2014 Spark a Reaction Teen Summer Reading Program @ the Alhambra Civic Center...alhambrateens
Teens, ages 13-18, are invited to sign up for the 2014 Spark a Reaction Teen Summer Reading Program. This presentation will introduce teens to the program, what they have to do, and the events they can attend during this eight-week program.
The document announces upcoming events at a church including a ladies night on July 8th at 6:30pm, a summer series on Wednesday evenings from July 9th to August 13th, and a golf marathon fundraiser on September 15th. It also provides links to sign up for an electronic newsletter, access a podcast on iTunes, and get more information on the church's website.
2014 Spark a Reaction Teen Summer Reading Program @ the Alhambra Civic Center...alhambrateens
Teens, ages 13-18, are invited to sign up for the 2014 Spark a Reaction Teen Summer Reading Program. This presentation will introduce teens to the program, what they have to do, and the events they can attend during this eight-week program.
The document announces upcoming events at a church including a ladies night on July 8th at 6:30pm, a summer series on Wednesday evenings from July 9th to August 13th, and a golf marathon fundraiser on September 15th. It also provides links to sign up for an electronic newsletter, access a podcast on iTunes, and get more information on the church's website.
Jet Cornejo "Branded Customer Experience that lasts a Lifetime"courageasia
The document discusses how to create strong branded experiences that last a lifetime through experiential marketing. It emphasizes maximizing the consumer experience by engaging the five senses - sight, taste, listen, touch, and smell. Specific campaigns from Coca-Cola, Virgin America, and Oishi are highlighted as examples that used experiential activations to effectively engage consumers and build their brands. The overall goal is to create experiences that evoke strong emotions and memories in consumers.
The document announces a teen summer contest from June 27 to August 25 hosted by the Ajax Public Library. Teens ages 12-19 can enter by following the library on social media and mentioning what they're reading. One grand prize winner will receive an iPad mini, and there will be a weekly $20 gift card winner. The contest will culminate with a special event on August 25 featuring a celebrity guest, Fearless Fred Kennedy, where additional prizes will be awarded.
Elite young marketers assignment 18.1 phu cuong_ngoc tramYoungMarketers2
The document describes an activation campaign by Acnes skincare brand at MT Channels supermarkets in Vietnam to target teenage girls. It outlines the target audience, context, and umbrella idea of providing a quick and complete 3S formula solution for acne concerns. The activation was designed to have booths like small clinics where product guides (PGs) would test customers' skin, give advice, and present the Acnes product portfolio and promotion. However, the feedback noted the activation was not very effective as supermarkets were the wrong channel, the PGs did not clearly deliver the key 3S formula message, and there was a lack of tactics to attract customers and amplify the messaging through social media.
Reaching Our Youth - Child and Teen Food Insecurity Fernanda Delgado
This document discusses child and teen hunger in Central Florida. It outlines programs from Second Harvest to address gaps in serving youth, such as their Hi-Five Kid's Pack and Kid's Cafe. It recommends best practices for involving youth through program planning, volunteering, and after-school activities. The document also provides suggestions for how community members can get involved, such as becoming a summer food or Kid's Cafe site or leading activities.
Customizing the In-Store Experience to Meet Shopper PreferenceMichael La Kier
The document discusses customizing the in-store experience to meet shopper preferences. It covers understanding shoppers and their behaviors, such as trip missions and shopping pace, to inform store design and merchandising strategies. Placement of product categories and elements can be tailored to fulfill different roles in driving traffic, loyalty, and basket size based on a brand's promise. Understanding navigation patterns and trip missions helps determine optimal product placement to engage shoppers.
The document discusses how shopper behavior is changing due to time constraints and lifestyle changes. It analyzes different shopper need states and how retailers can adapt merchandising and store layout to satisfy these evolving needs. Key insights include that cleanliness, selection, and convenience are very important to shoppers. The beverage category can be organized into different consumer need states that retailers should clearly message to drive shopper conversion.
