DAFA is an advertising company that has been hired by E.ON to create a campaign to make people aware of how they can save energy. The campaign will target children aged 10 and older to educate them on saving energy from a young age. DAFA plans to use a website, mobile ads, posters, banners and leaflets to deliver the message "Save Money, Help the Planet" and promote E.ON's app to remotely control home temperatures to save energy.
This document provides tips and strategies for green marketing communications. It discusses the importance of authenticity, transparency and social responsibility in building trust with consumers. A survey found that 70% of consumers are willing to pay more for products from socially responsible companies. The document then offers advice on telling an organization's green story through concrete examples, credibility and emotional storytelling. It also provides public relations tips such as publishing a newsletter, building a show home, being an authority and pitching newsworthy stories to reporters through media releases and lunch meetings.
From green to routine - creative thinking for behaviour changeNeo
How can organisations create an authentic platform to communicate energy-saving and other sustainability issues? Slides from a seminar by Charlie Peverett, given at Sustainability Live! in Birmingham, UK, on 2 April 2014
"Branding: An awful lot of nonsense gets talked about it and companies spend big bucks on stuff that really doesn't matter," says branding expert and TreeHugger contributor, Sami Grover.
Sami's here to show you that branding is not rocket science. It is a practical discipline that offers businesses and organizations the tools to communicate authentically, strategically and effectively with the audiences they want to reach.
Sami Grover of The Change Creation will provide you with the basic building blocks of an effective brand, and show how to put it all together into a coherent, engaging brand system.
By leveraging every point of contact with your audience, and crafting every message so it builds your identity as the messenger, effective branding means you spend less effort, less money, and fewer resources on marketing and outreach. Spend more time doing what you should be doing - running your business and changing the world.
Sami Grover is an environmental activist and co-creative director at The Change Creation, a creative team offering brand strategy and design for businesses and non-profits who make the world, better, fairer and less predictably corporate. Clients include Larry’s Beans, Canaan Fair Trade and Self-Help.
He is also a regular contributor to TreeHugger, where he writes on a broad range of topics including permaculture, sustainable food systems, the collaborative economy and clean energy, and TLC's Parentables where he muses on parenthood in an uncertain world.
Originally from England, he once vowed never to fly again - then he fell in love with someone on the other side of the Atlantic. He believes that adaptability is a prerequisite for sustainability.
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
The document proposes a year-long media and advertising plan for a company to coordinate with seasonal changes and holidays. It suggests creating logos associating their mascot Woody with fall foliage, winter activities like wearing a hat and drinking hot chocolate in snow, spring activities like flowers and being outdoors, and summer activities like going to the beach and eating ice cream. The plan was created by a social media and marketing intern to build on increased brand awareness from their initial Snapchat campaign.
We are looking to purchase and preserve raw land to create private nature parks and preserves as an alternative to increasingly crowded government-run parks. To fund this, we will generate revenue through a public relations initiative partnering with companies to promote our cause and selling nature-related products, creating a win-win for both individuals who love nature and our business partners.
VoiceTag is a voice and picture messaging app that aims to bring personality back to social media by allowing more intimate interactions through voice and video rather than just text. It addresses the problem that expressing intimacy through written text alone has become more difficult as social media embraces constant text updates. The solution is an app that lets users tweet, like, send and share voice messages to reconnect close friends and family in a more enjoyable way. VoiceTag will compete primarily with Heytell, a walkie-talkie app, but aims to grow its userbase ten times larger through aggressive strategies.
DAFA is an advertising company that has been hired by E.ON to create a campaign to make people aware of how they can save energy. The campaign will target children aged 10 and older to educate them on saving energy from a young age. DAFA plans to use a website, mobile ads, posters, banners and leaflets to deliver the message "Save Money, Help the Planet" and promote E.ON's app to remotely control home temperatures to save energy.
This document provides tips and strategies for green marketing communications. It discusses the importance of authenticity, transparency and social responsibility in building trust with consumers. A survey found that 70% of consumers are willing to pay more for products from socially responsible companies. The document then offers advice on telling an organization's green story through concrete examples, credibility and emotional storytelling. It also provides public relations tips such as publishing a newsletter, building a show home, being an authority and pitching newsworthy stories to reporters through media releases and lunch meetings.
