A quick examination to find out if Peter Brooks is your ideal marketing manager.
I can perform in 16 different functions and this slideshow lists, defines and gives examples.
In August 2013 I represented the Digital Media career at the Barossa Pathways to Employment careers expo and provided attendees (mainly high school students) with an overview of the many, varied, and ever-changing career options.
In August 2013 I represented the Digital Media career at the Barossa Pathways to Employment careers expo and provided attendees (mainly high school students) with an overview of the many, varied, and ever-changing career options.
This is my personal social media strategy to increase my own personal brand on the internet utilizing the following social media platforms: Twitter, Instagram, Facebook and LinkedIn.
Personal Brand Exploration - Tarra HunterTarra Hunter
This keynote presentation is an in-depth look into my own personal brand. I completed this project in November of 2019, at Full Sail University in the course Project & Portfolio I.
This is my personal social media strategy to increase my own personal brand on the internet utilizing the following social media platforms: Twitter, Instagram, Facebook and LinkedIn.
Personal Brand Exploration - Tarra HunterTarra Hunter
This keynote presentation is an in-depth look into my own personal brand. I completed this project in November of 2019, at Full Sail University in the course Project & Portfolio I.
Join "PR 2.0" author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR's value to management, and incorporate the latest technology into current PR strategies.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Blanche Calloway revisited after discovery of her childhood home at 2216 Druid Hill Avenue.
I learned so much about my aunt just by visiting this home. It made her history come alive for me. It was such an incredible experience. I felt I had to share it with others.
Unfortunately the city of Baltimore is going to demolish the home in just a few days.
I wanted to get this history out before it was too late!
How can Baltimore best profit from its role in music history?Peter Brooks
This is a draft of the public presentation I want to give to the Baltimore community on the significance of 2216 Druid Hill Avenue. I would like to develop this into something for Maryland Colleges and Universities.
Harmony, Clarity, and Balance are explained with examples of both good and bad websites and animation to explain concepts like magnetism, contrast, and density.
Website best practices for business from a UIUX PerspecitvePeter Brooks
The first in my 9 course training module in UI/UX for business owners. Designers! I am explaining UI/UX thinking for business owners to try to help the dialogue and the website experience overall. For business owners I explain and go through the process of strategically thinking about your website.
Professor Peter Brooks discusses the power of animation with Hussian College students. Using his background in film he compares animation to film and determines that animation is the most powerful of the two.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
4. Website – your storefront on the internet. Where
people go to see who you really are and if you can
be trusted. Or to get in touch with you if they
need to in their time and with their own level of
urgency or detail.
Peter Brooks experience:
• Knowledge of Drupal
• 3 Years Experience Expression Engine
• Experience with nearly all commercial web mastering
software. Including Dreamweaver and Muse.
• Delivers SEO results through customer service based design.
• Seasoned and keen observer of the internet since its
beginnings from Lynx to the present.
5. Email Marketing – messages delivered by email for
the purpose of promotion, information, training or
increased efficiency. Usually delivered through
Constant Contact, but also through reply’s, survey’s
quiz contests.
Peter Brooks experience:
• David Edward Chair of the Day, Chair of the Month
• Extensive experience setting up Constant Contact Marketing
Programs
• Weekly constant contact programming capability
• Journalistic background for compelling content
• Teaching background for compelling quizzes and instructional
design.
6. Webinars – opportunities to show off our
expertise, talent, accessibility, knowledge and
leadership. Even if people don’t attend they see
that you are offering unique opportunities to your
employees to advance your firm.
Peter Brooks experience:
• Conducted national webinars using satellite and cable based
systems for the federal government.
• A library of webinars on social media, public relations and
audience manipulation including crisis management, setting
up social media systems, and project management.
• Experience conducting webinars using readily available apps
such as goto meeting, uberconference, Google hangouts, etc.
7. Public Relations – the overall perception of your
company or personality by the public. Can include
corporate responsibility, trust and branding. What
do people think you stand for?
Peter Brooks experience:
• Taught Public Relations at the University level for 3 years.
• Advised Mayor Vincent Gray and served as deputy campaign
manager during DC 2014 Mayoral Campaign.
• Coordinated highly successful corporate
responsibility/recruitment events.
• Thousands of hours public speaking experience.
8. Personal Relationship/networking – setting up
events using personal relationships to establish
networking opportunities for sales staff.
Peter Brooks experience:
• Nearly 2,500 contacts on LinkedIn
• Responsible for at least 2 public events and 12 board events a
year as Executive Director of AAHID.
