How to establish a great online presence quickly and using only low-cost or no-cost tools. Developed by Michelle Villalobos, contributing author to "Building The Ultimate Network" featuring Dr. Ivan Misner.
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"Targeting Your Future" - Create A Personal Brand That Opens Doors, Michelle ...Michelle Villalobos
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"You The (Online) Brand" by Michelle Villalobos, delivered at the Women's Suc...Michelle Villalobos
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"Networking ROCKS! It's Not Who You Know... It's Who Knows YOU" – Michelle Vi...Michelle Villalobos
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The three-step process for creating and deploying a personal online brand that opens the door to opportunities. Delivered by Michelle Villalobos to FIU students, sponsored by Target.
"You The (Online) Brand" by Michelle Villalobos, delivered at the Women's Suc...Michelle Villalobos
Google is the new resume. If people can't find you there... or if what they see doesn't represent you well, you're missing out on opportunities, clients, promotions and credibility. Learn how to "own your name" so that when people look you up... they see a WHOLE BUNCH of exactly what you want them to see. Created by Michelle Villalobos, personal branding strategist & professional speaker.
Key statistics about self-employed women and entrepreneurs - earnings, disparities & insights – created by personal branding strategist and founder of The Women's Success Summit, Michelle Villalobos.
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"You: The BRAND" - Michelle Villalobos presentation to American Express Techn...Michelle Villalobos
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You: The Online Brand For STUDENTS - Michelle Villalobos Presentation to Univ...Michelle Villalobos
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"You: The Online Brand" – Personal Branding Strategist, Michelle Villalobos, ...Michelle Villalobos
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Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo D...Michelle Villalobos
Learn the essential steps to building a personal brand that draws leads, incoming opportunities and referrals. It's not who you know, it's who knows YOU – and what GOOGLE says about you.
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding...Michelle Villalobos
Having a great personal brand begins and ends with who you're BEING. Michelle Villalobos walks the audience through the 8 "Be's" of personal branding... Be Authentic, Be Unique, Be Top-Of-Mind, Be Shameless, Be The Expert, Be Focused & Effective, Be Aware, Be Connected.
"You: The BRAND" - Michelle Villalobos presentation to American Express Techn...Michelle Villalobos
Learn how to create your personal brand so that you can get ahead and be first in line for lucrative, attractive promotions inside a corporate environment. Delivered by personal brand strategist, Michelle Villalobos.
Social Media: Where Do We Go from Here?Rich Ullman
The future of marketing will be driven by how social media can turn audiences into advocates. A vital element of any company's future strategy will be the ability to reach and engage the right audience, and to unite their marketing and social elements in a way that can turn audiences into buyers and brand believers. The leaders will be those who can harness, manage and unlock the power of not just Facebook, Twitter and other individual networks, but the entire ecosystem of conversations about their brand happening across the social web and throughout their world.
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"Shameless Self-Promotion" - Michelle Villalobos presentation at NAWBOMichelle Villalobos
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker
1. YOU: The Online Brand
create an online presence that represents
you well & reinforces your personal brand
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
1
2. Consider the
difference
between this:
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
2
3. and this:
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
3
4. In the first, the guy is pushy & “salesy,” in
the second, people are fighting each other
to get to you. Which would you rather
be? It’s a lot more effective if people are
looking for you and WANT to work with
you, and that’s the benefit of creating a
strong brand online, and letting
opportunity come to you.
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
4
5. what’s the difference?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
5
7. and this?
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
7
8. Both of these women experienced a
scandal, but only Martha Stewart came
through it relatively unscathed and still
successful. Why? Because she had a strong,
established brand going in, whereas Monica
Lewinsky was an unknown entity before her
scandal. Lesson: developing a strong brand
will help you weather any business challenge
more effectively.
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
8
13. so how do you do it?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
13
16. start with a
strong brand
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
16
17. i. your name
4
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
17
18. pick your name
• Can you own your actual name?
• Is your name very common?
• Can you add a middle initial or middle name?
• What about a descriptor or a pseudonym?
• Consider your brand.
• Coin a term/phrase.
• Is geography a consideration?
3
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
18
19. name difficulties
3
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
19
20. name difficulties?
3
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
20
21. ii. define your brand
(yes, now)
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
21
22. to do (right now)
• 3 - 5 words you want associated with your name
• what do you want to be top of mind for?
• keep in mind location, target audience
• what are people looking for you looking for?