From green to routine - creative thinking for behaviour changeNeo
How can organisations create an authentic platform to communicate energy-saving and other sustainability issues? Slides from a seminar by Charlie Peverett, given at Sustainability Live! in Birmingham, UK, on 2 April 2014
"Branding: An awful lot of nonsense gets talked about it and companies spend big bucks on stuff that really doesn't matter," says branding expert and TreeHugger contributor, Sami Grover.
Sami's here to show you that branding is not rocket science. It is a practical discipline that offers businesses and organizations the tools to communicate authentically, strategically and effectively with the audiences they want to reach.
Sami Grover of The Change Creation will provide you with the basic building blocks of an effective brand, and show how to put it all together into a coherent, engaging brand system.
By leveraging every point of contact with your audience, and crafting every message so it builds your identity as the messenger, effective branding means you spend less effort, less money, and fewer resources on marketing and outreach. Spend more time doing what you should be doing - running your business and changing the world.
Sami Grover is an environmental activist and co-creative director at The Change Creation, a creative team offering brand strategy and design for businesses and non-profits who make the world, better, fairer and less predictably corporate. Clients include Larry’s Beans, Canaan Fair Trade and Self-Help.
He is also a regular contributor to TreeHugger, where he writes on a broad range of topics including permaculture, sustainable food systems, the collaborative economy and clean energy, and TLC's Parentables where he muses on parenthood in an uncertain world.
Originally from England, he once vowed never to fly again - then he fell in love with someone on the other side of the Atlantic. He believes that adaptability is a prerequisite for sustainability.
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
The document proposes a year-long media and advertising plan for a company to coordinate with seasonal changes and holidays. It suggests creating logos associating their mascot Woody with fall foliage, winter activities like wearing a hat and drinking hot chocolate in snow, spring activities like flowers and being outdoors, and summer activities like going to the beach and eating ice cream. The plan was created by a social media and marketing intern to build on increased brand awareness from their initial Snapchat campaign.
We are looking to purchase and preserve raw land to create private nature parks and preserves as an alternative to increasingly crowded government-run parks. To fund this, we will generate revenue through a public relations initiative partnering with companies to promote our cause and selling nature-related products, creating a win-win for both individuals who love nature and our business partners.
VoiceTag is a voice and picture messaging app that aims to bring personality back to social media by allowing more intimate interactions through voice and video rather than just text. It addresses the problem that expressing intimacy through written text alone has become more difficult as social media embraces constant text updates. The solution is an app that lets users tweet, like, send and share voice messages to reconnect close friends and family in a more enjoyable way. VoiceTag will compete primarily with Heytell, a walkie-talkie app, but aims to grow its userbase ten times larger through aggressive strategies.
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are encouraged to establish themselves as platforms for purpose, pursue revolutionary innovation, and collaborate to drive sustainability. The 2013 theme will explore new forms of value creation and making brands more meaningful by focusing on well-being and sustainable futures. Brands are urged to become leaders in shaping aspirations and culture to lead to a flourishing future.
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are asserting they must establish themselves as platforms for purpose, drive revolutionary innovation, and collaborate to shift consumer behavior. The document outlines Sustainable Brands' agenda for developing new forms of sustainable innovation ROI, encouraging revolutionary innovation, and collaborating to shift demand. It looks ahead to 2013 and exploring new forms of value creation for brands through continuous innovation and establishing brands as platforms for purpose.
The document discusses market trends in 2012 and provides a look ahead to 2013. Some key points:
- In 2012, concerns about economic, environmental and government stability increased, eroding confidence. Sustainability became more interconnected.
- Grassroots citizen activism grew through organizations like Greenpeace and Occupy Wall Street. Local alternative economies and sharing economies also expanded.
- The document asserts that future leadership will require brands to establish themselves as platforms for purpose and collaborate to drive sustainable innovation.
- Looking to 2013, it suggests the "revolution" is over and attention should turn to continuous innovation to create meaningful value for both businesses and society. It reaffirms the role of brands in shaping what is considered
Business Opportunities based in SustainabilityBelen Derqui
Sustainability means endurement. FMCG companies are already taking advantage of sustainability issues to succeed. In this presentation I provide some examples and marketing related ideas for more sustainable businesses.