This document summarizes award recipients from Second Harvest Food Bank of Central Florida's 2017 Partner Agency Awards. It recognizes organizations in several counties for their efforts to feed, lead, strengthen, and serve their communities. Awards include the Feed Award (Mount Olive Seventh Day Adventist Church), Lead Award (One Heart for Women and Children), Strengthen Award (Nazaret Casa de Dios), and Lifetime Achievement Award (Bishop Preston Rolle and Herbert Bouey of Apostolic Church of Jesus). Additional county-specific Hunger Hero Awards are also presented.
This document proposes launching a new branded rice brand called Lành targeting health-conscious mothers in Vietnam. It begins with an agenda that includes business analysis, customer understanding, brand positioning, and launch. It then provides background on the Vietnamese rice market and an opportunity for a branded rice focused on health. Customer segmentation and consumer journey maps are presented, identifying an insight that mothers worry about family health but rice safety is unaddressed. The brand is positioned around "authentic rice for good health" with benefits of traditional farming practices. A marketing strategy is outlined including a TV series, exhibition, and sampling to promote the message of giving children the same authentic rice their mothers had in the past. Financial projections estimate over 300 billion VND
This document discusses the launch plan for a new rice product called AROVIET Rice. It begins by analyzing consumer preferences for rice qualities like aroma. It positions AROVIET as a fragrant rice with natural and specific aromas. The document outlines the product portfolio, target consumers, and brand positioning. It then provides details of the launch campaign including objectives, timeline, tactics, and budget. The campaign aims to increase trial through sampling and promotions to achieve purchase and loyalty among target consumers.
Elite Young Marketers Assignment 21.1 Ba Loc_Ngoc TramYoungMarketers2
This document outlines the process for producing a television commercial (TVC). It discusses the key roles of the client, advertising agency, and production house. The process involves 4 main steps: 1) the client briefs the agency on the project objectives, 2) the creative team develops concepts and tests them, 3) the production house handles pre-production, shooting, and post-production, and 4) the finished TVC goes through censorship before publication and broadcasting. The goal of a TVC is to introduce, convince, remind or switch consumers regarding a product or service within a short time duration, typically 30-45 seconds.
Elite young marketers assignment 19.1 ba loc_ngoc tram_finalYoungMarketers2
Corporate PR involves managing a company's reputation through effective internal and external communication strategies. It encompasses media relations, corporate social responsibility initiatives, internal communication, and protecting the company during critical situations. The key elements of Corporate PR include corporate citizenship, corporate communication, and corporate ethics. Corporate citizenship focuses on a company's responsibilities toward society and positive impact on stakeholders. Corporate communication oversees messaging strategies and developing relationships with media, employees, and investors. Corporate ethics ensures trust and transparency between a business and its customers.
Ym3 warm up marathon - grand interview - simple teamYoungMarketers2
Vinacafe aims to establish its brand role of reviving forgotten Vietnamese values and inspiring youth pride. Younger Vietnamese agree their country has negative images and they do not feel proud or knowledgeable about Vietnamese culture. The campaign will collect 20,000 stories from youth about how to improve Vietnam. It will use influencer videos, interactive machines, and exhibitions to trigger awareness of values, engage youth to share stories, and amplify positive images of Vietnam. The goal is to make 70% of youth feel proud to be Vietnamese and introduce their nationality.
The document outlines YoLove, a Valentine's Day digital marketing campaign in Vietnam by Yomost. The campaign's objectives were to inspire people to fully experience Valentine's Day and increase customer engagement with the Yomost brand. The target audience was young urban Vietnamese aged 18-24 who are active online and interested in love stories. The campaign concept was to encourage people to express their love through a viral video and mobile app. It saw over 200,000 video views and wide sharing of a featured quote on social media. While the campaign spread the brand's message, its impact appeared limited as Yomost struggled against larger competitors.
