Geraldine Cavagnon's portfolio showcases her work providing marketing and communication services for a variety of clients. It includes logos and branding work, business cards, brochures and catalogs, presentations, email campaigns and analysis of results, website design and development, social media strategies, and testimonials from satisfied clients praising her creativity, responsiveness, and results-oriented work. The portfolio demonstrates Geraldine's expertise in developing comprehensive marketing and communication solutions tailored to each client's unique needs and industries.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
Webinar: When Should You Use Instagram Stories vs. Feed?Falcon.io
Instagram is on the rise, and more and more brands are looking to establish an Instagram presence in order to better tap into their audience's interest. But there is a key challenge in modern Instagram publishing. Instagram Stories vs. Feed: Which is best?
Watch full webinar: https://www.falcon.io/webinars/stories-vs-feed/
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
The New Media Landscape - Edelman Ireland Martyn Rosney
A presentation delivered at the CIPR NI Conference on September 23rd, 2016. The presentation shares Edelman's viewpoint on the new influence landscape and focuses on the shift from marketing communications to communications marketing.
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
Webinar: How to Build a Global Community OnlineFalcon.io
Alexa, help me build a community, not a following. Since social media usage is up, now is the time to start building that social media empire you've been dreaming of. Online communities build brand awareness, increase leads, and drive conversions. With a clear purpose and the right moderation, these communities can become one of your most powerful marketing channels. In a matter of weeks, COVID-19 forced the last few reluctant marketers to embrace digital transformation. Online and higher education institutions mobilized real quick to foster even stronger online relationships that businesses in almost any industry can learn from. Their ability to adapt to this uncertain and unfamiliar time is why they are now winning the social media community game.
Watch full webinar here: https://www.falcon.io/webinars/global-community/
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
Webinar: When Should You Use Instagram Stories vs. Feed?Falcon.io
Instagram is on the rise, and more and more brands are looking to establish an Instagram presence in order to better tap into their audience's interest. But there is a key challenge in modern Instagram publishing. Instagram Stories vs. Feed: Which is best?
Watch full webinar: https://www.falcon.io/webinars/stories-vs-feed/
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
The New Media Landscape - Edelman Ireland Martyn Rosney
A presentation delivered at the CIPR NI Conference on September 23rd, 2016. The presentation shares Edelman's viewpoint on the new influence landscape and focuses on the shift from marketing communications to communications marketing.
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
Webinar: How to Build a Global Community OnlineFalcon.io
Alexa, help me build a community, not a following. Since social media usage is up, now is the time to start building that social media empire you've been dreaming of. Online communities build brand awareness, increase leads, and drive conversions. With a clear purpose and the right moderation, these communities can become one of your most powerful marketing channels. In a matter of weeks, COVID-19 forced the last few reluctant marketers to embrace digital transformation. Online and higher education institutions mobilized real quick to foster even stronger online relationships that businesses in almost any industry can learn from. Their ability to adapt to this uncertain and unfamiliar time is why they are now winning the social media community game.
Watch full webinar here: https://www.falcon.io/webinars/global-community/
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
The COVID-19 pandemic we are living through has created a mix of feelings, from having to adapt to social distance and working from home to the fear of the disease and the economic crisis that will likely follow. Businesses are having to completely adjust their strategies to respond fast to “the new normal” in order to minimize the effects of the outbreak.
And although the future looks very unpredictable, one thing we know for sure is that social media usage is significantly increasing during quarantine and confinement periods, which represents a true opportunity to help and connect with consumers. During this stressful time, audiences are looking for all kinds of content, and influencers are strengthening their communities with authentic, sensitive and helpful messages. As Coronavirus dominates social media, brands can leverage influencer marketing as their front-line defense against business drops.
Take a look at the presentation below to learn more about how we can support your teams.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
The Digital Leaders Masterclass will showcase a selection of expert insights from five industry leaders who will share their experience and thought leadership on the big issues, industry trends and innovative strategies that will help deliver excellence in online marketing performance.