One first-timers learnings from the Sustainable Brands conference 2013, San Diego. A "Sustainability 101" for the uninitiated or those looking for a refresh.
This document discusses trends and challenges facing brands in 2020 and beyond, including increased connectivity, data sharing, transparency, and social/environmental responsibility. It emphasizes that brands must engage in dialogue rather than monologue, participate in conversations, be open and transparent, and focus on creating societal value in addition to profits. A new model of branding is introduced that evaluates brands based on their engagement, participation, advocacy and relationships with people.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Evolution Factory - Changing the World through Responsible Business and Socia...jornwemmenhove
This document discusses the need for companies to move beyond corporate social responsibility and embrace social innovation and shared value creation. It notes that business practices currently waste resources and pollute the environment, focusing on the needs of only the richest 20% of the global population. However, addressing poverty could open vast new markets for companies. The document advocates for companies to use their brand power and think creatively to address social and environmental challenges in a way that benefits both society and their own bottom lines. It presents social innovation consulting and communications services to help companies transform problems into shared opportunities and responsibilities.
Evolution Factory - Changing the World through Responsible Business and Socia...Evolution Factory
Poverty is not only a huge social problem, it’s a missed business opportunity. We'd like to show you how to change the world through responsible business and social innovation by creating (corporate) shared value.
This document summarizes a two-day workshop on sustainable value and profit. The workshop will explore how social and environmental issues can create business opportunities through cases studies of companies like GE, Walmart, and Unilever. Participants will discuss innovations in sustainable value using Appreciative Inquiry methods to identify organizational strengths. The goal is to envision what business and sustainability will look like in 2014.
David Cooperrider and Chris Laszlo team up for an executive education leadership program on creating sustainable value through whole system Appreciative Inquiry methods. The course is taught at the Weatherhead School of Management at Case Western Reserve University and in companies around the world.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
Unity provides integrated corporate communications strategies that consider political, social, and environmental issues. They work with companies like Unilever, GSK, Café Direct, and M&S to develop campaigns that achieve an average 28-35% ROI. Unity focuses on starting conversations to shape public understanding of companies. They develop strategic toolkits that measure how policies, media, social/economic changes, and people influence brand exposure, customer understanding, environmental impact, and regulatory risks.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
Bridging the gaps between marketing and sustainability teams insights, case ...Sustainable Brands
This document discusses bridging the gaps between marketing and sustainability teams. It provides insights from Virginie Helias of Procter & Gamble on tensions between the two functions, including issues of identity and cultural disconnect. Helias outlines P&G's sustainability journey and efforts to increase employee understanding of sustainability goals. She analyzes why marketers may not be more engaged and provides examples of how to better unite marketing and sustainability approaches around a common purpose. The document concludes with recommendations for how companies can innovate, inspire change and build purpose through better communication and alignment of these important functions.
This document discusses sustainability and corporate responsibility. It notes that sustainability has become a major global issue due to problems like climate change, resource depletion, and overpopulation. While some argue these issues are exaggerated, most large companies now recognize they must contribute solutions. The document outlines strategies for companies to move from just reducing their negative impacts to proactively developing sustainable products and business models. It also discusses international standards like ISO 26000 that provide principles to guide corporations' social and environmental responsibilities.
Making purpose pay: inspiring sustainable living by UnileverAntonio Nunez Lopez
We encourage our brand managers and marketers to take a stance and make a positive difference to society. Purpose defines a brand in people's minds and is best delivered through action. It's only through action that consumers will see purpose as more than marketing.
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
[ Baby Marketees ] Group 1 - Brand AssignmentCường Phan
The document discusses several brands and their relationships with consumers. It covers how brands can address consumers' life issues or fears (Anlene), be woven into daily routines (Lifebuoy), bring back memories (Lego), inspire affection or anxiety about availability (Budweiser), play important roles over many years (McDonald's), be seen as dependable partners (Dell), and feel deeply familiar (P/S toothpaste). The brands discussed aim to strengthen bones (Anlene), promote handwashing (Lifebuoy), foster creativity (Lego), deliver premium beer experiences (Budweiser), offer convenience (McDonald's), provide reliable computers (Dell), and ensure fresh breath (P/S
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024Neal Elbaum
In the ever-evolving world of logistics, staying ahead of the curve is crucial. Industry expert Neal Elbaum highlights the top five trends shaping the logistics industry in 2024, offering valuable insights into the future of supply chain management.
