This document discusses ten truths that have positively impacted the author's internet business over the past decade. It begins by explaining that great content is more important than salesmanship alone because content keeps customers satisfied and returning. The second truth discussed is that the easiest way to grow a business is to keep customers happy through quality products, good customer service, and a positive buying experience so they become repeat customers and referrals.
After you send out the first e-mail ad, it's very important to follow-up a day or two later with your list. People may have skipped over it the first time, sometimes people need to see an ad a couple of times before they click or buy or the first e-mail subject line never grabbed their attention.
Nowadays Internet software and e-mail filters can block your e-mail messages from even getting to your opt-in subscribers.
This report will give 30 reasons to follow-up with your list subscribers.
Email Marketing - 30 reasons to follow-up with your list subscribers.Paul Cummings
Email Profit Maximizer - 30 reasons to follow-up with your list subscribers. The entire point of this report is to give you inspirations and idea so that you might have different ideas on how you can follow up with your subscribers.
Writing good copy entails being able to sell your reader just about anything by demonstrating it’s real benefits and utilizing key strategies in your material.
The most beneficial way to do that is to follow some different rules that are an awesome way to better your chances of selling your product. Being persuasive is your most beneficial skill when writing copy, and that's accented most by your power to showcase the advantages of whatever you're selling.
********************************************************************
THE KEY WITH CLICK AND BANK IS EVERYTHING IS AS SIMPLE AS IT POSSIBLY COULD BE ABSOLUTELY EVERYTHING IS DONE FOR YOU
It includes high-quality content that your customers will love and come to your site every day. Also, It comes along with DFY monetization methods. You can start to get your business on the race just by one click.
Find Out More
https://www.facebook.com/makemoneyboss.xyz
https://bit.ly/2y9UYfl
WebCongress US 2013 why does superman wear his underwear outside his pants?. ...Ed Fernandez
a 51 slides review of the status of technology, trends and underlying patterns with emphasis on mobile tech & adoption.
Prepared for WebCongress US edition. Presented at James L. Knight Convention Center in Miami, November 2013
Top 5 Reasons to Become a Better-Fat-Burnerwirkkalab
Becoming a Better-Fat-Burner improves health and well-being across the board. Fat loss is actually sustainable and living life with vitality becomes your default state of being. Do more than wish for better health and fat loss--take action!
http://www.premiertraderuniversity.com/ptucourse -- Free Trading Course
The power of quitting while you’re ahead in trading should not be underestimated, but unfortunately it often
is. At Netpicks.com we really take this to heart and as part of our day trading rules, we clearly outline in our
trade plans how many winning trades we can take before stopping for the session. I want to outline a few
ideas about the power of quitting (POQ) as there are some people who still don’t “believe” in it as a useful
principle.
The Racquet Club at Scottsdale Ranch - An exclusive gated tennis community with 9 clay courts, a luxurious clubhouse and exercise room, 5 pools, 6 spas, lessons and events available for hire - secure luxury living with a tennis state of mind.
Wearable Ecologies - Insights From Intel Sponsored CoursePhilip van Allen
This stack is a compilation of projects and insights on wearables and their implications. It is based on an Intel sponsored studio taught by Philip van Allen, Ben Hooker, and Wendy March (of Intel) in the Art Center College of Design, Media Design Practices MFA program.
The project brief was to discover new approaches to wearable technologies rather than design a specific product. Out of these experimental and speculative projects by the students, Phil and Ben sought to distill insights that can inform future design work in the wearables area. These are in the second part of the stack, starting with a mapping of the ideas.
We were particularly interested in the three themes of the course: Transactions, Contextual Adaptability, and the Aesthetics of Behavior.
See the project brief:
http://www.philvanallen.com/learning/wearables/course-notes/final-project-brief/
Special thanks to Ian Besler for designing the map and presentation
After you send out the first e-mail ad, it's very important to follow-up a day or two later with your list. People may have skipped over it the first time, sometimes people need to see an ad a couple of times before they click or buy or the first e-mail subject line never grabbed their attention.
Nowadays Internet software and e-mail filters can block your e-mail messages from even getting to your opt-in subscribers.
This report will give 30 reasons to follow-up with your list subscribers.
Email Marketing - 30 reasons to follow-up with your list subscribers.Paul Cummings
Email Profit Maximizer - 30 reasons to follow-up with your list subscribers. The entire point of this report is to give you inspirations and idea so that you might have different ideas on how you can follow up with your subscribers.
Writing good copy entails being able to sell your reader just about anything by demonstrating it’s real benefits and utilizing key strategies in your material.
The most beneficial way to do that is to follow some different rules that are an awesome way to better your chances of selling your product. Being persuasive is your most beneficial skill when writing copy, and that's accented most by your power to showcase the advantages of whatever you're selling.
