Head to any work-site, sporting match, or event and you’re likely to see ATF Services fencing or security. ATF Services are a proudly owned and operated Australian temporary fencing, surveillance and height safety company. With over 60 locations throughout Australia and New Zealand and over 5,000 regular clients, ATF Services are the market leader in their industry and has built their reputation on delivering smarter safety solutions that boast high product quality and service. http://ifactory.com.au/news/case-study-atf-services

1. 33 Murray Street, Bowen Hills
Brisbane, QLD, Australia, 4006
Phone: 07 3844 0577
info@factory.com.au
www.ifactory.com.au
Case Study: ATF Services
About the Client
Head to any work-site, sporting match, or event and you’re likely to see ATF Services
fencing or security. ATF Services are a proudly owned and operated Australian
temporary fencing, surveillance and height safety company. With over 60 locations
throughout Australia and New Zealand and over 5,000 regular clients, ATF Services
are the market leader in their industry and has built their reputation on delivering
smarter safety solutions that boast high product quality and service.
Client Objective
To encourage quicker and more effective lead generation, ATF Services required a
user friendly website design supported with an easy-to-use Content Management
System (CMS).
Their main aim was to make it easier to find information by highlighting their three core
business areas: Fencing, height safety solutions and vision, which encapsulated video
surveillance, wireless alarms, solar lighting and gates. To assist customers on the
move and support the use of their custom built ATF Services Vision app, ATF Services
needed a responsive website that was available on desktop, as well as mobile
and tablet.
iFactory Solution
In order to facilitate ATF Services’s need to highlight their core business areas and
improve lead generation, iFactory designed a website that simplified the journey a
user would need to take to realise their goal. This included narrowing down the
information architecture by organising, structuring and labelling site content in an
effective and sustainable way. The navigational structure focuses solely in their three
business areas and their subsequent services, as well as how to get in contact, find
locations, and learn more about the business.
To flow traffic through to an enquiry, iFactory incorporated an interactive home page
banner, with call to action buttons through to a quick enquiry form, which was also
built into each product page. To target the needs of a potential buyer and help them
navigate their nearest location, we incorporated features like a Google Maps
map-based location search with intuitive category search for their product areas.
Features
• WordPress Content Management System (CMS)
• Responsive web design
• Google Maps and geo-location integration
• Copywriting
• Enquiry form with database management
Project: www.atfservices.com.au
Completed: April 2017
To design a digital solution that is right for you, call iFactory on
+61 7 3844 0577 or email info@ifactory.com.au.