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are encouraged to establish themselves as platforms for purpose, pursue revolutionary innovation, and collaborate to drive sustainability. The 2013 theme will explore new forms of value creation and making brands more meaningful by focusing on well-being and sustainable futures. Brands are urged to become leaders in shaping aspirations and culture to lead to a flourishing future.
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are asserting they must establish themselves as platforms for purpose, drive revolutionary innovation, and collaborate to shift consumer behavior. The document outlines Sustainable Brands' agenda for developing new forms of sustainable innovation ROI, encouraging revolutionary innovation, and collaborating to shift demand. It looks ahead to 2013 and exploring new forms of value creation for brands through continuous innovation and establishing brands as platforms for purpose.
The document discusses market trends in 2012 and provides a look ahead to 2013. Some key points:
- In 2012, concerns about economic, environmental and government stability increased, eroding confidence. Sustainability became more interconnected.
- Grassroots citizen activism grew through organizations like Greenpeace and Occupy Wall Street. Local alternative economies and sharing economies also expanded.
- The document asserts that future leadership will require brands to establish themselves as platforms for purpose and collaborate to drive sustainable innovation.
- Looking to 2013, it suggests the "revolution" is over and attention should turn to continuous innovation to create meaningful value for both businesses and society. It reaffirms the role of brands in shaping what is considered
Business Opportunities based in SustainabilityBelen Derqui
Sustainability means endurement. FMCG companies are already taking advantage of sustainability issues to succeed. In this presentation I provide some examples and marketing related ideas for more sustainable businesses.
One first-timers learnings from the Sustainable Brands conference 2013, San Diego. A "Sustainability 101" for the uninitiated or those looking for a refresh.
This document discusses trends and challenges facing brands in 2020 and beyond, including increased connectivity, data sharing, transparency, and social/environmental responsibility. It emphasizes that brands must engage in dialogue rather than monologue, participate in conversations, be open and transparent, and focus on creating societal value in addition to profits. A new model of branding is introduced that evaluates brands based on their engagement, participation, advocacy and relationships with people.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Evolution Factory - Changing the World through Responsible Business and Socia...jornwemmenhove
This document discusses the need for companies to move beyond corporate social responsibility and embrace social innovation and shared value creation. It notes that business practices currently waste resources and pollute the environment, focusing on the needs of only the richest 20% of the global population. However, addressing poverty could open vast new markets for companies. The document advocates for companies to use their brand power and think creatively to address social and environmental challenges in a way that benefits both society and their own bottom lines. It presents social innovation consulting and communications services to help companies transform problems into shared opportunities and responsibilities.
Evolution Factory - Changing the World through Responsible Business and Socia...Evolution Factory
Poverty is not only a huge social problem, it’s a missed business opportunity. We'd like to show you how to change the world through responsible business and social innovation by creating (corporate) shared value.
This document summarizes a two-day workshop on sustainable value and profit. The workshop will explore how social and environmental issues can create business opportunities through cases studies of companies like GE, Walmart, and Unilever. Participants will discuss innovations in sustainable value using Appreciative Inquiry methods to identify organizational strengths. The goal is to envision what business and sustainability will look like in 2014.
David Cooperrider and Chris Laszlo team up for an executive education leadership program on creating sustainable value through whole system Appreciative Inquiry methods. The course is taught at the Weatherhead School of Management at Case Western Reserve University and in companies around the world.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
Unity provides integrated corporate communications strategies that consider political, social, and environmental issues. They work with companies like Unilever, GSK, Café Direct, and M&S to develop campaigns that achieve an average 28-35% ROI. Unity focuses on starting conversations to shape public understanding of companies. They develop strategic toolkits that measure how policies, media, social/economic changes, and people influence brand exposure, customer understanding, environmental impact, and regulatory risks.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
Bridging the gaps between marketing and sustainability teams insights, case ...Sustainable Brands
This document discusses bridging the gaps between marketing and sustainability teams. It provides insights from Virginie Helias of Procter & Gamble on tensions between the two functions, including issues of identity and cultural disconnect. Helias outlines P&G's sustainability journey and efforts to increase employee understanding of sustainability goals. She analyzes why marketers may not be more engaged and provides examples of how to better unite marketing and sustainability approaches around a common purpose. The document concludes with recommendations for how companies can innovate, inspire change and build purpose through better communication and alignment of these important functions.
