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YOU: The Online Brand
create an online presence that represents
you well & reinforces your personal brand




        Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
  To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                 1
Consider the
   difference
between this:




          Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
    To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                   2
and this:




      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                               3
In the first, the guy is pushy & “salesy,” in
the second, people are fighting each other
  to get to you. Which would you rather
 be? It’s a lot more effective if people are
looking for you and WANT to work with
  you, and that’s the benefit of creating a
      strong brand online, and letting
          opportunity come to you.

           Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
     To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                    4
what’s the difference?



      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                               5
between this




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            6
and this?




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            7
Both of these women experienced a
   scandal, but only Martha Stewart came
   through it relatively unscathed and still
 successful. Why? Because she had a strong,
 established brand going in, whereas Monica
Lewinsky was an unknown entity before her
scandal. Lesson: developing a strong brand
will help you weather any business challenge
               more effectively.

            Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
      To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                     8
over 76,184,000 views (and that’s just ONE video)
                                                    9
• internet = leverage
• unlimited
• pull (vs. push)
• widen sphere of influence
• charge higher prices
• gain credibility (easier sales process)
• increase perceived value
• earn praise and recognition
           Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
     To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                    10
11
12
so how do you do it?



      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                               13
4


Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
                                                                           14
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
                                                                       15
start with a
                       strong brand


Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
                                                                       16
i. your name

                                                                                            4


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                17
pick your name
     •    Can you own your actual name?
     •    Is your name very common?
     •    Can you add a middle initial or middle name?
     •    What about a descriptor or a pseudonym?
     •    Consider your brand.
     •    Coin a term/phrase.
     •    Is geography a consideration?
                                                                                            3


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                18
name difficulties




                                                                                            3


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                19
name difficulties?


                                                                                            3


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                20
ii. define your brand
                     (yes, now)


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            21
to do (right now)
       • 3 - 5 words you want associated with your name
       • what do you want to be top of mind for?
       • keep in mind location, target audience
       • what are people looking for you looking for?
       • get into their heads
       • ask your clients/friends/outside perspective
       • try Google keyword tool (type in your URL)
                                                                                            4


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                22
(short & sweet)




                  (BPS, USP, BIS, blah-blah-blah)
                                                                                            4


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                23
who am I?
                                                  why am I here?
                                                  what do I believe in?
                                                  what value do I offer?
                                                  for whom?
                                                  how am I unique?

                                                    = YOU: the brand
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            24
Tracee Rothschild
                       Life Coach & NLP Practitioner
                         The Whole Person Center



Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            25
Tracee Rothschild
                          The Couchless Therapist
                    Fast solutions to life’s problems...
                       without all the couch talk.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            26
Tracee Rothschild
                                                           “The Couchless Therapist”




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            27
iii. now just put it
                     everywhere

                                                                                            4


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                28
monitor




                     http://www.google.com/alerts
                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                29
monitor




                     http://www.google.com/alerts
                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                30
monitor




                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                31
start with the easy stuff




                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                32
get interviewed




                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                33
upload a media kit/bio

     •    photo
     •    background - short paragraphs
     •    images/samples - lots!
     •    artist’s statement (?)
     •    be real
     •    align with your brand
                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                34
for anything visual




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            35
Google maps




http://maps.google.com/ click put your
business on Google maps then add a listing
                                             36
http://en.wikipedia.org/wiki/Wikipedia:Your_first_article
                                                           37
put your name on everything
           you put onto the internet.



                                                                                            2


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                38
be creative &
                        stand out!
                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                39
find ways to deliver value




                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                40
find ways to deliver value
                                                screensavers
   free music downloads                                                                     engage with you



     how-tos                                        value                                      entertainment



     time-lapse video                                                                       events

                                                  slideshows
                                                                                                              1

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                     2


                                                                                                                  41
write down ONE thing
                you could do
               – tomorrow

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            42
need content?




http://www.google.com/reader
                               43
write articles




                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                44
don’t like writing?




                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                45
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            46
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                47
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                48
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                49
what makes something
     “go viral?”


