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The Sales
Blueprint…
Your Presenter David Guest
• 23 Years Sales Experience
• From 30k – 300k in 7 years
• Read over 240 books on sales,
marketing, business, psychology.
• Invested over $748,000 in my own
business education
• 15 Years coaching
• Multi-awards
• Client Results
• Marketing
• Presenting
WINNER
Global Marketing Coach
2012
A Little Bit About Learning ...
•Notes, power-point …
•Turn off mobile phones …
•Using Colors ...
•Calling out answers ...
•Raising your hand ...
•Clench Hands Exercise …
Is the Failure
to PARTICIPATE!
The ONLY ...
Give 100% and…
You will get 100% ...
FAILURE
Ownership
Accountable
Responsible
Blame
Excuses
Denial
Are you Above or Below the Line?
To make sure you get the
most out of your learning…
I KNOW!
To make sure you get the most
out of your learning…
“Isn't that
interesting?”
To Make Sure You Get the Most Out of
Your Learning ... You Must Be Willing to
Have Some ...
What you can expect from this
workshop?
Blinding Flashes of the Obvious…
BFO’s…
What I want out of this
workshop…
Reticular Activating
System…
The compass for your
brain
Goals set the direction
Why create a Sales
Blueprint?
• Leads are expensive
• Sales people are expensive
• Sales conversations are short, sharp and
irreversible
• Hard to measure
How to create a Sales
Blueprint?
• You
• Process
• Artifacts
YOU
YOU
• Purpose
• Beliefs
• Communications Skills
Professionally
Helping Others Buy
Definition of Sales
4 Types Of Salespeople
4 Types Of Salespeople
4 Types Of Salespeople
4 Types Of Salespeople
Beliefs…
5 Beliefs YOU have around…
Salespeople
Customers
Product/Service
Are Sales Decisions
Based on…
Logic Emotion
Beliefs…
5 Beliefs YOU have around…
What is MONEY?
Professional Sales
People
4 Steps to Learning ...
Communication Skills
Communication?
True Communication is
the Response You
Get…
Communication Skills
• Priming
• Connection
• Rapport
Priming
“Priming” activates
unconscious emotional
associations people have with
targeted objects
Priming
• First impressions
• HOW you communicate
• Engagement
• Appropriateness
• Credentials
Connection…
3 Tools Of Communication
D I
SC
Outgoing
Reserved
T
A
S
K
P
E
O
P
L
E
Connection…
Time for a bite
to eat ...
1 Hour for Lunch ...
Please return before
time ...
Sales Process…
The Formula for CHANGE ...
D x V + F > R
Dis-satisfaction
Vision
First Steps
Resistance
Incoming
Inquiry
Qualify
Book
Appointment
Send Info
Confirm Info
Received
24 Hour Call Appointment
Proposal
Presentation
Artifacts…
• Sales Scripts
• Brochures
• Email Templates
• Testimonials
• Videos
• Presentation
Table Topic
Create the first draft of
your sales process
flowchart
There should be at least
5 steps
Trust
Need
Solution
Urgency
Close
The Sales Call…
Positioning Statement…
• Permission
• Them
• You
• Solution
• Agreement
• Investment
Table Topic
Identify a specific stage in your
sales process
Write your own Positioning
Statement
Trust
Need
The Sales Call…
Questions
OLD vs NEW Selling
The Question Game
Find a partner
Goal of the game is to ask
questions
3 minutes
First person to make a statement
learns
Cup of Coffee Rule…
The Question Funnel
Let Them Sell
Themselves
The Questioning
Process
Question Softeners
The Question Cycle
Table Topic
Create a list of the top 7
questions you should ask every
single time
Handling Objections ...
Agreement ...
Any Other Reasons Besides ... ?
If __(reason)__ was OK Go ahead ... ?
If NO ... must be another reason can I ask
what that is ... ?
If YES ... Then let’s invest some time
looking at __(reason)__ …
Trust
Need
Solution
The Sales Call…
Solution
After You’ve Reached Emotion &
Gathered Information
“Based on what YOU’VE
told me [NAME]
Either ‘X Solution’ or ‘Y
Solution’ will suit you
best …”
Trust
Need
Solution
Urgency
The Sales Call…
Urgency
Trust
Need
Solution
Urgency
Close
The Sales Call…
Temperature Check
Close
When You’ve Offered An
Either/Or Solution
Check the Prospect’s
and ask a
Temperature
Detail Question
Temperature Checking
Either/Or Temperature
Checking
Detail Questions
Detail Questions ...
Getting Information
Silence ...
Being Professional ...
• Develop a Sales Kit ...
• Dress Appropriately...
• Always be On Time ...
• Keep in Touch ...
• Pre-Frame a Prospect ...
• Do Your Homework ...
• Keep Testimonials ...
Being Professional ...
• Build Rapport ...
• Find what’s Most Important to
Your Prospect ...
• Always Follow Up ...
• Ask for Referrals ...
• Send Thank-you Cards ...
• Be Consistent ...
To finish up ...

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Sales blueprint workshop