This document discusses sustainability and corporate responsibility. It notes that sustainability has become a major global issue due to problems like climate change, resource depletion, and overpopulation. While some argue these issues are exaggerated, most large companies now recognize they must contribute solutions. The document outlines strategies for companies to move from just reducing their negative impacts to proactively developing sustainable products and business models. It also discusses international standards like ISO 26000 that provide principles to guide corporations' social and environmental responsibilities.
Making purpose pay: inspiring sustainable living by UnileverAntonio Nunez Lopez
We encourage our brand managers and marketers to take a stance and make a positive difference to society. Purpose defines a brand in people's minds and is best delivered through action. It's only through action that consumers will see purpose as more than marketing.
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
[ Baby Marketees ] Group 1 - Brand AssignmentCường Phan
The document discusses several brands and their relationships with consumers. It covers how brands can address consumers' life issues or fears (Anlene), be woven into daily routines (Lifebuoy), bring back memories (Lego), inspire affection or anxiety about availability (Budweiser), play important roles over many years (McDonald's), be seen as dependable partners (Dell), and feel deeply familiar (P/S toothpaste). The brands discussed aim to strengthen bones (Anlene), promote handwashing (Lifebuoy), foster creativity (Lego), deliver premium beer experiences (Budweiser), offer convenience (McDonald's), provide reliable computers (Dell), and ensure fresh breath (P/S
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024Neal Elbaum
In the ever-evolving world of logistics, staying ahead of the curve is crucial. Industry expert Neal Elbaum highlights the top five trends shaping the logistics industry in 2024, offering valuable insights into the future of supply chain management.
Many companies have perceived CRM that accompanied by numerous
uncoordinated initiatives as a technological solution for problems in
individual areas. However, CRM should be considered as a strategy when
a company decides to implement it due to its humanitarian, technological
and process-related effects (Mendoza et al., 2007, p. 913). CRM is
evolving today as it should be seen as a strategy for maintaining a longterm relationship with customers.
A CRM business strategy includes the internet with the marketing,
sales, operations, customer services, human resources, R&D, finance, and
information technology departments to achieve the company’s purpose and
maximize the profitability of customer interactions (Chen and Popovich,
2003, p. 673).
After Corona Virus Disease-2019/Covid-19 (Coronavirus) first
appeared in Wuhan, China towards the end of 2019, its effects began to
be felt clearly all over the world. If the Coronavirus crisis is not managed
properly in business-to-business (B2B) and business-to-consumer
(B2C) sectors, it can have serious negative consequences. In this crisis,
companies can typically face significant losses in their sales performance,
existing customers and customer satisfaction, interruptions in operations
and accordingly bankruptcy
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Alexey Krivitsky
Is Agile dead? It depends on what you mean by 'Agile'. If you mean that the organizations are not getting the promised benefits because they were focusing too much on the team-level agile "ways of working" instead of systemic global improvements -- then we are in agreement. It is a misunderstanding of Agility that led us down a dead-end. At Org Topologies, we see bright sparks -- the signs of the 'second wave of Agile' as we call it. The emphasis is shifting towards both in-team and inter-team collaboration. Away from false dichotomies. Both: team autonomy and shared broad product ownership are required to sustain true result-oriented organizational agility. Org Topologies is a package offering a visual language plus thinking tools required to communicate org development direction and can be used to help design and then sustain org change aiming at higher organizational archetypes.
