Haiku Deck is a presentation tool that allows users to create Haiku style slideshows. The tool encourages users to get started making their own Haiku Deck presentations which can be shared on SlideShare. In just a few sentences, it pitches the idea of using Haiku Deck to easily create visual presentations.
The marketing plan aims to increase condom usage among Vietnamese youth aged 18-24 and raise awareness of the OK condom brand. It will use a 4-step AIDS model of Awareness, Interest, Desire, and Action. Awareness activities include public relations campaigns, a mobile app, and media coverage. Interest will be generated through celebrity endorsements and educational videos. Desire will be appealed to by diversifying products and packaging. Action will be encouraged through promotions, bundling products, and expanding distribution channels. The 5 million VND budget will fund digital and offline marketing, partnerships, and operational expenses like app development and product additions. The goal is to increase OK condom usage to 70% and revenue
Haiku Deck is a presentation tool that allows users to create Haiku style slideshows. The tool encourages users to get started making their own Haiku Deck presentations which can be shared on SlideShare. In just a few sentences, it pitches the idea of using Haiku Deck to easily create visual presentations.
The marketing plan aims to increase condom usage among Vietnamese youth aged 18-24 and raise awareness of the OK condom brand. It will use a 4-step AIDS model of Awareness, Interest, Desire, and Action. Awareness activities include public relations campaigns, a mobile app, and media coverage. Interest will be generated through celebrity endorsements and educational videos. Desire will be appealed to by diversifying products and packaging. Action will be encouraged through promotions, bundling products, and expanding distribution channels. The 5 million VND budget will fund digital and offline marketing, partnerships, and operational expenses like app development and product additions. The goal is to increase OK condom usage to 70% and revenue
Este documento discute vários tópicos relacionados à puberdade e desenvolvimento feminino, incluindo mudanças no corpo durante a adolescência, menstruação, sexualidade e a primeira relação sexual. O documento fornece informações sobre esses tópicos-chave e enfatiza a importância de falar sobre esses temas sensíveis.
Cinematography involves four main areas of focus: camera shots and angles, editing, sound, and mise-en-scene. Camera shots establish settings, characters, and objects using techniques like panning, tilting, close-ups, and mid-shots. Editing creates meaning by joining shots together based on principles like tempo and collage. Sound, both diegetic and non-diegetic, is added to set atmosphere and evoke emotions. Mise-en-scene encompasses lighting, set design, costumes, composition, and acting to tell visual stories through aesthetic elements.
Correo electrónico con el correo postalIsaac Curicho
El correo electrónico es más rápido que el correo postal, se puede enviar a múltiples destinatarios al mismo tiempo de forma gratuita y permite correcciones ortográficas. Ambos métodos comparten la necesidad de escribir un mensaje y enviarlo a un destinatario, así como el uso de un sobre como su icono distintivo.
Gatekeepers provide security and order in houses of worship to ensure congregations can worship safely and peacefully. They work with police and are strategically placed throughout churches to protect and defend the word of God, as referenced in the Bible. Those interested in becoming gatekeepers can contact the person listed for more information.
This document outlines the themes, goals, and project for a second term. The theme is materials and what they are made of. The document discusses the origin and classification of materials as well as natural, processed, and recycled materials. The comprehension goals are for students to design and customize a blog using a Google account, learn how to make and upload videos to YouTube using Windows Live Movie Maker. The project is blog design which explores the origin and organization of materials through pictures and videos.
Este documento resume las noticias y eventos de la semana del 13 al 17 de abril en un centro educativo. Incluye actividades relacionadas con el Día del Libro sobre Federico García Lorca, la publicación de listados provisionales de admisión para el próximo curso, y la entrega de premios de un concurso de ahorro energético. También proporciona enlaces a carpetas de fotos de eventos recientes y correos electrónicos sobre campamentos de verano, un nuevo gabinete psicopedagógico, y circulares para diferentes curs
El documento muestra ejemplos de seis estilos de letra (normal, negrita, subrayado, cursiva, tachado, subrayado doble, superíndice y subíndice) en cuatro fuentes (Arial, Times New Roman, Courier y Comic Sans) y en seis tamaños de fuente diferentes (26, 22, 18, 14, 10 y 6 puntos), para demostrar los diferentes tipos, estilos y tamaños de fuente.