• Generated publications that touched the people designed to
be sold to in such a way that created long term relationships.
• Extensive rolodex and business card directory of professionals
in DC/Baltimore Area.
9. In-person events– this includes setting up lunch
and learns, celebrity appearances, speeches, award
ceremonies, seminars and symposia.
Peter Brooks experience:
• Ran several symposia each year as a College Professor.
• Coordinated and conducted dozens of lunch and learns as a
salesman, averaged $80,000/mo. in sales.
• Have interacted with leading celebrities and dignitaries all my
life including the White House, Kennedy Center and numerous
other performing venues.
• Was correspondence coordinator for national President of
NAACP.
• Trained in Television Directing/Production Management.
10. Industry events– attendance, participation and
leadership at industry related events, generally
held by non-profit or community service
organizations.
Peter Brooks experience:
• Dramatic examples of reaching across historically insuperable
divides to reach accord.
• Membership and active leadership in several industry related
organizations.
• Ran an industry organization and increased fundraising totals
for that national non-profit.
• Work extensively with local non-profits to benefit
communities and people in need.
11. Networking Opportunities – creating opportunities
for sales people to meet people who are resources,
decision makers or the VITO (Very Important Top
Officer).
Peter Brooks experience:
• Knowledge of working with VITOS in two major national
organizations and one Mayor with whom I had daily contact.
• Proven ability to create networking opportunities by clearly
articulating value to all concerned.
• Consistently discovers resources in the most unexpected ways
and locations.
• See section on events and there is an ease with which I
introduce people and find common ground.
12. Tradeshows – industry wide national events that
are critical in showing your standing in the market.
Peter Brooks experience:
• Have worked tradeshows as both coordinator, vendor, press,
and visitor.
• Tradeshows include Health Design Conference, ASHRAE, AFP,
NAACP, NeoCon, etc.
• Have leveraged tradeshows to arrange introductions, plan
special VIP events, presence supervision, networking
opportunities, security, and of course to catch up with old
friends and allied industries.
13. Publications – objects made with print using atoms
as opposed to bits which give the added sensory
experience of touch, transportability and physical
sharing. Ultimately more important than things
seen on the internet.
Peter Brooks experience:
• I have produced publications that range from tri-fold
brochures to Annual Reports, prospecti and business plans.
• My publication experience also includes articles, editing,
advertising, production and design.
14. Direct Mail – publications designed to support
overall sales strategy by delivery through USPS,
gifts and contests.
Peter Brooks experience:
• Nothing beats the ROI of a postcard which is calculated at up to
and around 450% - it is the single most powerful communication
medium, bar none.
• Developed a signature postcard design schema which uses
research based design.
• Targeted, direct mail that will take advantage of our knowledge of
potential client, will be opened, will stand out and will generate
phone calls and SEO. “Let me check them out.”
15. Advertising: Presenting our company or brand
before a select, targeted audience in such a way
that associates us with what they enjoy or
appreciate.
Peter Brooks experience:
• 20+ years experience successfully producing advertising for
events, products and people.
• Worked with two advertising agencies in various capacities
• Contacts within Advertising agency and knowledge to lead
major campaigns.
• Multiple lectures and analysis of advertising for academic
research.
16. Telemarketing/prospecting – contacting leads,
potential leads, current clients and lost
opportunities for research and development
opportunities.
Peter Brooks experience:
• Have set up and helped manage telemarketing and cold calling
operations.
• Courage to cold call and determination to achieve results
demonstrated in multiple situations.
• Scripts developed and implemented for
sales/marketing/branding calling upon constituents.
• Attendance at multiple pre-solicitation and post-solicitation
conference to build teams and interpret proposals.
17. Lead Nurturing – following up on leads and
developing into clients through attention to detail
and prospecting technique.
Peter Brooks experience:
• Have worked in fundraising industry to deliver prospects into
donors on a consistent basis and have handled donors in such
a way that makes them feel confident.
• Developed a program to nurture leads based on individual
practices.
• Am experienced with CRM to ensure follow-up and tracking.
• Developed repeat business and new opportunities through
customer service technique.
22. If you think images like these would help increase your industry relationships,
Brand, trust and sales??
Then these are all photos taken by me
23. Contact your:
Ideal Marketing Manager
Peter Brooks AT brookspeter@msn.com (personal)
midatlanticsalesman@gmail.com (business)
202-210-8816
Once I sign a contract, this offer and website will not be available. As long as its up, this opportunity is available to you.