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...LinghuaKong2
M249 Saw marksman PMIThe Squad Automatic Weapon (SAW), or 5.56mm M249 is an individually portable, gas operated, magazine or disintegrating metallic link-belt fed, light machine gun with fixed headspace and quick change barrel feature. The M249 engages point targets out to 800 meters, firing the improved NATO standard 5.56mm cartridge.The SAW forms the basis of firepower for the fire team. The gunner has the option of using 30-round M16 magazines or linked ammunition from pre-loaded 200-round plastic magazines. The gunner's basic load is 600 rounds of linked ammunition.The SAW was developed through an initially Army-led research and development effort and eventually a Joint NDO program in the late 1970s/early 1980s to restore sustained and accurate automatic weapons fire to the fire team and squad. When actually fielded in the mid-1980s, the SAW was issued as a one-for-one replacement for the designated "automatic rifle" (M16A1) in the Fire Team. In this regard, the SAW filled the void created by the retirement of the Browning Automatic Rifle (BAR) during the 1950s because interim automatic weapons (e.g. M-14E2/M16A1) had failed as viable "base of fire" weapons.
Early in the SAW's fielding, the Army identified the need for a Product Improvement Program (PIP) to enhance the weapon. This effort resulted in a "PIP kit" which modifies the barrel, handguard, stock, pistol grip, buffer, and sights.
The M249 machine gun is an ideal complementary weapon system for the infantry squad platoon. It is light enough to be carried and operated by one man, and can be fired from the hip in an assault, even when loaded with a 200-round ammunition box. The barrel change facility ensures that it can continue to fire for long periods. The US Army has conducted strenuous trials on the M249 MG, showing that this weapon has a reliability factor that is well above that of most other small arms weapon systems. Today, the US Army and Marine Corps utilize the license-produced M249 SAW.
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...ssuserf63bd7
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd test bank.docx
https://qidiantiku.com/test-bank-for-small-business-management-an-entrepreneurs-guidebook-8th-edition-by-mary-jane-byrd.shtml
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...Samirsinh Parmar
Disaster management;
Cyclone Disaster Management;;
Biparjoy Cyclone Case Study;
Meteorological Observations;
Best practices in Disaster Management;
Synchronization of Agencies;
GSDMA in Cyclone disaster Management;
History of Cyclone in Arabian ocean;
Intensity of Cyclone in Gujarat;
Cyclone preparedness;
Miscellaneous observations - Biparjoy cyclone;
Role of social Media in Disaster Management;
Unique features of Biparjoy cyclone;
Role of IMD in Biparjoy Prediction;
Lessons Learned; Disaster Preparedness; published paper;
Case study; for disaster management agencies; for guideline to manage cyclone disaster; cyclone management; cyclone risks; rescue and rehabilitation for cyclone; timely evacuation during cyclone; port closure; tourism closure etc.
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...Rokibul Hasan
The Ready-Made Garments (RMG) industry in Bangladesh is a cornerstone of the economy, but increasing costs and stagnant productivity pose significant challenges to profitability. This study explores the implementation of Lean Management in the Sampling Section of RMG factories to enhance productivity. Drawing from a comprehensive literature review, theoretical framework, and action research methodology, the study identifies key areas for improvement and proposes solutions.
Through the DMAIC approach (Define, Measure, Analyze, Improve, Control), the research identifies low productivity as the primary problem in the Sampling Section, with a PPH (Productivity per head) of only 4.0. Using Lean Management techniques such as 5S, Standardized work, PDCA/Kaizen, KANBAN, and Quick Changeover, the study addresses issues such as pre and post Quick Changeover (QCO) time, improper line balancing, and sudden plan changes.
The research employs regression analysis to test hypotheses, revealing a significant correlation between reducing QCO time and increasing productivity. With a regression equation of Y = -0.000501X + 6.72 and an R-squared value of 0.98, the study demonstrates a strong relationship between the independent variables (QCO downtime and improper line balancing downtime) and the dependent variable (productivity per head).
The findings suggest that by implementing Lean Management practices and addressing key productivity inhibitors, RMG factories can achieve substantial improvements in efficiency and profitability. The study provides valuable insights for practitioners, policymakers, and researchers seeking to enhance productivity in the RMG industry and similar manufacturing sectors.
Maximize Your Efficiency with This Comprehensive Project Management Platform ...SOFTTECHHUB
In today's work environment, staying organized and productive can be a daunting challenge. With multiple tasks, projects, and tools to juggle, it's easy to feel overwhelmed and lose focus. Fortunately, liftOS offers a comprehensive solution to streamline your workflow and boost your productivity. This innovative platform brings together all your essential tools, files, and tasks into a single, centralized workspace, allowing you to work smarter and more efficiently.