1) Cut cabbage into small pieces and roast in oil with salt until softened. Add water and cook further.
2) Add rice, cracked wheat and milk to the cabbage, then add cream, black pepper, salt and pepper flakes.
3) Make a roux by melting butter and adding flour, then mixing into the cabbage mixture.
4) Top the finished cabbage food with butter and pepper flakes.
This document proposes launching a new branded rice brand called Lành targeting health-conscious mothers in Vietnam. It begins with an agenda that includes business analysis, customer understanding, brand positioning, and launch. It then provides background on the Vietnamese rice market and an opportunity for a branded rice focused on health. Customer segmentation and consumer journey maps are presented, identifying an insight that mothers worry about family health but rice safety is unaddressed. The brand is positioned around "authentic rice for good health" with benefits of traditional farming practices. A marketing strategy is outlined including a TV series, exhibition, and sampling to promote the message of giving children the same authentic rice their mothers had in the past. Financial projections estimate over 300 billion VND
This document discusses the launch plan for a new rice product called AROVIET Rice. It begins by analyzing consumer preferences for rice qualities like aroma. It positions AROVIET as a fragrant rice with natural and specific aromas. The document outlines the product portfolio, target consumers, and brand positioning. It then provides details of the launch campaign including objectives, timeline, tactics, and budget. The campaign aims to increase trial through sampling and promotions to achieve purchase and loyalty among target consumers.
Elite Young Marketers Assignment 21.1 Ba Loc_Ngoc TramYoungMarketers2
This document outlines the process for producing a television commercial (TVC). It discusses the key roles of the client, advertising agency, and production house. The process involves 4 main steps: 1) the client briefs the agency on the project objectives, 2) the creative team develops concepts and tests them, 3) the production house handles pre-production, shooting, and post-production, and 4) the finished TVC goes through censorship before publication and broadcasting. The goal of a TVC is to introduce, convince, remind or switch consumers regarding a product or service within a short time duration, typically 30-45 seconds.
Elite young marketers assignment 19.1 ba loc_ngoc tram_finalYoungMarketers2
Corporate PR involves managing a company's reputation through effective internal and external communication strategies. It encompasses media relations, corporate social responsibility initiatives, internal communication, and protecting the company during critical situations. The key elements of Corporate PR include corporate citizenship, corporate communication, and corporate ethics. Corporate citizenship focuses on a company's responsibilities toward society and positive impact on stakeholders. Corporate communication oversees messaging strategies and developing relationships with media, employees, and investors. Corporate ethics ensures trust and transparency between a business and its customers.
Elite young marketers assignment 18.1 phu cuong_ngoc tramYoungMarketers2
The document describes an activation campaign by Acnes skincare brand at MT Channels supermarkets in Vietnam to target teenage girls. It outlines the target audience, context, and umbrella idea of providing a quick and complete 3S formula solution for acne concerns. The activation was designed to have booths like small clinics where product guides (PGs) would test customers' skin, give advice, and present the Acnes product portfolio and promotion. However, the feedback noted the activation was not very effective as supermarkets were the wrong channel, the PGs did not clearly deliver the key 3S formula message, and there was a lack of tactics to attract customers and amplify the messaging through social media.
Ym3 warm up marathon - grand interview - simple teamYoungMarketers2
Vinacafe aims to establish its brand role of reviving forgotten Vietnamese values and inspiring youth pride. Younger Vietnamese agree their country has negative images and they do not feel proud or knowledgeable about Vietnamese culture. The campaign will collect 20,000 stories from youth about how to improve Vietnam. It will use influencer videos, interactive machines, and exhibitions to trigger awareness of values, engage youth to share stories, and amplify positive images of Vietnam. The goal is to make 70% of youth feel proud to be Vietnamese and introduce their nationality.