The masterclass is a must attend for digital marketers who want to develop a greater insight into the holistic world of digital, a world that demands greater connectivity across all digital functions. Hot topics include: search, content marketing, social media, data analysis & insight and online brand reputation management.
Seagull Advertising, a 17 year old Branding and Advertising agency from Pune, recently held a Digital Summit on branding in the digital age at Courtyard Marriott, Pune. Hosted by Seagull’s MD Mr. Sameer Desai, the event saw more than 116 participants, including brands like Thermax, Kirloskar Brothers, Lokmat, Sakal, Reliance, 3Di Systems and Solutions, P. N. Gadgil Jewellers, Amanora, O & P Hospital, Kalpaturu, Foliage Outdoors, Jaihind, Akemi Excellence, NeoGrowth, Crème Pure, MAD Beverages and more.
Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by powerful case studies. His simple but vital insights about the use of digital medium to help brands connect with their audience, gained a lot of appreciation.
3. A few logos
GBS helps French Small and Medium Enterprises settle and develop in USA
Organic cosmetics Sustainable sleeves for computers,
Ipad, smartphones…
4. A palette of logos for
the Rosamon Group
Rosamon Group delivers Energy Audits, manufactures solar panels, provides high performance cement equipment…
5. BUSINESS CARDS
BROCHURES
CATALOGUES
STAMPS
PRESENTATIONS…
13. Emailing campaign
03 2011
Sent to approximately 10 000 contacts in France
Results:
“Social CE vous aide dans votre mission d’élu…”
Opening rate: 16,3 %
Clic rate: 2,5 %
Emailing campaign combined with an online market survey
14. Emailing campaign
04 2011
Sent to 250 contacts in France
Results:
“La libération du Marketing”
Opening rate: 15,97%
Clic rate: 0,42 %
22. Website
www.globalbusinessstrategist.com
. Slideshow
. News and references pages
editable directly by the customer
himself like a blog
23. Website
www.globalbusinessstrategist.com
. Slideshow
. Subscription Option to a newsletter and to
receive an ebook
. Unique presentation of services:
Each paragraph is developed in the tabs on the
bottom
>The services list is more impactful and the
text is easier to read
30. facebook page GC&Cie
A few figures (18 01 2013):
. Page created in october 2010
. 390 fans
. 3 main countries : France, USA, India
Topics discussed:
. Marketing
. Communication
. Social Media
. Sustainability
. Any kind of Innovations…
33. Other facebook pages
A Social Media training program has been delivered to:
. Les Bijoux d’Amphéa
. Biolap
. SOS Prof
facebook pages created and managed the 1st months after their launch:
. Madhyam
. Biolap
. WAMM
. Rosamon Energia
. HelioCase
36. “Géraldine, is a great person, full of Energy and having excellent ideas in developing
businesses. She is a Loyal and direct person able to bring a sustainable dynamic spirit in any
situation and any kind of team. Able to solve problem, she is managing a wide network
providing a good connection grid in order to develop business.”
July 5, 2012, Alfred worked with Geraldine at GC&Cie
« Géraldine CAVAGNON, de l’agence GC&Cie, m’a permis en quelques heures de
découvrir l’ensemble des réseaux sociaux et de pouvoir les exploiter efficacement.
Je peux dorénavant mettre en avant ma Société grâce à ses conseils éclairés et ses
compétences en Marketing. »
Hélène Guichard
“As the president of Regency Realtors, I consulted with Geraldine on
the image and growth of my organization. Her ideas on branding and
devising a marketing strategy for Regency Realtors targeted areas for a
Regency Realtors Inc competitive advantage. She pinpointed the steps necessary to reach
my market through networking campaigns. I highly recommend
Geraldine as a results oriented professional and excellent marketing
strategist.”
November 21, 2010, Jana was Geraldine's client
37. “MADHYAM NGO’s goal is sustainable consumption and development. We focus on
Sustainable Architecture, Agriculture and the development of ecological products.