                       50
i. worth spreading
• appeals to your target audience
• entertains
• informs
• educates
• inspires
• short (usually)

                                    51
ii. spreadable

• record it
• post where anyone can see it
• use existing networks (brown bags?)
• easy to forward/share
• place it where people already are


                                        52
53
have a home base


                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                54
have a home base




                   55
have a home base




                   56
have a home base




                   57
58
blogs are super easy




       blogger or wordpress?

http://pulsed.blogspot.com/2007/07/
   blogger-wordpress-chart.html
                                      59
60
61
links to your site are essential

•   ask friends
•   ask fans
•   find partners - preferably with big traffic!
•   get creative (i.e., testimonials)
•   reciprocate
•   only choose if aligns with your brand
•   get listed (i.e., directories)

                                                 62
don’t forget the http://




                           63
your home base


                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                64
website evolution
                      case study

                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                65
2




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1




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1




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1




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1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                70
71
1




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1




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1




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1




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1




    76
website basics
   • useful trumps cool                                               • check links:
   • “The Power of One”                                                 www.linkalarm.com
   • design = identity.                                               • titles matter
   • type                                                             • 3-clicks
   • simple, clean                                                    • objective?
   • consistent theme                                                 • show your face
   • no auto-play music                                               • have a personality
   • update often                                                     • video is awesome
                                                                                             3


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                 77
exposure vs. leads


                     1




                         78
1




    79
1




    80
how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish
                                                                2




                                                                    81
email marketing



                  82
relationship models:




                                                                                               2


      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                   83
ideal online model

                              - to- one
                     one                            clients                            audience
                                                   become                              becomes
            com                                      fans                                leads
                mun
              feed icate
                  bac
                      k



                                                                      extend                      2


      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                      84
influence the
                                                                                               INFLUENCERS




                                                                                                               1


Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com

                                                                                                                   85
list growth
Start List   Growth                                                                                          Total
                                Week 4             Week 10             Week 20             Week 52
  Size        Rate                                                                                          Growth
                                       4                  10                  20                  52




  100           1%                 104                  110                122                 168          65%
  500           1%                 520                 552                 610                 839          65%
  1000          1%                1,041               1,105              1,220               1,678          65%


  100           2%                 108                 122                 149                 280          166%
  500           2%                 541                 609                 743               1,400          166%
  1000          2%                1,082               1,219              1,486               2,800          166%


  100           5%                 122                 163                 265               1,264          958%
  500           5%                 608                 814               1,327               6,321          958%
  1000          5%                1,216              1,629               2,653              12,643          958%     2


                   Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
             To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                                         86
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
                                                                                               87
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                    87
what could you send
 out on a regular basis
that wouldn’t be spam?

        Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
                                                                                                 88
  To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                      88
social is the new business


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            89
don’t hide


                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                90
Be a person




                                                                       1


Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
                                                                           91
be a person




                                                                                            1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                92
Tracey Hagen Photography




                                                  Before
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
                                                                       93
“I specialize in photographing people; capturing your
    personality with an artistic vision. I can make you look
    good and create a piece of fine art to hang on your wall.
    Art Photography for the people who matter most!”




                Tracey Hagen
  (photographed by Little’s Classic American Portraits)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
                                                                       94
Gina Nordqvist
                    Nordqvist Creative Agency
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
                                                                       95
Marla Acosta
                                Makeup Artist For Film & Photography
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
                                                                       96
Jessica Suito
                                     Niso, Corp. Accounting &
                                Controller Services for Small Business
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
                                                                         97
Cristina Maria Lloyd
              Outta Space, Professional Organizing for Home Offices & Closets
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
                                                                               98
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                99
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            100
facebook tips
         • be a person
         • use a great image – more personal
         • create lists to separate
         • be conversational, not promotional
         • import your blog, link to your site
         • be reachable
         • groups? name is everything.
         • pay attention, listen, respond, post.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            101
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            102
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            103
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            104
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                105
twitter

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
    credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

                                                                                                                                         106
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            107
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            108
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            109
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            110
listen




By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
    credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

                                                                                                                                         111
follow people in your
      industry, people you admire,
             people you like




By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
    credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

                                                                                                                                         112
deliver value: educate,
                    inform, entertain, or
                          ask, relate.




By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
    credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

                                                                                                                                         113
1 to 10 “promo-to-
                            value ratio”




By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
    credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

                                                                                                                                         114
no one cares if you're:
                      sitting in traffic, just
                    woke up, going to bed,
                    tired, hungry, happy or
                       sad... unless you’re
                     hilarious (or famous)


By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
    credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

                                                                                                                                         115
for more in-depth ideas/info, download
        Twittorial & Top 10 Tips for New Tweeps
                    from Slideshare:
              http://www.slideshare.net/
                    michellevillalobos




By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
    credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

                                                                                                                                         116
combine online &
                     offline efforts


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            117
118
119
120
to do



By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
    credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

                                                                                                                                         121
so how do you do it?
• start with a strong brand & reveal yourself
• be findable & ensure what’s there is aligned
• capture fans - the ones who love you best
• create a process to grow your online audience
• gather them in one place (at least) - i.e., email
• deliver value to their lives regularly in some way
• think exposure vs. leads
• provide an easy way for them to forward you
• no spam!
              Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
        To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                       122
where to start
   1.    establish your name & key words
   2.    fill out key profiles using the above (checklist)
   3.    set google alerts (it feels good)
   4.    profile picture
   5.    establish a home base - even if it’s a blog
   6.    capture people with an offer (value piece)
   7.    email marketing (i.e., Constant Contact)
   8.    pick one way to deliver value (regularly)
   9.    be patient                                                                         2


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                123
2




    124
thank you!!