The document outlines YoLove, a Valentine's Day digital marketing campaign in Vietnam by Yomost. The campaign's objectives were to inspire people to fully experience Valentine's Day and increase customer engagement with the Yomost brand. The target audience was young urban Vietnamese aged 18-24 who are active online and interested in love stories. The campaign concept was to encourage people to express their love through a viral video and mobile app. It saw over 200,000 video views and wide sharing of a featured quote on social media. While the campaign spread the brand's message, its impact appeared limited as Yomost struggled against larger competitors.
The document summarizes a public relations campaign in Vietnam called "My Kool Vietnam" conducted over the summer to promote the haircare brand Clear. The campaign aimed to refresh the brand's image and position it as innovative and relevant to youth. It created an interactive website and mobile app where young people could share cool spots around Vietnam, with the goal of building pride in the country's beauty and encouraging domestic tourism. The campaign saw positive engagement and viral videos, achieving its objective of differentiating Clear in the haircare market through an association with concepts of "summer" and "cool".
Nhom 2 - Elite Young Marketers - 2 nd grand presentationYoungMarketers2
The document outlines a brand launching plan for a new instant coffee brand that aims to remove consumers' morning wake-up phobia by offering a unique packaging innovation that creates an "explosion of aroma" upon opening. The plan includes pre-launch marketing activities like ambient coffee scents in public areas, sampling events on university campuses and in offices, and a launch event called "Crash the Enjoyment" featuring aroma and product experiences.
Nhom 3 - Elite Young Marketers - 2 nd grand presentationYoungMarketers2
This document outlines the agenda and content for Assignment 10.2 Group 2. It includes sections on background, business opportunity, segmentation, overall truths, consumer insights, and brand idea. The key insights are that the target customer is urban female youth aged 20-29, especially achievers who drink coffee for concentration but prefer a milder 3-in-1 coffee. The proposed brand idea is to position the product as providing a "Bittersweet Blending for Life Indulgence" through a special formula that balances bitter authentic coffee with milk and sugar for a bittersweet taste and aroma, with suitable calories and caffeine for women. The objective is to develop a variety of products to meet women's needs for indulgence and l
Young Marketers Elite 2013 - Assignment 6.1 - Thien An - Thao NghiYoungMarketers2
Brand innovation is the process of harnessing creative ideas to meet business needs. It includes six main types: 1) Product innovation - developing new or improved products. 2) Pricing innovation - innovating pricing strategies. 3) Channel innovation - innovating distribution channels. 4) Communication innovation - innovating ways of connecting people. 5) Process innovation - implementing new production or delivery methods. 6) Packaging innovation - innovating materials or processes used for packaging. The innovation process involves generating ideas, assessing feasibility, building capability, launching, and evaluating outcomes.
Young Marketers Elite 2013 - Assignment 6.1 - Ba Loc - Ngoc TramYoungMarketers2
1) The document discusses brand innovation, defining it as incremental changes to products, processes, or services that successfully exploit new ideas.
2) It provides examples of different types of brand innovation mixes including product, communication, packaging, channel, pricing, and process innovation.
3) McDonald's brand innovation process is used as a case study, where they launched the "Vitamac" burger to address parents' concerns about kids' nutrition while maintaining enjoyment. Ideas were evaluated for feasibility and capabilities before market launch.
Young Marketers Elite Program - 1st Grand Presentation - Nhom 1 YoungMarketers2
The document provides research findings from focus groups and surveys conducted with young Vietnamese coffee drinkers aged 18-30. Key insights include:
- Youth prioritize their social lives and status but also feel pressure to focus on careers, though they lack confidence in career preparation.
- Coffee provides a moment for youth to slow down, think, and focus amid busy lifestyles and late nights working or studying.
- While coffee tastes bitter, youth see potential for sweetened coffee flavors to make the drinking experience more enjoyable.
- Popular coffee brands are chosen based on taste, advertising that sparks curiosity, and recommendations from friends.