********************************************************************
THE KEY WITH CLICK AND BANK IS EVERYTHING IS AS SIMPLE AS IT POSSIBLY COULD BE ABSOLUTELY EVERYTHING IS DONE FOR YOU
It includes high-quality content that your customers will love and come to your site every day. Also, It comes along with DFY monetization methods. You can start to get your business on the race just by one click.
Find Out More
https://www.facebook.com/makemoneyboss.xyz
https://bit.ly/2y9UYfl
WebCongress US 2013 why does superman wear his underwear outside his pants?. ...Ed Fernandez
a 51 slides review of the status of technology, trends and underlying patterns with emphasis on mobile tech & adoption.
Prepared for WebCongress US edition. Presented at James L. Knight Convention Center in Miami, November 2013
Top 5 Reasons to Become a Better-Fat-Burnerwirkkalab
Becoming a Better-Fat-Burner improves health and well-being across the board. Fat loss is actually sustainable and living life with vitality becomes your default state of being. Do more than wish for better health and fat loss--take action!
http://www.premiertraderuniversity.com/ptucourse -- Free Trading Course
The power of quitting while you’re ahead in trading should not be underestimated, but unfortunately it often
is. At Netpicks.com we really take this to heart and as part of our day trading rules, we clearly outline in our
trade plans how many winning trades we can take before stopping for the session. I want to outline a few
ideas about the power of quitting (POQ) as there are some people who still don’t “believe” in it as a useful
principle.
The Racquet Club at Scottsdale Ranch - An exclusive gated tennis community with 9 clay courts, a luxurious clubhouse and exercise room, 5 pools, 6 spas, lessons and events available for hire - secure luxury living with a tennis state of mind.
Wearable Ecologies - Insights From Intel Sponsored CoursePhilip van Allen
This stack is a compilation of projects and insights on wearables and their implications. It is based on an Intel sponsored studio taught by Philip van Allen, Ben Hooker, and Wendy March (of Intel) in the Art Center College of Design, Media Design Practices MFA program.
The project brief was to discover new approaches to wearable technologies rather than design a specific product. Out of these experimental and speculative projects by the students, Phil and Ben sought to distill insights that can inform future design work in the wearables area. These are in the second part of the stack, starting with a mapping of the ideas.
We were particularly interested in the three themes of the course: Transactions, Contextual Adaptability, and the Aesthetics of Behavior.
See the project brief:
http://www.philvanallen.com/learning/wearables/course-notes/final-project-brief/
Special thanks to Ian Besler for designing the map and presentation
Jack Goldenberg defends individuals and businesses in federal and state civil tax controversies, civil tax litigation, and criminal tax investigations and prosecutions.
Rupert is 6 years old. He lives in a shelter in rural Guatemala since he was a puppy. In the shelter he and the other dogs are vaccinated every year. Despite this, he contracted distemper. Volunteers at the shelter found Rupert lying on the ground and completely rigid. They had two choices: put Rupert to sleep or try to rehabilitate him. They decided to give Rupert a chance. Rupert needs medication and physiotherapy. After three months at the vet clinic, he is now recovering and starting to move.
Rupert is on his way to a new life. He´s doing his part… but he still needs our help. We are selling towels for Rupert. Your donation with the towels will help to pay his bills and start a new life free of pain and suffering.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
"How To Create Your First Six Figure Income In The Home Base Business Arena"Charles Booth
Reveled For The First Time Ever, How You Can Finally Crack The Code And Discover What It Really Takes To Produce Income On Demand With Your Current Business...
Mr Ken Varga recently surveyed thousands of business owners to find out what was in their way of generating more revenue. Then he spent several days categorizing the information to make it useful to them and to business owners like you.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
Startup Selling: How to sell if you really, really have to and don't know how...SalesQualia
Are you a start-up CEO? A technical founder with a great product that you need to start selling now? An engineer at a start-up that's been asked to pitch in with the company's sales? Then this book is for you.
While you’re sitting at your desk coding or productizing, the phone might ring every so often or you receive occasional "request for information" emails from your website. Perhaps you’re lucky enough to gain an introduction from your venture capital partner or friends in the industry. What do you do with that new prospect? How do you move from product development to revenue?
This book teaches your about the basic aspects of the sales process, and provides everyday sales strategies you can utilize immediately in your business. It's practical advice that you can start using right now. In the next 20 minutes. Today. This book will make a difference in your business. You will immediately see how inbound callers respond differently and how you're able to decode the decision process. Before you know it, you might actually begin to like sales...