The document summarizes a public relations campaign in Vietnam called "My Kool Vietnam" conducted over the summer to promote the haircare brand Clear. The campaign aimed to refresh the brand's image and position it as innovative and relevant to youth. It created an interactive website and mobile app where young people could share cool spots around Vietnam, with the goal of building pride in the country's beauty and encouraging domestic tourism. The campaign saw positive engagement and viral videos, achieving its objective of differentiating Clear in the haircare market through an association with concepts of "summer" and "cool".
Nhom 2 - Elite Young Marketers - 2 nd grand presentationYoungMarketers2
The document outlines a brand launching plan for a new instant coffee brand that aims to remove consumers' morning wake-up phobia by offering a unique packaging innovation that creates an "explosion of aroma" upon opening. The plan includes pre-launch marketing activities like ambient coffee scents in public areas, sampling events on university campuses and in offices, and a launch event called "Crash the Enjoyment" featuring aroma and product experiences.
Nhom 3 - Elite Young Marketers - 2 nd grand presentationYoungMarketers2
This document outlines the agenda and content for Assignment 10.2 Group 2. It includes sections on background, business opportunity, segmentation, overall truths, consumer insights, and brand idea. The key insights are that the target customer is urban female youth aged 20-29, especially achievers who drink coffee for concentration but prefer a milder 3-in-1 coffee. The proposed brand idea is to position the product as providing a "Bittersweet Blending for Life Indulgence" through a special formula that balances bitter authentic coffee with milk and sugar for a bittersweet taste and aroma, with suitable calories and caffeine for women. The objective is to develop a variety of products to meet women's needs for indulgence and l
Young Marketers Elite 2013 - Assignment 6.1 - Thien An - Thao NghiYoungMarketers2
Brand innovation is the process of harnessing creative ideas to meet business needs. It includes six main types: 1) Product innovation - developing new or improved products. 2) Pricing innovation - innovating pricing strategies. 3) Channel innovation - innovating distribution channels. 4) Communication innovation - innovating ways of connecting people. 5) Process innovation - implementing new production or delivery methods. 6) Packaging innovation - innovating materials or processes used for packaging. The innovation process involves generating ideas, assessing feasibility, building capability, launching, and evaluating outcomes.
Young Marketers Elite 2013 - Assignment 6.1 - Ba Loc - Ngoc TramYoungMarketers2
1) The document discusses brand innovation, defining it as incremental changes to products, processes, or services that successfully exploit new ideas.
2) It provides examples of different types of brand innovation mixes including product, communication, packaging, channel, pricing, and process innovation.
3) McDonald's brand innovation process is used as a case study, where they launched the "Vitamac" burger to address parents' concerns about kids' nutrition while maintaining enjoyment. Ideas were evaluated for feasibility and capabilities before market launch.
Young Marketers Elite Program - 1st Grand Presentation - Nhom 1 YoungMarketers2
The document provides research findings from focus groups and surveys conducted with young Vietnamese coffee drinkers aged 18-30. Key insights include:
- Youth prioritize their social lives and status but also feel pressure to focus on careers, though they lack confidence in career preparation.
- Coffee provides a moment for youth to slow down, think, and focus amid busy lifestyles and late nights working or studying.
- While coffee tastes bitter, youth see potential for sweetened coffee flavors to make the drinking experience more enjoyable.
- Popular coffee brands are chosen based on taste, advertising that sparks curiosity, and recommendations from friends.
Young Marketers Elite 2013 - Assignment 3.1 - Thuy Tien - Ngoc TramYoungMarketers2
This document provides information about brand positioning, brand essence, and brand keys. It includes examples for the oolong tea brand Oolong Tea Plus and female underwear brand Triumph. The document discusses what brand positioning, essence, and keys are and how they define the central nature and promise of a brand. It also analyzes example brands to demonstrate these brand strategy concepts.