Young Marketers Elite 2013 - Assignment 3.1 - Thuy Tien - Ngoc TramYoungMarketers2
This document provides information about brand positioning, brand essence, and brand keys. It includes examples for the oolong tea brand Oolong Tea Plus and female underwear brand Triumph. The document discusses what brand positioning, essence, and keys are and how they define the central nature and promise of a brand. It also analyzes example brands to demonstrate these brand strategy concepts.
Young Marketers Elite 2013 - Co hoi du thinh Tuan 2 Market Research - Nguyen ...YoungMarketers2
The research brief outlines key elements for a market research project, including:
1. Market and strategic overview to understand the context and objectives.
2. Background and role of the research to specify how findings will inform decisions.
3. Objectives including business goals and specific research questions.
4. Suggested approach and target groups to provide guidance on methodology.
5. Reporting requirements to establish deliverables.
6. Timing and budget constraints to ensure feasibility.
7. Existing information to refine the scope and build on past learnings.
2. Who is OK?
Tổ chức phi lợi nhuận – phi chính phủ
DKT
Washington DC
Vietnam
1993
Vision
Mision
Hướng tới cải thiện đời sống xã
hội thông qua các hoạt đông
truyền thông cộng đồng
Tạo ra các sản phẩm an toàn với
giá cả dễ chịu cho kế hoạch hóa gia
đình và phòng chống HIV/ Aids
3. Current situation
70
#REF!
1
người
Việt
người nhiễm bệnh lây
truyền qua đường tình dục
Giới trẻ VN
Đã QHTD
Chưa QHTD
Tình trạng sử dụng BCS khi
QHTD
Có sử dụng bao cao su
Không sử dụng BCS
Tâm lí khi mua BCS
Cảm thấy ngại
Không cảm thấy ngại
4. Current situation
Nhãn hiệu BCS đã sử dụng với nhãn hiệu sử dụng
thường xuyên nhất
Durex
OK
Romantic
Playboy
Rock
Duluxe
Drex
Sumo
CowBoy
Trojan
Simplex
Sagami
Khác
0
10
20
30
Nhãn hiệu sử dụng thường xuyên nhất
40
50
60
Nhãn hiệu đã sử dụng
70
5. Target customers
từ 18-24 tuổi người Việt Nam
Chủ yếu ở TP.HCM và Hà Nội.
Thu nhập trung bình khá
Có quan hệ tình dục hoặc có quan tâm
đến quan hệ tình dục và bao cao su.
6. Knowing the facts
Lý do không sử dụng BCS cho lần quan hệ đầu tiên
7.7
15.4
15.4
Không kịp chuẩn bị
61.5
Do quâ say
Nguôn: Tổng cục dân số kế hoạch hóa gia đình
Không thích
Khác
7. Knowing the facts
Mini Focus group
Khảo sát trên 50 người ở độ tuổi từ 18-24 về nhu cầu tình dục
và an toàn tình duc
Nhu cầu thỏa mãn
Yêu cầu về hiệu quả tránh thai
7
11
1 2
19
Yêu cầu về hiệu quả chống STIs
Nhanh chóng, tiện lợi
25
28
9
2
Cảm giác thật
Giá cả
21
11
5
11
10%
Không quan trọng
13
24
13
21
11
0%
7
13
21
20%
30%
Bình thường
40%
13
50%
Quan trọng
60%
70%
80%
3
90%
100%
Rất quan trọng
Quan trọng nhật là an toàn, không để lại hậu quả khi quan
hệ tình dục, lưa chọn chủ yếu là gọn nhẹ, nhanh chóng
đảm bảo cảm giác thật
8. Consumer black box
An toàn
Cảm xúc
bản năng
Nghĩ tới việc
phòng tránh thai
nhiều hơn hơn
bệnh lây truyền
Muốn đạt thỏa
mãn cảm xúc
nhanh chóng
9. Customer insights
Tôi trẻ, tôi muốn quan hệ tình dục an
toàn, không để lại hậu quả nhưng không
muốn kìm nén cảm xúc tình dục.