MADHYAM’s job includes creating awareness among people and institutions on
environmental issues and how to implement solutions. So far we developed our awareness
locally through people and institutions in Pune city, India only.
GC&Cie helps MADHYAM increasing its “brand” awareness by tailoring the right messages,
using the right tools while staying inexpensive. GC&Cie uses Social Media to reach out to a
maximum of people in all over the world in all sections of the society.
Since GC&Cie is communicating through Social Media for MADHYAM, we are able to
connect with people from many countries in Europe, USA and expand within India as well.
The idea is not to preserve knowledge but to pass it on so that the universe can benefit
from ourknowledge. We share articles on best practices, photos, we organize events and
advertize them.
GC&Cie is very efficient, responsive and always goes the extra mile suggesting new ideas to
improveour international exposure and collaboration with potential partners in India.We are
very satisfied with our collaboration !”
Suchita Bhat, 20th of April 2011
“Geraldine is very well organised, does follow ups for information, makes timely
updates, suggests valuable ideas, advises modifications and sends regular reports.”
November 22, 2010, Suchita Bhat was Geraldine's client
38. “Belle d’Argane, based in Chicago, is an international company that distributes organic
cosmetic products over the Internet.
GC&Cie helped us with our Marketing & Communication strategy at every step of the
company creation: from the choice of the brand name, the logo design, the graphic chart
to the packaging. GC&Cie provided us with great insight and has shown a great
knowledge and understanding of the business and its constraints at every step of the
development.
GC&Cie is a very valuable source of good and practical solutions. It’s been a very
precious partner for us and we would recommend it to any company at any stage of its
development.
GC&Cie has a very international knowledge of Marketing and Communication strategy,
which we could not find in other consulting firm, and they really care about their clients.
I cannot say I’ve met another company that could provide us that same level of service.
Thank you again to Géraldine and her team. »
March 18, 2012, Yasmina Marie was Geraldine's client
39. “Geraldine was always creative in the approach for marketing my massages business. I would
recommend her for her focus, pro-activity. Also she will meet your deadline for an excellent
quality of work. Her personality with high positive energy is a pleasure added to a great team
member or consultant that would stay always at your side.”
September 11, 2010, Aline Silberg, 2 Be Well 2, was Geraldine's client
« Biolap est spécialisé en Bagagerie eco-design, innovante et durable.
Géraldine Cavagnon nous a initié à l’art des médias sociaux en nous accompagnant
pour le lancement de notre politique de communication grand public. Toute une
aventure dans la joie, la bonne humeur et le professionnalisme ! »
Fabienne LE HENAFF, le 10 juin 2011
“Geraldine is result driven, passionate and reliable in the services that
she provides. She always tries to understand what her client is looking
for and continuously provide the adequate solution. She is a hard
worker and a dedicated team player.”
Aida Camara-Crowder
www.nextlandconsulting.com
40. « GC&Cie a accompagné notre magazine dans une grande enquête auprès de nos lecteurs.
L’objectif de cette action était, à partir des résultats sur un panel identifié, de définir un plan
d’action pour fidéliser nos abonnés et en conquérir de nouveaux.
Géraldine a su s’immerger rapidement dans la culture de notre marché qui est très
spécifique (les Comités d’Entreprise) grâce à ses compétences et surtout sa disponibilité.
Elle s’est beaucoup investie dans cette phase importante de la connaissance de nos lecteurs.
Son expertise de ce genre d’enquête nous a permis d’expérimenter un outil efficace sur le
net et les résultats ont été à la hauteur de nos prévisions communes. C’est ainsi que
Géraldine Cavagnon travaille avec ses clients : en collaboration étroite.
Nous sommes donc très satisfaits de son travail, de la création du questionnaire à la
recommandation, et nous ferons appel à ses services dès que l’occasion se représentera… »
Patrick Gobert, Gérant du Magazine Social CE
1er juin 2011