The author is a 10-year veteran in Silicon Valley with more than 15 years of sales experience. You'll love his candid writing style - loaded with specific questions to ask on sales calls and example conversations that you can implement immediately into your customer interactions.
CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.
3 Ways to Keep Your Business from Dying | Affinity Agency LennyRichardson1
When it comes to Digital Marketing, there are 3 specific techniques that all businesses should be using to stay alive. Read this free eBook to find out the 3 techniques.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Mobile Marketing For Small Business: Loyalty And Lead GenerationDerek Morgan
http://www.heosoftware.com/
Mobile Phone technology is rapidly changing the marketing landscape and consumer shopping and research habits. This is working in favour of small business who embrace change.
On the other hand it is silently eroding traditional business who are not paying attention to this trend which is rushing at them like a tsunami.
Copywriting Guide - Why Copywriting MattersIlya Bilbao
You may ask this:
1 do copywriting
2 do it yourself copywriting
3 do's and don'ts of copywriting
4 how can i get into copywriting
5 how do i get into copywriting
6 how do i learn copywriting
7 how do you spell copywriting
8 how much can you make copywriting
9 how much does copywriting cost
10 how much freelance copywriting
11 how much should i charge for copywriting
12 how much should i pay for copywriting
13 how much to charge for copywriting
14 how much to charge for copywriting a website
15 how to break into copywriting
16 how to build a copywriting portfolio
17 how to do copywriting
18 how to do copywriting in advertising
19 how to do freelance copywriting
20 how to do seo copywriting
21 how to get a copywriting job
22 how to get copywriting experience
23 how to get into copywriting
24 how to improve copywriting skills
25 how to learn copywriting
26 how to start a copywriting business
27 how to start copywriting
28 should i do copywriting
29 what do you mean by copywriting
30 what is copywriting example
31 what is copywriting in advertising
32 what is copywriting job
33 what is copywriting skills
34 what is creative copywriting
35 what is direct response copywriting
36 what is freelance copywriting
37 what is seo copywriting
38 what is web copywriting
39 what is website copywriting
40 what should a copywriting portfolio look like
41 what should i charge for copywriting
42 where to find copywriting clients
43 where to find copywriting jobs
44 where to get copywriting jobs
45 where to learn copywriting
46 where to start copywriting
47 where to study copywriting
48 why copywriting
49 why copywriting is important in an advertisement
50 why copywriting matters
51 why is copywriting bad
52 why is copywriting important
53 why is it called copywriting
54 why learn copywriting
Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. Basically, it's commission-based sales. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits.
Discover over 8 powerful wealth generating methods you can use to make a living from selling products you don't have to create. inside this e book you will discover the topics about using classified ads , leverage with e zine advertising , solo ads etc
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
4. 10 Truths…
Introduction
There are some people, products and practices that are "game- changers". When they are deployed, good things happen. The way we do things, the way we view things, the way we think about things ... and the resulting outcome are affected, oftentimes drastically.
Look at just a few examples...
People: Unquestionably, Steve Jobs, Michael Jordan and Elvis Presley were all "game-changers". Jobs almost single-handedly resurrected Apple from the dead and birthed an entire industry. No one could come into a basketball game and completely take over like Jordan, who seemingly could score at will. Elvis forever changed the music industry with his style and charisma, which pushed the envelope to the point of early censorship.
Products: The assembly line, indoor plumbing and smart phones are all "game-changers" as well. Mass production originated with Henry Ford's assembly line and has been modeled ever since in countless industries. Do you take a bathroom break in an "outhouse"? Neither do I, and it's because of the innovative idea of indoor plumbing that we have this often-unappreciated luxury. At one time a landline phone was the game-changer, then mobile phones took it a step further. Today's smartphones are an unbelievable technological breakthrough.
5. Practices: Things we do like marathon training and fundraising can be added to the list of "game-changers". Back in the day people just ran, but with the development of training programs, marathoners can run faster with less injuries than ever before. There's no doubt that fundraising has forever influenced how charities, causes and independent product developers of all levels can get the financial backing they need to exist.
We all recognize a "game-changer" when we see it, or when someone points it out to us.
But, what exactly is a "game-changer"?
Here's the definition I use...
That which positively alters the overall outcome.
Words like "impact", "influence", and "effect" all come to mind. "Game-changers" are the people, products and practices that change things for the good.
I've been making a full-time living from home with my Internet business since late 1999. During that time I've made several million dollars in profit and have helped tens of thousands of people around the world with their own Internet businesses.
Recently I took a look back and jotted down the ten things which have impacted my business the most over the past decade-plus. I call them...
TEN TRUTHS!
Each of these "truths" has positively altered the overall outcome of my business. Said another way, each of them has made me more money than I would have made without them.