Young Marketers Elite 2013 - Co hoi du thinh Tuan 2 Market Research - Nguyen ...YoungMarketers2
The research brief outlines key elements for a market research project, including:
1. Market and strategic overview to understand the context and objectives.
2. Background and role of the research to specify how findings will inform decisions.
3. Objectives including business goals and specific research questions.
4. Suggested approach and target groups to provide guidance on methodology.
5. Reporting requirements to establish deliverables.
6. Timing and budget constraints to ensure feasibility.
7. Existing information to refine the scope and build on past learnings.
2. Năm
Độ
tuổi
Giới
tính
Đặc điểm
Tỷ lệ
Đã từng quan hệ tình dục trước hôn nhân
75%
Đối tượng sử dụng bao cao su
45%
Cảm thấy ngại ngùng khi mua sản phẩm
22.5%
-Đối tượng mắc bệnh lây truyền qua đường tình dục
không an toàn (STIs)
- 20 loại bệnh khác nhau.
800.000 –
1000.000
ca
2012 14- 24 Nam
Bảng thống kê liên quan đến việc sử dụng bao cao su của giới trẻ trong
độ tuổi 18-24 tại Việt Nam.
3. Giớitính
Độtuổi
Nhu cầu
Tỷlệ
Dùng bao su trong 65.9%
tương lai rất cao
Nam
15 - 19
20 - 24
Muốn dùng bao
cao su nhưng
chưa biết cách
dùng
50,8 %
28,8%
Nữ
15 - 24
50,3%
Nam
15 - 24
41,8%
Bảng thống kê dự báo tỷ lệ sử dụng bao cao su của giới trẻ (15-24 tuổi) tại Việt Nam
trong tương lai
6. “ Tôi và bạn gái đã từng quan hệ
tình dục nhưng không thể kéo dài
như ý tôi muốn mà chúng tôi lại
không muốn có con trong thời
gian này. Tôi muốn được thỏa
mãn nhu cầu nhưng lại muốn an
toàn và có cảm giác hưng phấn
kéo dài.”
7. Muốn trải nghiệm thật
Muốn trải nghiệm thật
khi ““yêu”, muốn có cảm
khi yêu”, muốn có cảm
giác thỏa mãn dài lâu, gây
giác thỏa mãn dài lâu, gây
khoái cảm nhưng lại cần
khoái cảm nhưng lại cần
sự an toàn vì sợ lây bệnh
sự an toàn vì sợ lây bệnh
mà mang thai ngoài ýý
mà mang thai ngoài
muốn…
muốn…
Có đến 17% vị thành niên,
thanh niên là nam giới khi
được hỏi cho rằng bao cao su
chỉ dành cho người bán dâm
hay không chung thủy. Tỷ lệ
này ở nữ giới là 15%.
Mang lại cảm giác như “ thật” khi
sử dụng.
Là biện pháp tránh thai, tránh bệnh
an toàn và hiệu quả.
8.
9. Điểm mạnh
Điểm mạnh
Thương hiệu đã có mặt lâu đời
tại Việt Nam.
OK đã đi vào tiềm thức người
VN.
Được sự trợ giá của chính
phủ với chính sách giá rẻ.
Tiếp cận KH thông qua các chính
sách của Chính phủ.
Phát triển sản phẩm mới tại thị
trường ngách.
Sản phẩm có mặt trên toàn thị
trường
Thị trường của OK tại VN rộng rãi.
Cơ hội
Điểm yếu
Tính năng sản phẩm chưa đa
dạng.
Chưa tạo được sự khác biệt.
Chất lượng sản phẩm chưa được
khai thác tốt.
Các hoạt động marketing còn hạn
chế.
Hệ thống phân phối cần đẩy
mạnh hơn.
Xây dựng chiến lược marketing
để tạo nên sự khác biệt.
Chịu áp lực từ các đối thủ cạnh
tranh : Durex, Standom…
Thách thức
10. Loại
Sản phẩm
Công dụng
Chất liệu
Kích cỡ Hương vị
Thường
Bảo vệ tối ưu.
Đơn giản.
Không mùi
Có hương
thơm
Mang lại cảm giác dễ
chịu.
