Instagram has always lagged behind Facebook in terms of being used widely by businesses. Now, with the roll-out of Instagram Business Profiles – accounts that are officially recognised as a business will receive special tools to help measure engagement and promote business profile posts – in the same way Facebook does. Our three-step guide shows you how to set up an Instagram Business Profile and provides a couple of tips about getting the most out of your posts. Read more: http://ifactory.com.au/news/your-three-step-guide-setting-instagram-business-profile

1. YOUR THREE-STEP GUIDE TO
SETTING UP AN INSTAGRAM
BUSINESS PROFILE
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2
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Tap your profile image at the
bottom right of your screen.
Tap the settings wheel.
If you can see ‘Switch to Business
Profile’ you’ve got access to
Instagram Business Profiles.
Like all social media channels, be
clear about what you’re trying to
achieve. Are you on Instagram to
build brand awareness?
To have an effective Instagram
Business Profile, your images need
to align with your brand values
and/or your campaign.
Use your business profile to
integrate with your Facebook page
Add contact details
View your Instagram Business
Profile performance analytics
Create Instagram campaigns using
promotional posts
To continue, click the blue button
and connect to your Facebook
business page.
Once you have entered your
business contact information,
Instagram automatically pulls
details from your Facebook
business page.
MAKE SURE YOU HAVE
THE LATEST VERSION
OF INSTAGRAM
SETTING UP YOUR
PROFILE
YOU’RE READY TO GO.
NOW WHAT WILL YOU
POST?
Phone: 07 3844 0577
Fax: 07 3102 9203
Brisbane QLD Australia 4101
www.ifactory.com.au
As one of Brisbane's leading full service digital agencies, iFactory can help you
refine your digital marketing strategy. Our eclectic mix of digital designers, web
developers, and digital marketing specialists come together for one purpose: to
provide intelligent web solutions based on your business needs.
ifactory.com.au/news/your-three-step-guide-setting-instagram-business-profile
SEPTEMBER 2016 YOUR THREE-STEP GUIDE TO SETTING UP AN INSTAGRAM BUSINESS PROFILE