6. Rather than share them with VIP coaching clients in a high-ticket consultation, I decided to put them down in an affordable report so that ALL people could learn from them. Let’s look at each of them…
Truth #1: Salesmanship is the Hare, Content is the Tortoise – And We Know Who Wins in the End
There’s an old story about the tortoise and the hare who challenged each other to a foot race.
At the starting line, the hare took off quick like a bullet. He looked back to see the tortoise moving along slow and steady, but way behind the hare. So the hare napped. Meanwhile, the tortoise slowly and steadily made his way to the finish line to win the race.
You can take away a great business lesson from this fable:
Slow and steady wins the race.
And since salesmanship is the hare and content is the tortoise, you know where to focus your efforts.
I've seen a lot of slick marketers come and go in this business in my ten+ years as a full-timer, but those who were in this business then and still are here now all share one thing in common:
Great content.
Think about it…
Example #1: You can sell anything with good marketing – once. A great sales letter can sell a mediocre ebook, a misleading report or even a downright ghastly video. But as soon as the customers discover the quality of the content, they’re out the door for good.
7. Some will refund, some won’t, but none of them will ever buy from the marketer again.
Example #2: You’ve probably also seen people use poor content – even “scraper content” – to pull in traffic from the search engines. Problem is, this content is written solely for the search engines, without any regard whatsoever for the end user.
So while the site might pull in traffic, it’s NOT going to garner any repeat visitors.
Both of the above points are examples of short-term thinking.
But this sort of business model always leaves the marketer scrambling for new customers, trying to repair his reputation and chasing rather than attracting customers.
It’s exhausting – no wonder people who do this tend to eventually give up!
Listen, making money doesn’t have to be that hard.
Instead of relying solely on great salesmanship to make money, why not focus on a combination of great salesmanship AND great content?
That way your marketing and sales copy bring the customer into the door – and your great content keeps them coming back again and again.
Which brings us to the next point…
8. Truth #2: The Easiest Way to Grow Your Business is to Keep Customers Happy
I can’t put it any more plain than this:
If you didn’t have any customers, your business would cease to exist.
And that means one of the keys to building and growing a successful business is to grow your list of satisfied customers.
Indeed, when you have satisfied customers, your business grows because of the three R’s. Let me explain…
Repeats: Satisfied customers become repeat customers – and they usually make repeat purchases with escalating frequency and price points.
Example: The customer who’s satisfied with his $10 purchase will go on to buy your $50, $100, $500 items… and so on. As long as he’s satisfied – and as long as your products keep meeting his needs – he’ll keep buying.
Referrals: Unhappy customers tell their friends to steer clear of you and your business. Fortunately, happy customers also tell their friends about your products or services.
Sometimes satisfied customers become active affiliates who promote your products via traditional means. These are folks who are marketers as well as customers.
At other times, your satisfied customers simply become raving fans on forums, blogs, social networks and elsewhere.
9. Example: Other members of a forum might ask who has the best product in your niche, and your raving fans will always answer those threads by naming you, naming your products and even linking to your sales pages.
Now that’s powerful!
Residuals: Finally, happy customers don’t just buy your products – they trust you enough to join your membership sites and other continuity programs. They’ll join your highest priced programs – maybe even personal coaching – and become “followers” who’re part of your inner circle.
It all seems pretty simple, right? But here’s the thing…
Satisfying your customers isn’t just about putting out quality products and over-delivering on expectations.
They’re important, yes. But they’re NOT the only factors.
You also need to give your customers a good buying experience. In other words, you need to provide great customer service.
You see, you can have the best products in the world, but you may only have a handful of happy customers if your customer service stinks.
Example #1: Maybe a customer purchases one of your items but is unable to download it. And when he emails you about it, you don’t get back to him for a week or two. Probably by this time he’s so frustrated that he’s requested a refund.
10. Example #2: Or maybe you offer software but no support. Maybe you don’t even provide adequate installation and customization instructions. Even if your software is better than the competitors’ software, your customers are going to drift away and find someone who’s willing and able to show them how to make their purchase work.
Bottom line: Provide great products and a great buying experience, and your customers will repay you tenfold through repeats, referrals and residuals.
11. Truth #3: You Need Only One Source of Traffic to Get All the Visitors You Need – Partner Traffic
When you first start thinking about how to get targeted, high quality traffic to your site, you’re faced with a lot of options.
These options include affiliate and joint venture (JV) marketing, pay per click (PPC) marketing, search engine optimization (SEO), ezine articles, blog posting, video distribution, placing classified ads, distributing press releases… and everything else.
However, you really only need to use one source: Partner traffic (i.e., traffic from your affiliates and joint venture partners).
There are two reasons for this.