This presentation, "The Morale Killers: 9 Ways Managers Unintentionally Demotivate Employees (and How to Fix It)," is a deep dive into the critical factors that can negatively impact employee morale and engagement. Based on extensive research and real-world experiences, this presentation reveals the nine most common mistakes managers make, often without even realizing it.
The presentation begins by highlighting the alarming statistic that 70% of employees report feeling disengaged at work, underscoring the urgency of addressing this issue. It then delves into each of the nine "morale killers," providing clear explanations and illustrative examples.
1. Ignoring Achievements: The presentation emphasizes the importance of recognizing and rewarding employees' efforts, tailored to their individual preferences.
2. Bad Hiring/Promotions & Broken Promises: It reveals the detrimental effects of poor hiring and promotion decisions, along with the erosion of trust that results from broken promises.
3. Treating Everyone Equally & Tolerating Poor Performance: This section stresses the need for fair treatment while acknowledging that employees have different needs. It also emphasizes the importance of addressing poor performance promptly.
4. Stifling Growth & Lack of Interest: The presentation highlights the importance of providing opportunities for learning and growth, as well as showing genuine care for employees' well-being.
5. Unclear Communication & Micromanaging: It exposes the frustration and resentment caused by vague expectations and excessive control, advocating for clear communication and employee empowerment.
The presentation then shifts its focus to the power of recognition and empowerment, highlighting how a culture of appreciation can fuel engagement and motivation. It provides actionable takeaways for managers, emphasizing the need to stop demotivating behaviors and start actively fostering a positive workplace culture.
The presentation concludes with a strong call to action, encouraging viewers to explore the accompanying blog post, "9 Proven Ways to Crush Employee Morale (and How to Avoid Them)," for a more in-depth analysis and practical solutions.
9 Ways Managers Kill Morale (and What to Do Instead)
The Value of Purpose - July 2017
1. The Value of Purpose
Will Gardner, July 2017
t: @willgardnr
2. ‘our company’s purpose is to
delight and entertain music
fans around the world’
(a marketing thing)
‘in line with our purpose,
we’re launching a carbon
positive carpet tile’
!
(a sustainability thing)
3. “The real purpose of
business has always
been to come up with
solutions that are
relevant to society, to
make society better.”
8. IKEA sustainable
product sales €1,802m
(2016) vs. €641m (2013)
70% of the way to
target of achieving a
four-fold increase in
sustainable product
sales by 2020
9. Unilever reported 30 percent faster growth for its
“Sustainable Living” brands vs. rest of its business:
half of the firm’s total growth in 2015
10. Market
transformation:
Leading the development
of a new, much more
sustainable marketplace;
and taking a greater
share of that new
marketplace
Nutrition
Climate and Energy
Circular/Bio-Based Economy
11. BlaBlaCar has more
than 600 employees
and more than 35
million members across
22 countries.
Company valued at
$1.6bn in Sept 2015
12. Have we hit ‘peak
curtains’?
How can companies
grow revenue and
profits without having
to grow consumption?
15. Brand activism is IN.
What’s the payback,
to the causes
themselves and to
the bottom line?
16. ‘If a brand can allow me
to carry on living exactly
as I was and fuel my
social conscience then
they can have all my
pocket money’
Will Fowler
Creative Director, Headspace
17. ‘If a brand can allow me
to carry on living exactly
as I was and fuel my
social conscience then
they can have all my
pocket money’
Will Fowler
Creative Director, Headspace
Are brands
sometimes guilty of
letting ‘consumers’
off the hook?
18. RETAIN
the best
Millennials are 5 times more likely
to stay with employers when they
feel a strong connection with their
employer’s purpose2
1Deloitte, 2015 2 PWC, 2016 3Society for Human Resource Mgt
RECRUIT
the best
50 percent of millennials would take
a pay cut to find work that matches
their values1
Improve
MORALE
Morale is 55 percent better in
firms with strong sustainability
programmes3
20. In the 15 years from
1994 to 2010, Dow saved
1,800 trillion BTUs….
…which is enough
energy to power all of
California’s residential
buildings for 1.5 years
22. In summary – yes, purpose pays.
‘do have a little bit of fear…
a new way of delivering your raison d’etre,
satisfying customer need, is forming and
you don’t want to be last to that party’
Mike Barry