              125
126
127
educational programs to develop
communications, sales & marketing skills




                                           128
want more?
                                  * in-house workshops
                                  * one-on-one
                                  * headshot workshop

                                  www.MichelleVillalobos.com
                                                 Call Jessica Lurie
                                                  (888) 531-3830


      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                               129

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"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker

  • 1. YOU: The Online Brand create an online presence that represents you well & reinforces your personal brand Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 1
  • 2. Consider the difference between this: Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 2
  • 3. and this: Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 3
  • 4. In the first, the guy is pushy & “salesy,” in the second, people are fighting each other to get to you. Which would you rather be? It’s a lot more effective if people are looking for you and WANT to work with you, and that’s the benefit of creating a strong brand online, and letting opportunity come to you. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 4
  • 5. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 5
  • 6. between this Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 6
  • 7. and this? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 7
  • 8. Both of these women experienced a scandal, but only Martha Stewart came through it relatively unscathed and still successful. Why? Because she had a strong, established brand going in, whereas Monica Lewinsky was an unknown entity before her scandal. Lesson: developing a strong brand will help you weather any business challenge more effectively. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 8
  • 9. over 76,184,000 views (and that’s just ONE video) 9
  • 10. • internet = leverage • unlimited • pull (vs. push) • widen sphere of influence • charge higher prices • gain credibility (easier sales process) • increase perceived value • earn praise and recognition Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 10
  • 11. 11
  • 12. 12
  • 13. so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 13
  • 14. 4 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 14
  • 15. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 15
  • 16. start with a strong brand Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 16
  • 17. i. your name 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 17
  • 18. pick your name • Can you own your actual name? • Is your name very common? • Can you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Consider your brand. • Coin a term/phrase. • Is geography a consideration? 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 18
  • 19. name difficulties 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 19
  • 20. name difficulties? 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 20
  • 21. ii. define your brand (yes, now) Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 21
  • 22. to do (right now) • 3 - 5 words you want associated with your name • what do you want to be top of mind for? • keep in mind location, target audience • what are people looking for you looking for? • get into their heads • ask your clients/friends/outside perspective • try Google keyword tool (type in your URL) 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 22
  • 23. (short & sweet) (BPS, USP, BIS, blah-blah-blah) 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 23
  • 24. who am I? why am I here? what do I believe in? what value do I offer? for whom? how am I unique? = YOU: the brand Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 24
  • 25. Tracee Rothschild Life Coach & NLP Practitioner The Whole Person Center Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 25
  • 26. Tracee Rothschild The Couchless Therapist Fast solutions to life’s problems... without all the couch talk. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 26
  • 27. Tracee Rothschild “The Couchless Therapist” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 27
  • 28. iii. now just put it everywhere 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 28
  • 29. monitor http://www.google.com/alerts 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 29
  • 30. monitor http://www.google.com/alerts 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 30
  • 31. monitor 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 31
  • 32. start with the easy stuff 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 32
  • 33. get interviewed 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 33
  • 34. upload a media kit/bio • photo • background - short paragraphs • images/samples - lots! • artist’s statement (?) • be real • align with your brand 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 34
  • 35. for anything visual Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 35
  • 36. Google maps http://maps.google.com/ click put your business on Google maps then add a listing 36
  • 38. put your name on everything you put onto the internet. 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 38
  • 39. be creative & stand out! 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 39
  • 40. find ways to deliver value 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 40
  • 41. find ways to deliver value screensavers free music downloads engage with you how-tos value entertainment time-lapse video events slideshows 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2 41
  • 42. write down ONE thing you could do – tomorrow Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 42
  • 44. write articles 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 44
  • 45. don’t like writing? 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 45
  • 46. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 46
  • 47. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 47
  • 48. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 48
  • 49. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 49
  • 50. what makes something “go viral?” 50
  • 51. i. worth spreading • appeals to your target audience • entertains • informs • educates • inspires • short (usually) 51
  • 52. ii. spreadable • record it • post where anyone can see it • use existing networks (brown bags?) • easy to forward/share • place it where people already are 52
  • 53. 53
  • 54. have a home base 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