1) First, if you put a good affiliate program in place, you don’t need to use any of the other traffic-generating tactics. That’s because your affiliates will do them for you!
Your good affiliates and JV partners will:
• Blog about your products.
• Tell their lists about your products.
• Write and submit articles to article directories.
• Purchase banner ads, ezine ads, PPC ads & classified ads.
• Market your products offline.
• Drop links to your products on forums & social sites.
• Create short reports to sell your product.
• Mention your product on their own thank you and download pages.
And so on.
12. The point is, if you have a good team of affiliates, you don’t even need to touch those other marketing methods.
I’m talking from experience here. Since 2004 – about ten years online – I’ve purchased almost no advertising myself except to test new offers and tweak them so my affiliates and JV partners will make bigger commissions. My affiliates do it all for me. And your affiliates can do all your advertising, too.
2) Now, there’s a second reason why partner traffic is such valuable traffic. Namely, because it’s just another form of word of mouth traffic – which is extremely powerful and returns high conversion numbers.
Let me explain…
Example: Let’s suppose Paul the Prospect is thinking about buying your product. He doesn’t have a clue who you are. So if he merely stumbles on your sales page through one of your own articles or blog posts, he may not be wholly convinced to buy your product.
Now let’s suppose that Paul the Prospect is on Mark the Marketer’s list – and he has been for many months, maybe even a year. As such, Paul trusts Mark implicitly. When Mark recommends something that Paul needs, Paul doesn’t even bother to read the whole sales page – he buys it mainly on the basis of that trusted recommendation.
You can see where I’m going with this. If Mark recommends YOUR product to his list, you’ll get an amazingly high conversion rate – simply because a trustworthy source is recommending your product to a list with which he’s built a relationship over the years.
13. That’s powerful.
Bottom line: Focus on finding and recruiting affiliate and joint venture partners. Not only can you get a great deal of traffic from these partners, it also tends to be high-converting.
But don’t discount paid advertising if only to prove and test your offers for your partners – To learn more about doing this click here
14. Truth #4: The Fortune is NOT in the List – The Fortune is in How You Utilize the List
You’ve heard the marketer’s mantra a million times: “The money is in the list.”
Listen, that’s NOT entirely true.
If it was true, then anyone could build up a big list and soon retire to a private island. But it doesn’t work that way.
People still believe it, however. You’ll see beginning marketers focusing on building up big lists quickly – a few thousand in a just a week, tens of thousands in a few months, 100,000 strong in a year.
They start having visions of a $1 per subscriber per month rolling in.
When the money doesn’t materialized, they’re baffled. Worse yet, sometimes new marketers are shocked to discover that their conversion rate is at or near zero. You can see how frustrating this is to folks who believe that all you have to do is build a list and watch the money roll in.
Now, a list can be profitable. But in order to see those profits come in, you need to do two things…
1. Build a Targeted, Responsive List
If you’re selling dog collars, then you should be building a list of people who want to buy dog collars.
Building a list of cat owners, people who like rose gardening or people who want to learn how to cook French food aren’t good candidates for your list. Your subscribers need to all be interested in what you’re selling. Period.
15. Secondly, your subscribers must WANT to be on your list. If you offer a freebie (like an ebook) in exchange for an email, your subscribers better know they’re going to get a newsletter from you. If they join a contest, they better know their registration puts them on your list. And so on.
Point is, use whatever means you want to get them on your list – but make sure they’re equally as excited to read your newsletter as they are to get your freebie.
2. Build Relationships With Your Subscribers
As mentioned, the first step in building a responsive list is to make sure you’re only attracting targeted subscribers who want to join your list.
The second step is to build relationships with your subscribers. As they begin to know, like and trust you, they’ll start buying more and more from you.
Here’s how to build those good relationships:
a) Communicate Regularly: Think about your personal relationships – how often do you talk to your best friends? Chances are, the people you know, like and trust the most are also the ones you talk to regularly.
And likewise, the best way to build up a relationship with your subscribers is to communicate regularly. If you’re only sending them emails once per month, they’re going to forget about you in between emails – and they may even forget your name and report your emails as spam.
But send out emails regularly – about once a week – keeps your name in front of subscribers and gives you a chance to share quality content and offers.
16. Which brings us to our next point…
b) Create Quality Content: Your subscribers signed up to your list to get solutions. And in many cases, that means they want information.
If you can solve their problems (by providing quality content), you’ll earn their trust. And that makes it much easier for you to sell your offers.
c) Choose Solid Offers: The second way to provide solutions to your prospects’ problems is by recommending products that solve their problems.
However, just as you need to provide quality content, you also need to recommend quality products – honestly. To do otherwise means risking your reputation as an honest marketer.