• get into their heads
• ask your clients/friends/outside perspective
• try Google keyword tool (type in your URL)
4
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
22
24. who am I?
why am I here?
what do I believe in?
what value do I offer?
for whom?
how am I unique?
= YOU: the brand
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
24
25. Tracee Rothschild
Life Coach & NLP Practitioner
The Whole Person Center
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
25
26. Tracee Rothschild
The Couchless Therapist
Fast solutions to life’s problems...
without all the couch talk.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
26
27. Tracee Rothschild
“The Couchless Therapist”
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
27
28. iii. now just put it
everywhere
4
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
28
32. start with the easy stuff
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
32
33. get interviewed
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
33
34. upload a media kit/bio
• photo
• background - short paragraphs
• images/samples - lots!
• artist’s statement (?)
• be real
• align with your brand
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
34
38. put your name on everything
you put onto the internet.
2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
38
39. be creative &
stand out!
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
39
40. find ways to deliver value
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
40
41. find ways to deliver value
screensavers
free music downloads engage with you
how-tos value entertainment
time-lapse video events
slideshows
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2
41
42. write down ONE thing
you could do
– tomorrow
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
42
51. i. worth spreading
• appeals to your target audience
• entertains
• informs
• educates
• inspires
• short (usually)
51
52. ii. spreadable
• record it
• post where anyone can see it
• use existing networks (brown bags?)
• easy to forward/share
• place it where people already are
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62. links to your site are essential
• ask friends
• ask fans
• find partners - preferably with big traffic!
• get creative (i.e., testimonials)
• reciprocate
• only choose if aligns with your brand
• get listed (i.e., directories)
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77. website basics
• useful trumps cool • check links:
• “The Power of One” www.linkalarm.com
• design = identity. • titles matter
• type • 3-clicks
• simple, clean • objective?
• consistent theme • show your face
• no auto-play music • have a personality
• update often • video is awesome
3
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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81. how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish
2
81
83. relationship models:
2
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83
84. ideal online model
- to- one
one clients audience
become becomes
com fans leads
mun
feed icate
bac
k
extend 2
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84
85. influence the
INFLUENCERS
1
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85
87. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
87
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87
88. what could you send
out on a regular basis
that wouldn’t be spam?
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88
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88
89. social is the new business
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
89
91. Be a person
1
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
91
92. be a person
1
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92
93. Tracey Hagen Photography
Before
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94. “I specialize in photographing people; capturing your
personality with an artistic vision. I can make you look
good and create a piece of fine art to hang on your wall.
Art Photography for the people who matter most!”
Tracey Hagen
(photographed by Little’s Classic American Portraits)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
94
96. Marla Acosta
Makeup Artist For Film & Photography
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
96
97. Jessica Suito
Niso, Corp. Accounting &
Controller Services for Small Business
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
97
98. Cristina Maria Lloyd
Outta Space, Professional Organizing for Home Offices & Closets
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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101. facebook tips
• be a person
• use a great image – more personal
• create lists to separate
• be conversational, not promotional
• import your blog, link to your site
• be reachable
• groups? name is everything.
• pay attention, listen, respond, post.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
101
106. twitter
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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111. listen
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
111
112. follow people in your
industry, people you admire,
people you like
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
112
113. deliver value: educate,
inform, entertain, or
ask, relate.
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
113
114. 1 to 10 “promo-to-
value ratio”
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
114
115. no one cares if you're:
sitting in traffic, just
woke up, going to bed,
tired, hungry, happy or
sad... unless you’re
hilarious (or famous)
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
115
116. for more in-depth ideas/info, download
Twittorial & Top 10 Tips for New Tweeps
from Slideshare:
http://www.slideshare.net/
michellevillalobos
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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121. to do
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
121
122. so how do you do it?
• start with a strong brand & reveal yourself
• be findable & ensure what’s there is aligned
• capture fans - the ones who love you best
• create a process to grow your online audience
• gather them in one place (at least) - i.e., email
• deliver value to their lives regularly in some way
• think exposure vs. leads
• provide an easy way for them to forward you
• no spam!
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123. where to start
1. establish your name & key words
2. fill out key profiles using the above (checklist)
3. set google alerts (it feels good)
4. profile picture
5. establish a home base - even if it’s a blog
6. capture people with an offer (value piece)
7. email marketing (i.e., Constant Contact)
8. pick one way to deliver value (regularly)
9. be patient 2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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