Có chất
bôi trơn
Cam
Dâu
Bạc hà
Chuối
Táo
Có gai,
gân
Tạo hưng phấn và tăng
kích thích
Các hạt gai
sần trên bề
mặt bao.
Kéo dài
thời gian.
Kéo dài sự hưng phấn
và giúp quý ông giữ
phong độ lâu hơn
Đặc biệt
có chứa
Benzocain
49
mm
52
mm
55
mm
14. CHIẾN LƯỢC TRIỂN KHAI
Mục đích
Mục tiêu
Tên chiến dịch
Nhận thức
- Đánh thức
cách nhìn nhận
của giới trẻ hiện
nay về việc sử
dụng BCS.
-Tác động vào
tâm lý giới trẻ.
-Tạo nhận thức
đúng đắn trong
lòng giới trẻ
“ Là tuổi trẻ, hãy dám
chịu trách nhiệm với
những hành động mình
đã làm”
-Đánh mạnh
vào quảng bá
cho thương hiệu
OK.
- tạo thiện cảm
với công chúng
cuối cùng là
kích thích bán
hàng
“ Bão OK”
Nhu cầu
Thời gian
11/2013
–
12 2013
12/2013
3/2014
Công cụ
Nội dung
Kinh phí
Quảng cáo ( tung
TVC lên các
kênh truyền hình
tại Hà Nội và
Tp.
-Print Ad
- PR
- Trailer
-Mạng xã hội
-Nhắm vào đối tượng
chính là giới trẻ.
- Nêu ra hậu quả của
việc QHTD không an
toàn thông qua hình ảnh
những em bé chưa kịp
chào đời đã mất đi…
1.200.000.000
đ
- PR
- Activation
- Email
Marketing
- Web thông tin
các trường Đại
học, cao đẳng
trên toàn quốc.
- Web banner
-Tài chợ cho các chương
trình.
- Tổ chức trưng bày gian
hàng tại hội chợ, triển
lãm…
- Thực hiện chiến dịch
lớn từ Nam ra Bắc theo
các cụm trường thuộc độ
tuổi từ 18 – 24 tuổi.
- Xây dựng hoạt động
chia sẻ, gắn kết cộng
đồng thông qua chiến
dịch
2.500.000.000
đ
15. Mục đích
Mục tiêu
Yêu thích
-Tạo hiệu ứng
nhân vật hoạt
hình “ ba con
sâu” để gây ấn
tượng .
- Tăng thêm khả
năng nhận biết
thương hiệu OK
Sử dụng
sản phẩm
-Kích cầu.
- Kêu gọi giới trẻ
sử dụng bao cao
su và tuyên
truyền cho những
người khác biết.
Tên chiến
dịch
Kênh
Nội dung
Kinh phí
3/2014
Kéo dài
“ Ok – thật
hơn, an toàn
hơn.”
Thời gian
-TVC quảng
cáo truyền
hình 2 kênh
HN và HCM
- Radio
-Đưa sản
phẩm OK gần
gũi hơn với
giới trẻ thông
qua hình ảnh
biến hóa.
- Thực hiện
những chuyên
mục về QHTD
trong giới trẻ.
- Diễn đàn
trên radio
500.000.000đ
4/2014
Kéo dài
-Poster tuyên
truyền.
- Sampling.
- Phân phối
sản phẩm tại
các điểm.
- Chiết khấu
-Giúp giới trẻ
có cơ hội và
khả năng tiếp
cận với OK 1
cách dễ dàng
hơn.
- Tuyên truyền
cho nhau là 1
hình thức vốn
quen của
người VN.
500.000.000đ
( đã có sự trợ
giá).
16. Tùy theo giai đoạn.
Bắt đầu từ tháng 11/2013 đến năm sau 2014.
Chi tiết thống kê theo chiến lược triển khai.
Tổng kinh phí : 5.000.000.000 VNĐ
Thực hiện là : 4.700.000.000 VNĐ
Dự trù là :
300.000.000 VNĐ