Here are a couple guidelines:
If you wouldn’t recommend it to your best friend or your mother, don’t recommend it to your list.
Review the product honestly, flaws and all. Indeed, revealing a flaw creates trust between you and the prospects, and this trust spurs sales.
To learn the real secrets of profitable list building CLICK HERE
17. Truth #5: There is No Better Income Generator for the Long Haul Than a Subscription Program
Over the years I’ve sold everything from $5 reports to consulting programs at $5,000+ and everything in between. And here’s what I’ve learned:
The key to long-term profits is to start a subscription site (AKA continuity program).
Now, I’m not talking about a hidden continuity (forced continuity) program where marketers trick their customers into getting rebilled month after month. Instead, I’m talking about a completely transparent program. And in some cases, you use the rebilling as a benefit to the customer.
Example: Do you have an automatic subscription to a newspaper or magazine? It would be a hassle if you had to log into the provider’s site every month and renew (and pay for) that subscription manually. That’s just one reason why it’s actually a benefit for customers to get rebilled automatically.
And there are plenty of benefits and reasons why marketers like continuity programs, too. Here are five of those reason and benefits:
You get an effortless, residual income stream. Because your customers are rebilled automatically (usually monthly, but sometimes weekly), you don’t have to spend as much time thinking up new backend offers to sell to your customers. And once you’ve built up your membership numbers, you have a fairly predictable and reliable monthly income coming in… effortlessly!
18. You can create a “set it and forget it” membership site. You don’t have to chain yourself to your computer just because you’re running a membership site. If you run a fixed-term membership, you can create the content ahead of time, load it up into an autoresponder or blog… and then spend more times doing the things you enjoy.
There are plenty of backend income opportunities. Every week – and certainly every month – you’re sending out new emails and content to your subscribers. And that means you have plenty of chances to sell extra products and services to your existing customers.
Think about it. If you were running a traditional business where you sold products in order to build customer lists, then you’d need to constantly sell backend products in order to sustain your income. But when you have a membership site, you’re bringing in your main income passively through membership – and all the backend products contribute are just “gravy” as far as your income is concerned!
You position yourself as an expert in your niche. When you create a membership site and regularly produce quality content and solutions for your customers, they’ll start to see you as the expert in your niche. And that means it’s even easier for you to sell additional products and services on the backend.
Low barriers to entry. Starting a membership website several years ago was tricky, simply because most of the payment processors didn’t have recurring billing. Plus, most people
19. wanted to use automation tools such as membership scripts – and there were very few on the market.
I know because I’ve built, and partnered on at least two programs that created membership systems and have since recommended at least 4 others to my subscribers
Today it’s much easier. Indeed, you can be up and running in a matter of hours, simply by using PayPal or Zaxaa (who will give you a membership script for free) plus an autoresponder.
Bottom line: Go ahead and stock your product funnel with everything from inexpensive reports to high-ticket home study courses – but don’t forget about continuity programs!
20. Truth #6: Creativity in Your Marketing Can Make You a Fortune With Minimal Work
Good information, a solid reputation and a dash of creativity go a long, long way together.
Let me explain…
Plenty of marketers put out a product, sell the product to their customers and then think up a new product to sell to these customers. They “rinse and repeat” this process over and over.
I tell you what – it’s exhausting to come up with new products all the time.
So here’s a tip: You don’t need to start from scratch every time you create a new product.
Instead, I suggest you consider one of my favourite strategies – repurposing content.
Let me give you an example to show you why this is such an powerful and profitable strategy…
1. I originally wrote my Profits Jump coaching program (no longer available) and earned well over $40,000 from it. (This is where many marketers would stop.)
2. Sometime later I sold a "product" Digital Marketing Tycoon and made quite a bit of additional money. (tens of thousands)
3. Next, I offered this book on Amazon and sold a lot of copies
4. Then I sold resale rights to the product for $97 and sold quite a few of those licenses.
21. 5. Finally, over two years later I sold 200+ PLR licenses to that same product (renamed and slightly reworked/updated).
Now consider this – I made tens of thousands of dollar selling the same information over and over.
The only difference is that I reformatted and repackaged it.
Indeed, just a few hours work tended to result in thousands of dollars.
Plus think about this – if you have a niche product (like a golfing ebook), you can convert it into an autoresponder course, a membership site or even use it as the basis of personal coaching offer. Then you can repackage the content and sell the resell rights to marketers.
In other words, you can profit from two niches – golf and Internet marketing – with the same product!
22. Truth #7: It’s Better to Master One Thing Than to Dabble With Many Things
If I was just starting out with online marketing – and I needed to drive traffic to my sites – I’d focus on partner traffic (as mentioned earlier).