11. Communication objectives
Quan hệ tình dục không BCS
Tôi thỏa mãn cảm xúc theo bản năng rồi mới
nghĩ tới việc giải quyết hậu quả
Quan hệ tình dục có BCS
12. Theme idea
Sẵn sàng là OK
- Chuẩn bị sẵn sàng về những hiểu biết trong quan hệ tình dục
- Tâm lý sẵn sàng trước các mối quan hệ tình càm
13. Communication strategy
Kích thích tìm
hiểu an toàn tình
dục
3 tháng
Kêu gọi hành động
Nhận thức đúng đắn về an toàn
tình dục
4 tháng
Tăng nhu cầu sử dụng BCS lên 65%
Tăng nhận biết BCS OK là
thương hiệu dẫn đầu
3 tháng
Tăng doanh thu 15 %
14. Communication execution
Kích thích sư tìm hiểu của giới trẻ về an toàn tình dục
Thông điệp
Bệnh tình dục – Hậu quả không lường
Các trường
đại học,
cao
đẳng, nghề
Cơ sở xí
nghiệp
Triễn lãm
“Tôi muốn…”
Nhà văn
hóa Thanh
Niên
Trưng bày ảnh
và thư của các
bệnh nhân HIV
Phóng sự
online
“Hành trình
trở lại”
Youtube
Facebook
15. Communication execution
Đẩy mạnh nhận thức về AN TOÀN TÌNH DỤC (ATTD)
Thông điệp
Phát BCS
miễn phí
Chương
trình ca
nhạc
Đừng giết chết tuổi trẻ vì thiếu hiểu
biết
Chiến dịch
“Keep it safe”
Phát tập san
về An toàn
tình dục
Băng rôn/
Nanner
Tạo ra trào lưu người trẻ
hiểu biết luôn mang ít
nhất 1 sản phẩm bao cao
su trong túi, bóp
Các trường
đại học,
cao đẳng, nghề
Tham gia các
chương trình
Talk show: Bạn
có đủ bản lĩnh
để có quan hệ
tình dục
Talk Vietnam
Người trẻ
nói
16. Communication execution
Kêu gọi hành động
Thông điệp
Tình dục an toàn – Lối sống văn minh
Chương trình
“Chỉ anh hiểu em”
Chuỗi Vblog:
Talk Love, say OK
Tiệm cà phê
Trung tâm mua
sắm thương mại
Đặt các máy tính có
chương trình trắc nhiệ
mức độ hiểu nhau của các
cặp đôi thông qua quan
điểm về tình dục
Những Vblog mang tính
gần gũi, dễ hiểu, thể hiện
quan điểm về tình cảm và
văn minh tình dục
17. Budget
Mục tiêu
Tên chiến dịch
Hình thức
Kinh
phí
dự
kiến
Kích thích tìm hiểu
tình dục
Tôi muốn
Triển lãm ở các khu trung tâm, các trường
đại hoc
1400tr
Hành trình trở
lại
Xây dựng clip chia sẽ trên youtube
400tr
Keep it
Chiến dịch quảng cáo truyền thông
400tr
Chương trình ca nhạc
1500tr
Bạn có đủ bản
lĩnh để quan hệ
tình dục
Talk show
800tr
Talk love say ok
vblog
300tr
Đẩy mạnh nhận
thức về an toàn
tình dục
Kêu gọi hành động
Tổng chi phí
4800tr
18. KPI
Đánh giá theo dõi hiệu quả
Lượng “Like” &
“Comment” trên các
trang xã hội
Số lượng người tham
gia các chương trình
Lương tìm kiếm về
các chương trình
trên Google
Lượng người tham
quan website
Lượng mua sản
phẩm
1
2
Đánh giá tập trung
vào đầu ra Output
Đánh giá tập trung
vào hành vi –
Behavior
Khảo sát về thành
đổi suy nghĩ của các
bạn trẻ sau khi
tham gia chương
trình
Mức độ quan
tâm về an toàn
tình dục
Mức nhận thức
đúng về an
toàn tình dục