  • 55. have a home base 55
  • 56. have a home base 56
  • 57. have a home base 57
  • 58. 58
  • 59. blogs are super easy blogger or wordpress? http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html 59
  • 60. 60
  • 61. 61
  • 62. links to your site are essential • ask friends • ask fans • find partners - preferably with big traffic! • get creative (i.e., testimonials) • reciprocate • only choose if aligns with your brand • get listed (i.e., directories) 62
  • 63. don’t forget the http:// 63
  • 64. your home base 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 64
  • 65. website evolution case study 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 65
  • 66. 2 66
  • 67. 1 67
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  • 69. 1 69
  • 70. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 70
  • 71. 71
  • 72. 1 72
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  • 77. website basics • useful trumps cool • check links: • “The Power of One” www.linkalarm.com • design = identity. • titles matter • type • 3-clicks • simple, clean • objective? • consistent theme • show your face • no auto-play music • have a personality • update often • video is awesome 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 77
  • 79. 1 79
  • 80. 1 80
  • 81. how Marie Forleo got me • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Confidently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2 81
  • 83. relationship models: 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 83
  • 84. ideal online model - to- one one clients audience become becomes com fans leads mun feed icate bac k extend 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 84
  • 85. influence the INFLUENCERS 1 Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 85
  • 86. list growth Start List Growth Total Week 4 Week 10 Week 20 Week 52 Size Rate Growth 4 10 20 52 100 1% 104 110 122 168 65% 500 1% 520 552 610 839 65% 1000 1% 1,041 1,105 1,220 1,678 65% 100 2% 108 122 149 280 166% 500 2% 541 609 743 1,400 166% 1000 2% 1,082 1,219 1,486 2,800 166% 100 5% 122 163 265 1,264 958% 500 5% 608 814 1,327 6,321 958% 1000 5% 1,216 1,629 2,653 12,643 958% 2 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 86
  • 87. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 87 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 87
  • 88. what could you send out on a regular basis that wouldn’t be spam? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 88 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 88
  • 89. social is the new business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 89
  • 90. don’t hide 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 90
  • 91. Be a person 1 Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 91
  • 92. be a person 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 92
  • 93. Tracey Hagen Photography Before Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 93
  • 94. “I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall. Art Photography for the people who matter most!” Tracey Hagen (photographed by Little’s Classic American Portraits) Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 94
  • 95. Gina Nordqvist Nordqvist Creative Agency Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 95
  • 96. Marla Acosta Makeup Artist For Film & Photography Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 96
  • 97. Jessica Suito Niso, Corp. Accounting & Controller Services for Small Business Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 97
  • 98. Cristina Maria Lloyd Outta Space, Professional Organizing for Home Offices & Closets Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 98
  • 99. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 99
  • 100. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 100
  • 101. facebook tips • be a person • use a great image – more personal • create lists to separate • be conversational, not promotional • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 101
  • 102. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 102
  • 103. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 103
  • 104. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 104
  • 105. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 105
  • 106. twitter By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 106
  • 107. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 107
  • 108. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 108
  • 109. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 109
  • 110. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 110
  • 111. listen By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 111
  • 112. follow people in your industry, people you admire, people you like By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 112
  • 113. deliver value: educate, inform, entertain, or ask, relate. By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 113
  • 114. 1 to 10 “promo-to- value ratio” By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 114
  • 115. no one cares if you're: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 115
  • 116. for more in-depth ideas/info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http://www.slideshare.net/ michellevillalobos By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 116
  • 117. combine online & offline efforts Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 117
  • 118. 118
  • 119. 119
  • 120. 120
  • 121. to do By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com. 121
  • 122. so how do you do it? • start with a strong brand & reveal yourself • be findable & ensure what’s there is aligned • capture fans - the ones who love you best • create a process to grow your online audience • gather them in one place (at least) - i.e., email • deliver value to their lives regularly in some way • think exposure vs. leads • provide an easy way for them to forward you • no spam! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 122
  • 123. where to start 1. establish your name & key words 2. fill out key profiles using the above (checklist) 3. set google alerts (it feels good) 4. profile picture 5. establish a home base - even if it’s a blog 6. capture people with an offer (value piece) 7. email marketing (i.e., Constant Contact) 8. pick one way to deliver value (regularly) 9. be patient 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 123
  • 124. 2 124
  • 125. thank you!! 125
  • 126. 126
  • 127. 127
  • 128. educational programs to develop communications, sales & marketing skills 128
  • 129. want more? * in-house workshops * one-on-one * headshot workshop www.MichelleVillalobos.com Call Jessica Lurie (888) 531-3830 Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 129