The document provides guidance on creating an effective 30 second elevator pitch to succinctly communicate the benefits of your business to potential contacts in order to generate more referrals and business. It emphasizes keeping the pitch simple, focusing on the problems your business solves for customers rather than just describing what you do, and leaving the listener with a memorable call to action. The document also includes tips for incorporating visual aids and a strong closing statement to make your elevator pitch stand out.

1. Your 30 Second Elevator PitchYour 30 Second Elevator Pitch

2. Someone asks you what youSomeone asks you what you
do...do...

3. You've now got about 20You've now got about 20
seconds to get it right or yourseconds to get it right or your
window of opportunity willwindow of opportunity will
close, probably forever.close, probably forever.

4. You notice that the person youYou notice that the person you
are responding to is starting toare responding to is starting to
shift their attention away fromshift their attention away from
you. They are obviouslyyou. They are obviously
checking out.checking out.

5. Your brain desperately searchesYour brain desperately searches
for the right thing to say to pullfor the right thing to say to pull
them back into your world... Asthem back into your world... As
you fumble for words you canyou fumble for words you can
feel that window closing.feel that window closing.

6. The words make it out of yourThe words make it out of your
mouth and you immediatelymouth and you immediately
realize you've done nothing butrealize you've done nothing but
confuse them and hasten theirconfuse them and hasten their
decision to find other company.decision to find other company.

7. Sound familiar?Sound familiar?

8. Nailing your elevator pitch isNailing your elevator pitch is
essential for several reasons:essential for several reasons:

9. 1. A 30-second message, done1. A 30-second message, done
right, makes it easy for peopleright, makes it easy for people
to talk about your business toto talk about your business to
others... a viral marketingothers... a viral marketing
message.message.

10. 2. You communicate the2. You communicate the
benefitsbenefits of why people doof why people do
business with you. Most peoplebusiness with you. Most people
are too busy telling folks whatare too busy telling folks what
they physically do rather thanthey physically do rather than
the results they produce.the results they produce.

11. 3. Compels the listener to3. Compels the listener to
refer you business.refer you business.
Do you want more referrals?Do you want more referrals?
A good elevator pitch doesA good elevator pitch does
just that because it definesjust that because it defines
your target market.your target market.

12. 4. You create credibility for4. You create credibility for
yourself and your businessyourself and your business
in just a few words. If you'rein just a few words. If you're
not doing this then yournot doing this then your
losing business andlosing business and
referralsreferrals
 people do business with thosepeople do business with those
they find credible.they find credible.

13. Nail these elements and INail these elements and I
guarantee you'll get moreguarantee you'll get more
business.business.

14. How To Create Your 30-SecondHow To Create Your 30-Second
CommercialCommercial

15. IntroductionIntroduction
Your name, company name, type of businessYour name, company name, type of business
&/or use a headline …&/or use a headline …
a question/statement to capture attention.a question/statement to capture attention.

16. Pain StatementPain Statement
We provide ______________________ forWe provide ______________________ for
businesses, that …businesses, that …
Are concerned about …Are concerned about …
Not 100% happy with …Not 100% happy with …
Are trying to avoid situations where …Are trying to avoid situations where …

17. SolutionStatementSolutionStatement
WeWe’’ve been successful helpingve been successful helping
organizations…organizations…

18. RelevanceQuestionRelevanceQuestion
I was wondering if …I was wondering if …
Do you sometimes feel …Do you sometimes feel …
Are you concerned about …Are you concerned about …
I donI don’’t suppose that yout suppose that you’’ve experienced …ve experienced …

19. Some additional ideas …Some additional ideas …
 Be sure to keep it simple … donBe sure to keep it simple … don’’t ramble.t ramble.
 Have a strong close (call to action) that those listening will remember:Have a strong close (call to action) that those listening will remember:
 Something catchy and memorableSomething catchy and memorable
 Identify a company where youIdentify a company where you’’d like help getting ad like help getting a ‘‘foot in the doorfoot in the door’’
 Share a testimonial … received or to give to another memberShare a testimonial … received or to give to another member
 Include visuals whenever possible … e.g.,Include visuals whenever possible … e.g.,
Health & Nutritionist – vitamins, power bars, etc.Health & Nutritionist – vitamins, power bars, etc.
Title Insurance – copies of mortgage loans, residential real estate signsTitle Insurance – copies of mortgage loans, residential real estate signs
Estate Planning Attorney – a copy of a willEstate Planning Attorney – a copy of a will
Use something very memorable … funny, very serious, etc.Use something very memorable … funny, very serious, etc.

20. ““Word of mouth advertising is byWord of mouth advertising is by
far the most inexpensive, yetfar the most inexpensive, yet
effective form of marketing used ineffective form of marketing used in
the world today. At the same time itthe world today. At the same time it
happens to be the one tool that ishappens to be the one tool that is
least used … create a buzz aboutleast used … create a buzz about
you and your business!you and your business!””