The truth is, however, you can be successful with most any proven traffic generation strategy – provided you stick master it and stick with it long enough to see results.
You see, a big problem I’ve noticed is that many new marketers tend to spread themselves too thin. They become a “Jack of All Trades” but a master of none. They put up a few blog posts, write a few articles to submit to EzineArticles.com, gather together a handful of affiliates, optimize for a couple keywords… and so on.
Because they’re attempting too many traffic tactics at the same time, they end up doing a mediocre to poor job of generating traffic with any single strategy.
Many times, they skip from one thing to the next before they even see results. (And then they assume none of the strategies work.)
They also buy course after course believing each time they will get the answer they need… when the truth is it’s staring them in the face!
Point is, if you do a lot of things poorly or even "so so", you'll spend more time and see less results than if you do one thing very well.
So pick a business model and pick a traffic strategy – and then focus 100% of your efforts on mastering it and getting results.
23. Truth #8: Anyone Who Doesn’t Outsource Doesn’t Recognize the Value of Outsourcing
One of the fastest ways to grow your business is to clone yourself. Since that’s not possible yet, the alternative option is to hire freelancers to do some of your work.
Indeed, I’ve come to believe that anyone who’s not outsourcing is simply missing the boat.
Here’s why…
1. Your time is better spent focusing on other tasks.
Most of the tasks you’d ever consider outsourcing are “low value” tasks. That means you get a very low return on your investment of time. And in most cases, it makes better financial sense to outsource the low-value tasks so that you can focus on the high-value tasks.
Let me give you an example…
Example: I can hire a freelancer to setup a blog for me for $20 – or I can spend an hour doing it myself. Because my time is much more valuable to me than a mere $20 per hour, the choice is clear – outsource!
Then my time is free to do things like build relationships with my joint venture partners, brainstorm new product ideas or work on my business plan (all of which are high-value tasks and/or they can’t easily be outsourced).
24. Let me elaborate on that point…
2. The investment is returned many times over.
You have a million and one little tasks to do in your business, from creating products to designing your site to marketing your sites. If, as mentioned above, you focus on the high-value tasks and outsource the rest, you’ll see your investment returned many times over.
Let’s continue with the above example.
Consider this…
Example #1: If I pay a guy $20 to set up my blog and then use that hour to write a small report that I sell over and over again for $20 – potentially making tens of thousands of dollars – which was the better use of my time? The clear answer is to use my expertise to write the report.
Here’s another example…
Example #2: Let's say you pay a ghostwriter $500 to create a really good 25 page manual. If you sell it for just $27, then you only need just 19 sales for it to pay for itself. From the 20th sale on is pure profit – and get to profit for the life of the product.
25. You can even repackage and reformat the content (as mentioned in Truth #6) to keep profiting for years to come! For example, if you sell just five $100 licenses, you get your money back almost instantly. And you still own rights to the product so you can profit from it as long as you’re still breathing.
It's a no-brainer.
Let me give you another example…
Example #3: Let’s say you outsource some of your advertising – maybe someone is going to set up and manage a pay per click campaign for you. If this outsourced traffic generation tactic costs you $1 per visitor and you make $1.25 per visitor, then you’re making a profit.
Even if you spend $10,000, you’ll bring in $12,500. That means you’ll pocket $2500 for every 10,000 visitors they send you – and that’s just on the front end. These customers get added to your customer list, so you can send backend offers to make hundreds more per customer!
Again, it’s a no brainer.
3. Outsourcing removes barriers.
If you ask the average Internet marketer (who is failing, by the way) what is keeping them from success, they'll usually know immediately
26. what stands in their way. They might be technophobes… or they hate to write… or they can’t stand dealing with pre-sale questions.
When you outsource, all these barriers fall to the side of the road – that’s because all you have to do is outsource whatever is holding you back.
Don't know how to setup a list? Outsource it.
Can't figure out script installations? Outsource it.
Don't know how to do SEO? Outsource it.
Don’t know how to land good affiliates? Outsource it.
Can’t design a website to save your life? Outsource it.
You don’t have to let lack of knowledge, tedious tasks or even fear stand in your way any longer – just outsource the tasks that you don’t want to do!
In these cases, it just makes sense to hand the job over to a professional who can do it faster and better than you.
4. It's an investment.
Those who are most reluctant to outsource think of it as an expense. It’s not – it’s an investment. And if you outsource your low-value tasks, you’ll make your money back many times over.
Plus think of this…
27. If you opened a brick and mortar store you'd have a minimum of the following expenses:
• Property lease or rent.
• Utilities with deposits.
• Office supplies and other materials.
• Inventory.
• Marketing literature such as signage and business cards, advertising, etc.
• Insurance.
