumers were directed to a microsite - the campaign hub. They were welcomed to the site via a video message from fictitious spokesperson Don Spillane who introduced the initiative with a government style educational video. Consumers then searched for their nearest drop zone and dobbed in friends guilty of committing crimes against wine. Offenders received a personalised video outlining the charges against them. To avoid prosecution they were asked to inform on other friends creating a viral effect. Each offender they dobbed in became an entry to win free Fifth Leg wine. The campaign was in market from May 22nd until July 12th. Total Cost: $ 1,000,0000 Results A database collected in excess of 12,000 unique consumers. ( 7,000 above target ). 56,000 visits to campaign site ( 21,000 above target ). Average time spent on the site was 7 ½ minutes. Over 26,000 'drop zones' searches via the campaign site. Over 7,000 offenders dobbed in via the campaign site. 3,000 bottles swaped on 07.07.09. Over 4,300 people sampled with Fifth Leg in store on the day. (1,300 above target). Over 11,000 banner ad click thru's at 0.20%. The campaign is deserving of an award as it clearly surpassed all Client objectives. It cut through to personally engage consumers for an extended period. The creative concept also motivated consumers to communicate the campaign amongst themselves rather than being pushed by the brand itself. http://www.operationkerplonk.com/demo
TripAdvisor is the 800 lb gorilla of travel content Well, she didn’t use those terms, but provided some numerical stats that highlight TripAdvisor’s dominanceleadership: 10 mm+ registered members 23 mm reviews and opiinons 18 new posts every minute 25mm visotors/month 1 mm destinations, hotesl, attractions, and restaurant
http://www.youtube.com/watch?v=tEqJV1acgN4
Facebook is all about sharing, and The Gap has an ingenious promotion on the Baby Gap tab of their Fan Page. The simple splash image has a link to one of their photo albums where fans can upload pictures of their babies wearing their favorite Gap denim gear. This kind of campaign provides a wealth of free, user-generated content that displays Gap products, and best of all, the functionality of photo uploading is already built into Facebook — no development necessary. This is an interactive idea that any small business could implement.
Some companies go all out when it comes to their Facebook presence, integrating fully fledged mini-websites right into their Fan Pages. Adidas sneakers is a good example. They’ve added a multimedia content hub under the tab “Your Area” that offers photos, videos, and events based on your region. The site is built entirely in Flash and isn’t all that interactive, but it offers a rich media experience without ever leaving the boundaries of Facebook.
Dell’s Design Studio page is another example of a full-tilt Flash site inside Facebook. This one lets you browse and tweak custom artwork for your new laptop before linking you over to the corporate site to complete the purchase. You can also share your design choices with friends, all without connecting a single Facebook app to your account.
The key to Facebook, and any social network, is to keep pushing out content that your fans are interested in. Many businesses do a great job keeping their fans apprised of deals and discounts through status updates. Another great way to keep content fresh and visual within Facebook is to promote special offers on a custom tab. This may be something new visitors see when they land on your Fan Page, or a rich destination you can link back to in a post. Walgreens does it very simply. Their landing page is a nice branded splash image that simply touts their “Exclusive Offers for Our Facebook Fans.” Their promotions are in their updates, but this simple, static custom page encourages users to become fans without any bells or whistles. They leave the deals to the built-in functionality of Facebook, and your business can too. By simply changing the image on your custom page, you can call attention to a new product or promotion that your fans will see whenever they land there. It’s an easy way to keep your page looking fresh, in addition to regular updates.