These expenses would easily cost thousands, if not tens of thousands of dollars. So why not spend a few hundred bucks and invest in your Internet business?
28. Truth #9: The Greatest Education You’ll Ever Receive is the One Obtained by Observing Others
You can learn a lot from studying a book or another information product. But you can learn a whole lot more by studying what master marketers are doing.
Case in point…
I got started in this business by watching other master marketers. I studied their sales letters, subscribed to their newsletters, analyzed their emails, and devoured their affiliate training materials.
See, I wasn’t just learning by reading their products.
I'm much more interested in what others are doing than what they are saying. I was learning by watching them and learning their every move. And then I modelled – NOT copied – my own efforts after theirs.
So here’s what I’d suggest you do: Spend a little less time with your nose in a manual and more time just watching what successful marketers around the web are going.
Example: Instead of reading yet another book about product launches, become an affiliate AND a customer for an upcoming launch.
That way you can watch the process unfold from both sides of the counter.
No matter what you’re observing, you should ask yourself questions like this:
• What works and what doesn't?
• What gets great feedback and what causes others to complain?
29. • What are other people doing well and what are they doing poorly?
• What creates a viral affect?
• What makes successful sales letters so persuasive?
• Why do people buy this product?
• Why do people respond so eagerly to this approach?
• Why is this product selling like ice cream in July… while a similar product is failing?
• Why is one blog a “must visit” blog, while another blog on the same topic is not worth visiting at all?
And so on.
Just keep observing and asking yourself these questions – and once you’ve reverse-engineered a successful product and marketing process, model it in your own niche.
30. Truth #10: By Contributing to the Success of Others Your Own Success is Enlarged
You’ve heard these sayings before:
You reap what you sow.
If you help someone get what they want, you’ll get what you want too.
What you send out comes back to you tenfold.
These aren’t just motivational catch phrases they’re truths to live by. Because whether you’re helping a customer successfully solve his problems or you’re helping a joint venture partner make money, your own success is enlarged.
Let me give you a few examples…
Your product helps a customer solve his problems. This goes back to Truth #2 – if you create good content that solves problems, you’ll have happy customers. And happy customers reward you with repeat business, referrals and residual income.
You go the extra mile to help a customer personally. Customer service isn’t limited to only those tasks that put a direct profit in your pocket. For example, you don’t just answer pre-sale inquiries and ignore the rest. Instead, you help your customer… no matter what they’re asking.
31. Example: Maybe you just created an audio interview. And maybe one of your customers is hearing- impaired. If you go the extra mile to create a transcript of that audio, you can bet your customer will remember it (and order from you again). You just created a satisfied, lifelong customer.
But that’s not all. By helping that one person, you just created a new format for your product – and that means you now have an upsell offer to pitch to your customers.
You create a product with an expert in your niche. Even if you do most of the work and it seems your partner has benefited the most, you still reap great rewards. That’s because your name is now linked to that expert. So even if you’re new to the niche, you’ve already established yourself as an expert, too – just due to your association with the other person.
So not only do you have a product (which puts a profit in your pocket), you now have a new reputation that you can directly use to attract new customers and profits.
You promote someone else’s product. If you promote another marketer’s product with an affiliate link, then obviously you benefit too. But what benefits could you possibly get from promoting a product without an affiliate link?
32. For starters, your savvy customers will be impressed that you’re not seeking financial compensation – and that means they’re more likely to trust you from now on. That trust leads directly to more sales.
Secondly, if you’re recommending a good product, then your reputation for honesty grows. And again, this leads to more sales.
Finally, the other marketer may just surprise you. He may decide to promote YOUR product without an affiliate link. And in the end, your small gesture may turn into a massively profitable move that endeared you to both your customers and the other marketer.
33. Conclusion
Congratulations – you now know my ten business-changing truths, many of which took me several years to uncover. Indeed, there are many other lessons I've learned that I could share as well.
Maybe when I've been online 20 years I'll share 20 truths.
But when I reflect back on the last ten years, these are the ten lessons that stick out in my mind the most.
Let’s quickly recapped some of these lessons:
Salesmanship is the hare, but content is the tortoise – and you know which one wins!
Happy customers reward you with repeat business, referrals and residual income.
Subscription programs are great long-term income generators.
The fortune isn’t in the list – it’s in how you use the list.
Outsourcing is a great investment that helps you grow your business more quickly.
Plus five other lessons that you can put to use immediately to grow your business!
Like anything, just knowing these lessons isn’t going to put a profit in your pocket.
That’s why I encourage you to really take them to heart and start applying them today. And then in ten years you can look back and see this day as the day that changed everything!
34. “Six New Titles Every Marketer Should Have On Their Bookshelf”
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